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Linda Goodman

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At the tender age of 8 I launched my first venture and quickly learned that influencing customer behavior had little to do with logic. This discovery began with a small metal loom and bags of colored rag loops. When my parents were away, I confiscated my mother’s address book and started calling her friends. My first call was to Mrs. P. I explained I was making custom-colored pot holders for 50¢ and asked if she’d like any. She agreed to buy two. Then it was on to Mrs. T. When she also agreed to buy two, I countered with ... “Only two Mrs. T? Mrs. P agreed to buy four”. She quickly increased her order. Even then I understood Mrs. T’s emotional need not to be outdone or appear cheap. My manufacturing empire grossed $19 before my mortified mother discovered what I’d been up to and hid her address book. But I never forgot the importance of focusing on what really motivates customers. In fact, numerous research studies including two conducted by Gallup have shown that over 70% of all B2B and B2C customer decisions are driven by emotion. If you’re not leveraging customer emotions to increase sales, you’re missing a big opportunity. That’s why now, as a marketing and new business development consultant, I love helping CEOs and Owners leverage customer emotions to achieve breakthrough results that have generated over $100MM in additional sales. Standing out in today’s marketplace is tough. YOU may know the product you sell - or the service you provide - better than anyone. But is that all you really need to succeed in an increasingly challenging business environment? Would you benefit from having a partner whose executive marketing expertise would bring new insights and a fresh perspective? And whose only agenda is to see you succeed? Formerly, as a senior corporate officer in marketing, sales, operations, and, general management my initiatives increased revenue up to 60%, became part of a Harvard Business School Case Study, and, resulted in the most successful new business operation in the 50-year history of one of the nation’s leading broadcast networks. Currently, I work with top management in organizations of all sizes and within all sectors to uncover the emotions that motivate the behavior of their customers and help them create competitive strategies to capitalize on those insights. 𝐑𝐄𝐀𝐃𝐘 𝐓𝐎 𝐓𝐀𝐊𝐄 𝐘𝐎𝐔𝐑 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐓𝐎 𝐓𝐇𝐄 𝐍𝐄𝐗𝐓 𝐋𝐄𝐕𝐄𝐋? 𝐈’𝐃 𝐋𝐎𝐕𝐄 𝐓𝐎 𝐇𝐄𝐋𝐏. 𝐋𝐄𝐓’𝐒 𝐂𝐇𝐀𝐓. 𝗖𝗢𝗡𝗧𝗔𝗖𝗧: Linda@LGinform.com (860) 677-7167 𝗪𝗘𝗕𝗦𝗜𝗧𝗘𝗦: LG-Associates.com VirtualCMOonTap.com

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