Leahanne Hobson

Partner Programs: Sales Readiness, Maturity, Business Outcomes, Portfolio Development & Customer Experience globally for the biggest IT companies & their channels. Founder|CEO

Are you a Regional Channel Director, Sales Lead, Marketing Lead or CEO in the high technology and telecommunications industry?

Struggling with:

* Selling business outcomes vs. IT
* Concisely explaining your value and portfolio to prospects
* Increasing productivity with managed services
* Reducing transitional selling
* Better packaging/bundling of offers and building upsell roadmaps
* Reducing buying abandonment rates
* Increasing time to close
* Improving Customer Experience (CX)
* Improving ROI of demand generation campaigns
* Maximizing your Microsoft or other partnerships?

Frustrated with the pace of transformation to scalable growth?

At Alinea Partners, we specialise in channel consultancy for IT companies, telcos, and their channel partners. In fact, Jay McBain, Forrester/Canalys, named us one of the top 100 channel consultancies globally in 2024. We help you improve your portfolio, sell more profitably, and retain clients through portfolio management, offer packaging, business outcome selling, and enhanced customer experience. Our unique B2B Secret Shopping program has shopped over 800 companies to date.

Why choose us? With extensive management and field experience in high technology and telecommunications, I’ve directed business transformations, go-to-market strategies, and new business development programs at the European management and Board level for global companies like Avaya, IBM, and Lucent Technologies. In 2005, I founded Alinea Partners in Vienna, Austria, bringing together a community of multi-talented, multi-language Senior Analysts and Associates. We identify untapped opportunities in sales readiness, offer development, managed services, and customer experience.

Our clients include: Alcatel-Lucent, ALSO, Amelia, Arrow, Arxus, Atea, Avnet Embedded, BASE (a KPN subsidiary), Bechtle,  Cisco, CloudCoCo, Convergys Corporation, Dell, Deutsche Telekom, Fujitsu, Global Leaseweb, IBM, Insight, Intel, Ingram Micro, KPN Internet Services, Lenovo, Microsoft, Mitel, Motorola Solutions, NEC, NTT, O2 Virgin Media, Oracle, Rackspace, SaaSPlaza, Sun Microsystems, T-Mobile, Tech Data, Telefonica, Telekom Slovenije, Think Tank Maths, UPC, Vodafone, Xerox and more.

Contact us at: www.Alinea-Partners.com or me directly

Remember: "Profit is not something to add at the end, it is something to plan for in the beginning."

Founder/CEO

Alinea Partners was built upon out-of-the-box thinking for challenging the standard approaches to selling IT in the industry. With Actionable Analysis, we support growth with the following companies and their channel partners globally through Benchmarked Assessments for Portfolio development, Business Growth, Partner Maturity, Customer Experience (CX) and Buying Experiences as well as Business Outcome Content and Training. We are also a qualified Microsoft CloudAscent Trainer. 

#Azure #BusinnessOutcomes #Analysis #ChannelPrograms

Arrow, Atea Group, BASE (a KPN subsidiary), Bechtle, Cisco, Convergys, Dell, Fujitsu, GoDaddy, Ingram Micro, Insight, KPN Internet Services, Microsoft, Mitel, Motorola Solutions, NEC, Rackspace, SaaSPlaza, Tech Data, Telekom Slovenije, UPC, Xerox

For more information have a look at the Alinea Partners website for case studies, blog posts, videos and more: https://alinea-partners.com/

Check out my latest podcast with the Selling Local Podcast: https://lnkd.in/eqt4n74

#customerexperience #salesadvice #channeldevelopment #channelpartners #modernselling #customerjourney #secretshopper #innovationmarketing #salesjourney #buyersjourney #outoftheboxthinking #azure #CX #secretshopper

AI isn’t failing because the models are weak.

It’s failing because the operating model around it isn’t ready.

What we see, almost daily, is enthusiasm at the top, experimentation in pockets of the business, and a long list of AI “initiatives” that never make it past the first presentation.

Not because teams don’t understand the tools
but because no one has defined ownership, decision rights, governance or how work actually needs to change.

AI doesn’t fix a broken process.

It accelerates it.

And when the foundation isn’t clear, AI simply scales inconsistencies faster than the organisation can absorb them.

This is the moment where partners can make the biggest difference by helping customers design the structure that makes AI safe, sustainable and measurable:

• Real sponsorship
• Clean data ownership
• Workflow design that reflects new ways of working
• Role clarity
• Guardrails people understand

When those pieces are in place, AI stops being a “pilot” and starts becoming a capability.

If you support customers on their AI journey, the opportunity isn’t in the tool.

It’s in the operating model that lets the tool deliver value.

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 The Real Risk With AI Adoption

Partner Programs: Portfolio Optimization, Sales Readiness, Business Outcomes & Customer Experience globally for the biggest IT companies & their channels. CEO|Founder

Behind every number, there is a story about what actually changes inside a business.

For years, I’ve said that growth doesn’t come from bigger pitches or louder messaging, it comes from fixing the places where customers hesitate, stall or step away.

And when you do that well, the results show up everywhere.

The impact we’re seeing today didn’t happen overnight.

It came from helping teams simplify their offers, package services around real business outcomes, and make the buying experience something people can trust.

Across our work from CX assessments to offer design and now training over 18,000 Copilot users – we’ve seen that adoption sticks when it’s tied to real work, real value and real clarity.

The numbers matter but what they really represent is this:

- Stronger conversations
- Better buying experiences
- Clearer offers
- More profitable partners
- And customers who stay

That’s the work worth doing and the work we’ll keep doing.

We’re far enough into the year now to see what’s holding up in partner programmes and what’s starting to strain.

If you could strengthen just one thing this quarter to make execution easier, what would it be?

Vote below and if you’re open to sharing, what’s driving your choice?

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Leahanne Hobson's Linkedin Analytics

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Leahanne Hobson

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Leahanne Hobson's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Leahanne Hobson's Linkedin Analytics

Performance ScoreLeahanne Hobson's LinkedIn Performance

Leahanne Hobson's Best Posts (last 30 days)