Hi, I’m Meg, Senior Account Manager at Kurogo, the UK’s leading personal branding agency.

Yes, I work in personal branding, but my love for branding runs deeper than that. I’m obsessed with what makes a brand stick in your mind, whether it’s a global giant, a fast-growing start-up or a founder with a great story.

In my role, I:

- Build strategies that help leaders and brands stand out
- Manage the creative process (without actually writing the content myself, that’s what our brilliant writers are for)
- Make sure the relationship side runs smoothly so clients feel looked after and understood

For me, it’s never just about posting content. It’s about knowing the client inside out, spotting opportunities, and making sure every piece of work moves them closer to their goals.

Outside of work, I post about:

- Brands doing cool things (and what we can learn from them)
- Life as an account manager
- And everything in between

If you want to connect over branding, strategy, relationship building or the art of managing creative chaos, drop me a message. And if I don’t reply straight away, I’m probably walking my dog.

Standard Bank Group just pulled a Spotify Wrapped on us, and I wasn’t ready.

Their new 2025 Year-End Review breaks down your spending and saving habits for the year visually, personally and a little too accurately 😅

I literally had to sit down afterwards and process my life choices.
But it’s also kind of brilliant.

Because this is where financial brands are heading:
→ Strong branding that feels human, not corporate.
→ Touchpoints that create reflection, not resistance.
→ Transparency that empowers, not shames.

In 2025, it’s not enough to just have a good product or a slick app.
You need messaging that makes your audience feel seen and understood.

For too long, banking and finance have felt complicated, like something only a few people could truly understand.

But the financial brands that will lead the next decade are the ones that simplify, educate, and actually help their customers, not confuse them.

In the end, strong branding is not just about visibility; it's about designing touchpoints that make your audience feel seen and understood.

Megan  Haskis

Senior Account Manager at Kurogo | Branding Enthusiast | Helping Leaders Stand Out

Being easy to work with is so underrated.

It's not the loudest person in the room or the one with the most ideas who gets the furthest; it’s often the person who creates the least friction.

Here are a few small (but powerful) things that make you really easy to work with:

1. Be Reliable.
Big creative ideas are useless if you let the little things slip. When people know they can count on you, everything flows.

2. Adapt fast.
Processes, teams and tools change. Being able to shift with them without complaining makes you invaluable.

3. Show initiative before asking for help.
Try first, document what you’ve done, then ask. It shows ownership and makes collaboration smoother. Come with solutions/information, not problems.

4. Pick your battles.
Not every hiccup needs to be a hill to die on. Try to solve things first, and ask yourself if it’s really worth escalating before you do.

5. Communicate clearly and early.
Don’t let people chase you for updates. A quick “Got it, I’ll handle this by X” goes a long way.

6. Don’t make everything urgent.
Respect other people’s focus and prioritise effectively. Save the red flags for when they actually matter.

Small habits like these make a big difference.

They build trust, reliability and make you someone people want to work with.
And just to be clear, this isn’t about lowering your standards or saying “yes” to everything.

It’s about building the trust and foundations of a good partnership.

You won't get far without it.

Most people hear “over-communicate” and think it means sending long essays, repeating yourself, or clogging up someone’s inbox.

It’s actually the opposite.

Strong communication isn’t loud.
It’s consistent, concise and predictable.

It sounds like:

“Got it, I’ll update you by 3pm.”
“Flagging this now so it doesn’t fall through the cracks.”
“Quick update: waiting on X and then we’ll move.”

Tiny touchpoints that keep everyone aligned.

No fluff.
No essays.
No guessing.

When you communicate early and clearly, you remove friction, build trust and make collaboration feel easy.

Most teams don’t need more meetings.
They need better micro-communication.

Short.
Simple.
Frequent enough to keep momentum but not enough to overwhelm.

So before you click send, ask yourself:
Could this be shorter, clearer and 10% less chaotic?

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