Moveforth

Moveforth is the brand studio helping B2B brands grow through executive presence, employer branding, and corporate identity—offered as standalone services or combined into a cohesive ecosystem.

We move at startup speed and with founder alignment—building brands that outlast the launch through assets, systems, and strategy designed for momentum, not just milestones.

Creative Director & Founder

- Strengthened brand presence for 100+ startups, founders, SaaS, and B2B companies by developing distinctive identities and scalable systems.

- Enabled teams to maintain brand consistency across all channels through frameworks, content kits, and style guides.

-Achieved 9 global design features (5× World Brand Design Society, 4× Behance) and named Top 1 in Branding & Identity Design on LinkedIn Philippines (Favikon).

Brand Designer

JewelExperts.com

- Increased brand appeal for a century-old jewelry brand through a heritage-meets-modern identity system, unifying packaging, website, and marketing.

- Developed processes and visual guidelines to scale branding across multiple jewelry brands.

Creative Director

Staffing Venture Capital

Improved marketing and sales alignment by creating brand refreshes and design systems for multiple staffing brands.

Design Manager

Senior Graphic Designer

ARMI

- Delivered a full rebrand rollout for a million-dollar company launch, ensuring cohesion across web, social, and offline channels.

- Enhanced recruitment campaign efficiency with templated creative assets.

globalRN

Supported product growth by designing brand identities and design systems for a staffing platform and healthcare app.

The Mirrority

- Spearheaded the creative direction, resulting in the successful launch of their social media, website, and mobile app.

- Designed campaign collateral and ad assets that supported strong initial user adoption.

Mega Wealth Information Technologies Inc

- Directed international branding projects in China, Indonesia, and Korea, delivering market-specific designs that elevated each client’s business website and marketing presence.

- Implemented KPI-driven workflows for an 11-member creative team, improving output quality and meeting client delivery timelines consistently.

Creative Head

Designed logos, websites, and marketing collateral for corporate clients.

Graphic Designer

Puregold Price Club, Inc.

Produced in-store branding and marketing visuals for nationwide campaigns.

Visual Artist

Whether you're launching or scaling, most brands struggle to stay consistent as they grow.
Visuals change. Messaging drifts. Marketing loses focus.

I’m Jayr Marasigan, Creative Director behind Moveforth, where we build brand systems that last.

From identity design to brand frameworks, messaging, and content, we help founders and fast-moving B2B teams build with clarity, consistency, and trust—from day one and beyond.

Over the past decade, I’ve helped more than 100 founders, CMOs, and SaaS brands create and evolve brands designed for momentum, not just milestones.

Recognition:
5× Featured — World Brand Design Society
4× Featured — Behance
Top 40 Filipino Creatives to Follow — Philippine Graphic Artists (2024)
#1 in Branding, Strategy & Identity Design — Favikon, LinkedIn Philippines

If your brand is growing but your identity isn’t keeping up, I’ll help you fix that with systems built to scale.

Let’s build more than a logo. Let’s build a brand built to last.

DM me to get started.

Finally met the names and faces shaping Philippine design 🙌

Over the years, we’ve all admired each other’s work from afar.

But meeting in person creates a different kind of connection.

That’s exactly how it felt at the #PhilippineDesignFest2025 💪

I got to shake hands, trade stories, and share space with creatives I’ve followed, respected, and learned from for years.

(And yes, good thing you spotted our Moveforth  shirts right away.)

The design scene here is full of energy, passion, and creativity.

And it’s even more inspiring when you meet the people behind the work.

Great meeting you, Wil Calingacion, Paolo Tugano,  Krille Lanon , Hans Christian Bonaobra , and Joe Henson Marin!

Big respect to Lad Gutierrez and Nabbe Francisco  for putting this event together.

See you at the next Design fest? 😉

Jayr Marasigan

Creative Director & Founder of Moveforth | Helping SaaS & Tech B2B founders build brands ⏩ | Strategy. Visuals. Systems. More than a Logo. | Favikon’s Top 1 in Branding & Identity Design on LinkedIn PH

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Moveforth got featured on World Brand Design Society this week.🙌

Proud of what we created, and even prouder of how it's evolving.

We launched in August, and it has been growing quietly in ways we didn't expect.

A few things people said recently:
“I’m impressed with what you’ve been building with Moveforth.”
"I can see Moveforth making waves in creative and professional circles."
"I saw your work the other day and thought — oh sh*t, I'm meeting them."

As a founder and designer, that is the real win. 
Seeing something you imagined start resonating with people out there. ✨

If you want to see how we built everything, the full article is in the comments.

#Moveforth #Branding #BrandSystem

Our shirts are done and the tagline sums up how we build brands: more than a logo.

We printed our Moveforth shirts today. Simple, clean, and built around the message we tell every founder we work with.

Most teams come to us with the basics. Logo. Font. Colors.
But nothing that helps them decide what to do next this week or this quarter.

More than a logo is our reminder that branding should help you move the needle, not just look good.

We build the engine behind it.
Dashboards that highlight your next focus.
Custom GPTs trained on what you need.
Design systems so your team never starts from zero.

If you’re going to the Philippine Design Fest, see you there. I’ll be wearing this shirt.

And if you need something more than a logo, book a discovery call.

#morethanalogo #branding #corporatebranding #executivebranding #employerbranding

Finished the Relume Design League with 3rd place, and I’m grateful for everyone who supported me. 🙏🏻

The 30-minute challenge did something important:
It brought me back to why I became a designer in the first place.

No systems. No templates. No shortcuts.
Just craft, pressure, and a blank canvas.

We rely on systems and AI now, and that’s great for speed and scale.
But every so often, you need to return to pure craft.
To your own judgment, your own taste, your own clarity. 💪🏻

That’s what this challenge gave me.

Huge thanks to everyone who voted and sent messages.
And big respect to the other designers. Seeing how differently we approached the same brief reminded me how human this craft still is.

And thank you to Relume for creating a space where designers can push themselves, show real craft, and explore the balance between strong foundations and AI.

The craft isn't going anywhere. Neither is the spark. 

#RelumeDesignLeague #Branding #WebDesign

A weekend of building the business… and the life we want. 🥂

Last weekend was packed, and I enjoyed every part of it.

Spent a full day at Philippine Design Fest 2025, organized by Lad Gutierrez  and Nabbe Francisco  of Filipino Graphic Designers (Filancers) 

Events like this remind me how alive and evolving the creative scene is here in the PH and how much we want to elevate Filipino creatives to the world.

One reminder I want to highlight from the speaker lineup:
The mindset shift from “I make designs” to “I help brands grow.”
From service provider to strategic partner.
That mindset changes everything, and I want to echo it to everyone in the industry.

Some highlights too:
✓ Met creatives I’ve looked up to for years, finally in person
✓ Made new connections with a few partnerships already moving
✓ Featured in Graphikos Magazine: The Emerging Designers of 2026
✓ Won a 4-day coworking pass at The Company Manila

And the best part? Experiencing all of it with my fiancée, co-founder of Moveforth, my number 1 fan and supporter, my partner in building both the business and the life we want. I’m truly blessed to have her by my side. ❤️

We even closed the weekend at a bridal fair.
Work and life, side by side because we’re building brands, a business, and our future together. 🙏🏻

#PhilippineDesignFest #FilipinoCreatives

𝙒𝙚 𝙙𝙞𝙙𝙣’𝙩 𝙟𝙪𝙨𝙩 𝙡𝙖𝙪𝙣𝙘𝙝 𝙖 𝙗𝙧𝙖𝙣𝙙 𝙨𝙩𝙪𝙙𝙞𝙤. 
𝙒𝙚 𝙡𝙖𝙪𝙣𝙘𝙝𝙚𝙙 𝙖 𝙗𝙧𝙖𝙣𝙙 𝙨𝙮𝙨𝙩𝙚𝙢 𝙗𝙪𝙞𝙡𝙩 𝙛𝙤𝙧 𝙛𝙤𝙪𝙣𝙙𝙚𝙧𝙨. 

Moveforth was shaped by the kind of work founders kept asking us to do: 
“I need a logo for my startup.” 
“I need presence, a personal brand that stands out.” 
“I need a brand system. Now. Fast.” 

So we built something lean, fast, and founder-aligned. 
A system, not just a service. 

⏩ Corporate brand that positions you clearly 
⏩ Executive brand that builds trust 
⏩ Employer brand that attracts the right people 

Each one works on its own. 
But when connected? 
They scale momentum. 

This is Moveforth. 
Built for momentum.

Which part of brand feels like your biggest bottleneck right now? 

#BrandSystems #CorporateBranding #ExecutiveBranding #EmployerBranding

Meet Moveforth

Your product screenshots are doing too much. 😵‍💫

I’ve been reviewing a lot of SaaS visuals lately, and most founders try to cram an entire dashboard into one frame. It shows the product, sure… but it doesn’t tell the story.

While building this moodboard, the examples that stood out were Superhuman, Notion, and Remote. Clean. Intentional. Each visual does one job: guide attention to the value.

That’s the part many teams skip.

A product visual isn’t documentation. It’s a narrative device.
It should highlight the moment that matters, not the whole system.

If you’re trying to show the whole product, try the opposite.
Pick one moment. One action. One promise your product makes.
Let the visual breathe.

People understand your product faster when you stop trying to explain everything at once.

My Cosmos moodboard link is in the comments if you want to see the examples. ⬇️

#SaaSDesign #ProductVisuals #ProductStorytelling #CreativeDirection

Want an edge in 2026? Know where AI shouldn’t be.

Just watched the Superside summit and loved hearing how Figma, Apollo, and Microsoft are actually using AI today and what they expect by 2026.

What stood out most wasn’t the tools.
It was the mindset.

Kae Neskovic from Superside said it best:
“The best leaders of 2026 will know not only when to use AI, but when not to use it.”

And Lulu Hoffmann from Figma added:
“AI gets you to version 0.7, but version 1.0 still needs human craft, taste, and empathy.”

That feels exactly right.

AI can accelerate the work
but it can’t replace the parts where judgment and taste matter.

We don’t need AI in every process
especially the ones that depend on intuition, context, and being human. ❤️

Curious, how are you deciding what to automate vs. what to own?

#AI #CreativeDirection

Most founders don’t need more visuals. They need a brand that works every day.

I meet founders who already have logos, colors, templates, and slide decks but still feel unsure about what to do next.

Because the real gap isn’t design.
The missing piece is a system that guides the team every day.

That is why I built three engagements that focus on equipping you so you can operate with clarity.

▶️ Brand Engine Express
For startups that need fast clarity. You get a complete brand build plus the tools to move with confidence.

▶️ Founder Accelerator
For leaders who want a credible and consistent LinkedIn presence. You get a clear messaging system and a repeatable content flow.

▶️ The Moveforth Brand OS
For B2B companies that want alignment across corporate, executive, and employer brand. One ecosystem the whole team can use well.

All three focus on giving you dashboards, templates, and custom GPTs that make design, content, and marketing easier to manage as you grow.

We’re opening a few December slots.
If you want to enter Q1 with clarity and momentum, this might be a good time.

👉Book a discovery call and we’ll walk you through how it works. 

#Moveforth #Branding #B2B

What we offer at Moveforth

I made it to the 3rd-place battle in the Relume Design League, 
and the brief was “Starbucks, but make it perfume.”

For this one, I kept the Starbucks DNA on purpose.
The structure, the layouts, the illustration style that already make their design system work so well.

Instead of reinventing it, I treated the brief like a translation:
same language, different story.

It proved that you can stay familiar and still push the story in a fresh, creative direction.

How would you flip a brief like this? 🙌

#RelumeDesignLeague #Webdesign #Website

The last showdown before the Grand Final. ⚡️

Jayr Marasigan vs. Matthew Stobo, two heavy hitters going head-to-head for 3rd place. The brief? Starbucks as a perfume brand. ☕️🥤

Who’s taking the podium spot this time? 👇

There’s a certain pride when people see you wearing your brand.

We’re printing Moveforth shirts, prepping to attend the Philippine Design Fest 2025 this Saturday.

It’s a small thing, but it hits different when you wear your own brand.
It’s not just merch, it’s presence.
It’s our flag.

Because for founders, presence means proof.
Proof the brand isn’t just an idea anymore, it’s alive.
Worn. Seen. Felt.

Who else will be there? 👀
Would be great to connect in person.

#PhilippineDesignFest

I designed this corner for clarity, not caffeine.

Every day, I spend a few minutes here.
Pouring a cup. Swirling the coffee. Reading a few pages.
Sometimes I sit quietly after a discovery call or a design sprint.

It’s my space to think before I build again.

I’ve learned that the spaces we design shape the work we create.
It reminds me of what Atomic Habits teaches. 
Environment is a quiet designer of behavior.
And I’ve found it shapes our thinking, too.

For founders and creatives, environment isn’t an afterthought.
It’s strategy.
Design for how you want to think, not just where you work.

Where do you find your clarity before the build?

#AtomicHabits #Branding

Didn’t make it to the finals, but still proud of the run.

I lost in the semi-final match of the Relume Design League, but I genuinely enjoyed the brief and the bonus challenge. Both pushed me to think faster and design smarter.

Big congrats to Gianmarco Varetti, rooting for you in the finals! 👏
And to everyone tuning in, I’ll see you in the 3rd place decider. Let’s finish strong.

Another amazing Semi-Final in the books. 🔥

Gianmarco Varetti and Jayr Marasigan gave us something unique, and the community voted about 70% in favor of the winner (check the slides to see who took it). 👀

Next match it’s time for the 3rd Place Decider which is the last match before the Grand Final. 👀

#RelumeDesignLeague #RDL #Webdesign #DesignCommunity

match 6 winner announcement

Sometimes I ask myself, is this really a purple cow? Do we actually stand out?

Founders don’t just need a brand that looks good. They need one that’s remarkable.

Seth Godin 🌔 calls it the “Purple Cow.”
You drive past a field of cows. They all look fine. But after a while, they blur together. Then you see a purple one. You stop, point, and talk about it.

That’s what a remarkable brand does.
It earns attention without begging for it.
It stands out because it’s built differently.

When I think about that in the context of Moveforth, it’s not about a louder logo or a bolder tagline.
It’s about creating something only we can own.

We don’t just design brands.
We build brand operating systems founders can actually run.

A brand that doesn’t die after launch.
That’s our Purple Cow.

So if you’re a founder thinking about your next rebrand, maybe the question isn’t “How do we stand out?”
It’s “What would make us impossible to ignore?”

We’re booking new projects for early December, so your brand can launch strong next year.

DM me or visit our site to book a discovery call.

#Branding #B2Bbrands #BrandSystems

Translating a complex vision into something clear is my favorite part of working with founders.

Executive Network Ph just went live, and this one meant a lot.

We started with pages of ideas, strategies, and goals.
We ended with a brand that feels confident and ready for high-stakes conversations and experiences.

Grateful for the trust, Chris Pettersson. Proud of what we built together with Airen Petalbert through Moveforth.

Greater things are coming for ExN.🎉

I'm very pleased to finally announce the final Executive Network Ph logo and brand.

The collaboration with Moveforth Studio was insightful and truly worthwhile. Their process is thoughtful, systematic, and comprehensive. The experience was professional from intake to delivery.

They were able to distill dozens of pages of thoughts, ideas, and concepts into an elegant brand that represents everything I wanted to achieve. 

ExN came out looking timeless, effortless, and understated, but with a presence suitable for million dollar deals and invaluable  partnerships... just like I wanted.

If you're starting a company, make it a brand from the beginning. If you need help with that, contact the talented team from Moveforth, Jayr Marasigan and Airen Petalbert. 

I'm now confident to showcase more of ExN, the concepts behind the brand, and the projects we have planned. Stay tuned!

#ExN #ExecutiveNetwork #Branding #Philippines

People don’t buy from strangers on LinkedIn.
They buy from the person they’ve seen 11 times this month. 👀

Jamie Brindle said something in his webinar today that clicked for me.
I’m reminded that people don’t decide to trust you in one post.
They decide after seeing you in comments…
after a quick DM…
after your face shows up in their feed one more time than expected.

Not famous.
Not loud.
Just familiar.

That’s when outbound starts turning into inbound.

Build connections that feel natural.
Let LinkedIn work the way it’s built. Humans first. Leads second. 🤝 

Curious. When’s the last time someone reached out because they felt like they already “knew” you here?

#LinkedInStrategy #B2BMarketing #LeadGeneration

Helping a founder turn a deeply personal vision into a tangible brand,
that’s one of the most rewarding parts of what I do.

Over the past weeks, we’ve been working with Chris Pettersson on Executive Network (ExN), a platform built for people working on matters of substance.

Chris brought the clarity and conviction.
Moveforth’s role was to turn that into a brand system that connects.

Projects like this remind me: brand building is both personal and structural.
It starts with belief and becomes real through design, language, and alignment.

ExN is about to share its brand with the world.
Excited for people to see what we’ve been building together.

#ExecutiveNetwork #ExecutiveNetworkPH #Branding #ExecutiveBranding

It’s been eight weeks since I started building Executive Network (ExN). An idea that’s been slowly and quietly forming for years in the back of my head.

It’s the convergence of everything I know and want to do. A translation of what I want in my personal and professional life. It's an idea built around a community of people working on matters of substance. A platform for positive impact on the world.

I hope it's something you'll want to be part of. 

The brand is almost ready to reveal. I’ve been working with the talented team at Moveforth Studio to translate vision into form. Once you see it, I think you’ll understand what I’ve been trying to build. 

The process has been creative, technical, and deeply personal. I've spent weeks in my head solving, refining, iterating, all safely in the conceptual stage. Now comes the hard part: execution.

Building alone forces you to wear every hat. It tests your skills and limits. You doubt your clarity, your direction, sometimes even your sanity. But I've heard that discomfort means you’re onto something real.

Feedback has been my anchor. Each honest comment, whether validating or critical, pushes this idea closer to what it should become.

I know that many executives and founders share the same quiet truth: that entrepreneurship and leadership can be isolating. Friends and family may support you, but they can’t fully relate to the weight you carry. That’s what I want ExN to change.

In the next few days I’ll share more about what ExN is, what problems it aims to solve, and how I see it fit into the professional community of Manila. 

If any of my thoughts resonate, I’d love to hear how you’ve navigated your own season of building something meaningful.

PS. I will soon launch a small and intimate event series to test concepts against reality. Stay tuned!

A dinner conversation can reframe an entire strategy. 
An introduction can become your next venture partner.

That’s the spirit behind The Exchange Sessions, Executive Network Ph’s first-ever gathering this December 2 at Sabor Y Vino.

This isn’t another networking event. It’s for founders, executives, and professionals who are done with transactional conversations and ready for exchanges that move things forward.

We’ll be guided by The Exchange Game, prompts crafted to open people up and spark the kind of clarity you carry long after the night ends.

Moveforth helped shape this vision, and we're honored to play a small part in building the brand and the community ExN is becoming.

Looking forward to this and finally meeting you, Chris Pettersson. Airen Petalbert and I will see you there. 🙌

#ExN #ExecutiveNetwork #TheExchangeSessions

A dinner conversation can reframe an entire strategy. An introduction can become your next venture partner.

❥ Welcome to The Exchange Sessions

This December 2, we're gathering 50 professionals at Sabor Y Vino in Makati.

Meet founders scaling ventures, executives conquering markets, creatives guiding vision, professionals with purpose. This is a gathering to explore what matters of substance means.

No elevator pitches, just genuine conversations guided by The Exchange Game, a collection of questions that connects you deeper and leaves you with moments that linger.

Professional photography captures what unfolds. You leave with connections you can build on and insights worth quoting. Gather perspectives and content that you can share on LinkedIn. Together we can amplify each other's professional and business presence.

Join us and let's connect as professionals, not entities.

This December 2 | 6:00 PM - 12:00 AM Sabor Y Vino, Poblacion, Makati
❥ Free flowing wine served from 6:00 PM - 9:00 PM.
❥ Includes appetizer menu made just for the night.
❥ Special mocktail menu available.
❥ Limited seats. Reserve in advance.

For tickets and details: https://lnkd.in/gs4-8_ex 

Sponsors welcome. Contact us for packages.

#ExN #ExecutiveNetwork #TheExchangeSessions #Event

Reposting to help this reach the right talent.🙌

UX UI for B2B SaaS and AI Platforms | Founder at design316

We’re looking for a Web & Graphic Designer to join our remote team at design316

You’ll collaborate with our team to design websites, landing pages, and marketing visuals for global B2B SaaS clients, and for our own brand projects, too.

Please tag someone who could be a good fit! 
https://lnkd.in/d-_SiQ3x


#WFH #jobsph #uxteam #graphicdesignjob #jobopportunity

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