Collette Health

Vice President of Revenue Operations

Self Employed

Anaconda, Midaxo, Welocalize, SalesDevelopment.io
•	Built Revenue Operations teams focused on systems, tools, compensation, reporting, operations, analytics, and enablement.
•	Implemented new forecasting methodologies centered on sales rep commits, improving forecast accuracy by 90%.
•	Devised innovative compensation plans and sales quotas for both sales executives and account managers, strategically incentivizing new client acquisition, cross-sell expansion, and customer retention.
•	Utilized PowerBI to craft an entirely revamped reporting framework, improving visibility of the business for sales executives, sales leaders, and the C-suite.
•	Formulated comprehensive 3-year model encompassing bookings, quotas, and revenue, serving as the foundational structure for the 2024 sales budget and plan.
•	Development the sales enablement function, anchored in the principles of Customer Centric Selling.
•	Developed go-to-market strategies to maximize inbound lead conversion rates, shape a robust outbound prospecting methodology, craft compelling messaging tailored to ICPs, and refined product offering, pricing, and packaging to optimize deal velocity and increase close rates.
•	Designed new inbound lead process and outbound campaigns to increase pipeline by 3X.
•	Formularized internal prospect engagement process to increase conversion rates.

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Manager, Client Services

Are you looking to elevate your organization to the next level? If you're struggling to meet your revenue objectives and build a durable business, I'm here to lend a hand. As a seasoned expert in revenue and sales operations, I possess the expertise and skills to help you optimize your revenue delivery, scale your business, and achieve success.

I specialize in process optimization, lead generation, and recurring revenue. I have extensive experience in force management, system and process design, change management, project management, financial alignment, and more.

Over the past 15 years, I've worked with companies of varying sizes, ranging from $5M to over $3B, leading operations teams through transformations from hardware to software to SaaS, multiple M&A plays, and scale-ups. I understand the importance of an operating and planning cadence, commission models, productivity and capacity planning, the role of organizational and sales culture, and the impact of effective systems and technology integrations.

I firmly believe that building high-performing organizations requires trust above all else, clear processes before systems, and that people are the key drivers of success.

As an enthusiastic coach, leader, and consultant, I'm here to help founders and leaders mentor and retain their current talent, prioritize critical areas for growth and success, and provide mentorship, communication and planning strategies, executive coaching, or prioritization and clarity workshops. Additionally, I have expertise in change management and growth model frameworks that can help your organization thrive.

If you're ready to take your organization to the next level, let's connect. You can reach out to me through LinkedIn DM or through my email at Lcefalo@gmail.com.

When I'm not working, I enjoy spending time with my family, Duber'ing (Dad Uber) my two boys to their activities, and spending time at the lake or in the mountains.

Let's work together to scale your organization!

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