Spark Eighteen

VP - Growth and Operations

Strategic Advisor

Red Team Partners

We help early and growth stage companies with Marketing Strategy, GTM, Demand Generation, Marketing Operations and Technology consulting.

Partner

TACK

Member

Pavilion

Associate Member

GTM Partners

Drove $500K+ revenue and 2.5× pipeline growth through ICP-focused outreach and C-level engagement.

Implemented HubSpot CRM and a GTM tech stack (Apollo, Slack, Zapier, Airmeet, Streamyard, LinkedIn), improving forecasting and deal visibility.

Produced 50+ thought leadership videos and 25+ virtual events, driving community engagement and new pipeline.

Senior Manager - GTM

Airmeet

Generated $4M+ pipeline via integrated ABM campaigns, partnerships, and events, delivering 40,000+ leads.

Closed partnerships with 35+ B2B SaaS companies to drive demand and revenue expansion.

Boosted email campaign performance (+28% open rates) with data-driven experimentation.

Managed and mentored a 7-person team across events and partnerships.

Associate Director - Marketing

Brand awareness, lead generation, pipeline creation and acceleration, and customer expansion through events and partnerships.

Demand generation through various content and event offers.

Collaborating with Sales, CS and Product for closing deals, expanding accounts and improving product features for customers and ICP.

Integrated Campaigns.

Co-marketing and partner-led sales with community and B2B SaaS Partners.

Closed and work with 25 B2B SaaS Partners (communities and companies) with overlapping ICPs and Buyer Personas

40,000+ Leads and 3M+ revenue generated through events and partnerships since joining

Partner with Demand Generation to drive leads, pipeline and revenue through events, partnerships and content offers

Partner with Sales, Customer Success and Product in planning and executing GTM plays to achieve revenue and retention goals

Top-of-funnel brand summits and events that align with ongoing integrated marketing campaigns to drive awareness

Middle and bottom-of-the-funnel events for account expansion and product adoption

Senior Marketing Manager

Marketing Lead

Adfluence Hub

Head Of Partnerships

Muncher Media

Podcast Host - The Pursuit of Wellness

Lazy Eight

Growth Consultant

Principal | Engagement

FitNut Services Private Limited

Co-Founder and Director

SaaS Marketing and Sales | Sr. Marketing Manager @ Airmeet

I help SaaS and high-growth companies build and scale their GTM engines to drive revenue and customer adoption. With 10+ years across startups and scale-ups, I’ve managed $10M+ in pipeline, doubled company revenues, and led teams of 25+ across marketing, sales, and operations.

I specialize in:
– GTM Strategy & Execution (pipeline creation → closure)
– SaaS Growth, Partnerships & Account Expansion
– AI & Automation in GTM Ops
– C-level Engagement & Enterprise Account Management
– Team Building & Leadership

Passionate about AI, customer success, and building people-first GTM systems that deliver growth at scale.

Becoming a father shifted everything.

Not just my schedule. My entire pace.

And for a while, I kept looking around thinking I should be further along. Peers hitting milestones I haven't. People building things faster. Moving up quicker.

The comparison trap is quiet. It doesn't announce itself. It just makes you anxious. Stressed. And the worst part? Absent, even when you're present.

I would be with my son and my mind would be elsewhere, running through what I'm not doing, where I'm not at.

And it's hit me hard that this isn't helping anyone. Not him. Not me. Not my work. 

You have to remember to run your own race, we learn this in our long distance running training as well. At the end, it’s you vs you and your ability to show up and thrive is purely in your hands (and legs 🤣).

I'm playing a different game now. Different conditions. Different priorities.

So I'm doubling down on what I'm actually good at. Building deeper relationships with people I like working with. Focusing on the space that excites me.

Not what looks impressive. Not what someone else is doing.

Progress isn't always visible. But it's still progress.

#worklife #career

Kabir Uppal

👉🏼 VP Growth & GTM Strategy | SaaS & AI | Revenue, Partnerships and Ops Leader. Helping founders build and scale GTM Engines to drive pipeline and revenue...✨

I stayed too long at a place that looked great on paper.

Good founders. Interesting product. Smart people all around.

But at some point, I wasn't enjoying the actual work.

I told myself it would get better. That I just needed to push through the hard parts. That this is what "grinding" looks like.

The reality? Burnout wasn't loud. It was gradual. Resentment crept in. And I was the one who let it happen.

I could've blamed the role, the timing, the circumstances. But that doesn't change anything. Only I control my path.

James Clear has this line I keep coming back to:
"The person who is having fun has a better chance of winning because they are more likely to stick with it when things get challenging. If it felt like a hassle from the start, you're likely to quit as soon as things get tough." If you aren't subscribed to his 3-2-1 newsletter, its a goldmine of thoughtful words.

I deeply connect with this because I was trying to stick with something that felt like a hassle as things were shifting in the org, convincing myself that's what commitment looks like.

It's not.

You'll end up working on things that don't light you up. Great founders, interesting industry, solid team. Those factors matter. But if the work itself doesn't give you some joy, it's hard to sustain. And in the end, it may hamper your reputation as an operator as well.

If you can switch off completely and disconnect from work, I genuinely envy you. But for me and many operators I know, that's just not how we're wired.

Solving for joy at work is tough. It takes experimenting. Some trial and error. But the faster you make decisions when something's not working, the faster you get there.

#findingjoy #worklife #weekendthoughts

taplio

Kabir Uppal's Linkedin Analytics

Kabir Uppal

Performance ScoreKabir Uppal's LinkedIn Performance

Kabir Uppal's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Kabir Uppal's Linkedin Analytics

Kabir Uppal

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kabir Uppal's LinkedIn Performance

Kabir Uppal's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Kabir Uppal's Linkedin Analytics

Performance ScoreKabir Uppal's LinkedIn Performance

Kabir Uppal's Best Posts (last 30 days)