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Kristine Bell

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Hi and welcome! I’m Kristine, the founder of SPARKIT Insights & Strategy. I'm a Customer Strategist and Market Researcher, who helps small businesses and entrepreneurs grow their business to their legacy level. I do this by co-creating a 1-Pager Customer Strategy with them that aligns their offer and marketing to their ideal target market's motivations, needs and wants. Having an umbrella Customer Strategy in place ensures our offer and marketing hang together and tell the same story across all the executional elements. This is the key to building meaningful customer connections, having greater impact, recall and persuasion power. Ultimately enabling us to convert more sales with ease. --- I also continue to work with large companies and brands, helping them gain rich insights into their target groups and identify deep insights and new opportunities. My offer includes small scale start-to-finish 'qualitative in-depth research, strategic insights and solutions' projects, starting at about $7-8K all included. --- I have 25 years experience as a Customer Strategist & Market Researcher, working internationally as Insight Specialist and Strategist in Advertising, Branding & Innovation and Market Research. I have extensive experience across a wide range of sectors incl. business-to-consumer and business-to-business, both internationally and in Australia. Specialities include: - Developing a robust and rich Target Market Strategy founded in real customer insights. - Clarifying your Unique Value Proposition and how to align it to your target's needs and wants. - Product and service innovation opportunities and how best to add value to customers' life. - Brand strategy to connect deeper with your target market. - Customer decision journey mapping and optimization. - Customer experience solutions that put customers at the heart of your business. - Communication and messaging strategy to engage and emotionally connect with customers. Services: - Consultancy: SPARKIT offers end-to-end qualitative research and strategy projects. - Target Strategy workshops (small groups): putting customers at the heart of business & brand decisions. - 1:1 Customer Strategy Mentoring & Co-creation sessions. Coming soon: - Self-paced Online course / comprehensive tutorial: 'DIY Customer Strategy and Market Research' relevant to startups and small businesses. Website: www.sparkit-insights.com

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