RoofBuzzler

If you're leading a 𝐫𝐨𝐨𝐟𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐲, this is for you:⁣⁣
⁣⁣
1. Too busy 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 to master LinkedIn⁣⁣
2. Watching competitors win deals you never hear about⁣⁣
3. Stuck in the referral-only growth trap⁣⁣
4. Missing out on massive property portfolios⁣⁣
5. Losing market share to more visible brands⁣⁣
⁣⁣
But here's what's interesting...⁣⁣
⁣⁣
97% of property executives are on LinkedIn daily.⁣⁣
Only 2% create content.⁣⁣
Even fewer do it right.⁣⁣
⁣⁣
The math is simple:⁣⁣
↳ Massive opportunity, 𝐳𝐞𝐫𝐨 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧⁣⁣
⁣⁣
Our roofing CEOs are using LinkedIn to:⁣⁣
⁣⁣
• Land $1M+ contracts through direct messages⁣⁣
• Get approached by property portfolio managers⁣⁣
• Secure multi-state expansion opportunities⁣⁣
• Build instant credibility with decision-makers⁣⁣
• Generate inbound leads while they sleep⁣⁣
⁣⁣
Recent Client Results:⁣⁣
↳ Last 90 days⁣⁣
⁣⁣
• $2.4M contract from our systems⁣⁣
• 4 market expansion deals⁣⁣
• 2 private equity approaches⁣⁣
⁣⁣
The System We Build:⁣⁣
↳ No 𝐀𝐝 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 needed⁣⁣
⁣⁣
1. Authority Positioning⁣⁣
- Industry dominance content⁣⁣
- Decision-maker targeting⁣⁣
- Market leadership proof⁣⁣
- 27 lead-generating powerhouse.⁣⁣
⁣⁣
⁣⁣
2. Deal Flow Machine⁣⁣
- Property manager attraction⁣⁣
- Partnership acceleration⁣⁣
- Multi-market expansion⁣⁣
⁣⁣
3. Growth Framework⁣⁣
- 𝐏𝐑 & 𝐦𝐞𝐝𝐢𝐚 features⁣⁣
- Strategic relationships⁣⁣
- Competition-proof positioning⁣⁣
⁣⁣
We don’t work with everyone, Only with visionary and growth-driven founders⁣⁣
⁣⁣
Now you have two options:⁣⁣
⁣⁣
A) Keep chasing referrals and cold calls⁣⁣
B) Build a 𝐝𝐞𝐚𝐥-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 machine⁣⁣
⁣⁣
Ready to dominate your market?⁣⁣
DM "CEO" ⁣⁣
⁣⁣
⁣
P.S. We work with 𝐨𝐧𝐞 𝐫𝐨𝐨𝐟𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐩𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭. Your competitor might be next."⁣⁣⁣⁣

Chief Growth Officer

Digilight Marketing 

Founder at Digilight Marketing 

Perfumiac

Chief Marketing Officer

Upwork

Copywriter

Freelancer.com

Digital Marketing Manager

Fractional CMO | Scaling 7- Figure Brands With Paid Ads + Social Organic | Profited 250+ Businesses With Strategic Marketing | Founder at Digilight Marketing | Now Hit the Bell 🔔

If you're leading a 𝐫𝐨𝐨𝐟𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐲, this is for you:⁣⁣
⁣⁣

1. Stuck in the referral-only growth trap⁣⁣
2. Missing out on massive property portfolios⁣⁣
3. Losing market share to more visible brands⁣⁣
⁣⁣
You should know: 
⁣⁣
97% of property executives are on LinkedIn daily.⁣⁣

Only 2% create content.⁣⁣
Even fewer do it right.⁣⁣
⁣⁣
The math is simple:⁣⁣
↳ Massive opportunity, 𝐳𝐞𝐫𝐨 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧⁣⁣
⁣⁣
Our roofing CEOs are using LinkedIn to:⁣⁣
⁣⁣
• Land $1M+ contracts through direct messages⁣⁣
• Get approached by property portfolio managers⁣⁣
• Secure multi-state expansion opportunities⁣⁣
• Build instant credibility with decision-makers⁣⁣
• Generate inbound leads while they sleep⁣⁣
⁣⁣
Recent Client Results:⁣⁣
↳ Last 90 days⁣⁣
⁣⁣
• $2.4M contract from our systems⁣⁣
• 4 market expansion deals⁣⁣
• 2 private equity approaches⁣⁣
⁣⁣
The System We Build:⁣⁣
↳ No 𝐀𝐝 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 needed⁣⁣
⁣⁣
1. Authority Positioning⁣⁣
- Industry dominance content⁣⁣
- Decision-maker targeting⁣⁣
- Market leadership proof⁣⁣
- 27 lead-generating powerhouse.⁣⁣
⁣⁣
⁣⁣
2. Deal Flow Machine⁣⁣
- Property manager attraction⁣⁣
- Partnership acceleration⁣⁣
- Multi-market expansion⁣⁣
⁣⁣
3. Growth Framework⁣⁣
- 𝐏𝐑 & 𝐦𝐞𝐝𝐢𝐚 features⁣⁣
- Strategic relationships⁣⁣
- Competition-proof positioning⁣⁣
⁣⁣
We Only work with visionary and growth-driven founders⁣⁣
⁣⁣
Now you have two options:⁣⁣
⁣⁣
A) Keep chasing referrals and cold calls⁣⁣
B) Build a 𝐝𝐞𝐚𝐥-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 machine⁣⁣
⁣⁣
Ready to dominate your market?⁣⁣
DM "CEO" ⁣⁣
⁣⁣
⁣
P.S. We work with 𝐨𝐧𝐞 𝐫𝐨𝐨𝐟𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐩𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭. Your competitor might be next."⁣⁣⁣⁣

Yesterday, it was my birthday, and if I look back 5 years, I wouldn't even believe myself. 

I turned 22, yess I'm pretty young 
But, there are huge lessons 
& scars behind my smile. 
'
I’m the most chill entrepreneur you’ll meet.

I don’t wake up at 5am to journal and manifest.
I don’t have the “perfect morning routine.” 

Yes, I have built & led teams over 50. Delivered exceptional results.
Being in this industry since 2017.

 My business journey? Pretty raw too:

→ 12-hour days no one claps for
→ Wins that come slower than your feed suggests
→ Setbacks that hit when you finally feel ahead

But this “real not glossy” path taught me what they don’t:

→ Consistency beats hype
→ Progress feels boring most days
→ Leadership means holding the line when no one sees it

If you're building something and it feels messy, heavy, or quiet
That’s what real business actually feels like.

It’s not all glory.
But it’s real.
And that’s what makes it worth it.

The best gift is an advice: What's yours for a young entreprenaur?

P.S. Yes, I’ve cried after landing a deal. Reality check: it’s not weakness, it’s how much it took to get there.

Khizar Javed

Helping 7- Fig Roofing CEO's drive commercial sales pipeline with authority first systems | 2X Founder | Fractional CMO | 250+ Brands

You can sell big on LinkedIn if you just improve your content with the simple 5 fixes: 

1. You don’t have a clear ICP
   If you're speaking to everyone,
   you're speaking to no one. 
   Create content to sell big.
   
2. Your offer can’t speak to everyone.
   It should be aimed like a laser.
   
   Not: “I help commercial clients.”
   But:
   → “We help facility directors managing 20+ retail sites cut re-roof costs by 30% with proactive roofing systems.”
   
   Specific = Memorable = Buyable

Your offer isn’t sharp enough
Most people pitch a service.

You need to talk about there: 

Clear pain
Clear outcome
Specific Numbers

If your offer can’t fit in one sentence, you don’t have one.

3 . Your posts don’t follow structure
Here’s the PAIS framework we use for founder-led content:

P → Problem (Start with what’s keeping your ICP up at night)
A → Amplify (What’s the cost of ignoring it?)
I → Insight (Teach something they didn’t know)
S → Solution (Point to your unique offer)

Use this in every post. Every DM and talk like a friend.
And formatting? It matters.

→ Short lines
→ Space to breathe
→ One message per post

Readable = Sellable.

You don’t need more content.
You need a system.

Now tell me, how often do you post on LinkedIn?

Follow Khizar Javed for more cult-building strategies in commercial roofing.

Recently, a big roofing company lost a 10M$ project to a young guy, even. 

They were big names.
They have experience.

Property managers never knew about the founder of the company.They aren't sitting around waiting for bids anymore.

They're researching and choosing partners before projects even go public.

You know they lost to a competitor who had already built authority on LinkedIn.

Why does this matter?

Because property managers are doing two things differently now:

1. Making decisions based on founder's authority 
2. Researching way before bidding starts

The good news?

97% of roofing companies haven't figured this out yet.

What I'm seeing work:

- Content systems to build trust
- Strategic network building
- Authority-focused positioning
- Portfolio-specific messaging

Real results from my clients using this approach:

Zero cold calls are needed
$5.2M in new revenue
Regional authority status

If property managers can't trust you on LinkedIn, you might as well be invisible.

You know your positioning decides how big projects you get!


P.S. If you're a 7- 7-figure roofing CEO looking forward to growing in the commercial market, I am opening only 3 executive coaching slots this quarter, positioning is first-come, first-served.

Forget scripts. Show your face. Share your wins. 
That’s what builds trust.

You know b2b founders.
Trust other founders more. 

A client of mine, who has been in the roofing business for the past 20 years has recently started his LinkedIn. 

The content was all strategized with:

1. 30% Authority 
2. 40% Soft Sales driven 
3. 30% Personality persuasive 

And guess what the best one that landed him 5M$ contract was one where he talked about his vulnerabilities.

Yes, the authentic experience and the problems his audience faced. 
They related DM'd, and signed.

Your content on LinkedIn should have your personal touch.

Tell them how you started your business
Tell them what influenced you the most
Tell them you were about to quit
Tell them how you were lost
Tell them how you won

You should know. LinkedIn isn't a personal diary.
Don't overshare. But with the right strategy, 
it fortifies your reputation.
Else could backfire.

P.S. If you're a roofing founder doing over 7 figures, let's build a brand that attracts commercial projects without bid hassles. DM Me.

You'll never outsell someone who is already trusted.
I watched this play out last month

Two roofing companies are bidding on a 15-building portfolio contract:

Company A:
- 30 years in business
- Lower pricing by 8%
- Impressive portfolio
- Perfect presentation

Company B:
- 12 years in business
- Simple proposal
- Higher pricing
- Smaller team

Company B won.
Why?

My client has built trust with his reputation.
The property manager had been reading the CEO's LinkedIn posts for 3 months.

Posts about roofing solutions. 
His Founder reputation backed.
Energy efficiency insights. 
Preventive care strategies.
Nothing salesy. 
Just helpful.

When the need arose, there was no "getting to know you" phase.
No trust-building required. The relationship already existed.

P.S. Do property managers trust you?

----

Follow Khizar Javed, I build Founder-Led Sales systems for Commercial Roofers.

Roofers chase projects all the time and reset their growth,everytime from level 1
ahh, it's disappointing 

I've seen it countless times.

Strip malls. Office buildings. Retail chains. Then warehouses.Then medical facilities. Five different markets. Five times thinking, "This next sector will be the one."

And every single time? The same challenges.

You know: 

 ↳ Success isn't about finding the "perfect" project type.

 It's about positioning yourself for portfolio-wide contracts.

If you're a commercial roofing CEO still bidding project-by-project, 
here's what you need to know:

The most profitable portfolio types:

- Property management groups
- Healthcare systems
- Educational institutions
- Retail chains
- Industrial complexes
- Commercial real estate firms
- 
But honestly? If they have multiple properties, they need systematic roofing partners.

There are two ways to win these contracts:

1. Direct Portfolio Access This is the obvious path, connecting directly with property executives. They need reliable ones across their portfolio. Simple.


2. Strategic Partnerships This is where most roofers miss out. The real gold is in partnerships. They don't just need one roof fixed. They need a roofing partner for their entire portfolio. 

↳ Those facility managers? They can refer you to every property in their network.

Roofing CEO working with us are rocking as they've shifted from project-hunting to portfolio-building:

→ Your sales cycle shortens
→ Your contract values multiply
→  Your competition disappears

And it all started with their reputation and LinkedIn. 

You know, founders trust founders more. 

P.S. 89% Property managers are active 2+ hours on LinkedIn, take the oppurtunity.

You know you're unique in billions 
But your audience isn't!

What if you stopped trying to be liked by everyone
And built a brand that creates 𝗱𝗶𝗲-𝗵𝗮𝗿𝗱 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 from the right ones?

Who awards million-dollar projects.
Who trust you & refer you always.

Here’s how we build 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗰𝘂𝗹𝘁 𝗯𝗿𝗮𝗻𝗱𝘀
for commercial roofing executives 
(the kind that doesn’t chase, they attract):

1 // Own Your One Thing
 → Say what 90% avoid speaking!
 → That’s your edge. Build everything around that.

You don’t need to be everything.
Be unforgettable at one thing.

2 // Craft a Message That Feels Like a Rally Cry
 → Speak in bold statements, not safe taglines
 → Stand for something clear
 → Make your audience feel seen and led

Your content should feel like:
“Finally… someone who gets it.”

3 // Tell Your 𝗢𝗿𝗶𝗴𝗶𝗻 𝗦𝘁𝗼𝗿𝘆 Like a Movement Starter
 → Why did you start?
 → What pissed you off about how others were doing it?
 → Why does your way matter right now?

People follow people who lead with conviction.
They trust authenticity. 

4 // Document, Don’t Perform
 → Show behind the scenes
 → Show mistakes, rebuilds, decisions
 → Share your thought process, not just the outcomes

Cult brands are built on 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆, not polish.

5 // Build the Brand You’d Follow
 → Would you engage with your own content?
 → Would you believe your own positioning?
 → Would you refer this to your most trusted friend?

If the answer’s no, you’re not done.
You don’t need to go viral.

 You need to go deep.
 With the right people.
 With the right message.

Cult classics aren’t built by chance. They’re built by founders who dare to own their differences.

P.S. If you tell your story more, people will trust you more. 
----
Repost and help others ♻️ 

Follow Khizar Javed, I help build 7-Figure Commercial Roofers sales systems with authority & reputation.

A roofing founder told me it's just posting, and let us do it more!
I said, Go ahead. 

The loss to your reputation is irreversible 
So, you better shouldn't risk it.

Without developing a solid foundation, you're content
won't generate any transactions. 

You might look busy, but you're solving the wrong problems.
Before creating content, you need to know:

 → Who you talking to
 → What they care about
 → And how to say it so they trust you

Here’s why research comes first:

 → Your audience doesn’t care about the “what” until they trust your “why”
 → The right message to the wrong person = wasted effort

7 Steps before posting on LinkedIn:

1. Define Your Ideal Buyer
2. Map Their Top Pain Points
3. Build a Precise Positioning Statement
4. Optimize Your LinkedIn Profile
5. Set 3 Content Pillars
6. Match Content to Buyer Stage
7. Create a Posting System

You should know that great marketing is based on data, it starts with research.

 Build with intent.
 Post with purpose.

That’s how roofing founders create content that compounds into contracts.
DM me “RESEARCH” if you want this built for your brand.

P.S. Do you know your ideal client? Tell Below 

Follow Khizar Javed, I help Roofing founders scale with their reputation.

“My last founder-built campaign closed 3 building owners in 10 days, zero outreach.

Most make mistakes as
They were posting for OTHER 𝗥𝗢𝗢𝗙𝗘𝗥𝗦 instead of PROPERTY MANAGERS.
Let me show you what this looks like:

What most commercial roofers post: 
"Just completed a 50,000 sq ft TPO installation using advanced welding techniques..."

𝗪𝗵𝗼 𝗲𝗻𝗴𝗮𝗴𝗲𝘀:
↳ Other roofers, suppliers, and industry peers

And here's how we strategized to attract decision makers:
Targeting around their pain, problems, and desires.
Positioning you as a trusted advisor!

𝗪𝗵𝗼 𝗲𝗻𝗴𝗮𝗴𝗲𝘀:
↳ Property managers dealing with roof planning challenges
→ Who converts: The same property managers who need your services

The difference? Content perspective.
Your content shouldn't be noise but impactful.

- That brings you Authority
- That brings you Trust
- That brings you the Clients

Content needs time, so understand what your 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 wants, and it should be concise. 

P.S. Do you've any ideal clients? Tell me who you help in the comments. 

------
Follow Khizar Javed, I help 7-Fig commercial roofing CEO's build commercial sales pipeline with authority.

Your invisibility on LinkedIn is the reason you're not scaling!

Here you can show up with authority, but you're quiet.

Read that again.

The expert.
The trusted name in the room.
The person, GCs, REITs, and property managers are asked for by name.

That version of you exists. But here’s the problem:

You're still hiding behind the logo.

→ No presence online.
→ No proof of authority.
→ No signal that says “I lead this space.”

Big companies do LinkedIn research before hiring, especially if you're offering commercial roofing

Meanwhile, someone with less skill but more visibility is:

→ Speaking on panels
→ Closing dream deals
→ Landing partnerships you should’ve had

Why?

Not because they’re better.
Because they’re seen.

Authority isn’t earned in silence. It’s built in public.

The version of you that wins the market is already built, You’re just not sharing him yet.

So the question is:

Will you keep him in the shadows?
Or let the market finally meet him?

P.S. It’s not about talent. It’s about being visible when it counts.

Roofing CEO's biggest headache is finding A-Players

- They spend thousands of dollars on recruiting agencies

And every CEO I asked told me that their crew often causes drama!

Which surely no one wants. 

You know how you can acquire top talent? 
Your reputation and, yes, your LinkedIn works here.

You should know
Great people don’t just want a job.

They want to work for a brand they believe in, led by someone they respect.

When your founder brand is visible and credible on LinkedIn:

→ Talent, see your leadership style
 → They feel your company values through your content
 → They trust who they’re working for before they even apply

Here’s what changes with a strong founder-led brand:

→ Your DMs fill with people asking to join your team
 → You  attract them
 → You filter out the wrong fits before wasting time 

You drive culture, loyalty, and talent.
Build it in public.

 And watch recruiting get 10x easier.

P.S. How you're hiring top players? 

Follow Khizar Javed, I scale 7-figure Roofing Businesses with authority in their commercial market.

This deal shouldn’t have closed.

The GC literally told me they were “leaning another direction.”

And we still won the job.

Let me tell you why.

It wasn’t our bid. 
It wasn’t the materials. 
It wasn’t the 20-year warranty.

It was the story I told in a LinkedIn post on behalf of my client:

“My first roofing job was with my uncle when I was 15.We were up there in July heat, sweating through our shirts.

I still remember the smell of the torch and how bad I wanted to quit. But we finished the job, and the client shook my hand like I was 30.That handshake changed everything.”

The GC didn’t say anything then.
But a week later I got the call.

“Between you and the other guys, your bid was higher.
But we trust you’ll finish the job. You’ve been doing this your whole life.”

That’s the power of story.

Most commercial roofers hide behind: 

→ Technical specs
→ Bid numbers
→ Brand logos

But humans buy stories.

Especially when the money is big and the timelines are tight.

They need to trust you before they sign anything.

If you’re not telling your story, you’re leaving trust on the table.

You don’t need to post
You don’t need to be a writer.

You just need to tell the truth about where you started and why you still show up.

That’s what gets deals across the line

What's your simple story?

I laughed when Mike told me his "content strategy.

"I post every morning at 8 AM. Motivational quotes, job site photos, industry news. Been doing it for 8 months."

"How's it working?" I asked.

"Well... I get likes from other roofers. But no actual leads."
Sound familiar?

Here's what Mike discovered:

 Posting frequency doesn't create authority. Positioning does.
Instead of daily posts about 

"Another successful installation!" 

Mike shifted to strategic positioning:

→ Monday: 
Shared a cost analysis  
→ Wednesday: 
Posted about how he saved a client $180K 
→ Friday:
 Discussed new commercial building code

The result? In 6 weeks:

3 qualified inbound calls from property managers 2 referrals from existing clients.

Who saw his expertise online direct message from an architect about a $1.2M project

he went from roofing contractor to trusted advisor in buyers' minds.
The shift wasn't posting more.

 It was positioning smarter.

You think inbound means constant content creation. The truth? Strategic positioning beats daily posting every time.

When you position yourself as the expert who understands 

- The audience psychology
_ Their Pain & Problems

...buyers start seeing you as indispensable, not interchangeable.

You don't need to spam LinkedIn with raw content.
 just be intentional, and business will follow.

Don't make mistakes that cause your reputation a big loss. 

P.S. Mike's posting 3 times per week now instead of daily. His pipeline is 280% fuller than when he was posting every day. Less work, better results.

Follow Khizar Javed, 7- Fig helping roofing CEOs build authority and attract premium projects

There’s loads of LinkedIn myths out there.

But “LinkedIn is just for job seekers”?
That one blocks roofing founders from serious growth.

Remember this:

“Being visible” does NOT mean “being unprofessional.”

(Most roofing execs never learn the difference.)

You build a premium brand → if you do it with clarity.

You attract property managers → if you do it with strategy.

You recruit top talent → if you do it with authority.

You define what visibility looks like for you.

No rule says you have to post selfies or turn into a robot.
That’s not the point.

Other ways to win with strategic visibility:

→ Brand image → Clean profile, clear niche, elite perception.

→ Trust signals → Case studies, job wins, leadership content.

→ Inbound leads → Content built for a specific audience.

Fun fact: I’ve never posted a viral video or cheesy sales pitch.

Still? Millions in commercial deals have started right here. ✌️

Repost ♻️ to pass this to someone hiding from their own market.

P.S. Are you showing up, or waiting to be found? Let’s talk.

A roofing founder messaged me on LinkedIn
He was posting for over 5 months and still all crickets.

Great technical content. Lots of industry engagement. Zero business results.

The problem was all his posts.
His content was all technical or random.

- LinkedIn needs authenticity
- LinkedIn needs credibility
- LinkedIn needs founder
- LinkedIn needs stories
- LinkedIn needs you.

We restructured his content strategy:

Positioned him to help them
Positioned him to be premium
Positoned him to be an expert

His content shifted from: 
"Completed another successful modified bitumen project" 

To: "Why emergency roof repairs cost 4x more than planned replacements (real numbers from 50+ properties)"

Results after 90 days of property manager-focused content:

→ Inbound inquiries increased 340% 
→ Content engagement from actual prospects jumped 520%
→ Closed $430K in projects attributed to LinkedIn content 
→ Built relationships with 12 high-value property companies

The breakthrough moment came when a property manager messaged: 

"This is exactly the kind of insight I need from contractors."
That led to a $185K project 6 weeks later.

Your content strategy defines your revenue potential.

→ Perceived safety
→ Credibility by association→ Familiarity bias

Post for roofers, get roofing conversations. 
Post for property managers, get contracts.

The choice seems obvious, but most are talking to the wrong audience.

You need content that attracts your customers.

P.S. Need help? Hit my DM's and see how we can positon you to attract the premium commercial projects.

Let me tell you a Secret. 

To Sell on LinkedIn, you need to be:

- Authentic 
- Talk like you do
- DMs your prospects 
- Understand how thy behave.
- Track them and keep em record. 
 
Keep it simple, engaging in DMs. 
and you'll book more calls. 

P.S. Ask relevant questions, not too shallow nor too deep. 

Found it helpful? Do repost ♻️ 

Follow Khizar Javed, I help scale 7-Fig Commercial roofing founders wth authority.

Fortune 500's Property Managers don't trust the best roofing company.

I asked Joseph last week 
who recently awarded a 1.5M$
contract to a client of mine.

Asked what influenced him the most
And the answer wasn't shocking at all.

It was because of the founder's reputation.

- His Authority on LinkedIn

Hired the one they trust the fastest.

That’s why the companies that consistently publish content start pulling away from the pack.

→ They’re top of mind.
→ They’re seen as the expert.
→ They’re trusted before the first bid.

You build trust with consistency + clear messaging. 
 helpful content, over time.

Leads to market dominance.

Even if you want to attract big deals
Don't hide yourself 

Start posting like a leader:

→ Share your wins
→ Share your mistakes
→ Share your knowledge
→ Repeat every week

Personality-based content builds 7X trust.
Building demand and your dominance in the market.

P.S. LinkedIn is the most underrated playground yet; 3% of active roofing CEOs and 97% of big firms are active. Are you building authority yet? 

---

No alternative text description for this image

Imagine your LinkedIn is attracting 24/7 big commercial roofing projects

And yes, you can do it yourself, too. 

You do
Overthink content.
Ignore the stuff that moves deals forward.
It’s just 3 things done well, consistently.

This is how we help commercial roofers build 
visibility, trust, and leads.

𝗦𝘁𝗮𝗴𝗲 1 – 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲
This is your first impression.
Property managers and GCs decide in seconds if you’re worth their time.

→ Write a headline that shows who you help + how you help
→ Use a high-trust profile photo + professional banner
→ Add social proof: lead magnets, client testimonials,
→ Make your tagline impossible to forget
→ Link to your calendar

Your profile should feel like the start of a sales conversation, not a résumé.

𝗦𝘁𝗮𝗴𝗲 2 – 𝗖𝗿𝗲𝗮𝘁𝗲
This is your authority engine.
It builds credibility while you focus on running the business.

→ Pick 3 content pillars (e.g. PM mistakes)
→ Share content with your expertise, your stories.
→ Post what your competitors are afraid to say

If it feels “too valuable” to post, it’s exactly what you should post.

𝗦𝘁𝗮𝗴𝗲 3 – 𝗖𝗼𝗻𝗻𝗲𝗰𝘁
This is where you build real deal flow.

→ Reply to every comment, like it’s an invitation
→ Treat DMs like human conversations, not sales scripts
→ Engage with PMs, GCs, and industry players weekly
→ Ask questions, share insights, stay top of mind

Community isn't optional.
It’s the foundation of founder-led deal generation.

Just positioning, content, and connection, done right.
That’s how your founder-led brands grow, attracting commercial projects.

P.S. LinkedIn is where Fortune 500 guys made decisions, choice is yours. 

♻️ Repost to help another founder stop overcomplicating LinkedIn.

Everything changed when a facilities director messaged: 
"Finally, someone who is worthy of contract."

That's when I realized: 
Content is about positioning.

So I reverse-engineered every piece of content that got results:

→ I mapped out 9 specific content archetypes that work
→ I discovered the Loop that builds trust with every post.
→ My formula for turning complex roofing concepts into scroll-stopping stories.

Most importantly:
I learned that in B2B, value beats viral every single time.

Here's what happened when I systematized my client's LinkedIn content strategy:

↳ 340% increase in qualified inbound leads (all from organic content).
↳ $4.8M pipeline directly attributed 
↳ Industry publications started reaching out 

You need to post smarter
Your content should have a balance of entertainment + education

If you're creating content that feels like shouting into the void, you're missing the framework.

Here's what 97% roofing executives get wrong about content: 

They think they need to be "content creators." 
They post randomly instead of strategically.

You don't need more content. 
You need the RIGHT content types.
You need a system that turns your expertise into authority.

I've identified the exact 9 content archetypes that work specifically for commercial roofing executives. Each one serves a different purpose in the authority-building journey.

I've tested them all.


♻️ Repost if you believe strategic content beats random posting every time.
Follow → Khizar Javed for proven content strategies that work in commercial roofing (not generic marketing fluff).

How should roofers post on LinkedIn!

My Roofing Client's purple cow bring him over 6M$
and a loyal audience, you can have it too.
 
You know, the biggest problem in roofing is that every roofing company sounds identical.

- Same promises.
- Same messaging.
- Same boring content.

So we shifted this:
=Here's the step-by-step playbook:

STEP 1: FIND YOUR PURPLE COW
(As Seth Godin says)

Don't be better.
Be different.

✗ "We provide quality roofing services"
✓ "We film every repair so you never wonder what happened"

The difference?
Remarkable vs. forgettable.

STEP 2: CREATE YOUR TRIBE

Every cult needs a common enemy.
Ours? Shady contractors who disappear after payment.

So positioned our client, the one who is trusted.

He didn't just fix roofs.
He declared war on industry BS.

People don't follow companies.
They follow leaders with missions.

STEP 3: APPLY THE STORY BRAND FRAMEWORK

Hero: Facility managers
Villain: Unreliable contractors  
Guide: Founder (the experienced one)
Plan: Transparent process
Success: Peace of mind

Every post follows this structure.
Every video tells this story.
Every interaction preaches.

STEP 4: MASTER THE CONTENT FLYWHEEL


Educational content → Trust building 
→ Authority establishment → Referrals 
→ More content ideas → Leads flow.

The cycle feeds itself.
Each post creates the next.

STEP 5: WEAPONIZE SOCIAL PROOF

Before: "We're 7Yr experienced "roofers
After: "Here's footage from yesterday's emergency repair at the Marriott"

Show don't tell.
Proof beats promises.

STEP 6: CREATE CONTENT BUCKETS

*The Educator: Technical breakdowns
*The Investigator: Problem diagnosis videos  
*The Storyteller: Client transformation stories
*The Insider: Behind-the-scenes content
*The Advocate: Industry truth-telling

Mix these daily.
Never run out of ideas.

STEP 7: BUILD YOUR CONTENT MOAT

While competitors post generic tips:
Do share actual project footage.
Do name specific problems.
Do show real solutions.

They can copy words.
They can't copy your work.

THE RESULT:

→ 23,000 LinkedIn followers (in 7 months)
→ $6.2M in content-driven revenue
→ Waiting list of qualified prospects
→ Competitors hiring agencies to "be like me"

Building a cult following isn't about charisma or your expertise.

It's about consistency.
It's about caring.
It's about being useful.


♻️ *Share this with a founder ready to build their tribe.*
Follow → Khizar Javed for more cult-building strategies in commercial roofing.

Taplio

Khizar Javed's Linkedin Analytics

What is Khizar talking about?

's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Khizar Javed's Linkedin Analytics

What is Khizar talking about?

's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Khizar Javed's Linkedin Analytics

's Best Posts (last 30 days)