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Nicky Dibben

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At the most fundamental, I am a super duper generalist marketer with a massive breadth and depth of experience, who can operate with and hold her own with the upper echelons of your organisation. I work with tech CEOs and with the wider tech ecosystem, helping technology businesses of all sizes, from idea to start-up to scaling and beyond. A marketing mindset is the difference between failure and success, especially in the complex high tech world: 1. It takes a balanced, considered, organisation-wide perspective to solve the problems you're having in the real world, not the land of textbooks 2. Marketing is the ally, not the enemy, of the rest of the business, making everyone else's lives easier rather than harder 3. It builds a world around the main non-negotiable of the business: the technology you've worked hard to craft I work with CEOs, CTOs, product teams and sales teams to build the business your technology needs. After my first degree in Computer Science a million years ago, I knew I didn’t want to work in a technical field. What I do instead is translate technology into human and build marketing machines that are fit for purpose and then some. I've been running my business for 24 years, with a midway 3-year sojourn as VP Marketing for a global telecoms equipment business. Clients include cyber security, fintech, fixed wireless, insurtech, mobile, semiconductors, software, SaaS and more. THREE WAYS I'M DIFFERENT 1. I don’t need to stay forever: I get to the real root of your problems, and design and implement the solutions that help your business grow: after that, I’m on call as needed! 2. I combine the best of strategy and execution, avoiding extremes of analysis paralysis or throwing jelly at the wall. An iterative, ‘strategic tactics’ approach. Triage and prioritise. Focus and execute. Reflect and learn. Repeat. 3. I combine marketing fundamentals and best practice with real-world experience and pragmatism: my 9 module my 360° Marketing framework plus creative thinking equals optimum results. No “textbook” or “fluffy” from me. WHAT I DO I typically work with businesses that have 10-50 people, mainly technology and product-oriented. My role is to bring a dose of ‘senior marketing heft’, often via in-depth working sessions with CEOs and mentoring any in-house marketing you may have, as well as being a retained advisor. And I love chatting with earlier stage start-ups to help them embed a marketing mindset and actions right from the outset: high quality marketing should not be the domain of only established businesses.

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