Unmuted

At Unmuted, we help B2B SaaS organisations with complex sales cycles and high ACVs grow faster with our growth process and proven playbooks. Together with a team of experts we combine all the modern B2B marketing skills and package it in our service. We call it: The Growth Program.

Find out more on our website ➡️ www.unmuted.com

Founder & CEO

SAN | Stichting Adverteerdersjury Nederland

Jury Member - New Kids on the Block

FONK magazine

Jury Member - Coolest Dutch Brands 

Nyenrode Business Universiteit

At Nyenrode I share insights on how startups grow fast, what techniques they use and how we used Growth Hacking to innovate at MisterGreen. 

I’m involved in the executive Masterclass Customer Centric Innovation as a guest speaker.

Guest Lecturer

ShopPop

ShopPop, formerly known as I AM POP, is the all-in-one chat marketing platform for e-commerce businesses. With this software, webshops can increase revenue, recover abandoned carts, opt-in people to receive sale alerts, provide live support and much more. All of this happens on Messenger, Whatsapp and Instagram, with 5X better performance than email.

Responsibilities

· Overall commercial strategy
· Developing the self-serve growth system
· Product-growth experimentation
· Product roadmap prioritization
· Demand generation and conversion
· Analytics, metrics and reporting
· Overseeing content and SEO (DR 9 to 40)
· Marketing and sales automation (Hubspot)
· Branding

Achievements

· Built the marketing team: content, performance, design, engineering
· Created a high-converting growth system from the ground up
· Repositioned the company from focusing on the music industry to e-commerce merchants
· Established an agency partner program 
· Grew users by 275% and MRR by 205%

Head of Growth Marketing

SpinAwards

Jury Member 2018 - Digital Campaign
Jury Member 2019 - Digital Campaign

Jury Member - Digital Campaign

Shopping Awards

Jury Member 2018 - Consumer Electronics & Telecom
Jury Member 2019 - Personal & Financial services

Jury Member - Multiple

MisterGreen Electric Lease

After working at MisterGreen for a couple of years, I initiated a digital transformation. The goal? Shifting from a traditional sales organization to a fully automated, self serve leasing platform. Grew the (growth/tech) team from 1 to 10 people and managed to achieve €150k MRR within 150 days after the launch. 

Launched several platform features. One that still makes me proud today is the world's first webshop for leasing second hand Tesla's. The platform has a unique checkout which allows you to select and buy a leasing contract for a Tesla completely online within 5 minutes from the smartphone in your hand. No paperwork. 

Team:

* CTO
* Senior Backend Developer
* Junior Backend Developer
* Senior Frontend Developer
* UX/UI Designer
* Product Owner
* 2X Growth Hacker
* 2x Data Science

Nominated by Accenture for their Innovation Awards 2018, category Mobility & Climate

Head of Growth & Product | Member Leadership Team

Responsible for all online marketing activities, experimentation, business development and marketing automation.

* Online Marketing (SEO, SEA, Content)
* Marketing Automation
* Email Marketing
* Marketing Metrics
* Growth Marketing
* Designing & Implementing Data-Driven Experiments
* Funnel Marketing (AARRR)
* Webinar Marketing
* Customer Journey Mapping
* Social Media Marketing
* Lean Marketing
* Business Development
* Product Owner

Growth Marketer

As an Accountmanager I consulted Dutch companies about leasing EV's. I had the pleasure of working with some of the best performing Dutch companies and its owners/employees. I gained a lot of experience in working with entrepreneurs, directors, senior managers etc.

During this period I was responsible for:

* Sales New Business (100+ Companies)
* Account Management (100+ Companies)
* Sales Funnel Optimization
* Sales Metrics
* Business Partners (Tesla, Nissan, BMW, Volkswagen)
* Side Projects (Sales Automation, Customer Journey Mapping, Sales Intelligence)

Accountmanager

During this internship I supported the sales team as a sales advisor to new customers. Besides my role as sales advisor I assisted the marketingmanager in daily activities. As a graduate I conducted a research in order to write my thesis about international expansion.

Internship Sales Advisor

Nederland TentamenHULP.nl

Writing and executing a marketing communication plan to promote brand awareness and sales.

Internship Marketing Management

The way people discover and purchase B2B products and services has fundamentally changed over the past 5 years. 

Before, companies could simply trade their knowledge for contact information in order to generate leads for sales. Although this approach worked quite well for some time, we believe it's time to adapt and embrace a new way.

People discover business products and services through social media, in communities, through their network, on chat apps or by listening to podcasts. Just to name a few ways.

While the evidence of this shift is becoming increasingly more clear, companies are struggling to embrace a new approach that capitalises on this new reality. 

At Unmuted, we help B2B SaaS organisations with complex sales cycles and high ACVs go-to-market successfully. 

Together with a team of top talent we combine all the modern B2B marketing skills and package it in our service, which we call The Growth Program.

Find out more on our website ➡️ www.unmuted.com

--

Former Head of Growth Marketing at ShopPop, a self-serve B2B SaaS platform helping merchants generate more revenue through messaging apps. Before that I led growth at MisterGreen, a Tesla-leasing company. Increased annual revenue by 297%. Grew the company from selling 100 to 1.000 electric car leasing contracts per year.

🔸Won a SAN Accent for best new agency of the year
🔸Featured by TechCrunch, De Ondernemer, Emerce, NU.nl
🔸Nominated as Top Marketing Talent by Adformatie
🔸Named top 100 Marketer of The Netherlands by Adformatie
🔸3X Jury at Dutch business award shows

Traditional B2B events are boring. We make them fun.

Here's a little recap from our last in-person event in Amsterdam.

We had the pleasure of hosting Tas Bober and Connor Lewis.

They flew in all the way from the US to share hardcore value.

Besides that, there was plenty of time to connect with peers.

I love these events where 50 marketers come together.

We have more editions coming in hot in 2026.

Thanks again, Tas and Connor 🙏

Max van den Ingh

Founder & CEO @ Unmuted 🔊 B2B SaaS Marketing Agency - House of Demand Podcast

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