★Inconsistent branding, unclear messaging, and ineffective marketing efforts keep you out of sight and out of mind. 

Don't let your brand get lost in the noise.

Instead, be the brand people think of first, attract and engage customers you love to serve, and win repeat business and referrals.

We offer ready-to-go packages with upfront pricing on our website or we can build you a custom package. 

We create empathy-first buyer's journeys to focus on the needs of your customers. Schedule a call to start designing your own Buyer's Journey Suite. 

★ Most people get stuck when trying to name their business or product, so I created a fun and effective way to get the name you've been hoping for so you can launch your brand and grow. Start a naming project now at inkandkey.com/get-a-name. 

➡Marketing agencies: If you're like our other agency partners, you'll agree that naming is exhausting, time-consuming, and can be a huge pain. We'll take naming off your plate once and for all! 

DM me, ask for our White Label Naming Guide, and become an IK Naming Partner. It's free and easy-peasy! Join several other agencies who happily send their clients our way and make some money in the process. When your client gets a name, we'll send them right back over to you. 

➡ 1. Your standout brand deserves a standout plan. 
A misaligned brand without a plan is forgettable, confusing, or both. When your customers are ready to buy, they either aren't thinking of you at all or if they do, they're confused.

You want your brand to be: 
✓ consistent across all channels
✓ easy to remember
✓ and crystal clear to understand.

It's just not right for you to keep spinning your wheels on branding and marketing efforts that don’t get results.

It's time to break through the noise with a standout brand.
Brands that show up with clarity AND consistency inspire trust. And your brand's about to do just that. 

You won’t be able to keep visitors away from your call to action button even if you tried.

✉ Contact me here on LinkedIn or through my website to learn more or to schedule a free phone consultation. ✆

What a treat it was to spend some time with THE Amy Porterfield in Nashville at the StoryBrand Summit in October. She's a perfect example of how mastering your message is key to success. I loved her clear and simple answer to my question! 

In your experience, what are some other things that keep business owners from trusting their teams? 

If you're ready to fix your message first to make everything else easier for you and your team, book a One-Message Workshop. Bonus: All workshops include 30 days of support to help you put your new message to work!

https://lnkd.in/eGBSVGrX

Lynn Tickner 

Helping Health, Wellness & B2B Brands Clarify Their Message and Be the Brand Buyers Think of First | Messaging + Growth Strategy | StoryBrand Certified Since 2019 | Columbia SC Branding & Marketing

This is your official reminder to change the copyright date on your website if it's not automated. 📅 We suggest a range of years, starting from the date of the oldest published elements and ending with the date of the newest published elements, like this: © 2016-2026 Ink & Key®, LLC All rights reserved. 🎇 Happy New Year, nice people! 🥂

One Post: Two Stones. 

Stone 1: I'm excited to share that my friend Jonny Holsten  just launched his book: "Fix Your Broken Sales Calls"

Jonny’s results with sales teams speak for themselves. Companies going from struggling to close deals to hitting record months—all by fixing what happens IN the conversation.

What I love about this book: 
✓ It's SHORT (you can read it in 2 hours) 
✓ It's PRACTICAL (you'll use it immediately) 
✓ It's PROVEN (real case studies, real results)
If you lead a sales team or sell for a living, this is required reading.
Check it out: https://a.co/d/dq5hkO5

Stone 2: I haven't been talking about naming as much because I've been focused on my brand new One-Message Workshops (book yours at lynntickner.com 😁 ) but I did want to remind any of you who are still reading this (bless) that I have an 18-person naming team and one of our favorite things to do is help other agencies and teams get unstuck and get a name. Jonny and a gazillion other StoryBrand Guides have worked with us over the years and keep coming back because our process is fun and efficient and it works. Head to inkandkey.com > services > naming to start your project today! 

Have a peaceful weekend, friends! 🎉

Does your brand story have narrative traction? 

Narrative traction in a story is the stuff that gets someone to stick around. You get their attention and keep it. 

A clear and compelling story creates momentum that pulls the audience through the message.

Narrative traction ensures that each part of the story naturally leads to the next, keeping the audience invested and moving them toward taking action, whether that's making a purchase, signing up for a service, or engaging further with the brand.

When your message is clear and compelling, it engages your audience and provides that much-needed narrative traction.

It’s that part of your story when you highlight a problem, so people think, “I’ve been there before.” or “This person gets me.”

Narrative traction helps people stop scrolling and follow through on your content — taking them from problem → solution → call to action.

Take a look at your story and ask yourself: Am I giving people enough reason to stick around and follow through?

PS: Too deep inside your own business to see whether or not your story is engaging? I get that. Let’s take a look together for FREE. 

And hey, if you decide to book a private One-Message Workshop or work with my agency to fix your message and marketing, I won’t stop you.

inkandkey(dot) com > schedule a call 

With Jessie Congleton Lauren Kwedar Cockerell Monica Sood Jena Gribble Rachel Zurer Erika Bryant Lisa Ehrlich back in the day! 🩷

$9000 worth of products and services from 30+ generous local businesses is happening this Saturday! Meet my Columbia Chamber Partner Pal, Susan Heintzman! She and her husband, Jim, own the beautiful new Flo & Glo IV Wellness Lounge. Don’t miss their HUGE Grand Opening Celebration and Giveaway this Saturday, January 10 from 9 to 5 PM at 471-13 Town Center Place in The Village at Sandhills. 

See you there!

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