Dmitry Nekrasov

I help Shopify stores finally understand what’s happening with their metrics – and what to do next.

At JetMetrics (jetmetrics.io), we build interactive metric maps that show what drives key KPIs like Total Sales, LTV, Add to Cart Rate, Retention, and more.

No more guesswork. No more 20-tab dashboards. Just one map that explains what changed and why — with all the data behind it.

So what we do best:
→ Visualize how your Shopify metrics are connected
→ Help you spot hidden drops or growth points
→ Let you click into any metric to explore trends, breakdowns, and ideas
→ Give agencies a clear way to show impact to clients
→ Support founders and marketers in making smarter, faster decisions

It is built for:
+ Shopify store owners and founders
+ E-commerce marketing teams
+ Agencies working with DTC brands

If you're tired of wrestling with reports and still not sure why your retention dropped or why sales spiked last week – JetMetrics might just save your sanity.

Want to give it a spin? → jetmetrics.io 👈

Chief Executive Officer

SaaS product for e-commerce analytics

Conversion Rate is an outcome, not a lever.

When CR drops, the instinct is always the same:
“We need to improve conversion rate.”

But CR is not something you fix directly.
It’s a result of how the whole system behaves.

What usually happens instead:
- teams jump straight into random A/B tests
- redesign pages without knowing where friction is
- argue whether the problem is traffic or UX

And all of this… without knowing what actually broke.

A better approach is to stop treating CR as a button
and start treating it as a goal.

Once you do that, the question changes:
not “How do we increase CR?”
but “Which part of the system stopped working?”

Is it:
- engagement before the cart?
- add-to-cart behavior?
- cart abandonment?
- checkout friction?

Only after that do actions make sense.

That’s what this map shows:
CR as an outcome,
components as diagnostic layers,
and actionable drivers as real levers.

—

We’re building Jetmetrics – a product for Shopify stores and their agencies that helps see metrics as a connected system, not isolated numbers.

Follow me on Twitter – https://twitter.com/dimas_nekrasov

⚡️ I’m here to share ideas and facilitate equitable pathways toward e-commerce analytics for SMBs. I also would like to connect with E-commerce opinion leaders, bloggers, writers, and consultants to make great collaborations. 

🚀 My mission is to make e-commerce analytics more easy and actionable. It should be user-friendly for all, not just only for analysts. A private study of the US e-com market demonstrated the LOCKED potential of most analytics apps – users don’t even know what to do with these beautiful visuals and hundreds metrics, where to begin and what actions make. As a result, they feel stuck, spend a lot of time to fidn the right ways and lose their opportunities.

🔋 JetMetrics team is working to resolve this problem by making e-commerce analytics truly accessible and actionable. We rethink the perception of analytics. 

🙂 ABOUT ME: 
I am a entrepreneur and analytics expert capable of recognizing market needs and delivering innovative solutions. My academic and early career roots are in analytics, where I excelled at finding insights and providing it to temmates.

✅ DATMARK:
More of a practitioner than a theorist, I chose entrepreneurship over research and built a analytical agency (we develop solutions for businesses based on Microsoft Power BI). As an emerging entrepreneur, I made many mistakes but still produced solid YoY growth by making projects to companies like Campari, NielsenIQ, and Sotheby's. The company is now thriving.

✅ JETMETRICS:
Datmark fed into Jetmetrics by providing massive amounts of knowledge and best practices for actionable e-commerce analytics and decision making at SMB companies. Jetmetrics is leveraging this understanding to emerge as a disruptive innovator in analytics for organizations that otherwise lack the resources to hire many analysts. 

✏️ Would you like to help realize true potential of your e-commerce data? Write me! nekrasov.d.y@gmail.com

Jetmetrics

Co-founder @ jetmetrics.io | Like Google Maps, but for Shopify metrics

Mikael  K.

Most ‘data-driven’ decisions are still reactive.

I’ve reviewed hundreds of dashboards and analytics setups.

And the pattern is almost always the same:

The problem isn’t missing data.
The problem is how decisions are made.

So here’s a simple question worth asking:

Do we have a decision system
or just spontaneous decisions triggered by metrics?

How to check:
1) Look at the last 6-12 months
2) List the key decisions you made

Then ask:
were they connected to a shared logic
or just reactions to metric changes?

This matters more than it seems.

Because there are 2 different ways analytics is used:

𝟭. 𝗥𝗲𝗮𝗰𝘁𝗶𝘃𝗲
Metrics change → actions follow
More dashboards → more tasks → more noise

𝟮. 𝗦𝘆𝘀𝘁𝗲𝗺𝗶𝗰
A system where decisions follow understanding and dashboards exist to validate them, not replace them.

Good analytics doesn’t create more ideas.
It removes most of them.

That’s the difference between watching metrics and using them to decide.

--

That’s exactly the problem we’re working on.
Jetmetrics – is a decision system, helping teams make connected, explainable decisions.

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