HUK-COBURG

Business Development, Connected Cars

ZeroLight

• Working closely with major car brands, helping them achieve their objectives in terms of their digital customer experience
• Identifying and driving opportunities for ZeroLight’s digital products and services
• Developing and executing go-to-market strategies
• Key account management
• Strategic partnerships
• Leading cross-functional account team

Director Business Development

Continental

• Identifying and driving opportunities for Continental’s digital products and services
• International business development
• Developing and executing go-to-market strategies
• Strategic partnerships with map suppliers (e.g. here, Navinfo)
• Marketing and events
• Presenting at top executive meetings (C Level)
• Speaking at international conferences (e.g. China)

Manager Sales, Partnerships & Marketing, Intelligent Transportation Systems

BMW Group

• Creation and execution of gaming strategy with focus on marketing cooperation and product placement
• Promoting games as strong component of BMW’s marketing mix by creating enticing interactive experiences
• Establishing and growing global partnerships with gaming and technology companies
• Negotiating license and cooperation agreements with partners in the gaming and digital industry
• Alignment with global and local marketing
• Placing brand new models (e.g. BMW M2 and BMW M4 GTS) in successful titles such as Need for Speed and Racing Rivals

Project Leader Gaming

Remote Control Productions GmbH

• Business planning and development for a network of game developers
• Developing new business field with serious games and gamification with brands and partners outside of the gaming industry
• Agreements with major publishers in Europe, America and Asia
• Market intelligence
• Speaking at conferences (e.g. in Korea and US)

Business Development Manager

Frost & Sullivan

• Leading global consulting projects, mainly about digital business in the automotive industry (i.e. Telematics & Infotainment)
• Managing others (Junior Consultants)
• Developing business and product strategies for market entry and growth based on market-, trend- and competitive analysis
• Qualitative and quantitative market research
• Leading strategic workshops with various stakeholders and executives
• Speaking at international conferences (e.g. in UK, Austria)
• Voted Consultant of the Year 2008 & 2009 (Frost & Sullivan, Automotive Business Unit) by business unit leader and peers

Consultant

Globalmusicinput.com GmbH

• Business planning and management
• Pitching to investors
• Marketing, partnerships and events
• Key learnings:
o A great idea has no value without strong execution
o Focus on your customers and your customers’ experience first

Co-Founder, Business Planning & Operations

Experienced manager and consultant with over 16 years of professional working experience in the digital space from working at large corporations as well as small start-ups. Results-oriented and purpose-driven business developer and leader of cross-functional project teams. “Nerd” who is into sports, web3, tech, entrepreneurship and music production.

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Michael Minich

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