Laura Bolanos

Camilo José Cela University

Passionate about shaping the next generation of leaders in the digital realm. Dedicated University Professor with expertise in four distinct domains: eCommerce and Digital Skills for Bachelor of Management and Technology; Big Data & Open Data for Bachelor's in Audiovisual Communications and New Media; and Communication and Social Media for Entrepreneurship.

🔍 eCommerce Minor for Bachelor of Management and Technology: Guiding future business trailblazers through the intricacies of eCommerce, equipping them with the strategic mindset and technical skills needed to excel in the digital marketplace. From online consumer behavior to supply chain optimization, my courses empower students to harness technology for sustainable growth and innovation in the business world.

📊 Big Data & Open Data for Bachelor's in Audiovisual Communications and New Media: Navigating the ever-evolving landscape of data in the realm of media and communications. In an era driven by information, I empower students to unlock the power of Big Data and Open Data, enabling them to analyze trends, create compelling narratives, and make informed decisions that captivate audiences across new media platforms.

💻 Digital Skills for the XXI Century: Focuses on exploring digital transformation, from technological innovation to cybersecurity, preparing students to efficiently navigate a world driven by technology and digital strategies.

🎤 Communication and Social Media for Entrepreneurship: Exploring the fundamentals and key strategies for driving entrepreneurship through a strong social media presence, from planning to crisis management and creating impactful profiles, culminating in the creation of a comprehensive corporate plan.

University Professor | eCommerce, Social Media, Digital Skills & Big Data Specialist 

Behavioral Economics & eCommerce Researcher

Fundamentals of Statistics and Big Data and Open Data in Communication (Data Journalism)

Assistan University Professor

Spin Quantum Tech - SQT - Business acceleration through quantum computing.

Spin Quantum Tech, is an adaptative cybersecurity collection of quantum algorithms that solves the next cybersecurity trends and wave. 

It is based on AI and quantum computing, which allows it to learn from the environment and self-improvement.

The problem is that every security fingerprint behind a click will be broken in nanoseconds with the processing power associated with quantum computing.

This means our adaptative cybersecurity algorithms will provide dynamic protection and hardening able to run on any kind of device or technology.

Our target market is cybersecurity companies, solutions, and cloud providers.

Our multidisciplinary team has been working on AI solutions for 15 years, with customers in pharma, chemistry, Human Resources, health care, etc. Helping them to reinforce value proposition and raise their profitability.

Startup Advisor

AnniQ - Driving exponential growth and revenue with customer intelligence, AI-Analytics in minutes.

AnniQ - Driving exponential growth and revenue with customer intelligence, AI-Analytics in minutes.

AnniQ has more than 30 analytics, including:

- Next purchase with five future periods to plan for
- In-depth insight into customer recurrence
- Customer churn analysis
- Customer performance and metrics
- Six behavioural segmentation analyses
- In-depth segment structure
- Revenue forecasting
- Efficiency of business operations
- Eleven KPIs and financial analysis
- National market dashboard
- Global market dashboard

AnniQ is an artificial intelligence and business analytics platform that transforms accounting data into profound insights into customer behaviour and performance, local and global market insights, and trend analysis.

Alfas Web3

En AlfasWeb3, nuestra misión es crear una comunidad inclusiva y colaborativa donde los entusiastas de proyectos web3 puedan reunirse para compartir ideas, conocimientos y experiencias.

Founder

Web3 Doers

I'm part of Web3 Doers PRO - Premium Web3 Growth community for Web3 Entrepreneurs - founders, consultants, thought leaders, builders, and content creators!

Our purpose is to create a diverse and inclusive platform that brings together Web3 doers and professionals from around the world, fostering growth, collaboration, and innovation in the Web3 space.

Our mission is to empower every community member to realize their full potential in the Web3 space.

Our vision is to become the world's leading community for Web3 doers and professionals, recognized for our commitment to diversity, collaboration, education, and innovation.

If you're interested in joining the Web3 Doers community, just send me a DM or join directly here:
https://nas.io/web3-doers

Web3 Doers PRO Member 

Ettaverse Ltd

Successfully developed branding strategies and created brand manuals to establish a clear brand identity for the company. 

Created and executed social media strategies that resulted in the creation of organic communities of over 2000 followers. Developed effective marketing processes for sales and social media, including the creation of lead magnets that resulted in the creation of databases for the company. 

Created engaging audio content, such as podcasts, with original and educational content that helped to increase brand awareness and engagement. 

Achieved high email open rates of over 40%, indicating strong engagement from the company's database. 

Developed and monetized KPIs, created products and pricing strategies, and conducted market research to drive business growth. 

Consistently created educational and informative content on blockchain, NFTs, crypto art, culture, and related topics to establish thought leadership and increase brand awareness. 

In this role, I was able to leverage my skills in marketing strategy and business to help the company achieve its goals and grow its business. I am proud of the work that I have done in this role and would be happy to discuss my experience further with anyone who is interested.

Senior Marketing Strategist NFT / Web3

eCom Jungle

I accompany digital entrepreneurs who are saturated by so much informationa and help them choose sustainable business strategies so that they can have free time, enjoy life and their families, while their digital businesses continues to grow on auto pilot. 

I am an agile methodologies enthusiast and SCRUM Master certified. I can help you with the organization of your business and personal projects (personal finances). I've been an entrepreneur since I was a child when I negotiated the sale of fruits and vegetables from my grandparents' garden, later I learned that you can also sell your knowledge by being a "teacher" to other children, helping them with their homework; years later I became versatile with sales. I've sold everything from knives to skin care products! I had a hostess company, a sports bar and my first ecommerce that sold accessories for Crossfit. 

Anyway, I've lived it and I understand you. My ideal client is someone whose business is helping other people with their products and / or services. Especially holistic coaches, personal trainers, artists, and fashion designers. 

These are just some of the things that I can help you with: 
- Strategic consulting of the digital business model 
- Creation of business plan (including digital marketing and financial plan) 
- Product, info-product and / or service launches 
- Construction of your own eCommerce (Wordpress + WooCommerce | Shopify) 
- Data analysis 
- I use the R programming language (#RLadies) 
- Data visualization and database management 
- In the last 3 years I have been researching Behavioral Economics and how to apply it to digital businesses to improve decision making. I will be happy to collaborate with you and have a virtual coffee. 

Send me a private message and we'll get in touch. You can see my service offer at: www.ecomjungle.com

Consultant and trainer in digital business

University of Costa Rica

Research stay in ecommerce and behavioral economics

Associate Researcher

Pips Woman

Development of Digital Marketing and Electronic Commerce strategies at the country level, Spain. Management of the company's Facebook social network with current publications highlighting the brand and the excellent characteristics of the product. Opening of a virtual store Bloombees, which made sales and contact with the customer easier by being able to share the links on all social networks and website.

eCommerce & Community Manager

Dell

Responsible for providing quality and efficient customer service through the daily management of a team of up to 30 people, including recruitment, motivation, recognition and reward, coaching, counseling, training and problem solving. 

Additionally, I was responsible for assisting the manager with staff development, analysis, and execution, training programs, scheduling, and reward / recognition. 

Main responsibilities: 
• Forming a new team with new people joining the company. 
• Establish customer service processes in accordance with company guidelines, which led to a significant increase in team sales. 
• Implement new methods of motivation for team members, achieving high-grade customer satisfaction, such as CE (Customer Experience) with positive surveys received for all team members.

Alienware Tech Support

Experienced Marketer | Marketing Strategist for Web3 | Ecommerce Specialist | SCRUM Master | Empowering Entrepreneurs | Starting my Solopreneur journey, come with me! | También en Español

Welcome to my professional profile! I am passionate about business development and web3 and the new opportunities it provides for growth, learning, community-building, and developing new and innovative business models.

Previously, I worked as a Senior Marketing Strategist with Ettaverse Ltd, where I helped artists and startups with marketing solutions for their NFT projects. However, now I'm excited to bring my expertise to new opportunities in the industry.

I specialize in eCommerce and online business and have also worked as an academic researcher, exploring the intersection of Cyber-Psychology, Behavioral Economics, and the online environment. I have developed a renewed enthusiasm for code and data analysis with R during this process.

I enjoy working in multicultural and multidisciplinary teams, and have had the opportunity to live and work in different countries, including America (Costa Rica and the United States) and Europe (Spain), as well as to work with clients in Asia (Malaysia, India, Japan), the Middle East (Qatar), and Europe (Italy, Bulgaria, Greece, Romania).

As a consultant, I have helped independent clients develop their digital businesses for over 8 years, teaching them about digital strategies, finance, and social networks. I love seeing people build their business potential and rise to sustainability and excellence through my workshops and training.

Let's connect and explore new opportunities together! You can also find me on Twitter at @laubolgo or for a more personal approach visit my profile at https://beacons.ai/laubolgo.

Core

Ettaverse vision: To support blockchain projects and businesses new to the NFT and Metaverse space through consulting, advisory and marketing services.

No matter how innovative, every B2B tech company struggles with the same thing:

👉 The gap between product value and perceived value.


You can build something brilliant.
But if your market doesn’t see its impact, it won’t sell.


Why this happens:

	•	Founders talk features, not outcomes.
	•	Marketing speaks jargon, not the buyer’s language.
	•	Sales teams pitch demos, not solutions.


The result?

Great products… stuck in long sales cycles, ghosted leads, and unclear positioning.


Until you fix your message-market fit, growth will always feel harder than it should.

⸻

👀 Curious?
In the next post, I’ll share how to bridge that gap, and make your message hit like your product deserves. HIT THAT BELL ON MY PROFILE!

Project & Growth Leader | Driving Strategy, Efficiency & Digital Innovation for SaaS & B2B Companies

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El talento NO se busca. Se revela.

La mayoría de profesionales tienen talento… pero muy pocos saben cómo mostrarlo para atraer oportunidades.

Este jueves hablaremos justamente de eso.

 👉 Cómo identificar tu talento.
 👉 Cómo comunicarlo para destacar.
 👉 Y cómo usar LinkedIn como tu vitrina profesional.

LinkedIn Live patrocinado por Alianza LATAM x David Ortega & Laura Bolanos

 🕒 Horarios:  España 6:30 p.m. | Costa Rica 11:30 a.m. | México 11:30 a.m. | Colombia 12:30 p.m. | Miami 12:30 p.m. | Argentina 2:30 p.m.

Si quieres crecer profesionalmente, este Live es para ti.

Te esperamos.

Mateo Benavides Chala, Daniel Pérez García and 125 other attendees

EDICIÓN::: Resulta que si lo haces desde la App móvil en un iPhone, sí que puedes hacer invitaciones masivas. 

Voy a decirlo sin rodeos: LinkedIn acaba de complicarnos aún más la vida a quienes organizamos eventos dentro de la plataforma.

Hace unos meses, podías segmentar tu audiencia (ubicación, país, empresa actual, institución educativa, sector…) y enviar hasta 1.000 invitaciones por semana para promover tus eventos.

Pues bien, eso se acabó.

Ahora LinkedIn solo te permite invitar a un máximo de 60 personas aproximadamente por segmentación. Sí, SESENTA.

Si ya era difícil que tu contenido orgánico llegara a más del 10% de tus contactos y seguidores, limitar las invitaciones de eventos es, directamente, dispararse en el pie.

Porque entonces, ¿qué sentido tiene impulsar los eventos nativos si no te permiten llegar ni siquiera a tu propia red?

✨ Pero como quejarse sin aportar no sirve, aquí dejo soluciones reales para mitigar el golpe:

1️⃣ Promoción directa por mensaje (sin spam, con intención)
 Personaliza textos cortos y envíalos a tus contactos más afines. No escala como antes, pero te da mejores tasas de asistencia.

2️⃣ Publicaciones que inviten a la acción
 Crea contenido sobre tu evento varias veces a la semana. No asumas que la gente lo vio: no lo vio. Refuérzalo con carruseles, vídeos cortos o testimonios.

3️⃣ Pide a tus coorganizadores que inviten con sus redes
 Si cada persona tiene 60 invitaciones… multiplica eso por 3, 5 o 10 colaboradores. El alcance crece sin violar las reglas.

4️⃣ Comparte el enlace del evento en grupos y newsletters de LinkedIn
 Los grupos siguen siendo subutilizados y las newsletters tienen mejor entrega que los posts estándar.

5️⃣ Calienta la audiencia fuera de LinkedIn
 Email marketing, WhatsApp broadcast, comunidades, grupos en otras plataformas. LinkedIn no es el único canal (aunque debería ser el que mejor funcionara para eventos…).

6️⃣ Reutiliza contenido después del evento
 Si LinkedIn no te ayuda a atraer más gente, al menos exprime el contenido generado (clips, insights, resumen) para fortalecer marca y preparar el siguiente.


LinkedIn, si estás leyendo esto: limitar la visibilidad y además limitar las invitaciones… no ayuda a nadie.

Ni a creadores, ni a empresas, ni a la comunidad que quiere encontrar eventos relevantes.

Pero bueno, nos adaptamos. Como siempre.

¿A alguien más le pasó? ¿Qué soluciones están usando?
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🚨 ALERTA DE EVENTO 🚨 

https://lnkd.in/ewxUdx-P

¿Estás midiendo lo que realmente importa en tu estrategia SaaS… o solo lo que es fácil de ver?

Más visitas no siempre significan más clientes.
Más clicks no garantizan más ingresos.
Y más usuarios… pueden esconder más churn.

En la última entrega de mi serie Fundamentos del Marketing SaaS te comparto las 5 métricas clave que toda startup SaaS debe vigilar si quiere escalar con cabeza (y no a ciegas):

✅ MRR – cuánto facturas de forma recurrente
✅ Churn – cuántos clientes estás perdiendo (y por qué)
✅ CAC – cuánto te cuesta adquirir un cliente
✅ CLV – cuánto vale realmente cada usuario para tu negocio
✅ NRR – si tu base de clientes está creciendo por sí sola (o no)

🧠 Medir es fácil. Medir lo correcto no lo es.

Y si tus métricas no te dan claridad para tomar decisiones… no te están sirviendo.

📎 Lee el artículo completo, aquí abajo.

Y si quieres una plantilla para calcular todo esto fácilmente, dímelo en los comentarios 👇
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#SaaSMarketing #GrowthMetrics #SaaSFounders #StartupTips #CrecimientoSaaS #ProductMarketing

Las 5 métricas que te dicen la verdad — Parte 4 de la serie: Fundamentos del Marketing SaaS. En el entorno SaaS, lo que no se mide no se puede mejorar

Open article: ¿Tu marketing SaaS realmente está funcionando? by Laura Bolanos • 3 min read

¿Tu marketing SaaS realmente está funcionando?

¿Te has preguntado qué es el talento?  Es curioso, vemos a personas con grandes talentos para la música, la interpretación, las artes en general...  y tu quizá ni siquiera te atreves al karaoke de la fiesta navideña de tu empresa. 

El talento a menudo se identifica como ese algo, esa chispa que hace que una persona sea especial de algún modo.

¿Quieres saber la mejor parte?

Todos, absolutamente todos tenemos algún talento.

Sí, hasta quien no se atreve al karaoke. 

El talento tiene multiples formas y es por eso que quiero invitarte a esta conversación íntima con David Ortega - especialista en Recursos Humanos, en donde estaremos dando algunos consejos sobre cómo localizar y explotar tus talentos en el entorno laboral. 

Nos vemos este Jueves, 20 de Noviembre a las 6:30pm hora España, por esta misma plataforma.   

Dale al botoncito y anótalo en el calendario -  https://lnkd.in/eumh5tMd

Si tienes alguna pregunta, ponla en la cajita de comentarios. 

Evento patrocinado por Alianza LATAM.

Most B2B tech companies are not losing deals because of competition. They are losing deals because buyers cannot understand what the product actually does for them.


This is the part nobody wants to admit.


You can build something powerful, but if your message is confusing or generic, the market tunes you out. Every time.


The value gap shows up when:

• Teams talk in capabilities instead of real outcomes

• Messaging explains features instead of changes

• The ICP is so broad that nobody feels spoken to

• Marketing, Sales, and Product each define value differently


The result is simple. A great product that sounds average.


In the next post I will show you how to sharpen your value narrative so the market finally sees what you built.


If this stings a bit, it is because it is true. Let’s fix it.


Go, hit the bell on my profile…. If you are looking for Go-To-Market solutions for your B2B SaaS, let’s connect. 
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#MarketingSaaS #B2B #Marketing

Este jueves, únete a nuestro LinkedIn Live:

 "Tienes Talento" - https://lnkd.in/eumh5tMd

Hablaremos de por qué todos tenemos talento, por qué muchas empresas lo pierden, y cómo diferenciar el valor real en un mundo donde cualquier CV puede ser perfecto gracias a la IA.

Si quieres aprender a entender tu talento y usarlo estratégicamente en tu carrera, no te lo puedes perder.

#Talento #RRHH #LinkedInLive

He organizado el evento TIENES TALENTO. No olvides asistir hoy!!!!  

Te esperamos 👇🏼

Estoy en una disyuntiva.  Acorde con tu experiencia, qué recomiendas:

¿Ser autónomo o formar una S.L. en España?

¿Con talento de nace o se desarrolla? 

Ésta y otras interrogantes tendrán respuesta el próximo jueves en el directo que tendremos junto con David Ortega 

¡Anótalo en tu calendario y acompáñanos!

¿Ya te has anotado? Será una conversación estilo podcast en donde podrás interactuar con nosotros, hacer preguntas o contarnos tu experiencia. 

  ¡No te lo pierdas! 👇👇👇

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