Digital Marketing Specialist | Growth Hacker

I used to be a media buyer running Facebook ads and freelancing for ecom brands.

Then I realized the real problem was never the targeting or the campaign structures.

It was always the creative.

So in 2022, I stopped doing everything else and started Growthub.

An agency focused only on one thing: making ad creatives that actually scale.

Since then, we’ve helped brands go from 6 to 7-8 figures.

We’ve made ads that tracked over a million in revenue.

In 2023, we built the Stealth Creative System.

In 2024, we became a 7-figure agency.

Now in 2025, we’re working with 7/8-figure brands & SaaS while growing fast.

This started as a way to make money.

Now it’s about building something real with a great team, great clients, and a clear vision.

If you’re trying to scale and you know your creative isn’t where it should be, let’s chat:

https://calendly.com/lorenzo_pravata/pre-audit-call

I took my pet brand client from $29k to $750k/month.

All by understanding the same concept I’ve used for all pet brands I work with.

So I've just put together a 14 min vid breaking it down so you can do the same.

(These are the strategies my team & I are currently using)

I break down:

✔ How we’re planning to get to $1M/month
✔ Insights that are applicable to all pet brands & products out there
✔ The exact way we position our clients in any crowded market with our creative strategy

Here's how to get it:

1. Connect with me Lorenzo Pravatà
2. Comment "PET" below

I'll send it over ASAP.

Lorenzo Pravatà

Stealth Creatives for Ecom & SaaS | $100M Generated | Meta Ads Expert

I’ve generated over $100,000,000+ in revenue thanks to this research process:

(This is the stuff most brands skip and why their ads fall flat.)

I’m giving away the exact customer & competitor research workflow my team uses to build ads that actually work.

Here’s what you’ll get:

👉 Step-by-step instructions for research
👉 The frameworks we use to break down competitor's strats
👉 Proven prompts to speed the whole process up by a ton
👉 A plug-and-play Notion template you can duplicate for your own brand

If your ads aren’t working, this is probably why.

Don’t call it a “quick guide.” This is the real work that drives real results.

Here’s how to get it:

1. Connect with me Lorenzo Pravatà
2. Comment: “Research” below

You need to create ads that don’t look like ads.

That’s why scriptwriting is more important than ever

So I’ve collected all key points you need to create ad scripts that spend for months:

- The proven selling block structures that work
- Real script examples from ads we create for our clients
- Our format-specific structures for podcast ads, skits, and more

If you’re a DTC or SaaS brand producing ads that fatigue fast...

Say goodbye to UGC and try this.

Here’s how to get it:

1. Connect with me Lorenzo Pravatà
2. Comment “Script” below

I'll send it over ASAP.

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Website

We've just revamped our website with a brand new portfolio.

Check it out here: https://www.growthub.agency/

growthub-agency

Meta Certified Media Buying Professional

Lacerba.io

Creatività e Digital Copywriting

Google Ads - Display

Google Ads - Search

Google Analytics

Google Tag Manager

Facebook Advertising Masterclass

Landing page & User experience Masterclass

Growth Hacking Masterclass

Google

Google Analytics for Beginners

247X - Your Dedicated Growth Team

Let's Hack Growth Hacking - Hackaton by 247x & GrowthHackers.com

Analytics tools

Business Strategy

Computational tools

Copywriting

Funnel marketing

Gimme Growth (Growth Hacking) 

Growth Hacking Masterclass 

International Marketing

Lean startup

Marketing

Mathematics

Statistics

The course, entirely taught in English, provided me with integrated management abilities in different operational areas, enabling me to address international issues in companies’ marketing and strategic management and allowed me to put into practice what I learned.

Alma Mater Studiorum – Università di Bologna

-Growth Hacking and Data-driven Marketing
-Coding & Analytics for Marketers (Html, Css, Javascript, Bootstrap 4, Wordpress, Google Analytics & Google Tag Manager)
-SEO
-UX, UI and Landing page optimization
-Inbound marketing
-Facebook & Instagram Ads
-Linkedin Ads and Google Ads

LUM School of Management

This exchange semester gave me the opportunity to live in Buenos Aires for 6 months and experience another culture. It helped me grow my soft skills (independence, intercultural skills and problem-solving skills) and develop a global mindset. I also had the opportunity to travel in South America and become fluent in Spanish.

Instituto Tecnológico de Buenos Aires

Online course on funnel optimization and email marketing taught by Luca Mastella. The course focused on strategies to increase the number of clients and their value for the business. It started with lessons on the mindset and examples, then explained how to use tools to implement the strategies.

Marketers

Growth Program

Learnn

English

Italian

Portuguese

Spanish

Growthub

Mitte

Publicis Media

Contents.com

emendu

Bounsel

Argentina for AL

Procter & Gamble

$1.1M/month to $2.7M/month in 90 days

AI SaaS from $164k to $554k in Ad Spend

Doubling Revenue for a Pet Brand with Positioning

From $1k/Day to $8k/Day With Only 2 Creatives

Growthub - Stealth Creatives & Paid Ads for Brands & SaaS - $100M Generated

Ads shot from a POV are CRAZY.

My clients spend over $400k/month on this format alone.

So I've created a mini-guide on how you can do the same

- Winning examples
- Why they're working
- Steps to follow when creating them

Here's how to get it:

1. Connect with me Lorenzo Pravatà
2. Comment "POV" below

I'll send it over ASAP.

UGC stopped working in 2026.

Not because it’s bad, but because everyone is using it.

Meta doesn’t want one style of ad anymore.

Andromeda + GEM reward format diversity, authenticity, and ads that feel like content for the first few seconds.

So I broke down the 5 formats that are scaling our clients past $300k/mo:

- Podcast clips
- Debate ads
- Skit conversations
- Expert VSLs
- Street interviews

These formats create different behavioral reactions which means the algorithm finds buyers faster than with any UGC testimonial.

Want the full breakdown?

1. Connect with me Lorenzo Pravatà
2. Comment “FORMATS”

(I’ll DM it, must be following)

P.S. Repost if someone in your network is stuck with creative fatigue.

I’ve scaled over 10 pet brands and generated $20M for them.

All thanks to understanding applying the same playbook.

So I've just put together a 22-page mini-guide breaking down how you can do the same.

(These are the strategies my team & I are currently using)

I break down:

✔ Winning Examples
✔ The PetLabCo script formula
✔ A roadmap you can follow to scale

Here's how you can get it:

1. Connect with me Lorenzo Pravatà
2. Comment "PET" below

I'll send it over ASAP.

To convert, educate your customers first.

That’s why our VSLs are performing so well right now.

They’re secretly becoming one of our best formats for our 7-fig partner brands.

So I've created a mini-guide on how you exploit them:

- Winning examples
- Why they're working
- Steps to follow when creating them

Want it?

1. Connect with me Lorenzo Pravatà
2. Like the post & Comment "VSL" below

I'll send it ASAP.

(Some of these ads have spent over $100k/month)

Claude X Gamma is INSANE

We’re going from research to brief all natively inside Claude.

Now we can:

- Think in Claude
- Generate and update a Gamma presentation inside Claude
- Keep refining both thinking and the deck in the same flow

It even helps our strategists even integrate it with our Notion briefs without leaving the app.

Want to try it out?

1. Connect with me Lorenzo Pravatà
2. Comment “CLAUDE” below

The hook determines 80% of an ad's success.

Here's how you can never get them wrong again:

For the past two years, we’ve been using this file to create high-performing ad hooks at scale.

Now, I’m giving you access to 500+ proven viral hooks in a swipe file—so you’ll never struggle with a low hook rate again.

To get it, just:

1. Connect with me Lorenzo Pravatà
2. Comment ‘HOOKS’ below

♻️ Feel free to repost if this could help someone in your network!

80% of brands are in a saturated market

But that’s not the reason your ads suck.

How you map your creative strategy is.

After managing $37M+ on Meta across supplements, skincare, beauty, wellness, and every “crowded” niche you can think of… I recorded a 24-minute breakdown on how we scale brands without changing the product:

✔ How to reposition ANY saturated product instantly
✔ How to map creatives using Persona × Mechanism × Awareness × Format
✔ How Andromeda + GEM changed scaling in 2025–2026

This is the exact system we use inside Growthub to scale 7–8 figure brands in competitive categories.

Here’s how to get it:

1. Connect with me Lorenzo Pravatà
2. Comment “Strategy” below

I’ll send it over ASAP

Want to scale in 2026? Use stealth ads.

There’s nothing more organic or authentic than a street interview.

Unlike scripted UGC, street interviews feel real. 

People believe what strangers say because they assume it’s an unscripted, honest response.

The best street interview ads don’t feel like ads in the first 15 seconds. 

That’s what makes people stay.

And it’s what turned this into a winner for our client.

Our rule of thumb is to never place the product or brand in the initial seconds of an ad.

Team crushed it with this one.

Your UGC ads are dying.

All because you’re missing one thing from Meta’s new update:

You don’t need a ton of ads.

You need a ton of DIVERSE ads.

That’s why I’ve broken down the one format we rolled out across multiple accounts that keeps scaling when UGC dies down & fatigues:

- Which system to create a high amount of POTENTIAL winners
- How we’re planning 2026 for our clients with this in mind
- The 5 elements that make this format a winner

(Your competitors are probably already testing this)

Want the link to the breakdown?

1. Connect with me Lorenzo Pravatà
2. Comment “FORMAT” 

I’ll DM it ASAP

If you want to actually scale, use street interview ads.

This format is killing it for my clients (Over $5M generated)

I've created a mini-guide on how you can exploit these:

- Winning examples
- Why they're working
- Steps to follow when creating them

Want it? 

1. Connect with me Lorenzo Pravatà
2. Comment “STREET” below

I'll send it over ASAP.

I generated over $12M for my skincare client.

Thanks to understanding how to scale in a saturated market.

That’s why I broke it down in just 22-min:

- The ideal creative strategy
- How to reach $1M months (metrics to focus on)
- Increasing ad win rate without spending thousands on volume

Want it?

1. Connect with me Lorenzo Pravatà
2. Comment "SKIN" below

I'll send it over ASAP.

A Google Sheet launched 102 ads for me yesterday.

And I didn't open Ads Manager once.

Now Automations inside AdManage.ai handles it all.

Here's what it does:

- Launch ads straight from a Google Sheet
- Auto-pause underperformers before they drain your budget
- Boost winners when they hit performance thresholds
- Cross-launch winning creatives to other platforms automatically
- Log every result back to Sheets

The whole launch-monitor-scale loop runs on autopilot.

This is one of the many features inside AdManage that makes ad launching simple.

If your team is still doing this manually, you're burning hours that should go into strategy and creative.

This is literally how you scale ad volume without scaling headcount.

37 seconds without selling.

This is what great scriptwriting looks like.

And it’s why you’re not scaling in 2026:

You haven’t learned how to educate cold traffic in your ads.

Focusing too much on “buy now” creatives.

When in reality, you need to cover all awareness levels post andromeda.

If you see how we created this ad, you would understand why most of our clients get an immediate boost in spend as soon as we start working together:

- We validate their customers’ thoughts & beliefs
- Have a research process that lets us target a specific persona to perfection
- Make sure that once we are presenting our client’s solution, it’s after positioning it vs competitors.

Want our formats for your ad account?

Click the link in my bio.

I don’t hate UGC

I hate lazy scriptwriting.

Most ads out there are selling from the start.

Which doesn’t make sense because most of your traffic don’t even know who you are as a brand.

We took all of our winning scripts this year and an AI broke down the 10 most important traits in them.

Here they are:

1. Every script starts mid-conversation.

2. The first line creates instant tension through shock, fear, or contradiction.

3. Two actors always create a natural “push/pull” dynamic that feels overheard.

4. The product enters only after a discovery, not a pitch.

5. Objections are voiced by the other actor so the viewer never feels sold to.

6. A unique mechanism is always explained in plain language through casual dialogue.

7. Proof is embedded inside reactions, screenshots, sounds, or sensory details.

8. Alternatives are discredited indirectly using humor, comparisons, or subtle frustration.

9. Transformations are shown through metaphor, behavior, or relief.

10. The CTA feels like the viewer is being let in on something, not pushed toward something.

From $80k to $1M in ad spend for our client’s app.

(Without UGC)

Last year, I shared this breakdown at the WMF stage.

I’ve just created a full 28-min breakdown of how we scaled our client from $80k to $1M in less than a year:

- Creative Strategy
- Media Buying
- LP Testing

Want it?

1. Connect with me Lorenzo Pravatà
2. Comment “VIDEO”

I’ll DM it ASAP.

We’re already creating DEBATE podcast ads now.

This one’s spending a TON for one of our clients.

Our team crushed it with this one:

- Attention-grabbing hook
- A script that goes against common solutions & fits an argument perfectly
- Actors that are not looking at the camera but are just speaking to each other about problems the persona we target is facing

Those are just 3 of the 50 reasons I can name to why this ad is working.

And why this format is going to scale for a ton of our clients.

If you’re not creating new formats & finding new ways to make your ad account more diverse…

You’ll already start off by losing Q1 2026.

Love this new concept for one of our clients.

Here's why it works:

It keeps the authority of a podcast…

- Clean setup
- Professional audio
- Framed like something you’d actually watch

But removes the friction of:

- Forced conversations
- Fake reactions
- Scripted dialogue

Instead, it feels like:

Someone explaining something important.

Not someone trying to sell you.

If you want to understand if our formats make sense for your brand, DM me ¨formats¨ and we can chat about it.

taplio

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