Are you tired of throwing marketing dollars into strategies that don't deliver results? As a Digital Marketing Specialist, I transform struggling businesses into thriving enterprises through data-driven, ROI-focused solutions.

🎯 What I Solve:
• Inconsistent lead generation
• Poor conversion rates
• Ineffective marketing spend
• Brand awareness challenges
• Customer retention struggles

My comprehensive approach combines proven expertise in:
✓ Facebook & Google Advertising
✓ Social Media Marketing
✓ Email Marketing
✓ SEO Optimization

What sets me apart isn't just technical knowledge - it's my commitment to predictable, profitable growth for your business. I don't just implement tactics; I develop comprehensive strategies that:
• Generate qualified leads consistently
• Convert prospects into loyal customers
• Transform customers into brand advocates
• Maximize your marketing ROI

Think of me as your strategic partner who:
→ Helps you avoid costly marketing mistakes
→ Creates systematic growth frameworks
→ Implements proven digital solutions
→ Delivers measurable results

Don't waste time experimenting with trial and error. Let's have a conversation about transforming your business through strategic digital marketing that actually works.

Ready to stop guessing and start growing? Let's connect.

📧 mohitbathamofficial@gmail.com

adidas reintroduced the Adistar Control 5, a 2000s running shoe, after observing a clear shift in consumer behavior.

It was that Interest in retro running silhouettes was rising, Y2K-inspired footwear was seeing consistent engagement across social platforms.

And Lifestyle buyers were choosing shoes that felt familiar, functional, and easy to style

Adidas already had that product in its archive.

Adistar Control 5 was originally built as a stability running shoe.
Its structured, technical silhouette matched current lifestyle preferences.

Adidas updated:

- cushioning for daily comfort
- materials for modern wear
- wearable colorways

The shoe fit seamlessly into everyday use while retaining performance credibility.

Why This Made Business Sense

- Archive-led launches reduce risk
- The design had recognition
- The silhouette worked visually
- Brand trust already existed

This shortened the education cycle and improved adoption speed.

But,

The rollout began with organic discovery:

- Instagram and TikTok styling content
- Creator-led outfit integrations
- Visual-first storytelling
- Minimal messaging

The goal was familiarity.
This generated engagement signals without heavy spend.

Once interest stabilized, paid media supported scale across:

- Meta
- Google Search and Shopping
- Sneaker content placements

Audience focus:

- Lifestyle sneaker interests
- Existing Adidas customers
- Lookalikes from Samba, Gazelle, and Ozweego buyers
- Retargeting engaged users

And Performance creatives stayed simple:

- Product-focused videos
- Outfit visuals
- Multiple silhouette angles
- Short captions around comfort and daily wear

Typical results:

- 2.5–3.5% conversion rates
- 3x–5x ROAS on retargeting
- Higher AOVs than core running shoes

It’s about process.

1. Product followed behavior.
2. Creative followed usage.
3. Media followed intent.
4. Scale followed signals.

That order still works.

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DigitalMarketer

Digital Marketing Strategist

LinkedIn

Master Digital Marketing

Dan Lok™ University

High Income Copywriter

Google

Google ads 

Advance Digital Marketing

Copywriter

Digital marketing

High Ticket Closer

MS Excel

I have done specialization in "Branding & Communications"

MICA | The School of Ideas

IPS Academy Indore

AiTrillion

NLiven Technologies Pvt. Ltd.

Torenia Technologies Pvt Ltd

TaskUs

Digital Marketing Manager @AiTrillion

I help DTC brands & SaaS scale profitably through paid ads, tracking systems, and data-backed decisions I Digital Marketing Manager @AiTrillion

I used to believe one thing very strongly:

👉 If performance drops, fix the ads.
More creatives.
More offers.
More budget.

Then I worked with a DTC brand where CAC went from $150 to $3,00…
without changing product, website, or market.

Same funnel.
Same platforms.
Same logic.

Only difference?
👉 People had stopped caring.

We were running pure performance:
“Buy now.”
“50% off.”
“Limited stock.”

It worked… until it didn’t.

So instead of asking:
“How do we scale ads?”
We asked:
“Why would anyone choose us?”

That changed everything.

We added a brand layer:
– Why the product exists
– Founder story
– Skin problem education
– Real customer journeys
– Ingredient explanations

Not fluffy awareness.
Not logo ads.
Actual meaning.

And something weird happened.

Performance ads started working better.

CTR went up.
Conversion rate doubled.
CAC dropped from $300 to ~₹95.
Brand search and direct traffic shot up.

Same platforms.
Same budgets.
Different belief in the buyer’s mind.

That’s when I understood:

Performance marketing doesn’t fail because of algorithms.
It fails because there’s nothing to believe in.

When acquisition costs rise, you have only 3 real levers:

1. Improve trust (brand)
2. Improve conversion (brand + performance)
3. Improve loyalty (brand)

Brand doesn’t replace performance.
Brand makes performance cheaper.

Performance is harvesting.
Brand is planting.

If you only harvest, the field dies.
If you only plant, you starve today.

The real job now is balance.

Not:
❌ Brand vs Performance
But:
✅ Brand for future revenue
✅ Performance for current revenue

Or in simple words:

Stop renting customers from Meta.
Start earning them in their minds.

Curious:
Are you seeing rising CAC in your accounts too?
And are you fixing it with more ads… or better meaning?

taplio

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