spotlight.ai

VP GTM Ops & Marketing Innovation

Chief

Member

Gradiant

Managing Director, North America

Herff Jones

Director, Transformation PMO

Desalitech, a DuPont brand

Global Product Line Manager - CCRO

Desalitech 

Vice President Operations

Director of Project Management 

Desalitech LTD

Project Engineer

Administrative Manager & Junior Process Engineer

Amdocs Management Ltd

Senior Administrative Assistant 

Department Secretary and Office Manager

ILSI

Marketing Assistant

Israel Defense Forces

Instructor and Loan and Credit officer, NCO

My mission is to help sales teams harness the potential of AI to transform data into insights, insights into action, and action into growth. I am passionate about creating engaging and personalized customer experiences that build trust and loyalty.

The numbers speak for themselves 👏 

But what excites me most isn't what we did in 2025. It's what's coming.

2025 was about building. 2026? That's the year every salesperson knows Spotlight.ai.

I get to work alongside some of the most brilliant minds and the coolest people - Nadav Efraty, Roi Carmel, Alec Belfer, Eran Simhon, Amit Rotstein, Ehud Grunfeld, Nate Stuyvesant, Anthony Kalcounis and Holly Whalen CPA, CMA. This team doesn't just ship product. We ship impact.

AI doesn't replace humans. It empowers them. And when you have humans this good? The amplification is unreal. 🤓

Buckle up. ✨

Lolita Trachtengerts

Building GTM engines that deliver impact | Passionate about Data, People & Growth | Investor, Operator, Builder

Our 2026 prediction has already started happening — the next evolutionary phase of the #GTM #team has begun !! 🌟 


When we started Spotlight.ai, a few things about the enterprise sales market were already clear to us:

Productivity Model: The productivity model of enterprise sales is broken.

Quota Attainment: The market is at ~43% quota attainment, and this has not changed meaningfully in the last decade.

Team Churn: Around 30% of sales teams churn annually. This is directly tied to quota attainment and worsens the productivity model even further.

The Human Skill Paradox: Sales reps are excellent at some activities and weak at others — yet they spend more time on the tasks they are not built for than on the ones where they excel.

Let Humans Be Human: Even with all the technology introduced in recent years — including AI — more tools have not helped. They often pull reps away from what they’re best at: building relationships and selling face-to-face.

A real solution requires AI tools that don’t add more work for reps, those are not tools to be used by reps — but instead free them from activities AI can do better, so humans can focus on what they do better than any AI.

***THE RISE OF THE AUTONOMOUS GTM TEAM***

The future of enterprise sales shifts the sales rep from an individual executor to an orchestrator, and shifts first-line and second-line managers from supervisors to coaches and performance stewards.

The future is a true partnership between AI and humans. AI can listen, understand, analyze, inspect, decide — and act — on tasks humans are less suited for. Humans are best at building trust, finding empathy to pains, navigating organizations, interpreting politics, and orchestrating the AI-human partnership. 🤖 <->🤵

This is how we fix the broken productivity model — task by task, category by category, deal by deal.

This may sound futuristic, but it has already begun.
2025 was the first year we saw this emerge across Sales, RevOps, CS, and BDR teams within our customers at Spotlight.ai — and the breadth of autonomous activity we’ve witnessed is remarkable.
See the metrics below 💥

2025 was just the starting point. 2026 is the year when being part of an autonomous GTM team will start to feel like a true superpower. 🦾

The next evolutionary phase of GTM has begun. 
Make sure you are part of it 🚀 


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Spotlight.ai Cardumen Capital Nadav Efraty Alec Belfer Anthony Kalcounis Holly Whalen CPA, CMA Nate Stuyvesant Amit Rotstein Eran Simhon Ehud Grunfeld Lolita Trachtengerts Ruvi Kitov Tom Schodorf MongoDB Tulip Interfaces Sysdig Wiz Sprinklr Michael Berman Gonzalo Martínez de Azagra Gary Olson Omri Nahmias Michael Eckhoff

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