Nik Sharma

CEO, Sharma Brands | Forbes 30 Under 30

Nik is the CEO of Sharma Brands, a strategic initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. Nik is one of AdWeek’s Young & Influential, Forbes 30 under 30, Business Insider's up and coming Investors to Watch, and an investor and advisor to some of the fastest-growing brands in commerce.

Text me: +1 (917) 905-2340
Tweet me: @mrsharma

Chief Executive Officer

At Sharma Brands, I am investing, advising, and operating some of your favorite brands from Feastables and JUDY to The Pill Club and Jim Beam Whiskey.

Want to get in touch?
Text me: 917-905-2340
Email me: n@sharma.com

Your retention is broken if blasting a promotional email is your whole “strategy”...

Last year I sat down with a founder doing $80M and asked how they stay sticky post‑purchase. Her answer: “We email when we have something to sell.” C’mon…

A promotional-only email strategy is killing the growth you can have, and here’s what you should do instead:

1️⃣ Multi‑channel beats one‑trick ponies.
Retailers using three or more channels see 2-3x higher engagement than those sticking to a single channel, and retailers retain up to 90% more customers. Why? Because customers don’t live in one inbox. They bounce between email, SMS, video platforms, niche communities, social networks, etc… sometimes six touchpoints in a single journey. If you show up everywhere, you stay top‑of‑mind.

2️⃣ Automation makes money while you sleep.

Automated lifecycle emails generate 3x more revenue than non‑automated emails. Add triggered SMS and push notifications, and you tap into open rates above 90% with 72% of consumers preferring texts. The compounding effect is huge: set up a welcome flow, cart reminder and reorder trigger once… then let them run.

3️⃣ ROI that would make your CFO smile.

Email still delivers an average $36 for every $1 spent, and 59% of consumers say emails influence their purchase decisions. Send. More. Messages. Use Email and SMS together to approach consumers and boost education AND sales.

The takeaway: retention isn’t about more blasts, it’s about orchestrating channels and automations that work together. Acquisition gets someone in the door; great retention turns them into a repeat customer and an evangelist. That's why I'm such a huge fan of Omnisend’s platform!

And if you’re looking for a platform that makes omnichannel and automation dead simple (PLUS a special offer for my network)... grab 30% off the first 3 months with code NIK30 →

Open article: Recommended by Nik Sharma by nik.co

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