Mike Winnet

If you like what I've got to say about marketing and how it's "success" should be linked to generating sales, maybe there's a chance I could help your business?

I'm talking from experience having started, scaled and sold my last start up business for £8m and generating £11m in sales (actually selling proper stuff to businesses, not "dreams" to dreamers) using a process that's a mix of content creations and clear, direct sales activity that works.

If you want you are a B2B business and want to sell more stuff, I might be able to help.

Book a call or DM me. 

Let's see what I can do for you 👇

https://calendly.com/mikemcgann/howcanwehelp

Founder

The online business community for people that want to grow their social media audience, improve their marketing and sell more stuff. 

Weekly challenges, newsletter, video content and slack group for accountability,  access to our experts and Q&As, plus much much more...

Applied for a mortgage last night and was asked to provide my LinkedIn SSI score to secure the best rates...

I'm only joking.

They actually asked me to provide proof of impressions in lieu of being a few thousand pounds short of the deposit I needed.

Sounds stupid doesn't it?

Because it is...

Now, when you started your business I doubt you said "Listen babe, I'm going to set up my own business so one day I can have an SSI score of 93 and be seen as #2 in my niche on LinkedIn - once I achieve that, I'll walk off into the sunset, and spend retirement counting my impressions on the beach..."

You probably wanted to scale, get a multi-million exit and didn't give two thoughts about LinkedIn's silly little league where simply uploading your ID gives you extra points🙃 

Of course, you're 100% free to choose who, or what, marketing and sales advice you want to listen to on here, but...

If you play silly games, you win silly prizes.

Google "Mike Winnet Business" then run the same search for the person who's got you leaving 10 comments per day and liking your own posts.

Now, if you're old school enough to still value pound-sterling over a thumbs-up...

I'll be over in the proper business corner.

Marketing & outreach not generating the sales you want? I help businesses increase “leads not likes” and sell more. Previous multi-mill exit. Check featured & let’s see how we can make your 2026 better than 2025 👇

This is the 3rd (cold) email they've sent me and I've not responded to any of them... 

Bribing prospects via cold email ISN'T going to generate many qualified leads, imo.

It might mean you're wasting your time with hungry tyre-kickers though.

If you market like this it's stupid.

Especially when you compare it to the strategy where we targeted 19 Premier League football clubs, with 1 video and a LinkedIn DM.

Total outreach time? 45 mins.

Booked meetings? 9 (nine).

Total added to the clients sales pipeline? £720,000.

Number of £100 Deliveroo promises? Zero.

If you're spamming cold email like this and happy with the 0.01% conversion rate while feeding the nation, you do you.

If not... and you liked the numbers in my example above, you know where we are.

This week, I won't be talking about what strategy is needed to increase sales and revenue in your business based on generating millions in sales.

I won't talk about being found first, easiest to understand, simplest to buy from means more opportunities to sell.

I won't talk about having conversion content, in the place your ideal client is searching for solutions to their problem, or researching you when doing due-dilligence is better than NOT having it.

I won't even mention how having sales assets to do targeted outreach to your ideal (and dream) clients means you proactively win business - and was key to me getting an £8m exit in just 2.5 years.

Instead, I'll be talking about the importance of asking connections for "endorsements" because they actually improve your SSI score.

Bearing in mind my highest rated endorsement is:

"being endorsed by strangers for skills I don't have..."

It's almost as if most people don't even look at them, let alone make a buying decision based on them.

A lot like your SSI score, in that regard.

Welcome to silly season 🙃

You choose who's advice you listen to and who you want to work with when it comes to marketing thst produces sales...

If your current option has just landed 3 back to back record breaking sales months...

Crack on.

If not... 👀

I'm opening the books for DECEMBER clients (fully booked for November).

B2B businesses only - must already have paying customers and clear ideal client - no coaches/consultants.

£2,500 + VAT for initial sales and marketing audit and identifying gaps in your process and quickest route to revenue.

What's a sale worth to your business?

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Mike Winnet's Linkedin Analytics

Mike Winnet

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Mike Winnet's Best Posts (last 30 days)

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Mike Winnet

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mike Winnet's LinkedIn Performance

What is Mike talking about?

Mike Winnet's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Mike Winnet's Linkedin Analytics

Performance ScoreMike Winnet's LinkedIn Performance

Mike Winnet's Best Posts (last 30 days)