Reforge

I oversee market expansion for corporate clients in Ukraine.

Business Partner Ukraine

Artifact contributor

Projector Institute

Product Marketing Mentor

Expandi.io

Senior Product Marketing Manager

JMIND

I helped with the discovery (research, analysis, recommended strategy) during the pre-launch stage.

Advisor | Product Marketing

SplitMetrics

I held responsibility for company-wide go-to-market activities, including research, product and feature activation, and adoption. I led the product marketing efforts for two distinct products.

Product Marketing Manager

PandaDoc

I was responsible for defining the Ideal Customer Profile (ICP) strategy for a core stream based on the research I conducted with the team from that core stream. I contributed to the Win-Loss analysis system and led the User Voice portal launch.

VEON

I led the B2B stream within the digital channel, focusing on revenue generation. I also took ownership of the B2B website as a product and drove full-funnel activities following the AARRR framework.

Digital Product Manager

Product Business Manager

One Philosophy

I spearheaded the digital strategy for well-known brands, with a primary focus on Top of Funnel (TOFU) activities.

Digital Marketing Manager/Strategist

Business-Сonstructor

I led a team of 8 specialists in charge of acquisition activities, where our primary focus was on lead generation and increasing Average Revenue Per Account (ARPA).

Head of Performance (Acquisition)

dentsu international

I managed acquisition and brand campaigns for renowned brands on platforms like Google, Facebook, and Twitter. This work was undertaken while representing one of the largest digital agencies worldwide.

Marketing Specialist

Certified Product Marketer PMMC™ | xVeon, xPandaDoc, xSplitMetrics | Mentor | Reforge, Harvard Business School alumni

As a Senior Product Marketing Manager at Expandi, I lead the strategy and execution of customer onboarding and retention programs, go-to-market strategies, and research. Over the past 1.5 years, we achieved 2X growth. 

I have over 7 years of experience in product growth and product marketing, working with B2B companies such as Veon, PandaDoc, and SplitMetrics.

I am passionate about learning and enhancing my skills, and I hold several certifications in product marketing, data-driven product management, monetization and pricing, and leadership. I am also a mentor at Projector Institute, where I share my insights and best practices with aspiring product marketers. 

Using a data-driven and agile approach, my goal is to create value for customers and drive revenue growth for businesses.

Спільното, привіт!
Запрошую вас на live-розбір запуску AI аватарів на світовий ринок, який я проведу 16 жовтня на SKELAR Product Marketing Case Night!

На події кожен зможе відчути себе частиною реального релізу продукту: ми разом пройдемо шлях по фанелу, подивимось на адопшен,  канали та спробуємо знайти слабкі місця.

Окрім цього, вас чекатимуть виступи:
Antonina G., Product Marketing Manager at PawChamp by SKELAR, з кейсом «Як PawChamp трансформує помилки на веб-воронках в успішні експерименти»;
Inna Kovalenko, Product Growth Lead, ex-Welltech, з кейсом «(Не) ідеальна web-воронка: бліц-розбір». 

Після виступів буду рада продовжити обговорення на неформальному нетворкінгу 🤘

Коли: 16 жовтня, 19:00.
Де: Київ, офіс SKELAR, Костянтинівська 71.
Формат: офлайн + онлайн-трансляція.

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До зустрічі!

Lesia Polivod

Product Marketing Course Author | ex-Veon, ex-PandaDoc | Mentor | Reforge partner 🇺🇦

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