MARIA.B. DESIGNS (PVT.) LTD.

Head of Digital Marketing

Neomers Agency

●	Managed and optimized social media campaigns for clients belonging to a broad range of industries which include platforms like Meta, Tiktok, Snapchat, Twitter and LinkedIn
●	Managed search engine marketing and mobile marketing campaigns on Google Ads and Apple Search Ads
●	Optimized the entire mobile user acquisition journey to increase App downloads which included ASO for both Appstore and Playstore

Growth Specialist Middle East

24SEVEN 🚀

Digital Transformation Manager

Fayvo

- Built user acquisition and retention strategy for MENA region to achieve 3x growth in monthly active user base
- Managed paid channel user acquisition campaigns including social media platforms, search engines and demand side platforms
- Built and managed App store optimization (ASO) execution plan for organic growth of Android and iOS user base
- Built an omni channel user retention journeys to increase user signups, user engagement and reduce churn using CleverTap CRM
- Proposed in-app events to track user interaction with the platform, and integrated 3rd party measurement tool with customer engagement and retention tool to improve tracking.

Growth Lead

Airlift Technologies

- Devised All-encompassing supply acquisition strategy for offline and online channels for all markets
- Defined processes and KPIs to build supply acquisition capacity and velocity with accountability at each level of organizational hierarchy
- Optimized channels to increase number of leads generated, improve the conversion rate and reduce the cost of acquisition.
- Managed complete funnel of leads using a CRM directly integrated with lead generation campaigns on Facebook and Google
- Led end to end development cycle of In-App supply acquisition product from creating extensive business requirement documentation to functional testing
- Build automated push-notification journey for riders to improve retention
- Revised rider training modules and introduced In-App tutorial to improve rider experience
- Build Analytics model to propose weekly supply acquisition targets

Delivery Acquisition & Strategy Lead

OLX Group

•	Created yearly campaign calendar and managed execution of cross category multi-platform (onsite/offsite) campaigns
•	Managed conceptualization of campaigns, creative briefs and page wireframes, offer selection and discounting strategies, online and offline marketing and brand collaboration
•	Led the CRM based campaigns ensuring relevancy and optimization of all promotional communications
•	Prepared and rolled-out brand partnership/sponsorship proposals to the brands
•	Performed in depth post-analysis with regular reporting to guide decision making and improve engagement and conversion

Campaign Manager - Ecommerce

METRO/MAKRO Cash and Carry

Commercial Controlling Specialist

•	Managed Mobile & IT category achieving 1.5 times growth in sales compared to previous year with healthy margins 
•	Established seven flagship Freshly stores in Lahore in a span of two months as a part of business development team 
•	Prepared a business case of commodities repacking to reduce packing costs, improve service level and ensure country wide availability of packed commodities

Category Buyer

Tetra Pak

• Conducted extensive primary research and collected data regarding complete value chain of modern dairy industry
• Provided a turn-key solution with a financial model for potential investors to start a financially feasible dairy farm which included comprehensive HR, Operations and a Go-To-Market strategy along with a complete distribution plan for farmers to start their own distribution

Consultant

Nestlé

• Devised sales strategy for newly introduced Nestle Kids SKU, conducted market research identifying the revenue potential of hospital and school cafeterias and added high value accounts in the retail universe to exceed the targets for June-July achieving sales of PKR 46 million, highest in the region to date
• Negotiated credit terms with distributors and worked with sales team to streamline sales automation process for improved recovery and contraction of credit cycle

MBA Project Intern

ShareCase

ShareCase is a peer to peer international shipping platform built to provide carefree and cheap international shipping and focused on outbound shipping from Pakistan to all over the world. The platform offered competitive prices to the senders at the same time enabled the travelers to earn as they travel. I worked on multitude of role but my primary task was to design and implement Go-To-Market strategy which included social media marketing and webpage design

Cofounder & Chief Marketing Officer

Skills/interests
Business Strategy, Digital Marketing,  Product Development, Consumer Analytics, User Acquisition, User Retention, Product Innovation

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