I’ve worked with over 270 businesses through my agency to build systems that bring in revenue-creating leads. 

My clients have:

> Closed millions in revenue from our leads.

> Generated 90+ leads for multiple months in a row. 

> Booked meetings with Fortune 500 companies.

> Signed professional sports teams as clients (one of my personal favorites). 

> Asked me to stop our campaigns so they “could work through the backlog of proposals” they had for multi-million dollar projects. 

All from the outreach and sales systems we built, optimized, and ran for them. 

But here’s what I’ve realized (and why I’m making a change in 2025)...

The agency-done-for-you model is too expensive for smaller, Founder-led businesses. More often than not, even with stellar results, the ROI just doesn’t make sense. 

And, selfishly, that’s who I enjoy working with most: Founders. 

I like knowing the impact signing a new client can have on your business —and your life (I’ve experienced this firsthand).

So, what’s the alternative?

---------

I speak to Founders every day who know they need to be doing more “sales.” 

They’re too reliant on referrals and word-of-mouth. They know that their pipeline will dry up soon. 

But they don’t know where to start with this whole sales thing. 

The YouTube videos contradict one another. 

One “guru” shouts, “Cold email is dead in 2025,” while another touts how it only works if you use one of the 15,000 new AI-intent-personalization-agent tools released daily.

So, they just do nothing and pray and hope those referrals keep coming.

---------

Understanding this and wanting to work with founders has led me to craft a new solution: 

— consistent clients  —

It gets Founders from 0 to 1—and beyond—when it comes to getting reliable, qualified lead flow that converts to clients. 

I'm leveraging over 5 years of learnings, SOPs, and results from my agency and handing it all over to Founders.

Helping them:

→ Understand the Email Equation for their business. 
→ Implement List Logistics for a constant source of prospects to contact. 
→ Plug in the Follow-up Formula to stop getting ghosted and start getting meetings.
→ All without spending hours every day on sales. 

…plus loads more. 

If this sounds good, and you're a founder who wants to invest in systems to grow your business

I’m currently working with 3 new founders each month, showing them how to do lead generation properly. 

✉️ Send me a message 

We can explore whether there’s a fit to work together, and I'll put you on the waitlist for the upcoming months.

I played professional rugby in Uganda, got fired after 4 months, and sold a startup before I turned 30.

Here's my story:

In the last few years, I moved from the UK to New York for love, then settled in Austin. Became a girl dad and husband (easily my proudest titles). Co-founded a tech startup right out of college that was later acquired. Got fired by a hydration startup after four months (turns out I'm a better founder than employee).

Along the way I picked up a nasty golf habit, briefly collected Pokémon cards like a 12-year-old with a credit card, and played professional rugby in the Ugandan Rugby Premiership (yes, really).

I've brewed more pour-overs than I can count. Still the only proper way to make coffee.

And I came to Christ at 32, which changed how I see work, success, and what matters most.

Now, for what actually pays for all those pour-overs...

I've spent the last six years helping founders install predictable, profitable growth systems. Worked with 280+ founders who've generated eight-figure revenue.

A few highlights: helped one add $1.61M in deals, another land meetings with NBA, MLB, and MLS teams, and another generate 709 qualified leads in 7½ months. Built my agency to average 23 booked sales calls a month for three straight years.

Now I coach founders to build their own client acquisition systems (without adding chaos to their schedules).

I'm not trying to change the world.

I just want to serve my family, friends, and others. And if I can grow my business by helping others grow theirs, that's pretty cool in my book.

If you're a founder who values family, faith, and freedom: welcome. Glad you're here.

Matt Sinderberry

Founder at consistent clients | I show business owners how to implement cold outreach that works | 280+ founders helped & $10 million generated

The 7 secret tools I use daily

(10X better than well-known competitors)

Here’s what’s been outperforming the big names for me.

[1] Grain
> Fireflies, Otter, Fathom

→ The AI notes are much more accurate. The chat interface is clean. I use it for every coaching call so my clients can search, ask questions, and pull insights from any moment of the session.

[2] Tella
> Loom

→ The bougie Loom. It makes video presentation sharper. Perfect for client training, marketing content, and even YouTube videos. Less ideal for quick internal notes, but unbeatable for anything public-facing.

[3] BetterContact
> Apollo, ZoomInfo

→ Outperforms them consistently when it comes to finding verified emails. It aggregates data from over 20 providers, giving you more emails, greater accuracy, and significantly more untouched prospects. I use it in every outbound campaign and recommend it to every founder I coach.

[4] EditGPT
> Grammarly 

→ It actually writes like a human. It's free, straightforward, and offers different levels of editing. I use it for all my content and emails when I want clean writing without the telltale signs of AI.

[5] Anything
> Base44, Lovable

→ Like the others, but it actually works. I rebuilt my Cold Email ROI Calculator (https://lnkd.in/gmCrcGmN) after Base44 kept breaking. Now I use it for internal tools, client tools, and lead magnets. Great if you want AI apps that don’t fall apart.

[6] MasterInbox
> Missing replies from leads

→ One for agency people. Offers better visibility than Smartlead’s native version. I use it for my done-for-you clients to ensure I never miss a reply. Plus, Abdul Mukati is the man! He actually listens and implements feedback.

[7] Wispr Flow
> Typing 

→ I've been talking to ChatGPT (my wife thinks I'm weird). It's ten times more productive. Everyone raves about Wispr. I am integrating it into my daily workflow because typing is soooo 2024.

[Bonus] OpenAI Prompt Optimizer
> Writing bad prompts

→ Shoutout to my Aussie friend Roman for this one. Prompting is the new coding, so you want to prompt effectively. It sharpens your prompts, making the outputs more accurate. Great for custom GPTs, projects, and everyday prompting.

What have I missed? Add your best-kept-secret tool in the comments.

7 Secret Tools I'm Using Daily

I just had an email epiphany.
And I got 29 more leads overnight.

I sent one follow-up email to the same list. 

The email had almost identical messaging to those I'd sent before, minus one small tweak and 32 days since I last time I contacted them. 

I call this the "30-day Cool Down Play." 

The reply rate went from 5.49% to 6.95%, a 26.6% uplift. 

My positive reply rate remained at 31%.

The reason this works is that people use their inboxes in a certain way.

Emails get lost and missed. 
They intend to reply but get distracted by a colleague.
They don’t even see half the emails you send.
When they do see it, timing is crucial.

Same prospect list.
Same offer.
Same campaign.

The only change was sending the right message at a different time… and referencing that I’d reached out before.

Result: 29 extra leads overnight.

Take a look at the exact email I used in the carousel below. 

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This is the kind of thing I implement with founders using The Consistent Clients Blueprint. 

Grab it here: https://lnkd.in/g6vtvfmW. 

It's the small adjustments that unlock big wins. 

Minimum input, maximum output is always the goal.

29 Leads Overnight from this Email Epiphany

I’ve run email campaigns for 100s of industries and offers.

Founders always ask this question before we start:

Will cold email really work for my industry?
My niche?
My offer?

I understand their fear.
They’ve seen mixed results.
Different gurus say different things.
And they don’t want to waste time and money.

Here’s what I’ve learned after running campaigns across hundreds of industries.

Even if you and your direct competitor hired me on the same day

We’d still start from scratch.

0 assumptions.
0 recycled campaigns.
No, “this worked before, so it must work again.”

Every business is different.
Different ideal clients.
Different markets.
Different buying triggers.
Different levels of sophistication.

When you start fresh, test from scratch, and follow the fundamentals…
you usually get a stronger campaign than the “proven” one anyway.

Here are just some of the businesses I’ve helped install The Consistent Clients Blueprint to sign more clients:

A Managed Service Provider
A Logistics Company
An Accessibility Consulting Agency
A Commercial Door Manufacturer
A Call Center Outsourcing Agency
Dozens of Digital Marketing Agencies
A Medical Device Company
A Custom Cut-and-Sew Apparel Agency
A Merchant Processing Company
A Real Estate Tech Startup
A Design Services Firm for High-Growth Startups
A Startup Doing AI/Augmented Reality for Supermarkets
An Agency doing Paid Ads and SEO for E-commerce
Several Recruitment Firms
A Healthcare Marketing Communications Agency
A Sports Camp Franchise for Teachers
An Agency Selling UX for E-commerce
A Travel-Industry Marketing Agency
A Renewable Energy Microgrids Company
A Pitch Deck Design Agency
A Branding and Packaging Agency for F&B
A Restaurant Waste Reduction App
A Restaurant Operating Systems SaaS
A Wholesale Nut Company
An AI Security Solutions Startup
…and so many more.

The thing we did for all of them?

Got the fundamentals right.
We followed The Email Equation.
Installed two Complementary Campaigns.
Optimized the system.
The founder learned how to follow up and close with the Conversion Certainty Protocol.
And then they ran Outbound Offload OS to get 95% of the work off their plate.

So, the question should be less "will this work" and more "how will this work?"

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If you want the Blueprint, which worked for all those companies and more, you can grab it here (free): https://lnkd.in/gEE6JyCg
---

I've been doing this for 7 years, and I'm shocked this still works. It feels way too simple.

It’s the Evergreen Campaign.

For many founders who are just getting started with marketing or sales, it’s all they need to begin signing clients predictably. 

When referrals and word of mouth become inconsistent, having a reliable way to reach out to ideal clients becomes a priority. 

Despite the noise, cold email remains the easiest and most cost-effective way to achieve that.

I typically teach two complementary campaigns for businesses that want to scale quickly and build a significant pipeline.

But if you only need a handful of clients each month, one well-built Evergreen Campaign can be more than enough.

It looks something like this:

[1] Set up domains and inboxes to ensure your emails land in inboxes and get read (Inbox Infrastructure)

[2] Build precise lists with verified email addresses of your ideal clients. Use a tool like BetterContact. (List Precision Principles)

[3] Offer something that people genuinely want and need. If you understand your customers, this is easy. (Offer Velocity Theory)

[4] Know what moves potential clients from interest to a call to becoming clients. (Conversion Certainty Protocol)

And before you know it, you're seeing results like these:

→ Randy (accounting firm founder) generated 42 new leads and 4 new clients in 10 weeks.

→ Mike (accessibility and inclusion agency) booked 28 calls in 60 days and has closed 6-figure deals from his campaigns.

→ Eagan booked 40 sales calls for his digital marketing agency and has added $33k in new revenue (and counting).

→ Another Mike, running a Shopify UX agency, booked 8 qualified meetings in 2 weeks.

→ And Roman signed his first client in four weeks.

They all had their Evergreen Campaigns launched in 14 days, and it took them about 30 minutes a day to get everything set up.

For those unsure where to start with reaching out to your ideal clients, I break down how the Evergreen Campaign fits into my overall system for acquiring clients here, in The Consistent Clients Blueprint: https://lnkd.in/g6vtvfmW

And if you want a more of step-by-step manual to getting a campaign live, this guide shows you exactly what you need to do: https://lnkd.in/gnr9VCit

I just started a 90-Day Discipline Sprint to build these 6 habits.


I’ve always been disciplined.

But I haven't tracked my inputs daily since my daughter was born. Plenty of life getting in the way. 

But now she's older, and we're in a more of a routine as a family, I'm leaning hard into the discipline. 

I want to finish the year strong by locking in the habits and skills I’ve been building all year.

The more I do these things, the more my business grows.
And the better husband, dad, and founder I become.

Here’s what I’m tracking.

BUSINESS:

[1] Post on LinkedIn daily

→ This drives new leads and supplements the 20+ calls I’m already booking each month through The Consistent Clients Blueprint (gotta be dogfooding). 

[2] Send 3 Emails to my List weekly

→ Every time I hit send, at least one person replies asking how they can join my 1:1 program. I started focusing on my newsletter in July, and I'm at around 660 subscribers so far. I want to finish the year at 1,000.

---
(would love you to join it here + get my free Blueprint: https://lnkd.in/g6vtvfmW)
---

[3] Produce 3 New Trainings for my Clients weekly

→ I'm already pretty good at this, but I want to make sure I'm over-delivering and helping the founders I work with grow their businesses. 


PERSONAL

[4] Time in the Word daily

→ This is the biggest unlock for being the best version of myself in everything I do. It gets my mind and heart right before anything else.

[5] Lift weights three times per week

→ I've always played sports and exercised a lot, but that's lessened recently. I notice anxious energy building when I'm not picking heavy things up and putting them back down. I'm a simple guy.

[6] Run 2x per week

→ This one will be the trickiest. And I'm already falling behind. I have an Achilles injury I'm rehabbing, and it's making it easy not to run. 

These are my cornerstone habits.

Everything else falls into alignment when I nail these. 

I'll report back next month with a status update. 

What are you doing to finish the year strong? Let me know.  


P.S. somewhat tempted to add the "reverse habit" of cutting out caffeine into the mix. Has anyone eliminated caffeine and noticed good results?

It would be a big achievement for this three-a-day single-origin pour-over guy.

Tab hoarders, we can never be friends.
But this one’s for you.

If you can’t see at least the first three letters of the tabs in your Chrome browser… I'm here to help.

I need you to use Chrome better.

We can't have people looking over your shoulder and seeing more than 3 tabs open. 

It's just not cricket (one for my UK followers).

Here’s a quick fix for the founder who keeps 47 tabs open for “later.”

[Step 1]

→ Select all the tabs you have open for a project or idea.

[Step 2]

→ Right-click and select “Add Tabs to New Group.”

[Step 3]

→ Name the group “[T] – [topic]” 
→ "[T]" stands for temporary, ie, you don't need to keep these tabs forever.
→ "[topic]" is where you write a descriptive name for all those oh-so-important Subreddits and design inspo sites.

[Step 4]

→ Right-click on the group and CLOSE IT.
→ Chrome will save it to your bookmarks bar (see below).

[Step 5]

→ Enjoy the calm emptiness of a Chrome browser in its optimum state. 
→ Next time you want those tabs, just open the folder and pick up where you left off.

[BONUS] 

→ You’re no longer giving anyone who looks over your shoulder crippling anxiety at the sight of your browser.

You’re welcome :) 


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When I'm not moonlighting as The Tab Police, I also help show business owners how to install The Consistent Clients Blueprint. 

Two complementary campaigns + 1 hour per week = $195K in New Revenue

All yours here: https://lnkd.in/g6vtvfmW

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taplio

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