Emenee Marketing 'n'​ Events

✅ Justify B2B Event ROI 
✍️ B2B Event Management 
📌 Sponsorship/Exhibitor Activation Manager
📋 B2B Run of Show Producer
🎙️ International Event & Podcast Guest Speaker
🌎 Global Certified Event Platform Partner

We Justify 5 & 6 Figure Event Budgets and ROI for Multi-Day B2B and Industry Specific Events.

Owner/Founder | External Director of Events

Schaper Associates

- Identified areas of improvement to reach hiring managers Nationwide in the HVAC/R, Building Automation, Energy, MEP, Construction, Lighting, Fire &Security, or Facilities industries
- Implemented solutions for areas including: strategy, logistics, networking, nurturing, sales and metrics
- Continued to improve internal business operations that will generate business and support full staff of recruiters, market researchers, and management

Director of Marketing and Research

New Penn Financial, LLC

• Promoted internally to build the marketing department to increase revenue B2B (Third Party Originations) division
• Revenue increased from 43% of NPF's volume to 52% during my time initiating marketing strategies and programs including a client welcome program, loyalty program, quarterly promotions. - average of $250 Million in monthly production
• Developed, executed, and measured nurture driven workflows primarily for event marketing strategies including email campaigns, websites, events, social media, print, and digital ads  
• Utilize platforms such as Google analytics, CRM system, and litmus to illustrate marketing reports to measure success of campaigns and marketing efforts
• Consult with the COO of Strategic Initiatives and VP level managers (sales, marking, legal, business development, business intelligence, secondary marketing, etc...) to manage all marketing initiatives
• Redesigned layout, branding, and functionality of two websites by working diligently with graphic designer, programmer, and server host (proficient with wordpress and umbraco)
• Initiated and supervised research project to clean up database of remove duplicates, add all contact information, remove outdated fields and initially doubled the subscription list to 30K contacts and a total of 100K contacts in the system 

Wholesale Account Manager: 7/2012- 2/2013 
• Communicated to each client and internal department s throughout the process of important deadlines, documents required, and program conditions to close each deal 
• Maintained an average pipeline of 80 active files for several clients on a monthly basis 

Mortgage Loan Officer: 7/2010- 7/2012
• Analyzed credit and financial situations to structure home mortgages within the client’s budget 
• Discuss all potential options with each consumer to educate them on the best program for their needs  
• Selected to work with the VP of Human Resources and VP of Communications for holiday party planning committee – past 4 years.

Business to Business Marketing Manager

💬 Emenee Marketing ‘n’ Events focuses on the justification and implementation of B2B event management by maximizing events effectively for business that allocate $50K-$1M into their annual event investments. 

Michelle Nicole McNabb is the owner/founder and Director of Events primarily serving B2B commerce markets. We cut through the noise of event tech, logistics, production, marketing and overall event semantics for clients that aren't event professionals, but know the value and power of events!

We source, procure, and partner with event organizers and event solution providers to streamline and advocate the consideration and retention of leveraging events as an effective channel for scaling businesses. 

www.managementNevents.com  

✍️ Scalability: Justify Event ROI 
✍️ Systematic: Get unstuck and ease overwhelm
✍️ Sustainability: Align intentions and objectives of the event ecosystem stakeholders

📞 Schedule a 20minute Event Alignment Call: https://bit.ly/MnEPQCall

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✅ Justify B2B Event ROI 
✍️ B2B Event Management 
📌 Sponsorship/Exhibitor Activation and Advisory Manager
📋 B2B Run of Show Producer
🎙️ International Event & Podcast Speaker
🌎 Global Certified Event Platform Partner
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7 C's of Event ROI
✨ Customer Experience & Journey
✨ Credibility & Build Reputation & Brand
✨ Cash Flow & Closed Deals
✨ Collaboration with Contributors & Partners
✨ Community Connection
✨ Campaigns to Create Buzz & Awareness
✨ Convert to Conversation
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Michelle Nicole McNabb's Linkedin Analytics

Michelle Nicole McNabb

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Michelle Nicole McNabb

Ready to grow your LinkedIn presence?

Michelle Nicole McNabb's Linkedin Analytics