Ghostwriter & Messaging Strategist helping leaders achieve 70% opt-ins with a Microstory Journey using the 3-Minute Story Blueprint to build trust and convert hesitant prospects into eager customers.

Most businesses struggle to convert leads because they rely on forgettable downloads and meaningless discounts that fail to create an emotional connection. 

Prospects don't just need information, they need to feel valued, to trust you, and to experience genuine engagement. 

That's why I created the concept of the Microstory Journey, a 5-day emotional experience that uses the 3-Minute Story Blueprint to touch hearts, build authentic connections, and establish unshakable trust, turning hesitant prospects into eager customers ready to take action.

AWAI Verified Copywriter
Case Studies Certification
Sales Enablement Certification

WRITING SERVICES I PROVIDE:

📨 5-Day Education Email Courses
💲 Ghostwriting on Social Media Platforms
📰  Newsletters
🌐   Web Content
✍️   Blog Posting
📧   Email Marketing
🛒   Sales Pages
📱   Facebook/Google Ads 

WHOM I WORK WITH: I help executives, CEOs, founders, & coaches.

3 Simple Steps to Powerful Messaging
1. Define your goals and messaging. 
2. Develop a customized storytelling strategy. 
3. Execute and refine messaging for maximum impact.

HERE'S WHAT TO DO NEXT:
Email me at mike@mikehays.net OR
Book a call with me at https://calendly.com/ask-mikehays

“If I were really that good… wouldn’t people just know?”

I used to think great work spoke for itself.

That thought used to haunt me.

I’d pour my heart into coaching, get referrals 
here and there, and quietly assume that great 
work would naturally lead to great clients.

Meanwhile, I watched others post daily.
Sharing testimonials. Wins. Lessons. Offers.
At first, I judged them. “Must be compensating,” I told myself.

But beneath that judgment?
A fear I didn’t want to name.

The day I tried writing a post about my services, I froze.
It felt like admitting I wasn’t good enough.
Like needing to promote meant my work couldn’t speak for itself.

But then a client said something that cracked the whole illusion:

I had no idea you even did that. 
I would’ve hired you months ago if I knew.

That hit hard.

Here’s what I finally realized:

The people who need you the most aren’t psychic.
They don’t see the lives you’ve changed unless you show them.
They don’t know the depth of your work unless you talk about it.

Self-promotion isn’t proof you’re not good enough.
It’s proof you care enough to serve beyond 
the ones who already found you.

Quiet brilliance doesn’t create impact.
Visible value does.

Self-promotion isn’t arrogance.
It’s leadership.

If you're a coach or consultant struggling to be seen
what's holding you back from showing up?

Follow Mike Hays for more insights on leadership.

Mike  Hays

Messaging Strategist & Ghostwriter for Leaders - I help you turn short stories into trust, influence, and premium clients with my Microstory Journey using the 3-Minute Story Blueprint.

You solve 10-hour problems in 10 minutes.
No one notices.

Because for you, it feels obvious.
Almost embarrassingly simple.

↳ You skip the story.
↳ You skip the struggle.
↳ You share outcomes.

So your audience assumes the work is easy.
Or not important.

That’s the curse of mastery.
Automatic for you, magical for them.

The real problem isn’t your expertise.
It’s your translation.

People don’t buy what you know.
They buy what they understand.

Until you show your thinking, your value stays invisible and underpriced.

So how do you make your invisible expertise visible and valuable?

Start here:
	1.	Capture your magic while you work.
Record voice notes, screenshots, or quick process bullets.
	2.	Share the messy middle, not only polished results.
Talk through what you saw, tried, and discarded.
	3.	Name the pattern behind your instinct.
Give your approach a simple phrase clients can repeat.
	4.	Turn repeated questions into public answers.
If three people asked, hundreds more are wondering silently.

Visibility isn’t bragging.
It’s giving others language for your value.

If it feels automatic, it’s exactly what people need from you.

This week, share one “obvious” thing you do without thinking.
You’ll be surprised who finally sees your mastery.

Follow Mike Hays for more tips on how to show up!

Most businesses struggle to convert leads because they rely on forgettable downloads and meaningless discounts that fail to create an emotional connection. 

Prospects don't just need information—they need to feel valued, to trust you, and to experience genuine engagement. 

That's why I created the concept of Microstory Learning, a 5-day emotional journey that uses the 3-Minute Story Method to touch hearts, build authentic connections, and establish unshakable trust, turning hesitant prospects into eager customers ready to take action.

AWAI Verified Copywriter
Case Studies Certification
Sales Enablement Certification

(GHOST) WRITING SERVICES I PROVIDE:

📨 5-Day Education Email Courses
💲 Ghostwriting on Social Media Platforms
📰  Newsletters
🌐   Web Content
✍️   Blog Posting
📧   Email Marketing
🛒   Sales Pages
📱   Facebook/Google Ads 

WHOM I WORK WITH: I help executives, CEOs, founders, & coaches.

3 Simple Steps to Powerful Messaging
1. Define your goals and messaging. 
2. Develop a customized storytelling strategy. 
3. Execute and refine messaging for maximum impact.

HERE'S WHAT TO DO NEXT:
Email me at mike@mikehays.net OR
Book a call with me at https://calendly.com/ask-mikehays

I thought I was introducing myself.

Turns out, I was just repeating my past.

 Whenever I introduced myself to a new client, 

I’d lead with: 
→ Past wins. 
→ My track record.
→ My before-and-after

It felt natural. Safe. Credible.

But over time, something strange happened: 

The conversations stayed stuck in who 
I was, not who I am now or where I’m going.

And I started wondering if I’d accidentally boxed myself in.

 One day, a prospect said:
“That’s all impressive, but what are you excited about now?”

That one question exposed the whole trap. 
I’d been clinging to proof I already had... 
Instead of speaking from the vision I’m building.

It hit me: I wasn’t anchoring my identity in potential
I was anchoring it in nostalgia.

Past achievements can open doors. 
But they can just as easily become walls.

The more I relied on my history to prove my value, 
the less I invited people into my current brilliance.

So I tried something uncomfortable: 

In my next few conversations, I left my past out of it. 

No origin story. No list of wins. Just present insight and future vision.

The shift was immediate. 

Instead of being respected for what I’d done, 
I was trusted for what I could do next.

 Your past earned you a seat at the table. 
Your present and future are what keep you relevant.

Try this: Introduce yourself without 
saying a word about your history. 

What would you say instead?

This One Practice Reveals Your Blind Spots, 

Refines Your Decisions, and Fuels Growth

Most entrepreneurs jump from crisis to crisis without ever 
stopping to learn from what just happened.

They're missing the most powerful tool for growth: systematic learning.

Here's how to turn your business into your personal MBA:

Study yourself first:
→ Note when you procrastinate vs. when you act fast
→ Document what triggers your best ideas
→ Identify your energy peaks and valleys
→ Track your decision-making patterns

Analyze your partnerships:
→ Which collaborations produce the strongest results?
→ When do conflicts arise, and what causes them?
→ What communication styles work best with each person?
→ How do different personalities complement your weaknesses?

Decode your market:
→ When do prospects say yes vs. when do they hesitate?
→ What customer complaints reveal hidden opportunities?
→ Which campaigns generate the highest engagement?
→ How do seasonal patterns affect your business?

The difference between struggling entrepreneurs 
and thriving ones isn't talent or luck.

It's the discipline to treat every interaction, 
every failure, and every success as data worth studying.

Smart business owners don't just experience t
heir business they study it like scientists.

They keep learning logs, review patterns monthly, 
and adjust strategies based on evidence, not emotions.

The question is:

Are you running your business, or is your business teaching you how to run it better?

🔔 Follow Mike Hays for more business strategies

If Your Team Can't Picture Your Strategy…

They'll Never Execute It Properly.

(The visualization gap that kills execution)

Everyone says, "communicate the vision."
But here's what leaders miss:

↳ Abstract strategies create confusion.
↳ Clear mental pictures drive action.

Here's why visualization transforms execution:

1. Cognitive Clarity

↳ Brain processes images 60,000x faster than text
↳ Visual concepts eliminate interpretation gaps
↳ Teams align on the same mental model

2. Emotional Connection

↳ Pictures trigger emotional engagement
↳ People commit to what they can see
↳ Abstract goals feel impossible to reach

3. Decision Framework

↳ Clear vision becomes a filter
↳ Teams self-correct toward the picture
↳ Reduces constant micro-management needs

4. Progress Tracking

↳ Visual goals show measurable progress
↳ Milestones become obvious checkpoints
↳ Momentum builds through visible wins

The Leadership Reality:

↳ Complex strategies overwhelm teams
↳ Clarity beats complexity every time
↳ Simple pictures inspire action

Your team isn't failing execution.
They're failing visualization.

Quick Question:

How do you help your team picture success?

Share your approach below
Follow Mike Hays  for more leadership insights

The Simple Clarity System I Guarded for Years

Now I’m Finally Sharing It

My career has been defined by high-stakes decisions and ticking clocks.

One thing kept me from burning out.

Clarity.

When the pressure hits, your brain 
wants options, not decisions.

More meetings, more messages, 
more browser tabs pretending to be progress.

Early in my career, I played that game.
I was always busy, rarely moving the needle.

Then higher roles raised the stakes even further.

Clients waited on my calls, revenue hinged on my calendar.

That pressure forced a hard truth on me.

Clarity isn't a nice-to-have.
Clarity is survival.

So I built a simple productivity system my career could trust.

Here is the system I use every single day:
→ Decide what you want.
→ Write it down where you will see it.
→ Each morning, choose the ONE task that moves you closest.
→ Block time and do that task before anything else.

No inbox.

No scrolling.

No “quick favors” that hijack your day.

This is how I rebuilt myself, again and again.

I have started companies, sold franchises, and pivoted careers.
Every reinvention began with one clear daily priority.

Most people confuse movement with progress.

Their calendars are full, their results are thin.

You win when your day serves your direction.

Tonight, will you pick tomorrow's one non-negotiable task?

Follow Mike Hays for more leadership advice.

To the High Performer Who’s Been Playing It Safe

This Is Your Wake-Up Call

97% of people never reach their full potential…
But the other 3% follow a different playbook.

(The counterintuitive truth about peak performance)

Everyone talks about "grinding harder."
But research shows the opposite:

↳ Elite performers work differently, not longer.
Here's what separates them:

1. Obsessive Focus

↳ They say no to 99% of opportunities
↳ Master one thing before moving on
↳ Depth beats breadth every time

2. Failure Reframing

↳ They collect rejections like trophies
↳ Each setback becomes data
↳ Iteration speed determines success

3. Energy Management

↳ They optimize for peak hours
↳ Recovery isn't lazy, it's strategic
↳ Sustainable intensity wins long-term

4. Feedback Loops

↳ They seek brutal honesty daily
↳ Blind spots kill potential faster than anything
↳ External perspective accelerates growth

5. Systems Over Goals

↳ They build processes, not just targets
↳ Consistency compounds exponentially
↳ Small daily actions create massive results

The Part You Can't Ignore:

↳ Potential isn't about talent.
↳ It's about intentional practice.
↳ The 3% simply execute better systems.

Quick Question:

Which of these five areas needs your attention most right now?

🔔 Mike Hays Follow for more revenue growth strategies

If You're Letting Disappointment Crush Your Dreams…
You're Missing the Hidden Opportunity.

(The mindset shift that changes everything)

Everyone says, "stay positive."
But disappointment hits differently when you know:

↳ It's data, not defeat.
Here's how to reframe it:

1. The Immediate Response

↳ Feel the disappointment fully
↳ Don't suppress or ignore it
↳ Acknowledge what went wrong

2. The Analysis Phase

↳ What specific outcome disappointed you?
↳ Which expectations weren't met?
↳ What factors were in your control?

3. The Learning Extraction

↳ What skills need development?
↳ Which strategies require adjustment?
↳ What assumptions proved incorrect?

4. The Strategic Pivot

↳ How can this inform your next move?
↳ What new opportunities does this reveal?
↳ Which doors just opened unexpectedly?

5. The Momentum Builder

↳ Use frustration as fuel
↳ Channel energy into action
↳ Let disappointment drive determination

The Key Insight:
↳ Your response determines your trajectory.
↳ Disappointment contains intelligence.
↳ Every setback reveals blind spots.

Quick Question:

What recent disappointment could become your next breakthrough?


🔔 Follow Mike Hays  for more resilience frameworks

Being a doctor, lawyer, or consultant actually makes you a worse writer.
Not better....Worse.


Because once you're the expert, your job becomes to "know."
↳To explain.
↳To teach.
↳To correct.

But that same expertise, your years of training, the frameworks you’ve mastered can trap you.

You start writing from reflex.
From what you’ve already decided is true.

And in doing so, you kill the very thing that makes writing online worth reading:

Fresh thinking.

Writing that changes minds doesn’t come from what you know
it comes from what you’re willing to re-examine.

The professionals who win online don’t have the most credentials.

↳They’re the ones who reflect publicly.
↳They question assumptions—even their own.
↳They share what others are afraid to say.
↳They think differently, and then they write from that difference.


In the age of AI and content overload, repeating 
the same “expert advice” makes you forgettable.

But when you write from reflection
not repetition you become magnetic.

People follow professionals who make them think.

Not the ones who explain what they already believe.

You’re not paid to write what’s obvious.

You’re remembered for writing what’s original.

Follow Mike Hays for more insights on growth and creativity

Smart people are great at starting.

They’re also masters of hiding why they never finish.

Not because they’re lazy.
Not because they lack discipline.

But because they’re used to winning early.

The first few days of a project?
You crush it.

You see potential, get praise, feel momentum.

Your identity as “a high-performer” is reinforced.

But then the finish line appears, and it threatens everything.

Finishing means exposing the flaws.
Releasing something that might not live up to the original spark.
Risking that it won’t match your potential.

→ So you stall.
→ You tinker.
→ You jump to the next idea.

Unfinished becomes a form of protection.

It lets you keep believing it would’ve been great if you had just finished.

That’s the trap.

You protect your identity by sacrificing progress.

What changed everything for me was realizing this:
↳ Progress isn’t about perfection, it’s about momentum without ego.
↳ I stopped trying to “crush it” every day.
↳ Instead, I built a structure that rewards finishing one small thing at a time.

That’s what the 7-Day Start-Up Plan is for.
→ It’s not about building fast.
→ It’s about finishing without fear.

Because confidence doesn’t come from potential.
It comes from stacking completed reps.

If you’re tired of feeling like your best ideas 
never make it across the finish line

Start small.
Finish one thing today.
Then do it again tomorrow.

Follow Mike Hays for more tips on productivity

Your brain is sabotaging your success every single day.
It's not your lack of skills or opportunities holding you back.

But here's what most people don't realize
three specific chemicals in your brain are literally 
blocking your path to achievement.

Let's break down these neurological roadblocks:

Chemical 1: Cortisol (The Stress Hormone)

↳Reality: When cortisol floods your system, 
it shuts down creative thinking and decision-making. 
Your brain enters survival mode, making you risk-averse 
and reactive instead of strategic and proactive.

Chemical 2: Norepinephrine (The Anxiety Amplifier)

↳Reality: This chemical creates tunnel vision 
and impairs memory formation. You become 
hyper-focused on threats rather than 
opportunities, missing necessary 
information that could drive 
your success forward.

Chemical 3: Adrenaline (The False Urgency Creator)

↳Reality: Chronic adrenaline makes 
everything feel urgent, leading 
to poor prioritization 
and burnout.

You're constantly in fight-or-flight mode, which prevents the calm, clear thinking needed for strategic planning.

The neuroscience is clear:

Fear-based chemicals don't just make you feel bad 
they literally rewire your brain for failure.

They create neural pathways that reinforce 
avoidance behaviors and negative thinking patterns.

When these chemicals dominate, your prefrontal cortex 
responsible for executive function goes offline.

You can't access your full cognitive potential 
when your brain is chemically hijacked by fear.

The real question is: How much longer will you 
let these invisible chemicals control your trajectory?

Understanding your brain's chemistry is the 
first step toward rewiring it for success instead of survival.

I watched two people argue in a coffee shop yesterday.

Back and forth. Louder and louder.

Neither one is listening.

Here's what I noticed: 

↳ They weren't trying to win the argument.
↳ They were trying not to lose.

Big difference.

Winning requires changing your mind or theirs.

Not losing just requires defending your position 
until the other person gives up.

That's not resolution. That's exhaustion.

→ The fastest way to end an argument?

Stop defending.

Not because you're weak.

Because defense keeps the fight alive.

Every time you justify, explain, or counter, 
you're handing them another round.

Try this instead:

->"You might be right."<-

Watch what happens.

Most people don't know what to do when you stop fighting back.

They were prepared for your defense, not your openness.

And here's the thing: you don't have to agree with them.
You're just acknowledging their perspective has merit.

That's not surrender. That's strategy.
Because the goal isn't to be right.

It's to move forward.

Arguments end when someone decides the 
relationship matters more than the point.

That someone can be you.

Even if you're right.

Especially if you're right.

Follow Mike Hays for more leadership insights

There’s no “magic list” of buyer emotions.

But there is a sequence you can’t skip.

Every time someone says yes to your offer
They’ve walked an invisible emotional path to get there.

Not because you convinced them.
Because you reflected what was already true.

They were feeling something.
They saw themselves in your words.
And something clicked.

It didn’t start with logic.
It started with emotion.

Here’s what that emotional journey looks like underneath the surface:

Desire: “This matters to me.”

Resonance: “You get me.”

Belief: “This could actually work.”

Vision: “That’s what my life could look like.”

Momentum: “I don’t want to wait another day.”

That’s the runway.

Not persuasion.
Progression.

If your story, sales page, or pitch isn’t landing
Check the emotional sequence.

Are you rushing to urgency…
Before someone even believes it’s possible?

Are you pitching transformation…
Before they’ve felt seen?

Every skipped emotion is a drop-off point.
Every honored one builds trust.

Don’t just move people.
Walk with them.

Which step in the emotional journey are you most likely to skip?

Follow Mike Hays for more communication strategies

Most communication fails before the first word is spoken.

(And it has nothing to do with your message)

Everyone focuses on what to say.
But the real breakdown happens earlier:

↳ Wrong context makes everything irrelevant.
↳ Wrong timing destroys perfect words.
↳ Wrong audience kills brilliant ideas.

Here's where communication actually breaks down:

1. Preparation Phase

↳ You skip understanding their current state
↳ You assume they're ready to listen
↳ You ignore their emotional context

2. Attention Phase

↳ They're distracted before you start
↳ Their priorities don't align with yours
↳ You compete with 1,000 other messages

3. Reception Phase

↳ They filter through their existing beliefs
↳ Past experiences shape their interpretation
↳ Your intent gets lost in their translation

The Hidden Truth:
↳ Timing beats technique every single time
↳ Perfect words to the wrong person = Failure
↳ Average words to the right person = Success

Most people craft messages.
Masters craft moments.

They understand that communication succeeds when the audience is ready, willing, and able to receive it.

Quick Question:

What's the biggest communication mistake you've witnessed in business?

⤵️ Share your experience below
🔔 Follow Mike Hays for more communication insights

⚠️ MARKETER WARNING:

Side effects include curiosity, skepticism, and clicks..

Use of the Word “New” May Cause Unexpected Spikes in Attention, Consideration, and Click-Through Rates...

…but only if you know what the heck you're doing.

Side Effects of Reckless “New” Usage Include:

❌ Sudden bursts of hype with no substance
❌ Inflated expectations your product can’t deliver
❌ Momentary engagement followed by long-term brand erosion
❌ Confused buyers who think “new” means “unproven”

Use “New” Responsibly:

✅ Only apply to genuinely novel value
✅ Frame as a trigger for exploration, not a crutch for conversion
✅ Combine with context, contrast, or mechanisms
✅ Treat “new” as a frame, not just a feature

Final Note:

“New” is a match.
Strike it right, and it sparks attention.

Strike it wrong, and you’re just burning through trust.

Use with strategic intent or don’t use it at all.

Follow Mike Hays and look for the release of Story Sells Better Newsletter

"No worries, I'll just do it myself. Again."

Sound familiar?

The most toxic phrase in relationships isn't what you think.
It's something disguised as politeness.

This passive-aggressive bomb destroys trust faster than any direct confrontation. But here's the thing, most people 
respond defensively, which only makes it worse.

Here's what might help:
↳ The right question defuses the entire situation
↳ Passive aggression is unprocessed frustration
↳ Direct responses escalate the conflict

Here's how to respond strategically:

1. Acknowledge the Pattern

↳ "Sounds like you're frustrated. What's really going on?"
↳ Shows you hear their underlying message
↳ Invites honest conversation instead of games

2. Shift to Solutions

↳ "If you were trying to split this up fairly, how would you go about it?"
↳ Makes them part of the solution
↳ Removes the victim-perpetrator dynamic

3. Clarify Intent

↳ "What are you trying to say by saying that?"
↳ Forces them to own their communication
↳ Creates accountability without attack

Did you know:
Behind every passive-aggressive comment is someone who feels unheard, overwhelmed, or undervalued. Your response either validates their feelings or escalates the drama.

Most people choose defense.
Smart people choose curiosity.

The right question transforms conflict into connection and turns resentment into resolution.

Quick question:

What's the most passive-aggressive comment you've heard lately? 
How did you handle it?

Follow Mike Hays for more communication tactics.

It’s not what you say

it’s what people hear when you say it.


I once watched a VP try to rally his team after layoffs.

He stood in front of 100 people and said,
"We’re in a strong position now. We’ve cut the fat."

He meant they’d made the business leaner.

The room heard:
"Your coworkers were expendable."

People didn’t nod. They folded their arms.

Some glanced at the door.

Morale tanked.

That moment cemented a truth I’ve carried ever since:
Words don’t live in your mouth. 
They live in someone else’s head.

Intent doesn’t matter if your delivery hijacks the message.

Whether you’re a leader, salesperson, or creator
you’re not just communicating ideas.

You’re translating emotions.

Tone, timing, body language, even silence
they all shape what people hear.

We obsess over scripts, pitches, copy…

But the real pros?

They tune into how it lands, not just what it says.

Clarity isn’t just about speaking.
It’s about being heard.

Have you ever had your message completely misunderstood?

I'd love to hear how you handled it.

How to Turn Any Failure Into Progress in Just 10 Seconds.

Without Needing Confidence, Pep Talks, or Positivity.

I watched my grandson miss 11 free throws in a row at practice last week.

His coach didn't say "good try" or "shake it off."

He said: "You just found 11 ways that don't work. Now you know more than everyone else here."

My grandson's shoulders dropped. His face changed.
He made the next three.

Here's what happened in those 10 seconds:

The failure didn't disappear. It got recontextualized.
Missing wasn't about being bad. It was about collecting data.

That's the reframe.
Most people treat failure like a verdict. It's not. It's information.

When you miss, you didn't fail. 
You learned what doesn't work.

When you lose a client, you didn't screw up. 
You discovered a mismatch.

When your post flops, you didn't waste time. 
You tested a hypothesis.

The shift isn't about positivity. 
It's about accuracy.

Failure isn't the opposite of success. 
It's the raw material.

You don't need a week to process it. 
You need 10 seconds to rename it.

Call it what it actually is: feedback.

Then move.

That's how you reframe failure. 
You stop treating it like a judgment and start treating it like a map.

My grandson didn't get better because he felt better. 
He got better because he saw the misses differently.

So can you.

Follow Mike Hays for more reframing techniques.

Most businesses think positioning is just marketing fluff.
(They're dead wrong)

It's the foundation of every buying decision.

But here's what they don't understand about positioning:
It's not about what you say.
It's about what your audience believes.

Facts you should know:
↳ 64% of consumers share values with brands they buy from
↳ Consistent positioning increases revenue by 23%
↳ Trust drives 88% of purchase decisions

Here's why positioning builds unshakeable loyalty:

1. Mental Real Estate

↳ You own a specific space in their mind
↳ Clear positioning eliminates confusion
↳ Customers know exactly what you deliver

2. Value Alignment

↳ Your beliefs match their worldview
↳ Creates emotional connection beyond price
↳ Transforms customers into advocates

3. Decision Shortcuts

↳ Strong positioning reduces choice paralysis
↳ Customers pick you without comparison shopping
↳ Premium pricing becomes justified

Where businesses go wrong:
Everyone has features.
Everyone has benefits.
But only positioned brands own customer minds.

Quick Question:

What position do you own in your customer's mind? Share below.

Follow Mike Hays for more communication tips

How a 30-Second Ordinary Moment

Creates Massive Engagement

Most people think great stories need big drama.
They don’t.

I used to believe “epic” moments made content compelling.
Massive wins. Huge failures. Perfectly crafted narratives.

But the posts that resonated most were never the dramatic ones.
They were the small, honest moments I almost didn’t share.

Like the awkward client call.
Or the lesson learned on a random Tuesday.
Or the quiet realization that changed how I lead my team.

You probably don't want to hear this...
Readers connect far more with relatability than spectacle.

They don’t want heroes.
They want humans.

Big stories entertain.
But simple stories connect.

The imperfect detail is what makes people trust you.
The honest moment is what makes people remember you.
The everyday struggle is what makes people engage with you.

You don’t need a dramatic arc to be compelling.
You need clarity, honesty, and a moment someone can see themselves in.

Small stories build big impact.
What “ordinary” moment taught you something recently?

Follow Mike Hays for more microstory tips

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