Content with Marta

I help B2B SaaS companies create and scale their content strategy.

Content Strategist

GrowthMentor

Providing 1:1 mentoring for entrepreneurs starting and growing their own businesses through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors which have proven experience in their fields. If you have a challenge and want to talk it through, book a free session using this link: https://app.growthmentor.com/mentees/sign_up?ref=076835d0ec

Growth Mentor

Refill Aqua

We are on a mission to reduce plastic pollution in Barcelona: one plastic bottle at the time. We do it by offering an alternative to single-use bottles: a network of refill stations spread across the city where anyone can simply walk in and refill their reusable bottle with fresh, filtered water. Android App is available on Google Play Store!

Co-Founder & CEO

Zengrowth

Helping B2B companies meet their organic acquisition goals through a comprehensive content strategy.

Senior Content Strategist

Helping B2B companies achieve stellar growth by building and implementing their growth marketing strategy across the entire customer acquisition funnel. If you want to boost traffic or leads via content marketing, send me a DM.

Chief Operations Officer

Kunoichi Growth - Marketing Agency

Helping B2B SaaS startups and scaleups create and implement content strategy that drives leads.

Content Strategist Consultant

Piktochart

Leading efforts of the marketing team to help people tell powerful stories with Piktochart.

Head of Marketing

Building company's presence on new markets through localization, SEO, content strategy and partnerships.

Growth Marketer

Ingersoll Rand

Developing and implementing web strategy for Ingersoll Rand's industrial business units in the EMEIA region.

Online Marketing Leader

#	Defining online marketing strategy for the EMEIA region
#      Web budget planning and management
#	Improving usability, content and positioning of www.ingersollrandproducts.com 
#	Leading SEO and PPC projects and managing agency relations
#	Coordinating website translation projects
#	Improvement of online lead tracking process
#	Leading product launch campaigns for tools and commercial compressed air businesses
#	Developing new landing pages, banners, interactive elements for product launches and tradeshows
#	Managing regional social media channels (Facebook, YouTube, Google+)
#	Development and maintenance of the internal SharePoint site

Web Marketing Specialist

MO Group International

My main responsibilities:

# Conducting website analysis & defining SEO strategies
# Keyword research and content changes suggestions
# Generating ranking reports 
# Writing and publishing PRs for the company and clients
# SEO copywriting - creating content for company pages and clients
# Definition and implementation of social media strategies
# Creation and implementation of linking strategies
# SEO Blogging
# Revision and creation of marketing campaigns (magazine ads, email campaigns, newsletters)
# Supervising social media campaigns on Twitter/Facebook

About MOGI
MO Group International is a search engine optimization (SEO) firm dedicated to translation, localization and multilingual SEO strategies.Translation and localization services include websites, technical documentation, medical software, and multimedia applications. 

MO Group International remains the first multilingual SEO Company to enter the localization industry and offer the combined benefits of SEO and localization. More information about MO Group International is available at www.mogi.eu.com

SEO Specialist

Rentalo.com/part of Torrenegra Corp.

Responsible for:

# content of the company blog focused on property owners
# increasing online conversions ( site development, content, graphic design ideas ) 
# building strategies to expand on the new markets
# newsletter content and distribution strategy
# product development (video, blog); 
# marketing campaigns targeting one side of the market - vacation rental owners. 
# copywriting for location pages to increase content value
# press releases about the company for travel industry websites

Online Marketing Manager

Rentalo.com/Torrenegra

Sales Account Manager

Fractional Head of Content | I help B2B SaaS brands create content strategy that drives results @GrowthMentor | Ex-Head of Marketing @Piktochart

Hi there! I’m Marta, Growth Marketer and Content Strategist with 15+ years of experience. 

After driving traffic, leads, and revenue for my B2B SaaS clients in the last 5 years, I can confidently say - I cracked the code to a successful organic growth strategy.

🌟How I can help you with Organic growth🌟

▶️ If you’re starting from scratch, I set up your Organic acquisition channel ◀️:

1. Set a strong marketing foundation by defining or refining your ICP
2. Define your organic acquisition goals 
3. Brainstorm topic categories and create clusters backed by customer & keyword research
4. Come up with topic ideas for content of all formats across your Persona journey across the marketing funnel 
5. Design your "lead nurturing ecosystem"
6. Set up a content production process with all its SOPs (+ can hire writers)
7. Oversee the content creation process for quality and track performance

🚀 GOAL: Set your foundation and start growing your organic traffic and leads

▶️ If you’ve been doing content for a while, but it’s not bringing any results, I◀️:

1. Analyze its quality and performance and create an immediate improvement plan to drive results (e.g fixing broken conversion paths, optimizing content for higher rankings)
2. Define content clusters to build your topical authority in and do gap analysis
3. Review your content production process and make improvements
4. Review and revamp your content distribution plan and lead gen strategy
5. Land content partnerships for quality backlinks

🚀 GOAL: Impact the metric that matters most (e.g.: kw rankings, MQLs, demo requests, traffic)

▶️ If your B2B SaaS website is feature-focused and people don’t understand it, I help you ◀️:

1. Understand your ICP via customer interviews and craft Personas with JTBD framework to  inform all your marketing messaging moving forward
2. Create a new visual concept and copy for your homepage that resonates with your ICP and converts

🚀 GOAL: Have a wholesome Persona knowledge to use across all your channels

You can hire me as your:
✅  Fractional Head of Content (I do this for 1 client at a time)
✅  Content strategist to deliver a defined scope 
✅  Growth advisor for you or your team (1:1 mentoring)

CTA: DM me to chat about the state of your content strategy.

People often think thought leadership = posting “hot takes.”

But for me real thought leadership starts with strategic clarity.

In our workshops, we use one simple formula to find it:

“I want to talk to [audience - be specific!] who struggle with [problem - look below the surface!] but want [dream outcome], and I do it by sharing [content type] about [topic cluster], always from the POV that [core belief].”


When you figure that out, you stop guessing and wondering what to post about every time.

You don’t need to be loud, you just need to be clear and consistent.

What’s your version of this statement?



Shoutout to Tessa for the inspo 🤗

Marta Olszewska

Senior Content Strategist @Dapper | I help B2B SaaS brands get strategic clarity needed for growth | @GrowthMentor | Ex-Head of Marketing @Piktochart

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