Thoughtful Resound

Thoughtful Resound is a thought leadership activation firm that accelerates revenue opportunities for growing B2B sales teams and key leaders. We equip you to become trusted experts, attract ideal clients, and drive new revenue streams. 

From our expertise spanning strategic marketing, consultative selling, community building, on-camera hosting, and thought leadership activation - we unlock your unique insights and access new revenue opportunities for your business. 

Get ready to explore the impact of thought leadership, social selling, personal branding, organizational visibility, strategic selling activations, and beyond! 

Explore Programs at ThoughtfulResound.com:
✨ Fractional Leadership Consulting
✨ Advisory Services
✨ Strategic Projects
✨ Thought Leadership Workshops
✨ Speaking Engagements

Client Partnerships Have Included:
✨ AI consulting and development start-up
✨ Global corporate mentorship organization
✨ Staffing and search firm (industrial, manufacturing, construction, etc.)
✨ Video production and growth consulting firm
✨ Speaker, author, coach (women in business focus)
✨ Top-25 builder, developer, and provider of energy and engineering services 
✨ Staffing and recruiting agency (HR, office, marketing, creative)
✨ Executive retained search and solutions firm (EOS, ESOP, privately held)
✨ IT consulting and solutions firm 
✨ Adaptive learning platform (personalized enterprise learning and training) 
✨ Speaker, author, coach (elite sales teams and leadership focus) 
✨ Global insights and strategy firm (market research, talent on demand)
--> Strong focus in the B2B professional services space

CEO & Founder | Fractional Sales & Marketing Leadership Consulting

Full Cup Collective

Full Cup Collective is a high-caliber networking community in the Twin Cities for executives and business owners seeking genuine connections, professional growth, and shared insights. Our quarterly networking + panel discussions will fill your cup with practical wisdom and inspiration, creating a space for leaders to learn, connect, and thrive together.

More coming soon!

Co-Founder

Strategic Talent Partners

Strategic Talent Partners is a national executive search and leadership solutions firm with more than 250 years of combined experience serving ESOP companies, companies running on EOS®, and high-growth privately held companies. Created from the merger of CorTalent and Keystone Executive Search, the team equips organizations to achieve their business goals through recruiting, retaining, and developing strong leadership talent. Learn more at www.strategictalentpartners.com.

It’s my pleasure to work with Strategic Talent Partners in a fractional leadership capacity, as one of Thoughtful Resound’s clients.

Fractional CMO

Madecraft

Madecraft is a Digital Learning Consultancy that creates expert-led video learning libraries for world-class brands including Google, Microsoft, Meta, and Adobe. 

• Hired as Madecraft's first VP of Sales & Marketing; Established strategy to attract ideal customers for custom learning programs; Built and managed full sales life cycle, sales enablement library, tech stack, RevOps, marketing activations, and social selling

• Full sales life cycle included sales plan, target audience lead gen, prospecting, qualifying, deal management, sales enablement, proposal process, handoff to delivery, kick-off, etc.

• Pioneered partnership with the Association for Talent Development Greater Twin Cities as the Virtual Event Host; speakers represented Medtronic, The Toro Company, Bobcat Company, CHS Inc., Minneapolis Heart Institute Foundation, TiER1Performance, Think GREAT

Vice President of Sales & Marketing

Recruited to create a series of marketing e-learning courses as a subject matter author, for publish on global learning platforms including LinkedIn Learning. Leading up to filming at Madecraft’s studios in Santa Barbara, wrote courses, and worked with a producer and director to bring them to life. 

Available on LinkedIn Learning: 
*Transform Your Personal Brand
*Advanced Content Marketing
*Strategic Content Marketing: Attract, Engage, and Retain
*Strategic Content Marketing: Grow Your Reach on Social Media

Additional Course Topics: 
*Fundamentals of Digital Marketing 
*Social Media for Gen Z

LinkedIn Learning Instructor | Marketing Courses

Parqa Digital Marketing Agency

Parqa drives business results for the staffing/search industry with digital marketing. I had the joy of launching the brand and ramping serious growth. (Parqa is a Versique company.)

Business Growth: 
• Partnered with 155+ clients in 5 years with increasingly higher contract values.

• Grew revenue 100%+ YOY through new business acquisition. Closed deals that were on average 100%+ greater in annual revenue than previous business model in 2021, and 300%+ greater than 2017-2020. 

• Shifted lead acquisition model from primarily paid advertising-driven to primarily inbound-driven through thought leadership and national brand recognition. 95% of all new clients to date come to Parqa by seeing brand presence on LinkedIn, speaking opportunities, and conference conversations.

• Led new business process transformation as Parqa evolved from a “digital marketing agency” to a “performance marketing agency” - the first of its kind within the staffing industry.

• Led business development including lead acquisition, discovery conversations, solution strategy, pitch creation, contract creation, and delivery team hand-off.


Expert Visibility: 
• Magnified company’s brand presence to a global scale by hosting Fireside Chats with leading industry experts, publishing bi-weekly Learn With Parqa videos on digital marketing insights, guest speaking on podcasts + webinars, and participating in national conference speaking opportunities. 140+ thought leadership placements to date.

• Recognized as a Top Staffing Leader to Watch in 2022 by World Staffing Awards.

• Selected to serve on the American Staffing Association’s Women In Leadership Council and the Public Relations & Marketing Committee.

• Requested speaker for digital marketing thought leadership in the staffing industry by leading associations, podcasts, and companies. Including: American Staffing Association, TechServe Alliance, New York Staffing Association, You Own The Experience Podcast, Ivy Podcast, Bullhorn, and more.

Vice President of Sales

Director of Sales & Marketing 

Partnered with staffing and recruiting firms across the country to learn their business goals, identify areas of opportunity, and present digital marketing strategies to help them grow. 

• Partnered with Parqa's CEO to grow the "Parqa for Staffing" business division
• Laid the foundation for sales, marketing, and account management
• Lead Generation/Business Development: Lead generation, sales process, CRM mgmt 
• Account Management: Manage client communication, project management, best practices
• Marketing Consulting: Consult clients on marketing, communications, branding initiatives
• Marketing and Branding: Strategic partnerships, brand visibility, marcomm 
• Process Development: Account Management, Marketing, Sales Processes

Prior Career Background: 
Managed marketing and communications for leading executive search and consulting firms, working directly with CEOs to establish strategy and manage execution. Experienced in working with 20+ brands including one of the country's top advertising agencies and one of the country's top single-site executive search and consulting firms. Specializing in strategy implementation.

Sr. Client Services Manager

Versique Search & Consulting

Versique is one of the largest single-site talent acquisition firms in the Midwest at $25M (as of 2016), specializing in consulting and permanent placement in the following practice areas: IT, HR, digital marketing, engineering/operations, finance/accounting, sales, CPG (consumer packaged goods), executive retained search.

Responsibilities:
• Managed marketing strategy and drove marketing implementation for all eight practice areas within the $25+ million company, with passion and determination to be the best in the industry.

• Managed a variety of agency vendors including public relations, design, website development, search marketing (SEO/PPC), promotional items and print production, and photography.

• Managed budget, scope, creative direction for websites redesigns, company rebrands, company-wide marketing assessments and needs implementations, marketing collateral redesigns, annual marketing plan preparation, and beyond.

• Managed inbound marketing implementation from strategy to execution including audience development, content creation, creative direction, landing page development, HubSpot marketing automation, paid search campaigns, email marketing, public relations/strategic partnerships.

Key Highlights:
• 50% of total revenue comes from marketing sources; Reported directly to CEO; Partnered closely with internal SEO/PPC agency.

• Established and managed lead generation process, resulting in over 2,500 leads from salary guide campaigns created for practice areas: HR, IT, Finance, Marketing, Demand Gen, CPG.

• Managed implementation of 3 company rebrands (McKinley Group to Versique, McKinley Consulting to Versique, Versique Digital Marketing to Parqa) resulting in increased brand awareness.

• Managed 4 website redesigns (McKinley Consulting redesign, Versique launch, Versique redesign, Parqa launch) resulting in increased traffic and qualified leads.

 • Created two Marketing Intern roles and a Marketing Specialist role, managed team for 2.5 years.

Marketing Manager

McKinley Group (now Versique) was awarded #1 executive search firm in Minnesota for five consecutive years. Source: Minneapolis/St. Paul Business Magazine, Top Executive Search Firms List

• Reported directly to the CEO and managed all marketing initiative, resulting in building brand awareness, generating client leads, and engaging internal culture. 

• Responsibilities included website management, brand management, social media, public relations, event planning, sales enablement, chairing the Fun Committee and Volunteer Committee, and project managing complex website redesigns and rebrands.

// My career began with McKinley Group as Associate Marketing Manager in April 2012. The company had a management split and rebranded to Versique in January 2013. //

Associate Marketing Manager

Deluxe Corporation

Wrote monthly content on “how-to marketing” topics for small business owners across the country, driven from a relationship with Deluxe's content lead. Topics ranged from brand positioning to email marketing, SEO to public relations. 

• The most popular blog has received 9,000 unique views to date, has an average page duration of 6:37 minutes, and holds #1 ranking on Google above www.entrepreneur.com and www.businessinsider.com for keywords "company rebrand steps".

• "Company Rebrand 101: How to Manage the Process {Step-by-Step Instructions}"
https://www.deluxe.com/blog/author/kelli-schutrop/

Contributing Writer 

Spoleto Partners, LLC

Spoleto Partners is a unique executive search and outsourcing firm, serving small- to mid-size clients in a variety of industries, with a desire to build lasting relationships with its clients and candidates to ensure both parties engage in a superior experience. The Resource Group, Inc. provides a new kind of Recruitment Process Outsourcing (RPO) service. The firm helps clients source and attract high caliber talent using a proprietary Hybrid Model. 

Spoleto Partners Responsibilities: 
• Marketing/Communications: Entered a startup company with little to no brand presence. Managed marketing and branding, from strategy to delivery, by creating and maintaining company’s website (web content, job postings, blogs on industry-related topics, and maintained communication with client- and candidate-audiences) and social media (Facebook, Twitter and LinkedIn accounts), resulting in client and candidate leads, increased awareness, and brand development.
• Recruiting/Sourcing: Sourced and recruited for a variety of IT clients, resulting in successful placements.

Resource Group Responsibilities:
• Process Development/Recruiting: Managed client relations and developed processes on-site for two new clients; sourced and recruited for a wide variety of positions including IT and engineering roles; generated detailed reports of individual- and company-wide progress.

// I joined Spoleto Partners because of the opportunity to manage all marketing and communication responsibilities for a boutique staffing firm. The role enabled me to hone my marketing skill set and manage expectations while working directly with a business owner. I began my role with Spoleto Partners, and the company merged with Resource Group in January 2012. My role transitioned with the company. //

Marketing Communications and Recruitment Specialist

Olson

Olson is one of the top five independent, full-service digital agencies in North America. With a digital core and deep expertise in advertising, 1to1, PR, social and mobile, the nearly 500-person-strong agency builds community and creates advocacy for some of the world’s most respected brand marketers, including Best Buy, General Mills, MillerCoors, Target and Wrigley.

• Awards Management (Effies): Worked directly with Olson's VP's; Managed schedule, budget, and overall coordination of 13 in-depth cases, while working daily with Olson's VP's to gather content and revisions.

• Brand Management: Assisted with all aspects of event planning, community relations, agency photography, employee headshots, team activities management, agency tours, client holiday gift coordination, and website blog content.

• Public Relations: Wrote bios, coordinated photo shoots for press releases, maintained media list, and monitored/clipped media mentions.

• Photography Production for PR Photos: Brainstormed concept with creatives, negotiated agency budget and photographer rate, sourced props, scouted locations, organized shoot schedule, and worked with studio for retouch/post-production needs.

// While in this role, Olson extended me for three contracts. The company then acquired three additional companies and my (non-billable) role was not extended for budget purposes. I gained valuable insight on MarComm and culture growth strategies. //

Marketing Communications Coordinator (3 Contracts)

Olson's "O-tern" program is a competitive summer-long internship, preparing fresh talent for the world of advertising. My internship was primarily in the Account Management department, with additional responsibilities related to Marketing and New Business Development. 

• Campaign Pitch: Conceptualized and proposed year-long campaign for Olson's client Phillips Distilling; acted as primary account person and co-project manager on team of 10 interns. This was the interns' summer-long project, to be completed outside of regular account team responsibilities. We presented to Phillips Distilling's CEO and Olson's senior leadership team, all who spoke highly of the campaign.

• Account Management/Project Management: Gained overall account management experience while working on the Fifth Third Bank account management team; learned the process of general agency workflow; reported to Senior Account Executive and Account Director.

• New Business: Worked directly with VP of New Business. Conducted in-depth analysis of Fortune 500 companies in numerous industries; presented to new business team.

• Blog: Wrote “Journey of an O-tern” blog entries weekly for Olson's website, engaging internal and external communities.

// While in this role, I networked throughout the company, asking division leaders from a variety of practices (brand management, production, etc.) to share insights about their roles to get a better idea of how everything worked together within a holistic agency and determine my career path interests. Based on one conversation, I was hired to the Brand Management team following my Account Management internship. //

Account Management Intern

Best Buy; Ann Taylor; Maurices

Worked in retail management leadership roles throughout my education. 

• Best Buy, Roseville MN: Provided innovative solutions to sales managers to increase sales. Sought out informational interviews at Best Buy Corporate with 8+ individuals, including four VP's and Directors (Loyalty, Marketing, Public Relations)

• Ann Taylor, Roseville MN:  Consistently top credit card sales in the store. Recruited into the company by Store Manager to join management team directly. Managed employees twice my age, earned respect and camaraderie as a leader. 

• Maurices, Hutchinson MN: Consistently top credit card sales in the store, and often in the district. Requested to travel to other store locations to train on successful credit card sales techniques.

Retail Management

It's a pleasure to meet you! I'm the CEO & Founder of Thoughtful Resound, a thought leadership activation firm that accelerates revenue opportunities for growing B2B companies. Think: Strategic Marketing & Consultative Selling. Let's connect.

What lights me up? Equipping key leaders to become trusted experts, creating a hub of influence around them, and unlocking new inbound revenue streams.

Over the past 15 years, I’ve had the joy of:
-Leading marketing for rapidly growing companies from the ground up
-Partnering with 165+ B2B clients of $1M-5B rev through consultative selling
-Educating through global webinars, podcasts, conferences, LinkedIn Learning courses, and beyond
-Serving privately held B2B companies as Fractional CMO & Revenue Leader

---

About Thoughtful Resound:
A thought leadership activation firm that accelerates revenue opportunities for growing B2B companies. Guiding key leaders and sales teams to become trusted experts, attract ideal clients, and drive new revenue streams. From expertise spanning strategic marketing, consultative selling, community building, and on-camera hosting - we unlock your unique insights and access new revenue opportunities for your business.
✨Fractional Leadership Consulting
✨Advisory Services
✨Strategic Projects
✨Thought Leadership Workshops
✨Speaking Engagements

Clients Have Included:
-AI consulting and development start-up
-Global corporate mentorship organization
-Staffing and search firm (industrial, manufacturing, construction, etc.)
-Video production and growth consulting firm
-Speaker, author, coach (women in business focus)
-Top-25 builder, developer, and provider of energy and engineering services
-Staffing and recruiting agency (HR, office, marketing, creative)
-Executive retained search and solutions firm (EOS, ESOP, privately held)
-IT consulting and solutions firm
-Adaptive learning platform (personalized enterprise learning and training)
-Speaker, author, coach (elite sales teams and leadership focus)
-Global insights and strategy firm (market research, talent on demand)
-And Beyond

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Watch My LinkedIn Learning Courses:

🎥 Transform Your Personal Brand
https://bit.ly/TransformYourPersonalBrand

🎥 Strategic Content Marketing: Attract, Engage, and Retain
https://bit.ly/AttractEngageRetain

🎥 Strategic Content Marketing: Grow Your Reach on Social Media
https://bit.ly/GrowYourReachOnSocialMedia

🎥 Advanced Content Marketing
https://bit.ly/3XMAuSQ

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StrengthsFinder Profile:
Strategic • Woo (Winning Others Over) • Achiever • Focus • Relator

I've been encouraged recently by three people here on LinkedIn (shout out to Stacy Schumpert, Adrian Dominguez, and Caleb Zimmermann for your recent posts about prioritizing what recharges you and focusing on the "why.") 

It brings me back to this - we're all living in the sonder. ☁️ 

Sonder defined: "The profound feeling of realizing that every stranger has a life as complex and vivid as your own."

While we all have career dreams and ambitions, we also have what's going on outside of the professional side. And that is rich, and worth prioritizing. Whether it's littles, or self care, or something else altogether. 

So if you're reading this, and you needed to hear it... 

Give yourself permission to dream and ambition (if only that were a verb) about the personal side, too. 

Cheers to you, my friends!

Kelli Schutrop

As an experienced marketer and consultative sales leader, my biggest passion is building innovative companies with world-class teams. Over the past nearly 15 years, I’ve had the joy of:
✨ Leading marketing for rapidly growing companies
✨ Engaging 150+ clients to achieve their business goals
✨ Educating through webinars, podcasts, conferences, e-learning courses 

At Madecraft, I’m fortunate to work with an incredible team that creates engaging expert-led, video-based learning programs and certifications at scale for some of the most admired brands in the world like Google, Microsoft, Meta, Adobe, and LinkedIn Learning. 

I began my journey with Madecraft as an expert author creating several digital marketing courses, and have a tremendous appreciation for the work that goes into creating high-quality content. If you want to shape exceptional people, offer them exceptional learning! 

StrengthsFinder Profile:
Strategic • Woo (Winning Others Over) • Achiever • Focus • Relator

Specialties: 
C-level visionary implementation, entrepreneurial mindset, marketing strategy, marketing communications, digital marketing, lead gen, brand management, PR, rebranding, marketing budget management, content creation, vendor management, project management, website management, Inbound & Content Marketing Certified, consultative sales, sales strategy, virtual and public speaking, webinar host, thought leadership strategy

Fractional Sales & Marketing Executive • Lively LinkedIn Learning Instructor, Speaker, Workshop Host • CEO & Founder of Thoughtful Resound • Co-Host of Full Cup Collective

*Cue the nerdy happy dance* -- I'm loving what I'm seeing on LinkedIn lately! 

When my clients and connections pop into my newsfeed bringing real value. In their own voice. In their own style. It honestly makes me so happy. 

If you're out here sharing value, and reaching deep to figure out what doesn't just add to the noise, but creates quality for your ideal audiences and network - I see you! I know it's not easy. But it's so meaningful. ✨ 

For folks who want to get started, but don't know how...

Here's a tip: 
Think of a conversation topic that often comes up with your clients and prospects. What feels novel to them, but obvious to you? Share about THAT. 

At the end of the day, people don't typically remember just one single post. They remember the *body of work* you're creating. What are you known for?

In the spirit of celebrating good work, tag someone who adds value every time they show up in your newsfeed and tell me why to follow them! 

I'll go first with a few of my favs...

Amy Volas - how to avoid mistakes when hiring your critical GTM rev leaders

Samantha McKenna - how to show up authentically and convert sales via social selling and show-me-you-know-me emails (yes I know there's more!)

Lauren B. Jones 🐐 - how to get smart about your staffing/recruiting tech stack at every stage including build, change, adopt

Henna Pryor, CSP - how being awkward is a good thing, it's your catalyst for growth 

Sara Uy - how to cold call, be human, and get results doing it 

Who else should we add? Cheers to everyone out here sharing value! 🎉 

(Picture: Something else that makes me happy, beautiful chai tea lattes.)

taplio

Kelli Schutrop's Linkedin Analytics

Kelli Schutrop💡

Performance ScoreKelli Schutrop💡's LinkedIn Performance

Kelli Schutrop💡's Best Posts (last 30 days)

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Kelli Schutrop💡

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kelli Schutrop💡's LinkedIn Performance

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Kelli Schutrop's Linkedin Analytics

Performance ScoreKelli Schutrop💡's LinkedIn Performance

Kelli Schutrop💡's Best Posts (last 30 days)