Nadia ✨ Carta

🔥 I spark society’s future by fusing Google AI with the Fire of Zeal™

Nadia's journey is one of resilience, transformation, and purpose. She believes in the power of igniting zeal—a deep, soulful energy that fuels passion and leadership. Over the past 20 years, she has blended corporate excellence with spiritual alignment, creating a unique approach that empowers individuals and organizations to thrive.

Born on the enchanting island of Sardinia, Italy, she has always been driven by the desire to chart her own path. After earning her Master’s in Marketing, Brand Strategy, and Management at IULM in Milan, she launched her career in sales and strategy across four languages. In 2009, she joined Google, where she now leads a team in AI, Data, and Tech commercialization across North America region. As Google’s AI Business Strategist, she integrates cutting-edge technology with human-centered strategies to drive impactful business results.

In 2022, she founded Spark Your Zeal™, a company to reignite passion and unlock purpose for leaders and organizations. Through workshops, soulful content, and products, she helps people reconnect with their soul’s calling, overcome burnout, and cultivate lasting zeal that fuels personal fulfillment and professional impact.

As an ICF-certified executive coach, she has empowered thousands of leaders to navigate challenges and turn them into growth opportunities. 

As a TedX speaker, thought leader and change agent, her message is clear: true leadership starts within, fueled by alignment, high vibrations, and living with purpose.

Nadia is the host of 99 Humans, a podcast exploring authentic leadership and human connection. Leaders across industries share their stories, creating a ripple effect of inspiration and transformation.

Finally, her personal life is her greatest source of strength. As a proud mother of two daughters, Lavinia and Olimpia, Nadia brings the same fierce energy to motherhood that she does to leadership. Together with her husband Fabio, she lives in Manhattan, New York.

Nadia shoes show up fully in business and life, driven by one question: 

What would happen if you unleashed your zeal?

Every word and view is her own only.

Head of Industry Data & Tech US - WPP agencies

Leading a team in charge of accelerating Data & Tech Adoption and Digital Transformation with WPP agencies in US
Focus projects: Change Management, Advance utilization of "clean rooms", Accelerate profitability from Tech executions
Most recent project: Acceleration re-brand and re-launch within groupM

I'd be lying if I say that covers were not in my vision boards. Magnetizing visibility has been one of my wishes for a variety of reasons. Above all because I believe inside my heart that the message I bring is incredibly important and relevant at this moment in time.

A moment where we are all running towards a future that feels uncertain and at times scary

A moment where there's a lot of optimism and innovation and that requires connection

A moment where corporate professionals need more than ever to find their values, their dreams and their zeal to stay grounded 

These are all themes that I write in deep in my upcoming book set to be published this fall.

In the meantime I'm thankful to CIO Magazine® for dedicating the January cover to the messages that I bring 

In the article you will find inspiration around #AI and #Life including

- How growing up in Sardinia, sitting in front of my first Commodore 64, technology became a portal, a way to dream beyond the restrictions of my environment.

- How decades later, as Head of AI Powered Data & Tech Partnerships at Google I still see it that way working at the intersection of high-tech innovation and high-touch leadership.

- Era of Data Activation: We have moved past simple data management. We are in the age of activation, where AI turns complex data into a conversation. My advice to leaders is simple: You cannot have an AI strategy without a data strategy.

- Spark Your Zeal: I opened up about my dual mission. While I love the technical world, I realized too many leaders are running on "autopilot"—fueled by adrenaline and stress rather than purpose and what to do about it

- Soul-Aligned Success: True leadership today isn’t about "doing more." It’s about "being more." It is about shifting your fuel source from survival mode to Zeal—that intrinsic fire that allows you to build the life you were born for.

- Lastly I discuss my upcoming book, Spark Your Zeal: Activate Your Fire and Reclaim the Life You Were Born For, and why I retreat to my "no-tech" sanctuary in Upstate NY to keep my vision clear.

This is only the beginning of this journey. I'm grateful to The CIO Magazine team for the platform to discuss why the next level of leadership requires us to not just be smarter, but to be more deeply human.

It does take a village 🔥🌟

#Leadership #AI #Human #NadiaCarta

Nadia Carta

🔥 Google AI Executive | Keynote Speaker | Published Author | Executive Coach

My thoughts are with everyone in Sardinia and Calabria and beyond. 🇮🇹

The news of the severe storms and flooding in Southern Italy is devastating. 

As a Sardinian native, my heart aches for my hometown and for the friends and family currently facing this scare in Calabria and Caulonia Marina where my in-laws reside.

I am sending all my love, energy, and prayers for safety to everyone in the affected areas.

Please heed the warnings and stay safe.
I am with you.

They say an image is worth a thousand words.
And this image this morning stopped me in my tracks.

Why are images so powerful?

Carl Jung had a lot to say about that.
Back in the early 1900s, Jung discovered that images bypass the rational mind and speak directly to the unconscious.

They activate archetypes—ancient symbols stored deep in our psyche—places language can’t reach.

That’s why an image can move you, trigger memory, emotion, even healing… before you know why.

Some images don’t just speak.
They remember you.

When I pulled this card this morning—the Nine of Cups, Winter—I got lost in its quiet, deep scene.

A figure standing at the threshold.
Cups not displayed, but scattered.
Fulfillment not celebrated, but held.
This card isn’t about chasing desire.

It’s about recognizing that something has already ripened.
That emotional abundance doesn’t always announce itself—it often arrives as stillness, trust, and a deep exhale.

I knew some of the meanings associated with it. And yet, I kept staring… sensing there was more. So I opened the accompanying booklet.

And at the very end of the paragraph, there was one sentence. Just one.

“In a shadow expression, this card can indicate spending too much trying to manifest your desires instead of enjoying what you’ve already accomplished.”

There it was.
My message for the day.
Or perhaps… for the season.

If you, like me, are always ambitiously focused on what’s next instead of savoring what’s already manifested—know that you are not alone.

Today, I receive this message and I share with you. And with love, I treasure it. I hope you will too.

❤️

And if you’re ready to connect with the images of your next visions—without bypassing the magic of what already is—join me and Saje Dyer on February 1st for an unforgettable, abundant afternoon in the heart of Tribeca.

Only a few spots remain. 🌟

“Tell me what your wildest dreams are…
and I’ll assist you in seeing them.”

If you had told a younger version of me—growing up in Sardinia, navigating doubt, ambition, and becoming—that one day I would be in service of Dr. Wayne Dyer’s teachings, I would have smiled politely and said, “Sure… and pigs fly.”

And yet—here we are. 🕊️

It is a profound honor to co-create with Saje Dyer, his daughter, and to help keep his legacy alive through intention, vision, and conscious leadership.

Some moments don’t just mark your career.
They mark your soul.

⏳ 24 hours left to join us for our first Zeal Activation Vision—a space where we don’t just talk about dreams…
we activate them.

If you feel the nudge, trust it.

If Wayne taught us anything, it’s that intention is not wishful thinking—it’s a force.

And with your intention
You can achieve anything

With deep gratitude to you all 🔥
Dreams do come true ❤️

Thank you Gopi Kallayil. You have been a catalyst of all this! 

#SparkYourZeal #Intention #Vision

If you are in New York how will you be spending this snow storm day?

Lavinia. 
9 years old.
Affirming to herself.

🔥

Teach them young they say.

#Vision

taplio

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