ALESAYI HOLDING |  العيسائي القابضة

As the Marketing Manager, my main achievement was increasing foot traffic at The Hub Mall by 30% and boosting tenant sales by 18% through strategic marketing initiatives. This included launching high-impact digital campaigns, leveraging influencer partnerships, and optimizing brand positioning to attract both customers and investors. Adding on, I developed and executed business plans that transformed underutilized spaces into revenue-generating assets, increasing investor interest and overall profitability. Above all, I optimized vendor negotiations, reducing advertising production costs by 40%, allowing for reinvestment in high-ROI digital campaigns that strengthened the brand’s market presence.

Marketing Manager - Real Estate & Hospitality Management

Fusion Marketing Solutions

As the Managing Director, my main achievement was establishing a full-service marketing agency that secured multi-million SAR contracts with top-tier clients like Lexus. This included developing integrated digital marketing strategies, creating compelling brand campaigns, and expanding the agency’s service offerings to meet diverse client needs. Adding on, I built and led a high-performing team, enhancing our capacity to deliver innovative solutions that improved client engagement and brand visibility. Above all, I positioned the agency as a trusted partner in the market, driving long-term collaborations and sustainable revenue growth.

Managing Director - Marketing & Advertising Agency

Hijaz Malls

As the Head of Digital Marketing, my main achievement was turning a 1M SAR loss at Funland Family Entertainment Center into a 500K SAR profit within a short period. This included implementing data-driven promotional strategies, optimizing pricing models, and launching engaging events that significantly increased visitor participation. Adding on, I executed marketing campaigns that generated 1.8M SAR in a single month and increased foot traffic across five mall locations, ensuring high tenant satisfaction and lease renewals. Above all, I leveraged digital and social media platforms to enhance brand awareness, making Funland a leading entertainment destination.

Head of Digital Marketing & Communications - Real Estate Management & Family Entertainment Manager

OMAR A BALUBAID CO. LTD

As the Head of Digital Marketing, my main achievement was leading digital transformation initiatives that resulted in a 40% increase in conversion rates. This included integrating data-driven marketing tools, implementing customer engagement strategies, and launching high-impact campaigns that boosted brand loyalty. Adding on, I played a key role in rebranding major hospitality and retail properties, leading to increased market appeal and revenue growth. Above all, my expertise in F&B marketing drove exceptional results, with Ruby/Almas Lounge achieving a 335% revenue surge and Liwan Garden experiencing a 200% sales increase within six months.

Head of Digital Marketing & Communications - Real Estate Management & FEC

Globe Retail

As the Group Digital Marketing Manager, my main achievement was successfully launching 17 retail branches, driving brand expansion and market penetration. This included executing targeted marketing campaigns, developing strategic partnerships, and enhancing customer engagement through personalized promotions. Adding on, I managed seasonal product launches and VIP events that strengthened brand recognition and customer loyalty. Above all, I played a key role in shaping the digital marketing landscape for luxury retail and F&B brands, ensuring sustained revenue growth and competitive market positioning.

Group Digital Marketing Manager

Cando Event Services

Project Manager

Al-Harithy Co.

Show Manager

 Zuhair Fayez Partnership ZEP-IT

Marketing Manager

Ramco, Real Estate Co.

Assistant-Market Research 

Certified Digital Marketing | Growth-Driven Marketing Director | From Malls, Media, Events to F&B | Expert in Real Estate, Hospitality, Retail, and Family Entertainment | 23+ Years Leading Saudi Brands Toward Vision 2030

Marketing with Measurable Impact. Strategy with Vision.
→ Marketing must move beyond noise
→ It must build measurable value
→ And it must align with economic transformation, like Vision 2030


I’m a senior marketing Director with 23+ years of experience delivering tangible results in real estate, hospitality, food and beverage, family entertainment, fashion retail, event management, and marketing agencies in Saudi Arabia.

I focus on strategically repositioning retail centers, food and beverage brands, and hospitality entities to enhance operational efficiency and financial performance. My expertise lies in distilling complex challenges into actionable strategies, driving underperforming businesses toward sustainable profitability through targeted transformation and innovation.


Who I Am

A strategic leader who builds brands that perform, not just look good. Whether it’s growing tenant sales, launching luxury experiences, or engaging high-net-worth investors, I deliver growth through smart, data-led marketing.


How I Add Value:

→ Growth & Revenue Optimization: Increased profitability for multiple businesses, including transforming a 1M SAR loss into a 500K SAR profit at Funland.

→ Strategic Digital Marketing: Developed campaigns generating millions of impressions, securing real estate and hospitality leads.

→ Brand Elevation & Market Positioning: Led successful rebranding projects, securing long-term contracts and elevating brand visibility.

→ Leadership & Business Expansion: Built high-performing marketing teams, driving 2 M+ SAR in new agency deals from top-tier brands like Lexus.

I thrive on delivering measurable ROI, creating engaging customer experiences, and building strong brand identities that stand the test of time. 


Why It Matters

Today’s economy rewards precision, performance, and positioning. Vision 2030 is opening doors, but only for those with scalable strategies. I build marketing engines that attract customers, satisfy stakeholders, and deliver ROI.

Key TakeAways

Marketing isn’t just promotion; it’s capital deployment through creative intelligence. Strategy without ROI is theory, and execution without leadership is noise. I bring both.


If you’re looking for a marketing leader who drives real business results, let’s connect.

You Can’t Measure Loyalty with a Counter. 
Make your mall a living brand that people can relate to.
Not just for shopping.

Foot traffic is no longer the most important measure.
Experience is the new KPI. 

For years, malls measured success by how many people walked in. 
Today, the smartest ones keep track of how long they stay and why.
They’ve evolved into lifestyle ecosystems: 

→ F&B stories that build memories 
→ Wellness zones that attract routine visits 
→ Art corners and co-working hubs that keep people coming back 

Because your mall isn’t just a space. 
It's a brand that lives through events.
Forget chasing visitors; start curating belonging. 

That’s how malls transform from retail destinations into community brands. 


If your logo disappeared tomorrow
Would visitors still recognize your experience? 
What’s your view, is the future of retail about more stores, or more stories? 
I’d love to hear your insights 👇
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Mazen Makarem, CDMP

#1 Digital Marketing Leader in Saudi Arabia by Favikon | Marketing Director | Vision 2030 Growth Advisor | Helping Brands Scale with ROI & Strategy

Occasionally, quiet conveys more than any campaign possibly can.

We inhabit a marketing-driven world that is insatiable for noise.
Each brand is amplifying its voice, 
Increasing posting frequency and accelerating response times.

However, remaining silent does not imply weakness.
It constitutes a strategy.

Silence demonstrates confidence that requires no validation.
It is when your efforts, output, or reliability convey more than your spoken expressions ever could.

Consider the brands that has the greatest influence.
They do not engage in conflict amidst the cacophony.
They generate anticipation, and that interval transforms into strength.
Silence facilitates the comprehension of meaning.
In that environment, trust develops.

One need not pursue attention when one's message is grounded in value.
You comprehend it.

PS: When did your quiet last convey a more powerful message than your advertisements?
I’d love to hear your insights 👇

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When you dig a hole for others, you often fall into it yourself.

In business and in life, 
Ethics always comes back around.
The energy you put out, 
Whether it's good or bad, 
It always comes back to you.

Leaders who play politics get stuck in their own games.
Teams built on jealousy never trust each other.
And manipulating things in the short term. 
Credibility is always harmed in the long run.

Being honest isn't just the right thing to do. 
It's also a smart move.

Because reputation builds faster than money.
And people will never forget how you made them feel.
Even when no one is looking, 
They will never forget how you made them feel.

You can choose decency even when no one is looking. 
It's the one thing that always pays off.

PS: How do you make honesty a part of your daily leadership?
I'd love to hear your insights. 👇

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