You're a B2B founder with AMAZING expertise and experience. So you should be THE name people think of in your space.But right now, your competitors are showing up on podcasts your clients listen to building trust, borrowing audiences, and getting introduced as "the expert in X" by hosts who do the selling for them.Meanwhile, you're posting here on LinkedIn hoping the algorithm is kind today!There's a faster path. And it starts with podcasts. Either getting on them or building your own.    I'm Kobi, co-founder of Stripped Media. Over 10 years, I've helped founders and brands use podcasts to build authority, generate pipeline, and drive revenue, including:  ► P&amp;G ► BBC  ► Spotify ► Picturehouse Cinemas   Shows I've produced have beaten Sky News and Channel 4 and generated over £500,000 in revenue from one tiny show.   Two ways I help you:  1️⃣ Get on the right podcasts (Guesting). I find, pitch, and prep you for the shows your ideal clients already listen to. You show up, have a conversation, and walk away with authority, backlinks, and warm introductions without months of cold outreach.   2️⃣ Build your own show (Full Production). You show up and record. We handle everything else strategy, editing, show notes, clips, LinkedIn posts, newsletter content. Every episode becomes weeks of authority-building content without you lifting a finger.   Most founders start with guesting. Some "graduate" to their own show. Some do both. ALL of them stop being their industry's best-kept secret.   I've spent a decade in digital and growth marketing. Growing leads 1,900% at Natcap, cutting acquisition costs 50% at Amazon, and helping scale Proxymity to Series B.   I bring that growth and digital marketing lens to everything I produce.   I'm also deep into vibe coding and vibe marketing. Building AI-powered podcast, marketing tools, and fun passion projects in public. I share sharing what works, what breaks, and what founders can steal for their own content operations.   DM me "PODCAST" and tell me where you are I'll point you to the right path.   For speaking or media: kobi@kobestarr.io

Don’t be a dick.
Be easy to work with.
It sounds simple. But it’s rare.

Here’s why...

The “difficult genius” doesn’t last long.
People remember how you made them feel.
Doors open faster for people who are easy to trust.

Being easy to work with is one of the most valuable skills you can have.
It's a skill you can learn!
Be that person no matter your title.

Agree?
----------

While you're here, I'm Kobi Omenaka! If you don't know me already and you enjoyed this post, why don't you give me a follow?

Kobi Omenaka

I turn B2B founders into podcast-powered authorities | Guesting, full production, or both | £500K+ in podcast revenue from one tiny show | Vibe coding and vibe marketing scholar. Building AI tools in public | #Dadjokes

Everyone wants top talent around them.
Until top talent pushes back.

That's when insecurity gets exposed.

Because hiring people smarter than you sounds great in theory. In practice, it demands humility most leaders don't have.

Being the smartest person in every room is nothing to brag about.
It's a bottleneck.

A few things that happen when you build around smart people:

1. It exposes your gaps.
↳ What you can't see is usually what slows you down most.

2. It stops you from micromanaging.
↳ You stop needing all the answers and start making room for better ones.

3. It challenges how you think.
↳ Bad ideas get called out quickly. That's a good thing. A GREAT thing

4. You have to be secure in yourself.
↳ Feeling threatened by smart people is a "you 🫵" problem, not a "them" problem.

Proximity to great people changes you.

It makes you think bigger, move better, and grow faster than you would alone.

The goal was never to be the smartest person in the room.

It was to build a room that makes everyone smarter.

❓Yes or No. Do you always have to be the smartest one around?

It's Friday.
Time to switch off. I used to be terrible at this. 
Wait no, thats a lie. I'm STILL terrible at this! 🥴

Phone always on. Always checking. Always "available."

Then I realised that my phone was controlling me. Not the other way around.

Every notification pulled me away from what actually mattered. Every buzz fragmented my focus.

Here's what changed when I started putting it down:

↳ I can rest and reset
↳ Relationships deepened
↳ Real conversations got better
↳ My mind actually had space to think

That email can wait. That scroll through your feed won't change your weekend.

But being fully present changes everything.

This weekend, try it. I will too

Set your phone aside. Notice the world around you. Breathe the fresh air

You're not missing out. You're tuning back in.

What's one thing you'll do this weekend without your phone?

Enjoy your weekend. Properly.

Kx

undefined undefined

Google

Google Advanced Search Marketing and Adwords

HubSpot

Inbound Certification

Lynda.com

Agile Project Management

Creating Better Blog Content

WordPress and Genesis DIY: Freelance/Independent Website

WordPress 3.8 New Features

Udacity

Intro to HTML and CSS

Critically reflect and understand the contested concept of community and gained an appreciation of the research methods used to understand virtual communities.

Engaged in fully informed debates about a range of case-studies, thus evaluated the contemporary context and significance of the creation and exchange of knowledge within communities.

Advanced understanding of the differing forms of digital media. Critically evaluated the role of digital media in our everyday lives. Analysis of methods of digital media production, presentation and viewing.

Critical understanding of networking as a social skill and evaluated the opportunities represented by networking events in relation to the criteria of relevance, location, people/potential contacts.

Discussed how various media might best be exploited to develop further creative networks

The University of Salford

The University of Sheffield

Stockport Grammar School

Bokmål, Norwegian

English

Portuguese

BNI - Islington, Central London

IChemE - Institute of Chemical Engineers

Thallo

Seedcamp

Stripped Media

Kobestarr Digital

Amazon

Entain

Proxymity

Citi

Airsorted

Oil Contractors

I Grow Brands Via Podcasting, and Growth & Digital Marketing | Google Certified | Performance, Paid and Organic Search (SEO) Specialist | B2B | B2C | Fintech | Sustainablility | Climate | Web3 | Crypto

Leveraging Organic Growth and Minimising Acquisition Costs.

Embarking on a journey from the rigour of Chemical Engineering to the dynamic world of Growth and Digital Marketing, my career is a testament to adaptability, innovation, and strategic foresight. With a foundational background in Chemical Engineering, including an MEng degree, and extensive experience in the Oil and Gas industry, I ventured into the digital world, armed with a Master's in Social Media from the University of Salford. This unique blend of technical and digital expertise has been the cornerstone of my approach to navigating and excelling within restricted industries such as Fintech, Health, Gambling, and Oil and Gas.


Throughout my career, I've been driven by a passion for reducing inefficiencies and spearheading growth. My time at Amazon, where I demonstrated the ability to lead teams towards slashing marketing spend and Customer Acqusition Costs (CAC) by 50% while maintaining application rates, is a highlight that showcases my broader capabilities in digital marketing. This achievement reflects my proficiency across various digital marketing disciplines, underscored by my Google AdWords Certification and extensive experience as a consultant, speaker, and trainer. I've cultivated audiences, demystified SEO, and delivered comprehensive digital marketing solutions across SEO, PPC, content marketing, social media, web design and podcasting.

My journey from engineering to growth, digital marketing, and podcast leadership underscores a relentless pursuit of excellence, innovation, and strategic growth. Leveraging a unique blend of technical prowess and digital marketing acumen, I thrive on transforming challenges into opportunities for sustainable growth.

 If you're aiming to enhance your digital marketing strategy and execution significantly, let's connect to explore how we can elevate your business together.

Kolibri Charity 

Work with Kolibri to find the most effective media for getting their message across and helping them towards other developments. I worked together with Kolibri to help them realise the objectives of the charity while also maximising their own creative input.  

One candle lights another.

Neither flame gets smaller.

That's the thing about helping others succeed: you don't lose out if they win!

We've all seen it. 

People hoard knowledge like it's a limited resource. Guarding their connections. Keeping their "secrets" close.

The people I admire most are the ones passing the torch. 

Introducing people. 
Sharing what they've learned. 
Celebrating wins that aren't their own.

There's enough success to go around.

When you help someone else shine, you're not dimming your own flame. You're lighting up the whole room.

As we head into the weekend, just a reminder: your generosity doesn't weaken you. It multiplies what's possible.

Keep shining. Keep sharing.

I love this video. Not because of the trick.

Because of what happened BEFORE it.

A little kid at a skatepark asks an older skater to help him

The older kid doesn't owe him anything.
He could've laughed. Ignored him. Rolled away.

Instead, he runs with him.

Gives him speed.
Gives him stability.
Gives him just enough borrowed courage to land it.

The kid explodes with joy.

That joy isn't random. It's the byproduct of a system.

Kindness is that system.

The older kid probably didn't wake up thinking, "Today I'll change someone's confidence."

He just has a pattern: When someone asks for help, I help.

Courage is contagious. Confidence is transferable.

Sometimes people don't need you to do the trick for them. They just need you to run with them long enough to believe they can.

In business.
In families.
In teams.
In life.

Kindness isn't random. It's built. It's shared

Happy Friday!

yes or no - would you have helped out this little kid?

♻️ Repost to spread some Friday warmth.
👣 Follow Me, Kobi Omenaka for more posts on leadership, marketing, and podcasting

How to move AWAY from ChatGPT to Claude in less than 80 seconds.
Claude's better. Both from a software perspective and a moral one.

Here's how to migrate everything over without starting over:

1. Open Claude settings
↳ Go to capabilities
↳ Find "import memory from other AI providers"

2. Click import and copy the prompt
↳ Claude gives you a specific code to use

3. Paste that prompt into ChatGPT
↳ Wait while it pulls down everything it knows about you
↳ There'll be quite a lot

4. Copy all that output from ChatGPT

5. Paste it back into Claude

6. Scan through before you hit "add to memory"
↳ Remove outdated stuff (I found things from 3 years ago)
↳ Delete anything that's no longer relevant

7. Click "add to memory"

Done.

The whole thing takes about 2 minutes.

I was surprised how much ChatGPT had stored about me. Some of it was useful context. Some of it was ancient history that didn't need to come along.

Quick scan before importing saves you from carrying over dead weight.

❓Yes or No. Have you made the switch to Claude yet?

♻️ Repost to share this with someone waiting for a green light.
👣 Follow Me, Kobi Omenaka for more posts on leadership, marketing, and podcasting
----------
PS - here's the Memory Export Prompt for you in case it's easier for you!

Export all of my stored memories and any context you've learned about me from past conversations. Preserve my words verbatim where possible, especially for instructions and preferences.
## Categories (output in this order):
1. **Instructions**: Rules I've explicitly asked you to follow going forward — tone, format, style, "always do X", "never do Y", and corrections to your behavior. Only include rules from stored memories, not from conversations.
2. **Identity**: Name, age, location, education, family, relationships, languages, and personal interests.
3. **Career**: Current and past roles, companies, and general skill areas.
4. **Projects**: Projects I meaningfully built or committed to. Ideally ONE entry per project. Include what it does, current status, and any key decisions. Use the project name or a short descriptor as the first words of the entry.
5. **Preferences**: Opinions, tastes, and working-style preferences that apply broadly.
## Format:
Use section headers for each category. Within each category, list one entry per line, sorted by oldest date first. Format each line as:
[YYYY-MM-DD] - Entry content here.
If no date is known, use [unknown] instead.
## Output:
- Wrap the entire export in a single code block for easy copying.
- After the code block, state whether this is the complete set or if more remain.

Stop waiting for permission to fly.*

You're not in a school classroom anymore!

But you're still raising your hand. Waiting for someone to green-light your next move.

The promotion.
The side hustle.
The career pivot.

There's no teacher at the front of the room

Nobody is coming to say it's your turn.

What's missing isn't permission. It's self-trust.

You got two choices:

❌ Stay in the queue
↳ Someone taps you on the shoulder
↳ Hope sponsorship appears
↳ Wait for budget to open


✅ Move before you're invited
↳ Apply before you feel 100% ready
↳ Start the thing quietly
↳ Build skills in parallel

You don't have to be reckless.

But you do have to stop outsourcing authority over your choices

You're more powerful than your title.
And more valuable than your payslip.

The wings are already yours.

Which path are you choosing?

♻️ Repost to share this with someone waiting for a green light.
👣 Follow Me, Kobi Omenaka for more posts on leadership, marketing, and podcasting

*inspired by conversations i've heard with John Newton, Tarek Anwar and Robin Jones over the past few months.

I switched from ChatGPT to Claude a month ago. because the software was better. Turns out they are 'better' in unexpected ways too.

Dario Amodei, CEO of Anthropic, refused to give the Pentagon unlimited access to Claude for mass surveillance and autonomous weapons. This means they can't be used for killing people without getting human permission

Trump got upset by this and banned federal agencies from using their tech. Then OpenAI/ChatGPT's CEO Sam Altman swooped in and signed the deal instead.

ChatGPT DGAF about all the potential killings it seems...

...And honestly It made me realise something.

Initially "better" just meant better software.
→ Cleaner code.
→ Faster outputs.
→ Fewer "em dashes"

Turns out it means a hell of a lot more than that. Dario's move changed the whole game.

He risked BILLIONS to stand up for what he believes in. He drew a line when most CEOs would've just signed the cheque. That's actual leadership. Thats a huge moral compass!

So now, when I think about what makes Anthropic's Claude "better," it's two things:

1️⃣ Better software (faster outputs, cleaner code, fewer "em dashes")
2️⃣ Better morals (a company that stands for something bigger than quarterly earnings)

I didn't expect a tech CEO to make me feel good about using their product for reasons that have nothing to do with performance. But here we are.

Feels weird to say this about AI software, but I'm genuinely proud to use Claude now.

Not just because it works. Because of what the company represents when it actually matters.

❓ Do you care about this stuff when choosing your tools? Or am I overthinking it?

❓ Do you care about this stuff when choosing your tools? Or am I overthinking it?

♻️ Repost to share with your network.
👣 Follow Me, Kobi Omenaka for more posts on leadership, marketing, and podcasting

🎯 LinkedIn changed the game.*
Most people are still playing by 2025 rules.
I have been. And it's not working for me!

Here's what actually works now:

💬 1. Comments matter more than you think
↳ Thoughtful replies (15+ words) drive reach.
↳ Volume without substance does nothing.

📅 2. Daily posting is overrated**
↳ Quality with 24-hour spacing beats frequency.
↳ Your audience needs time to engage.

🎯 3. Niche beats viral every time
↳ Relevance to your audience > mass appeal.
↳ 500 engaged followers beat 5,000 passive ones.

📝 4. Long-form is back
↳ 800-1000 word posts rank higher now.
↳ LinkedIn rewards depth and dwell time.

📹 5. Video isn't the golden ticket anymore
↳ Video reach dropped 200% recently.
↳ Dwell time is what the algorithm cares about.

🎨 6. Carousels still work
↳ They perform 1.9x better than standard posts.
↳ Don't abandon them yet.

🔗 7. Links don't kill reach if they add value
↳ Context matters more than format.
↳ Useful links still perform.

🔗 8. Posts don't tend to "pop" in the way they used to
↳ Your posts used to peak and die over 24hrs
↳ No some posts take weeks to plateau


🤖 Why this shift happened:

*LinkedIn's 360Brew (their 150-billion-parameter AI model) now prioritises expertise-driven content over surface-level engagement.

It's trained to detect depth and quality signals.

That's why the algorithm rewards substance, not just frequency.

✨ The aim is:

Depth over frequency.
Proof over performance.
Teaching over entertaining.

💭 What's working for you on LinkedIn right now? I'm genuinley still trying to understand!

♻️ Repost to share with your network.
👣 Follow Me, Kobi Omenaka for more posts on leadership, marketing, and podcasting

**i'm still gonna post every day! 🤣

Old Linkedin vs NEw Linkedin

Not every season blooms.

And that's A OK!

You walk in ready to make impact.

But then doubt creeps in.
↳ You took the role for the wrong reasons
↳ You missed red flags in the interview
↳ The work isn't what you were promised
↳ You question every decision that led here

Here's what's more common than we admit: many strong performers experience this.

Just as trees thrive or struggle based on their soil and season, so do we.

It's not about your skills.
It's not about your effort.
It's not about your potential.

Sometimes, it's just not your season, or your soil.

Accept it wasn't the right fit, and review your choices:

Your worth doesn't shrink because of a misstep.

You're still the same person with all that potential.
You just need the right environment to show it.

A wrong fit doesn't define you.
It redirects you toward your next season.

Yes or no. Have you ever felt like you were in the wrong season?

♻️ Repost to help someone in the wrong fit
👣 Follow Me, Kobi Omenaka for more on leadership and career growth

I took up origami for a while...
...But I gave it up because it was too much paperwork...👀

#DadJokes

Here's how I made my last viral post.
It took me 15 minutes...

But first let me back up Let me back up.

Since the start of this year my growth had been dead. 
Posting into the void. 
Barely any traction.

Compared to December when I was absolutely crushing it.

What changed? I did a forensic deep dive and realised: 👇

In December, I was on LinkedIn every single day. 
Not just posting. Studying. 
Watching what went viral AND WHY.

That's when I spotted a format that was working everywhere.

My friend Hayden Swearling posted his version. 
I loved it. 
Others were doing it too. 
So i decided to make my own version...
(its the one with the Griaffes 🦒 in the water - which is why it's the cover of this carousel)

And here's the thing: this isn't copying.

It's being smart.

LinkedIn rewards certain formats. 
Other platforms do the same. 
Fighting that is pointless.

You might as well stack the deck in your favour.

So I thought: how can I make this mine?

I opened Kleo, dropped in my image prompts, and got to work.

15 minutes later, I had a post that was:
↳ Exactly my voice
↳ My experiences, not someone else's
↳ My words, no AI bullshit

I posted it.

It went absolutely nuts.

And I've watched others copy my exact post and blow up too.

The formula works.

So I'm giving you everything in this carousel:
↳ My exact image prompts
↳ The link to Kleo https://kleo.so/?atp=kobi

15 minutes. A proven format. Your authentic voice.

That's all you need.

Swipe through and take what you need 👉

Podcast & Content Marketing for Leaders & Founders | Podcast-powered content to grow your business and brand without burnout | Head of Growth | Digital Marketing Consultant

How i wrote my last viral post - and how you can too!

Hard Truth: 79% of people don't feel excited about work.
Most show up, do the job, and leave.

But not everyone has to stay miserable.

Some leaders flip the script entirely.

I've watched it happen. Teams go from checked out to fully alive because one person stopped managing tighter and started letting go instead.

They created space for others to step up, mess up, and figure it out.

And those people? They shaped everything I know about leadership.

Here's what the best mentors, leaders, and parents do differently:

They let go of decisions.
↳ They give you ownership of outcomes, not just tasks.
↳ Real responsibility builds real confidence.

They make room for messy ideas.
↳ The best solutions come from conversations, not instructions.
↳ They create a safe environment to speak up, even when you're unsure.

They act on what they hear.
↳ They don't just ask for your input, they actually use it.
↳ That's how trust gets built.

They let you lead before you're "ready."
↳ Growth happens in the stretch, not the comfort zone.
↳ They give you room to stumble and figure it out.

They share the wins publicly.
↳ Your success becomes their success.
↳ They lift you up without holding back.

This isn't just work advice.

It's how cultures get built where people actually want to show up.
It's how great parents raise kids who think for themselves.
It's how strong partnerships last.


Involvement beats instruction every single time.

What's one way someone empowered you that changed how you lead?

♻️ Repost if this landed
👣 Follow Me, Kobi Omenaka, for more on leadership and growth

Claude code just made me an app developer and I just published my first app on the iOS App Store.
Wild, right?

I make websites - but I can't code well

But I used Anthropic Claude Code and built a working app in a couple of days.

It's called "Kobi's SGS Flag Quiz". A simple quiz to test your knowledge of flags around the world.

Here's what blows my mind:

↳ I built this in a terminal
↳ Took a few days, off and on
↳ Published it to the Apple App Store
↳ Now anyone in the world can download it

Could it look better? Absolutely.

But it's functional. It works. And it's mine(ish)

This is what excites me about where we are right now. Tools like Claude Code are opening doors for people who never thought they could build apps.

I've got a few more in the pipeline. And I'll release a new app or tool every Wednesday.

Android version is coming too. Just waiting on verification (didn't know it takes two weeks, lesson learned).

If you're on iOS, search "Kobi's SGS Flag Quiz" in the App Store and give it a go.

❓ Yes or no - do you know what the flag of Eritrea looks like?

♻️ Repost to share this with someone who wants to learn what the Eritrean flag looks like
👣 Follow Me, Kobi Omenaka for more on my AI coding journey and to get my weekly app releases!

The $200,000 Stanford AI degree became worth a lot less. 
Not because the education isn't world-class:

Because Stanford just dropped their entire AI curriculum on YouTube.

For FREE.

The same courses that cost $200,000+ are now available to anyone with an internet connection.

And honestly? This changes everything.

The barrier to learning AI wasn't your ability.
It was access.

Most people can't drop everything for a 4 year degree.
Can't afford the tuition.
Can't relocate to California.

Stanford just removed all of that.

These aren't watered-down versions either.
They're the exact same lectures their students learn from:
↳ CS230: Deep Learning
https://lnkd.in/ecdKGAx2

↳ CS329H: Machine Learning from Human Preferences
https://lnkd.in/eJcbms4u

↳ CS25: Transformers
https://lnkd.in/eFgTiSfz

↳ CS231N: Deep Learning for Computer Vision
https://lnkd.in/eRhHFrdU

↳ CME295: LLM Evaluation
https://lnkd.in/eJ4UEsCc

↳ CS336: Language Modeling from Scratch
https://lnkd.in/e-BcPH4B

The knowledge that's shaping modern AI.
The frameworks being used at the biggest companies.
The thinking behind the tools you're already using.

All sitting there. Free.

So what's stopping you now?

It's not money.
It's not location.
It's not connections.

It's whether you'll actually press play.

The AI skills gap is closing.
But only for the people who take advantage of this.

Which course are you starting with?

♻️ Repost to share this with your network
👣 Follow Me, Kobi Omenaka for more on getting to grips with AI and tech

I walked past a farm with a sign:

“Duck, Eggs”

I thought the comma was unnecessary.

Then it hit me…👀

#DadJokes

Most podcasters waste money on gear they don't need.

I've produced over 100 shows. Worked on audio for BBC, Spotify, The Guardian.

And the setup I recommend to most new podcasters costs less than you'd spend on a round of drinks in London!

This Thursday I'm going live for 15 minutes to share the exact three pieces of equipment you need to start a podcast that sounds and looks professional:

↳ A full mic kit with stand and pop filter for around £85 
↳ Headphones for £15 that genuinely do the job 
↳ A camera solution that doesn't break the bank

Actual product names. Where to buy them. Why these and not the overpriced alternatives.

15 mins. This Thursday. 12:15 PM UK time.

If you've been putting off starting a podcast because you think the gear is expensive or complicated, this is the one to catch.
Link to join below.

LINKEDIN PODCAST LIVE: Podcasting 101 - Essential Equipment

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