Peoplelogic

Peoplelogic is employee engagement simplified - no surveys required. By connecting to the tools that teams use day in and day out, Peoplelogic produces a unique view of the social fabric of your organization, a score for employee engagement and actionable recommendations to help guide the health of your organization.

You can try Peoplelogic for free at ✨www.peoplelogic.ai✨

VP of Growth

Michael Ciulla Consulting

I help early and mid-stage startups enable predictable and continuous revenue growth by planning and executing growth strategies, establishing business process, and implementing sales / marketing technology. Message me to discuss your project.

Owner

RevOps Co-op

Member

Erudit

*The US GTM Team was laid off in July 2023 to extend runway while the product is improved.

Senior Vice President Sales & Marketing

VP of Marketing

Okendo

100% quota achievement for 3 consecutive quarters
- Owned revenue targets for Inbound, Outbound, and the Self-Service funnel.

Led the development of the 2022 revenue model and OKRs.
- Built bottom up growth models for all key GTM channels (inbound, outbound, partners, and self-service).
- Lead the development 2022 OKRs across all of GTM.

Designed, launched, and managed the outbound sales function.
- From 0 to $5K /mo in less than 2 quarters.
- Hired a team of 6 BDR's, 1 BDR Manager, and 2 AE's.

Built a robust internal database of the top 5,000 target accounts and aligned GTM initiatives to drive growth within our ideal customer profile.
- Defined market segments and ICP.
- Identified and ran regular growth and data experiments.
- Built data strategy to enrich the top 5k Shopify stores.
- Setup and ran account-based programs to drive growth.

DISRUPTORS.ai

Startup Mentor

Workable

Delivered the demand needed to exceed Q1 revenue targets.
• 47% MoM growth in qualified leads.
• Surpassed top of funnel growth target by 20%.

Reformed the sales development organization into a predictable and consistent team of high performers.
• Improved MQL to SAL conversion from 20% to 35%.
• Improved MQL to SAL velocity from 10 days to 5 days.
• Led and mentored a 25+ person global SDR team.

VP of Growth Marketing

mabl

Led the go-to-market effort, including brand messaging, content strategy, product and website analytics, BI infrastructure, advertising, partnerships, and social media.

►Grew the marketing function to support $2M+ ARR
►Led the strategy to position mabl as a visionary thought leader
►Established core business metrics and reporting across the business

Head Of Marketing

Jibo, Inc.

At Jibo, Inc. I was responsible for the overall digital marketing strategy, tracking and analytics, marketing infrastructure, website performance, persona development, email marketing, database enrichment, and overall growth.

► Grew the 6-figure qualified waitlist by 200%+ over a 1-year period.
► Led the development of the go-to-market strategy for the digital side of the business.
► Led the effort to develop robust target personas to ensure cross-functional alignment.
► Business owner for all marketing and advertising infrastructure and technology.

Head of Growth & Online Marketing

Logentries by Rapid7 | Log Management & Real-time Analytics

Acquired by Rapid7 (OCT 2015)

At Logentries I built and managed Demand Generation and Analytics (programs and infrastructure) that fueled our high velocity business. I also led initiatives to grow the business through optimization, experimentation, and improved business processes.

► Grew monthly free trials from 400 to 2,000+
► Maintained a workable lead percentage of 95%
► Grew the online (no-touch) business 15% MoM.

Director, Demand Generation

With over a decade of experience driving growth for leading technology companies, Mike is a versatile and results-driven leader in go-to-market strategy, demand generation, marketing analytics, sales development, and revops.

While at Okendo, Mike spearheaded GTM initiatives across multiple channels, delivering outstanding revenue achievement. As the owner of revenue targets for inbound, outbound, and self-service funnels, he consistently exceeded 100% of quota. He played a pivotal role in developing Okendo's 2022 revenue model and OKRs, constructing detailed bottom-up growth models to align the entire GTM team.

Mike designed, launched, and managed Okendo's outbound sales function from the ground up, rapidly scaling it to $5K in MRR within just two quarters. He assembled and led a high-performing team comprising six BDRs, one BDR manager, and two account executives. Moreover, he cultivated a robust internal database of the top 5,000 target accounts, aligning GTM and product  initiatives to accelerate growth.

Prior to Okendo, Mike transformed the sales development organization at Workable into a predictable and high-performing revenue engine. Under his leadership, the team achieved a remarkable 47% month-over-month growth in qualified leads, surpassing top-of-funnel growth targets by 20% and exceeding revenue objectives. He also led process improvements, increasing MQL to SAL conversion from 20% to 35% and improving MQL to SAL velocity from 10 to 5 days.

At mabl, Mike pioneered the company's go-to-market effort, overseeing brand messaging, content strategy, product and website analytics, BI infrastructure, advertising, and social media. His strategic initiatives helped secure a B round of financing and grow the marketing function to support over $2M in ARR while positioning mabl as a visionary thought leader in its space.

Mike's earlier accomplishments include driving a 200%+ year-over-year increase in the six-figure qualified waitlist at Jibo, Inc., where he owned the overall digital marketing strategy, tracking, analytics, and go-to-market planning. 

At Logentries (acquired by Rapid7), he grew monthly free trials from 400 to over 2,000 while maintaining a 95% workable lead percentage and increasing the online business by 15% month-over-month.

With a proven track record of building high-impact marketing and sales teams from the ground up, optimizing processes for revenue growth, and leading successful go-to-market strategies, Mike is a valuable asset for tech companies seeking to accelerate their market penetration and revenue trajectories.

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