Senior Vice President, Head of Digital Marketing

Vice President, Digital Marketing and Analytics

Bringing digital organizing, marketing, data, polling and tech strategy to some of the world's best public relations, crisis communications, investor relations, and event publicity teams at DKC. 

My role consists of leading a team that combines cutting edge data science and digital marketing strategies, and applying them to our sports, entertainment, non-profit, conference and public safety clients.

Senior Strategist

NationBuilder

•	Determined strategy and outbound efforts surrounding political campaigns, associations, nonprofits, and international politics in Latin America and Africa. 
•	Responsible for conducting intiial meetings and moving the customer through contract work and implementation. 
•	Worked with multiple presidential campaigns developing digital strategy and brought in roughly $700,000 in new revenue.

Director of Politics and Advocacy

•	Worked closely with many of NationBuilder’s largest customers, helping them to achieve organizing goals. 
•	Assisted customers with strategy surrounding field operations, digital communications, fundraising, and workflow. 
•	Managed over 450 accounts worth over $650,000 in annual revenue.

•	Face of the company to customers; from opening conversations through implementation. 
•	Handled support and helped create digital strategy efforts with candidates, nonprofits, political parties, and many other organizing efforts.

Community Strategist

Elissa Silverman for DC Council-at-Large

•	Managed DC wide campaign for vacant seat in a Council-At-Large special election. 
•	Tasks included creating and managing the field program, organizing the candidate’s schedule, maintaining the budget, managing the campaign database, and creating/implementing strategy. 
•	Finished 2nd in a crowded field without taking corporate contributions, paving the way for the candidate to win city-wide in 2014.

Campaign Manager

Arvanites For Congress

•	Created, coordinated, and implemented campaign strategies, built a district-wide field program, ran the candidates campaign calendar, and managed GOTV efforts across all four counties. 
•	Organized campaign headquarters and two remote offices, and recruited & managed four field staff.

Field Director

Cartwright Congress

•	Organized Northampton, Carbon, & Schuylkill Counties in a winning primary vs. a 20-year incumbent. 
•	Made over 15,000 calls, recruited over 30 volunteers, created/ran campaign events, and helped run a successful GOTV program ending in a 14 point win.

Field Organizer

United States Soccer Federation

USSF Grade 8 Referee

Congressman Eliot Engel

Constituent Services Intern

Kiddie Soccer

Soccer Coach/Trainer

New Jersey Highlands Coalition

Research Intern

Mary Lou Readinger

Campaign Intern

As a Senior Vice President and Head of Digital Marketing at DKC, I lead a team that combines cutting-edge data science and digital marketing strategies for our diverse clients in sports, entertainment, non-profit, conference, and public safety sectors. With over seven years of experience in the digital and performance marketing industry, I bring a unique perspective that was built back in my early days of political organizing.

My passion lies in crafting targeted strategies that not only reach but also organize audiences to take meaningful action. By starting with the end goal and leveraging my diverse experience, I navigate the evolving digital landscape to create effective marketing flows. I also hold an MBA and numerous certifications in digital media / advertising platforms, such as LinkedIn Expert Level, Meta Ads, Google Ads and morel. 

Moving forward, my goal is to contribute to marketing industry growth while staying at the forefront of evolving platforms and consumer targeting methods. I believe in hard work, client-centric thinking, and a mix of political organizing wisdom with digital marketing expertise.

Nice way to kick off the new year!

Honored to be included in Alsona’s LinkedIn Expert Directory and recognized among the top 1% of LinkedIn marketers globally. Always grateful to be in the mix with people doing some really cool, thoughtful, and smart work on this platform.

If you’re curious, you can check out my listing in the comments!

Nathan Adams

With one more week of paternity leave left, I unfortunately missed #AffiliateSummitWest (#ASW) this week.

Lucky for me, impact.com has a solid lineup of courses and certifications that make it easy to stay current on their platform and where the affiliate marketing industry is headed - topics that are helping to keep my FOMO in check and the mind engaged before jumping back in.

Appreciate partners who make learning easy, even from home.

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