Leading BDRs at Manhattan Associates | The Premier Cloud-Native Supply Chain Software | ex-Tennis coach | Go Bills 🦬

I’m a former D1 athlete turned sales leader, currently managing the Business Development team at Manhattan Associates,  a global leader in supply chain and omnichannel commerce solutions. Over the last decade, I’ve built a career at the intersection of competitive drive, strategic selling, and team development. Whether I was coaching on the tennis court or leading go-to-market motions in SaaS, I’ve always been passionate about creating momentum, for businesses, teams, and customers alike.

At Manhattan, I’m focused on building a high-performance BDR organization that fuels pipeline growth across supply chain, WMS, and omnichannel commerce solutions. I work closely with sales and marketing leadership to sharpen messaging, improve prospecting strategy, and expand into net new logos. Above all, I’m committed to mentoring the next generation of sellers, helping them turn curiosity and hustle into real-world results.

My superpower? Building trust. I’m at my best when I’m helping clients cut through complexity, define what matters, and bring the right people together to make it happen. I don’t just chase deals—I build partnerships that scale.

Industry Experience: Healthcare, SaaS, Hospitality, Fitness, Aviation, Automotive, Insurance, and more.

About me: I started my professional life on the tennis court, captaining my college team and teaching at top-tier country clubs and academies.  That’s where I learned the power of discipline, leadership, and customer service. After a few years in real estate, I pivoted into tech and found my groove in B2B SaaS and agency sales.

Now based in Roswell, GA with my wife and two dogs. I’m a die-hard Buffalo Bills fan, weekend warrior in the gym, and always up for good conversation about sales, partnerships, social selling, working out, tennis, running, or your most painful Bills playoff memory.

Let’s connect. I’m always down to swap ideas, talk shop, or chat about how tech can solve meaningful problems.

Strong close to the year for Manhattan Associates. Fourth quarter and full-year results are out, with record quarterly and full-year bookings.

Full details here: https://bit.ly/4t8YBco

Mitch Zenaty 📱💻

Back in my college days, I captained the tennis team at the University at Buffalo – an experience that taught me the value of leadership and teamwork. Fast forward to today, and I've taken those lessons to business.

I made the move to Atlanta to teach tennis at a few high-end country clubs, where I managed both Junior and Adult programs. That's where I first developed skills in customer service and management, cultivating a skill set that would serve me well in my future endeavors. 

After getting married and thinking about my future I decided to give Real Estate a go. I did this for about 5 years then transitioned into tech, I found my groove in software sales. As a Business Development Representative at a high-growth tech company, I honed the art of cold outreach, paving the way for meaningful connections. 

Over the last few years, I have dove head-first into the services side of the tech world and have worked for one of the premier mobile app design and development agencies. 

Now, I'm proudly part of the team at Appstem, a high-growth software development agency. I handle the full sales cycle – from creating to closing partnerships and even managing accounts. 

And let's not forget, I Love the Buffalo Bills. 

Let's connect and chat about the exciting possibilities in sales, tech, your favorite Bills moments, or your hatred for the New England Patriots!

True Unification is the future! Great insight as usual Ryan Gifford!

Supply chain planning should move as fast as retail. But for most, it doesn't.

In this NRF interview, Ryan Gifford breaks down why batch-based planning and siloed teams are holding retailers back. He shares the shift that happens when planning and execution operate on one unified, real-time inventory plan.

A straightforward look at how bidirectional flow turns plans into action.

▶️Watch the interview.

#NRF2026

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