Laura “LG" Guerra

Varicent

Overseeing the Enterprise sales team in the Western US and Canada

Vice President, Regional Sales 

Ocean Calm

GTM Consulting and Advisory for healthcare and health tech companies

Partner

Symbe

Advisor

Demoleap

Pavilion

Employee 7 at Pavilion HQ hired to lead GTM strategy for subscription growth, overseeing SDR's, AE's, CSM's. 4X ARR in 3 years. 

Dean of Pavilion’s Front-line Sales Manager School and designer of Sales School, helping thousands of tech sellers improve core skills including prospecting, coaching, negotiation, account planning, and more. 

Pavilion (formerly Revenue Collective) is the world's largest professional development platform, helping high-growth employees unlock and achieve their professional potential. We provide peer-to-peer connection, structured training with 50+ courses and schools through Pavilion University, and career resources to help individuals and teams get where they want to go.

Vice President of Growth

Revenue.io

Senior Director, Sales

EAT Club

Director of Sales

Whil Concepts

Sales Director

National Sales Manager

Humanscale

Sales Manager

Strategic Account Executive

Account Development Representative

GTM Leader| 2X Top Sales Executives to Learn From| Early-stage SaaS Advisor

If you know me, you know I'm most passionate about one thing: Skill Development. 

As a former college athlete, I've learned a tremendous amount over the years about the science of building habits, behavior change, discipline, and motivation.

I'm a builder- I've built 3 orgs from scratch and hired over 100 people while driving initiatives like aligning with marketing to optimize inbound, creating outbound and an ABS program, developing KPI's at the individual, team, and board level, comp planning, developing a coaching program, building an operating cadence, implementing sales methodologies and a forecasting system, and building a bottoms up annual plan. 

Prior to Varicent, I was employee 7 at Pavilion HQ hired to lead GTM strategy for subscription growth, overseeing SDR's, AE's, CSM's where we 4X ARR in 3 years and went from 2,000 to over 10,000 paying members. 

When I'm not discussing all things GTM with colleagues and customers, you can find me boxing, golfing, taking my golden retrievers to the beach, and trying to live out my dream of becoming a professional pickleball player....still a work in progress. 

"People don't understand that when I grew up, I was never the most talented. I was never the biggest. I was never the fastest. I certainly was never the strongest. The only thing I had was my work ethic, and that's been what has gotten me this far." -Tiger Woods

Revenue Leaders‼️ Mark your calendar for a HUGE virtual event on December 4, 8-10am PST

Lots of thought leaders on LinkedIn talk about and hypothesize where AI is going....but rarely do we see REAL stories and examples of how major enterprises are implementing AI and seeing results

Join us as we kick off Varicent's Unlock and get insights on how AI is transforming the core of sales planning, incentives, and forecasting, creating connected systems that drive measurable growth

We'll have leaders from Thomson Reuters, Shaw Industries, New York Life, and more to explore how AI is redefining Sales Performance Management

Registration is in the comments

See you there 🙌

"If you're not growing, you're dying."

Through hiring and training over 100 sellers, building out multiple SDR, AE, and leadership teams from scratch, I've learned a tremendous amount about developing and adapting GTM strategies, the importance of hiring, building a rigorous operating rhythm, and aligning the executive team to a bottoms up forecast to drive predictability. 

Upon joining the corporate world, I quickly rose to become one of the top sellers out of 300+ salespeople worldwide. This led to an opportunity in management and I've since been building and leading teams for the past 10 years. 

I'm passionate about helping people become better. Better sellers, better leaders, better humans. 

I focus on the development of my people while relentlessly understanding and measuring systems and data to build winning teams. 

"People don't understand that when I grew up, I was never the most talented. I was never the biggest. I was never the fastest. I certainly was never the strongest. The only thing I had was my work ethic, and that's been what has gotten me this far." -Tiger Woods

Outside of all things GTM, you'll find me golfing, boxing, wine tasting, or having one way conversations with my Golden Retriever, Miles.

Vice President, Enterprise Sales| 2X Top Sales Executives to Learn From| Dog Mom

Most revenue leaders are trying to "balance" AI investments splitting budgets between seller tools and enterprise systems...

Varicent's new research with 150+ senior enterprise revenue leaders found that organizations pursuing a balance between BOTH enterprise systems and seller tools often spread focus too thin to create real scale

High growth orgs are doing the opposite...

Concentrating investment where AI can drive connected learning across the business

It's a reminder that AI isn't about speed or scale, it's about connecting every part of the revenue engine 📈

Down the report in the comments!

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Laura “LG" Guerra's Linkedin Analytics

Laura “LG" Guerra

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.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Laura “LG" Guerra's Linkedin Analytics

Laura “LG" Guerra

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laura “LG" Guerra's LinkedIn Performance

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Laura “LG" Guerra's Linkedin Analytics

Performance ScoreLaura “LG" Guerra's LinkedIn Performance

Laura “LG" Guerra's Best Posts (last 30 days)