Big Impact Books

With your signature book, you can:

🤩 Solidify your status as an expert and differentiates you from the rest in your field 
🤩 Open up speaking opportunities that are only available to those with books
🤩 Boost your ability to raise your consulting fees and speaking fees
🤩 Stand out when media outlets are selecting whom to interview 
🤩 Create new revenue stream opportunities

Year after year, business owners who publish and promote their books see so many benefits. According to research from the Rain Consulting Group, 95% of business owners who have published a book report that it has helped them get more leads, while about half of those surveyed say it has helped them increase their fees and gain higher quality clients.

Publishing & Promotion for Attorneys and other 7-Figure Business Owners

Want to build a business with your book as the foundation? Speak on podcasts and stages? Get more clients?

A Book Marketing Strategy will help you:
✅ Get media attention, speaking engagements, and podcast appearances
✅ Grow your business & brand
✅ Become known as an expert in your industry
✅ Have real, authentic reviews to boost your credibiilty
✅ Make a big impact in the world

You know you have to create new content – across multiple platforms – regularly and consistently. 

But throwing the proverbial spaghetti at the wall to see what sticks won't cut it. You need a strategic book marketing plan that gets results.

In the Impactful Author™ 1:1 private customized program, we can help you develop a book and brand marketing strategy to help you consistently attract and nurture your ideal clients with engaging content.

➡️ Land More Clients Online: Perfect your messaging to consistently attract and nurture leads with your content.

➡️ Enjoy More Freedom: Have a customized content marketing plan that eliminates the guesswork and saves you time.

➡️ Make a Big Impact: Establish yourself as an industry expert with engaging content on the right online platforms.

You wrote the book. Now let's create the content marketing plan you need to stand out as a thought leader!

Boost your visibility, profits, and impact when you join our 9-month program that provides you with simple content marketing strategies and the support you need to implement them.

Book a Clarity Call with me: https://vipbook.marketing/claritycall

The Impactful Author™ Customized Book Promotion Strategy

As a nonfiction and children's book publishing & marketing strategist for authors, coaches, consultants, and speakers worldwide, I'm on a mission to support and empower my clients to build a business with their book as the foundation and to help them share their message with the world. Using my unique combination of entrepreneurship, award-winning journalism, and PR experience, I guide clients to create brand awareness, sell books, and position themselves as subject matter experts.

Book Marketing and Publishing Strategist & Coach

Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success

Are you a nonfiction or children's book author with a powerful message to share with the world?

Do you dream of becoming a thought leader, increasing your book sales, and leaving a lasting impact on your readers?

Whether your goal is to inspire, educate, or entertain, Make a Big Impact with Your Book equips you with strategies to make your mark as an author.

Melanie Herschorn, book marketing expert, award-winning journalist, and former celebrity publicist, brings her years of expertise to the forefront in this essential guide, offering a treasure trove of proven marketing strategies tailored specifically for nonfiction and children's book authors.

Make a Big Impact with Your Book is your roadmap to achieving long-term success in the competitive world of publishing, whether you're in the midst of writing, or you're already published and have seen little traction.

Inside, you'll find :
• Expert insights for building awareness and credibility in your field
• Targeted marketing techniques and innovative ways to reach your idea laudience 
• How to stand out in a crowded market and avoid marketing fails
• Strategies to increase book sales and leave a profound impact on the world

Author success begins with a plan; start your journey toward making a big impact. Your readers are waiting to be inspired!

Author

Udderly Hot Mama

• Designed and manufactured maternity/nursing wear sold on Nordstrom.com, Amazon, and at boutiques nationwide

• Created and executed digital marketing campaigns

Designer & Ceo

Doyen Medical Inc

Freelance Writer

The Patriot-News

Freelance reporter

WITF, Inc.

All Things Considered Host/Reporter

The Jewish Journal of Greater Los Angeles

Editorial Assistant

Marleah Leslie and Associates

Account Executive

“I Don’t Have Time to Write a Book.”

That’s the myth keeping brilliant attorneys from unlocking their next level of success.

Here’s the truth: You don’t need a year off in a remote cabin. You simply need 1 hour a week.

With our proven Domino Effect System, you’ll write, publish, and leverage your book strategically—without disrupting your billable hours.

You’ve built a career on knowledge, strategy, and results. You’ve won cases, advised clients, and solved high-stakes legal problems.

But are you truly leveraging your expertise to its fullest potential? 

The attorneys who dominate their practice areas—the ones getting high-profile clients, media features, and prestigious speaking opportunities—aren’t just great lawyers.

They’re recognized authorities. And nothing cements your authority faster than publishing a book.

Your book isn't just a book. It's a game-changer. It’s your permanent marketing asset, your ultimate credibility booster, and your competitive edge.

✔️ Get invited to speak on high-profile stages and CLE events that prioritize published experts.
✔️ Become the go-to legal authority for media outlets looking for expert commentary.
✔️ Attract high-value clients who respect your expertise—and pay premium fees.
✔️ Unlock new revenue streams through consulting, partnerships, and referral opportunities.
✔️ Make selling effortless—clients come to you because they’ve already read your book.

Your competitors are already doing it...The attorneys leading your field? They’re not necessarily better than you. They’re just more visible.

Publishing a book gives you instant credibility, long-term impact, and an unshakable presence in your practice area.

🔹 95% of business owners say publishing a book significantly increases lead generation and credibility.
🔹 Many report commanding higher fees and attracting more ideal clients.

You’ve put in the years building your expertise. Now it’s time to own your authority.

Are you ready to stop being the best-kept secret in your practice area? 

Your expertise deserves more than just a bio. It deserves a book.

Let’s make your book happen. Message me to start.

Publishing your book without an audience is like launching into silence. Start building your community now, and your book will have eager readers waiting on day one.

Melanie Herschorn

Does this sound familiar?

👉You used to think writing the book was the hard part, but now you realize you’ve got to market it too

👉You’ve realized that getting published doesn’t mean you’re instantly a thought leader

👉You want to get your book into the hands of your ideal readers but you’re just not sure how

Imagine what it will be like when you’ve got a VIP author platform in place…

✨You have clear messaging that you know resonates with and inspires your ideal audience

✨You have a plan for your email marketing and social media and know-how to execute it

✨You’re growing a community of loyal followers who are so excited to buy your book

But you can't do exactly what everyone else is doing and expect to stand out in the online noise.

Why do so many authors fall into the trap of sameness? 

Well, social media and email marketing can be overwhelming and intimidating. You've spent so much time writing your book and now you're tasked with having to market it (and yourself) too!

So it can be comforting to find a cheap blueprint and follow it since marketing isn't your zone of genius.

Here are 3 tips you can implement in your marketing today (before and after your write that book) that will help you stand out from the rest...

✨ Have your ideal client/reader in mind EVERY time you post anything online. You wrote your book for a reason, and I bet it was to help people in some way. Remember the people you want to help and speak directly to them with your copy. Don't worry about turning others off, you don't want them taking up space in your community anyway.

✨ Don't be perfect. If you want your followers and subscribers to relate to you, be real and authentically you each time you show up. Online users are savvy and can spot fakes. Just think of all the Kardashian photoshopping that gets called out regularly! Bring your true voice to everything you put online to attract the right people.

✨ Show up consistently to engage your followers and fans. Consistency is the unsexiest part of marketing but it's what gets you the results you deserve. When you post it and forget it, you're just checking a box, you're not using social media to its full potential. People who will sell you a year's worth of Instagram posts aren't helping you create the connections that make social media special.

If you're ready to make your content sparkle online and to have a customized content marketing strategy for your brand and your book, I'd love to connect with you. You can book a complimentary strategy call here: contentstrategycall.com

In Just 1 Hour a Week, Publish a Book That Builds Authority & Elevates Your Practice | Be the Expert Clients Trust Before You Meet | Your Partner in Writing Your Reputation-Building Book.

“I’ve tried everything… SEO, ads, networking… but I’m still not attracting the right clients.”

I hear this from CEOs and entrepreneurs more often than you’d think.

And the first question I ask is, What sets you apart?

Because marketing alone isn’t the issue. The real challenge is indistinct positioning.

If your message sounds like every other leader in your industry, your audience will treat you like every other leader.

The CEOs and entrepreneurs who consistently attract premium clients know exactly what makes them different, and they make sure the right people know it too.

They don’t rely on algorithms or hope someone randomly discovers them. They build authority and make it visible.

Being excellent at what you do is the foundation. But being known for it? That’s what drives demand.

#EntrepreneurMarketing #CEOMindset #AuthorityBuilding #VisibilityStrategy #StandOutOnline

Some songs get stuck in your head and on every playlist.
Others, just as powerful, never make it past the recording studio.

It’s not always about talent. It’s about exposure.
And that’s exactly how it works for attorneys.

You can be the most skilled lawyer in your field, but if your name doesn’t come up in conversation or show up when someone searches, you’re getting passed over.

The attorneys who dominate their space are doing a few things differently:
✔️ They’re consistently seen and heard
✔️ They’re recognized for something specific
✔️ They’ve created authority assets that do the talking

If you’re waiting on referrals to do the work, you’re leaving your visibility to chance.

Visibility builds trust. And trust builds demand.

Start building yours with Lasting Legal Impact.
Discover how to position yourself as the go-to expert and create a reputation that attracts clients, opportunities, and media.
👉 https://buff.ly/75kiqxV 

#AttorneyBranding #VisibilityMatters #LegalAuthority #BookMarketingForLawyers #BeTheGoTo

If you’ve felt that nudge to write a book, this is your sign.
Your story, your brilliance, your magic deserve to be shared with the world.

In this conversation with Dr. Joe Vitale, we talk about saying yes to that calling and letting your book become the legacy you were meant to create. 

#WriteYourBook #AuthorLegacy #DrJoeVitale #InspiredToWrite #BookSuccess #ShareYourStory

So honored to be on the cover of Brainz Magazine 🎉🎉🎉

The Publishing Powerhouse Helping CEOs and Creators Build Their Legacy ⁠
⁠
As a bestselling author, journalist, and founder of Big Impact Books, Melanie Herschorn  is on a mission to turn experts into authors and books into long-lasting legacies.⁠
⁠
In this exclusive interview, Melanie shares how writing the right book can position you as a leader, attract aligned clients, and expand your impact for years to come.⁠
⁠
Read the full story here: https://lnkd.in/dj83SMr2

#BrainzMagazine #MelanieHerschorn #BigImpactBooks #PublishingCoach #AuthorBranding #LegacyBuilding

Check out this amazing holiday gift guide..and find two books by yours truly! 😊

17 Year Founder ~ Founder & CEO at KNOW Women | Storyteller & Community Builder for High-Achieving Women | Specializing in Building + Scaling Businesses | 5 Profitable Exits

The holiday gift guide is here with some of our favorites!

Featured here: Jessica Jesse Alli Webb Kelly Lorenzen, PMP Dorey Jacobs Mollie Suarez G.G. Tish Times ▪️ Chief Sales Strategist Suzanne Najem Catherine Curry-Williams Jenny Strebe Shirley Baéz, RBLP-T, CSSGB Dr. Rochel Marie Lawson Alice K. Melanie Herschorn Christina Langdon - Success Coach Ashtyn M. Haley Hoover Beatriz Bogard Bogard

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Melanie Herschorn's Linkedin Analytics

Melanie Herschorn

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Melanie Herschorn

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Melanie Herschorn's Linkedin Analytics

Performance ScoreMelanie Herschorn's LinkedIn Performance

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