Jyoti Motwani

The JM Marketing Services

As a Marketing Specialist and Content Creator, I craft compelling campaigns that captivate audiences and drive tangible results. I believe in the power of creative storytelling to engage, inspire, and convert prospects into loyal customers.

With a wealth of experience in the industry, I have successfully supported numerous clients in achieving their growth objectives. I am dedicated to staying ahead of the curve by continuously adapting to the evolving marketing landscape and leveraging the latest tools and techniques.

If you're looking for a strategic partner to take your marketing efforts to the next level, I'm here to help. Let's connect and explore how we can collaborate to achieve remarkable success for your business.

Head of Marketing 

McKinsey Academy

Forward Program Participant

Global Biz Digital Media

Understanding Clients advertising objectives to define digital communication strategies.

Closely Coordinating with Creative Team, Development Team, SEM, SEO & SMO teams for project execution.

Conceptualizing & Defining Creative & Content briefs with delivery timelines for Websites, Microsites, Blogs, Posts, Articles & Press Releases.

Attended Review meetings for existing clients campaigns.

Team Management

Manage a wide range of projects, including organic optimization, paid search marketing, social media optimization, and business listing on Google Network.

Resolving Clients issues related to products, post-sale services, etc.

Market Analysis to identify market potential for new opportunities.

Digital Marketing Manager

Branding Pioneers

- Cultivating solid relationships with clients through the provision of exceptional after-sales service.
- Digital Marketing Project Management
- Maintaining long-term relationships with new and existing projects through open communication.
- Making strategic recommendations for additional services to enhance the program to meet project goals.
- Digital Marketing  comprising of SEO, SMO, Paid Campaigns, Website, and Analytics.

Digital Marketing - Client Servicing

Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
 Managing the team of client servicing executives, content writers, ad executives, Graphic designers.
 Solely responsible for generating relevant business and leads for the client through digital platform.
 Continuous training and implementation of new trends in digital marketing.
 Responsible for clearing the outstanding amount of yours and your pool’s clients on 
monthly basis.
 Generating, editing, publishing and sharing daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
 Setting up and optimizing company pages within each platform to increase the visibility of company’s social content
 Moderating all user-generated content in line with the moderation policy for each community
 Creating editorial calendars and syndication schedules
Continuously improving by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
 Collaborating with other departments (customer relations, sales etc.) to manage reputation, identifying key players and coordinate actions.

Digital Client Servicing Team Lead

Younity.in

Community member

-Business Development Associate for Younity. 
- Responsible for handling business development related tasks.
- Handling key domains such as Educational Counseling and direct sales.

Business Development Associate

- Handled 100+ campus ambassadors interns of different colleges of India.
- Worked on the sales funnel of the company.
- Generated Revenue for the company.

Team Leader

Campus Ambassador

Urbantract India Pvt. Ltd.

- Handled Instagram, Facebook & Linkedin of different firms from Handmade bag company to a law firm.
- Created Digital Creatives for different platforms.
- Tracked & Reported on key metrics of different platforms to increase sales.
- Handled 10+ Social Media Interns.

Social Media Manager

Taj Mahotsav

Hosted Agra's biggest fest Taj Mahotsav in 2018

Host

Founder of JM Marketing Services | Driving 7+ Daily Sales & Brand Recognition with High-ROI Marketing Strategies | B2C Marketing Consultant and Strategist

Your LinkedIn Profile Is Your 24/7 Sales Machine, If You Use It Right
Most CEOs & Coaches waste time on LinkedIn with boring profiles, weak content, and zero strategy.

That’s why they struggle to attract high-ticket clients and stay invisible instead of influential.

Here’s How I Fix That:
🔥 Turn your LinkedIn into a 24/7 client magnet, so leads come to you.
🔥Position you as the go-to authority in your industry.
🔥 Create content that drives engagement & inbound leads.
🔥Optimize your profile so LinkedIn works for you, on autopilot.

Who I Work With
✅ CEOs scaling to 6 & 7 figures who need LinkedIn to drive revenue.
✅ Coaches who want premium clients effortlessly.
✅ Founders who want to dominate their niche & become thought leaders.

Why Work With Me?
I don’t do cookie-cutter strategies that waste time.
I build custom LinkedIn systems that turn your profile into a revenue-generating asset.

And guess what? It works. Here’s proof:

💬 Client Wins:
✨ “Jyoti flipped my entire LinkedIn game 180°. From content to sales strategies, she helped me unlock my full potential!”
✨ “In 15 years of running my business, I’ve never worked with someone who makes things so seamless. The results were outstanding.”

The Real Question:
How many opportunities are you leaving on the table while you wait?

Not sure which package is right for you? DM me ‘GROWTH’ & I’ll guide you

OR

Book a 15-minute call from my Featured Section
Let’s turn LinkedIn into your most powerful business tool.

Marketing Expert

I’ve never had an overnight win.


People love the “before and after.”
The viral post.
The “we grew 10x in 30 days” stories.


But what they don’t show you is the middle.
The unsexy, in-between part that actually builds everything.


When I started out in marketing, I wasn’t this calm or confident.

I was juggling client work, learning ads from YouTube, rewriting copy till 2AM, and sending 50+ cold pitches just to get one reply.

No mentor. No magic formula. No Guidance! TRULY!!
Just pure trial, error, and obsession with figuring it out.

And even when I started getting results, it was NOT “instant.”

I’ve worked with clients for 6+ months before seeing the compounding effect, where suddenly, everything clicks.


Their content starts pulling leads, their personal brand becomes recognizable, and DMs turn into deals.

It looks overnight to the world.
But behind it is *YEARS* of groundwork.

And that’s what most people miss.
Marketing is a foundation.


It’s the trust you build when no one’s watching.
The systems you refine when it feels like nothing’s moving.
The quiet consistency that eventually turns into momentum.

Now, when clients tell me, “We want fast results,”
I tell them, we’ll get visible fast,
but *credibility* takes time.

The kind of brand that gets remembered…
It is NOT built overnight.

It’s built when you keep showing up, even when the algorithm doesn’t clap for you.

Because the world always notices the ones who stay when others stop.
Keep showing up. You’re building legacy, not likes.

P.S. - My father says, if the results come effortlessly without hard work, you will stop being GRATEFUL for the wins and I now understand it.

The LinkedIn Expert Behind 6 & 7-Figure CEOs & Coaches | Turn LinkedIn into a 24/7 Lead Magnet | $10K+ Client Growth Strategies

Living out of a suitcase taught me more than any business book.🫠



For the past 7 years, my life has basically been
Dubai → Oman → Bali → Delhi→ Abu Dhabi → Dubai again.


One suitcase. One laptop. 
And somehow… a whole career built in between airport coffees.


And honestly

These months of being EVERYWHERE and NOWHERE taught me more about work, growth, and discipline than any marketing book ever could.



Because when you’re living out of a suitcase
→ You learn to work with clarity and try to avoid clutter.


When everything you own fits in 23kg, your mind becomes lighter too.


My best strategies, my sharpest content ideas, my cleanest systems…
all came from hotel desks and Airbnb floors.


→ You learn how to create stability inside yourself.

Constant flights teach you how to stay grounded without needing “perfect routines.”

Clients don’t pause because you’re jet-lagged (LOL)

so you learn to deliver regardless.


→ You learn what really matters in your work.
It’s the skill.

It’s the eye for detail.

It’s understanding humans, markets, positioning. even when your WiFi is… questionable. 😭


→ You learn how to run a brand that works anywhere.

Most people don’t realise this, but the LinkedIn systems I build?

They were designed because of this lifestyle.
Everything is structured, lean, predictable,

so my clients get results whether I’m in Dubai or at some random airport charging point.


And that is what living out of a suitcase teaches you

Freedom feels earned when your work is strong enough to follow you anywhere.


I wouldn’t trade it.



🔥BTW…
If you’re building a personal brand or business and want the kind of visibility that works even when life gets but  you don't want your business to get impacted.

Here’s a quick 15-min LinkedIn Introductory call link 
https://lnkd.in/dHWCyNUm

Tap it if you want direction for your LinkedIn Success
Ignore it if you're still figuring things out.
Either way, I’ll be here sharing the playbook. 🤍

No alternative text description for this image

You know what's funny?
Everyone's out here posting "3 tips to grow on LinkedIn."
And I'm about to do the same thing, except 
I'm not going to lie to you and pretend these are "tips."


These are the 3 content types that have made me money. 
Real money. Not just engagement. Not just likes.


Actual DMs that turned into calls that turned into contracts.
So if you're tired of posting into the void, here we go.


Content Type #1: The Confession Post
Not the "I woke up at 5 AM and crushed it" confession.
The "I absolutely screwed this up" confession.


Last month I posted about losing a client because I overpromised.
Know what happened?

Two new clients DM'd me saying they respected the honesty.
People are BORED of your highlight part of your life & business.

They want to see the bloopers because that's where trust gets built.
Post your L's. 
You'll be surprised who shows up.



Content Type #2: The "Wait, What?" Post

This is where you say something that makes people stop scrolling and go "hold on."

Like: "Posting every day is actually killing your engagement."
Or: "Your 10K followers are worthless if none of them have money."

Controversial + TRUTH

These posts get shared because people either violently agree or violently disagree.

Either way, your name is spreading.



Content Type #3: The Receipts Post

Show the proof.
Screenshots of client results. Before/after metrics. 
The actual DM where someone said yes.

Not "my client made 6 figures" (boring, vague, sounds fake).
More like "my client went from 20 likes per post to 150+ and closed a $15K deal in Week 3."


Specifics sell. Generics don't.


But, sorry to break this to you AGAIN!!!
None of these work if your profile is a mess.

Because the post gets attention.
But your profile closes the deal.


So you can write the best content in the world, but if someone clicks your profile and can't figure out what you do in 5 seconds?

You just lost them.

Fix the profile first. 
Then worry about going viral.



P.S.-  If you're done guessing what works and ready to build content that actually converts, book it.
Link's hanging out in my Featured section. One spot. 
First come, First served. 😏

LinkedIn on Fridays is basically everyone pretending to work while secretly hoping no one books a meeting.
Be honest, you felt that. 😭

I'm sick of seeing your morning routine posts.


I don't care that you woke up at 5 AM.
I don't care about your lemon water.


I don't care about your 10-minute meditation, your gratitude journal, or the fact that you "crushed a workout" before your first meeting.


COOL STORY!!


But did you make money today?

Did you close a client?

Did you have a single conversation that moved your business forward?

Or did you just take a selfie with your green smoothie and call it "personal branding"?



I've been doing this for 2 years now.

I've worked with 45+ founders, coaches, and CEOs.

And you know what the ones making 6 figures from LinkedIn have in common?


They don't post about their f***ing morning routine.


They post about

→ The client they just closed
→ The mistake they made that cost them $10K
→ The exact strategy they used to go from 0 leads to 15 calls a month
→ The uncomfortable truth their audience needs to hear


They talk about RESULTS.
Not rituals.


Let me be brutally honest with you!!

Your ideal client doesn't care how you start your day.

They CARE if you can solve their problem.
They CARE if you've done it before.
They CARE if you understand what keeps them up at night.


Your 5 AM wake-up call? Irrelevant.
Your business results at 5 PM? That's what sells.
I tested this myself.



Are you BUILDING a brand or a lifestyle blog?

Are you POSITIONING yourself as an expert or an influencer?

Are you here to INSPIRE people or get them to pay you?

Because inspiration is free.
Transformation costs money.


And if you want people to PAY YOU, you better start talking about the transformation you deliver, not the transformation you're going through.


Wake up at 5 AM if you want.
But post about what happened at 5 PM.


That's what converts.


📌 P.S. - If you're done posting ANYTHING and ready to turn your LinkedIn into a revenue machine, let's have a real conversation.
15-min intro call. Link in Featured.

THIS took me years of building, testing, and rewriting for clients 😅
But once I cracked it,
LinkedIn became the biggest inbound channel.



If you run a high-ticket service business, your content can’t just look good.

It needs to build belief, trust, and curiosity, without shouting “buy from me.”


Here are 5 post formats that do exactly that 

1/ The Story Proof Post
Real results + real context. 
Not “we hit X leads,” but “how we got there.”
We use this to show process, and it builds INSANE credibility fast.


2/ The Founder POV Post
Raw take. Opinion-led. YOU being YOU.
The kind where people stop scrolling and go, “finally, someone said it.”


3/ The ‘Behind The Work’ Breakdown
Show your thinking. 
The research, the decisions, the systems.
Clients love this because it reveals your brain, not just your product.


4/ The Conversation Starter
Ask something only your target audience gets.
That’s how you filter the right people into your comment section.


5/ The Silent Flex
Results post, but written like a story, not a sales pitch.

You’re not bragging. 
You’re showing what’s possible.


These are the exact formats we rotate for our high-ticket clients, and they consistently bring profile visits, DMs, and booked calls every single week.


📌If you’re building a service brand that deserves to be seen that way & gets you inbound clients every week,
you’ll love what’s in my Featured section.💫

We need to retire this ONE bad LinkedIn habit.



Posting your content and vanishing like a ghost. 💀


I see it every single day.
Someone drops a post.
Gets 5 comments.
And… nothing.

No replies.
No engagement back.
Just radio silence.


Then they DM me 3 weeks later asking, "Why isn't LinkedIn working for me?"


Bro???


You're treating LinkedIn like a billboard when it's actually a networking event.


You wouldn't walk into a room, shout your opinion, and leave without talking to anyone, WOULD YOU?


Yet that's EXACTLY what 90% of people do here.

What I learned after managing my own profile + 45+ clients' profiles over 2 years

The post isn't the product.
The CONVERSATION is.


I tested this with a client last month.
She was posting 4x a week.
Good content.
10/10 hooks.
But ZERO replies to her comments.


Her engagement- Flatlined at 20-30 likes max.


I told her: "For the next 2 weeks, let's reply to EVERY single comment within the first hour. Not with 'thanks', with real responses that ask questions or add value."


Week 1: Her engagement jumped to 80+ likes per post.
Week 2: She booked 3 warm calls.
Week 3: Closed her first $4Kclient from LinkedIn.


LinkedIn rewards conversations, not broadcasts.


When you reply thoughtfully, you're doing 3 things
→ Signaling to the algorithm that your post is worth pushing (more reach)

→ Building real relationships with people who might become clients, referrals, or collaborators

→ Showing up as someone who actually CARES, not just someone chasing vanity metrics


And the crazy part?

Most of your competitors won't do this.
They're too busy "staying consistent" with posting.


Which means if YOU show up in the comments like you mean it?
You win by default.



So tell me💁‍♀️
What's the longest you've gone without replying to your own comments? 
(And no, "I was busy" doesn't count 😏)


♻ Repost this if someone on your feed needs to hear it.

If I could tell my 20-year-old self one thing…
It would be this



Nothing is permanent.
Not the people.
Not the wins.
Not the “perfect” plan you thought would last forever.


When you’re younger, you hold on to everything
The clients
The money
The momentum,

Even the version of you that once worked.


But as you grow, you realise letting go is part of growing up.
You lose the past personalities
You lose a few clients.
You change directions.
You outgrow people.


You rebuild
Again and Again.


And every time you think “this is the end,” life quietly proves it’s just a redirection.


If I look back, every phase I once feared losing became the reason for the next, better one.


Either it was moving to Dubai
Or leaving my data science career and getting into Marketing.

Or saying an absolute NO to being average and letting anyone decide my future.


_________________________________________________

If you’re a coach, founder, or consultant who’s done with chasing cold leads and actually want to turn DMs into business,
maybe it’s time we had a quick intro call. 👀


Link’s waiting in the Featured section.
(And yeah, that’s where the good stuff happens 😏)

You know what’s funny?

Most people think high engagement = high demand.

But nah… likes don’t pay bills.
Engagement is visibility.
Demand is credibility.


And those two are built in completely different ways.

You can go viral for a meme, but that won’t make people trust you with $10K.

 Because demand doesn’t come from views, it comes from BELIEF.

When people start believing ,
 → you understand their world
 → you’ve solved problems like theirs before
 → and you consistently show up with proof & perspective


That’s when they stop “engaging” and start buying.

Belief is built when your content hits three layers:
 → Clarity →people instantly know what you stand for.
 → Relevance → they see themselves in your stories.
 → Proof → they trust you can actually deliver.


Most creators STOP at engagement.
They optimize for reactions, not relationships.

 But brands that convert focus on reputation.

That’s why my best-performing posts were never the viral ones ✨

 They were the ones that made one founder DM me saying,
 “Hey, this is exactly what we’re struggling with. Can we talk?”

That’s demand.💫


So if you’re at that stage where people see you, but you want them to choose you,
let’s fix that.
I’ve dropped a link in my Featured section to book a quick strategy call.
Just clarity on what actually moves people from likes → leads.

One of the BIGGEST traps people fall into on LinkedIn?


They treat it like this loop.
Post → wait for likes → refresh → post again.


When you’re building a brand, not just a feed, these are the metrics that actually matter:


→ Comments that turn into conversations 
When people take the time to reply thoughtfully, you’ve built trust.


→ Profile views from your target audience
 That means your content made them curious enough to check who you are.


→ Inbound DMs
 People reaching out because they see you as someone who gets it. That’s demand, not just attention.


→ Reposts & tags
 Your name spreading through other people’s networks. That’s influence.


→ Acceptance rate in DMs
 When your connect requests start getting accepted faster, that’s reputation building quietly.


And then the big one,
RECOGNITION.


When people start saying, 
“Oh yeah, I’ve seen your stuff before,” even if they’ve never liked a post.

That’s when you know the brand is kicking in.✨

📌If you’re ready to make that shift, from chasing engagement to building real demand 
Check my Featured section. There’s a link waiting for you there.  💫

If you ever feel like you’re flopping on LinkedIn, relax.
There are people with 100K followers, 2 likes, and the audacity to say “DM me for growth tips.”
You’re not losing. You’re just sane. 😌✨

I UNFOLLOWED 2,847 people last month.
No, I didn't have a breakdown.



I had a breakthrough.

Because my LinkedIn feed looked like a bad reality TV show mixed with a motivational poster factory.
You know what I'm talking about.


Coffee lover ☕" 💀
"Rise and grind 🔥" 💀
"10 habits of successful people 🧵" 💀
"Tag someone who needs to see this "💀
"CEO of ABC Corp | Helping businesses grow | Father | Fitness enthusiast | 💀


Bro. I don't care about your coffee.

So I went on a massive unfollow spree.

AND
My feed actually became... useful?


I started seeing posts from people who
→ Share real strategies, not recycled quotes
→ Talk about their failures, not just their wins
→ Post once a week with substance instead of daily fluff
→ Actually run businesses instead of just talking about running businesses

My engagement went UP.
My content got BETTER.


Because I was consuming quality, not quantity.

And the best part was- 
My clients started noticing the same pattern.

The more they curated their feed, the sharper their own content became.

Because garbage in = garbage out. HAHA


So here's my new rule 🫠

//-If I scroll past your post 5 times in a row without stopping, you're gone.
//-If your headline is longer than my attention span, you're gone.
//-If I can't tell what you actually DO after visiting your profile, you're gone.


Harsh? MAYBE!

But my feed is prime real estate.

And I'm not letting random motivational quote accounts squat there rent-free.


So, What's the most annoying type of LinkedIn post you wish would just... disappear? 👇
(I'll start: "Agree? 🤔" posts with zero actual content)😂😂😂

A few months back, I was offered around 6,000–7,000 AED a month for a project.


The brief was
 “Just get us leads for our webinars, LinkedIn, Instagram, whatever. We want results in the first month.”

No brand presence.
No positioning.
No content system.


Just expectations that screamed panic project.
And honestly,
It was tempting. The money was good. 
The challenge sounded exciting.


But I said NO.🙂

Because the thing is
When a brand has no story, no visibility, and still expects conversions in 30 days…

 You’re not being hired to build a strategy.
 You’re being hired to take the BLAME.

Early in my career, I’d have said YES.

I’d have convinced myself I’ll figure it out, or that I “need the experience.”


But now,
I’ve seen what saying YES to the WRONG project can cost
 Your peace, Your time, and Your reputation.


Not every paycheck is worth the pressure.
Not every client is worth the chaos.


Sometimes, saying no is the most strategic thing you can do for your brand.

Because every “no” to the wrong fit protects space for the projects that actually grow you, not drain you.

So yeah, I passed on 7,000 AED that month.
But what I gained back in sanity and self-respect?
Priceless. 🫶

P.S. If you’re stuck guessing what to post or why your DMs are dry, let’s change that. November slots for 1:1 LinkedIn personal branding calls are open.
📌https://lnkd.in/dtuefvdn

There are weeks when I feel like my brain is empty ( TOTALLY)🥲
And that’s scary when *your entire job is to CREATE*. 💀


To come up with angles, campaigns, captions, stories- NONSTOP!

I used to guilt myself for it.

“Come on Jyoti, you *should* be more creative.”

Until I realized, creativity is NOT a trap!
It’s more like the ocean.

You can’t force the waves, you just learn when to surf them 🌊

What I started doing when burnout hits (and trust me, it hits hard in this line of work):


→ I stop trying to produce
Instead, I consume.
I scroll intentionally, studying tone, visuals, hooks, not to copy, but to refill my creative tank.


→ I change the setting.
I’ll take my laptop to a café or just walk without music. 9/10 my best ideas hit mid-espresso or mid-walk.


→ I let things breathe.
I used to overpush campaigns till I’d hate them.
Now I walk away for a day, and somehow, the next morning, it clicks.

→ I talk it out.
Half my creative blocks get solved just by ranting to a teammate.

Not brainstorming, *RANTING*. The rawness helps.


Burnout doesn’t mean you’ve LOST your spark.
It usually means your brain’s just begging for quiet.


What’s your go-to move when burnout hits? (asking for future me 😅)

I ran my entire business from a beach in Bali for 4 weeks.
And honestly, it was EVERYTHING I dreamed of.
But also nothing like what Instagram makes it look like.



I'd been in Dubai for almost 5 years. Got comfortable. 
Maybe too comfortable.


One day I woke up and thought, "When did I stop moving?"

Bali had been sitting on my vision board for months. 
So I just booked the ticket. Packed my laptop. And went.

The freedom part was absolutely incredible.🫠


But what most creators won't tell you when they post their Bali beach pics.


I worked 60-70% of that trip.
The other 30-40%, That's when I actually traveled.


Because here's the thing about running a business from ANYWHERE in the world.

Location freedom is real. But accountability doesn't take a vacation.


I still had client calls to show up for. 
Strategy sessions to deliver. DMs to reply to.


The quality of my work couldn't drop just because I was in a different timezone.

So yes, I ran my business from Bali. And it worked beautifully.


But only because I built systems on LinkedIn that let me work from anywhere without dropping the ball.


My content was running 24/7. My profile was selling while I was offline. My clients knew what to expect.


That's the part people don't show you.

The 6 AM calls because of timezone differences. 
The hostel co-working spaces. The days where you choose work over the beach because a client needs you.


But you know what? I'd do it again in a heartbeat.

Because freedom isn't about escaping your work. It's about designing work that doesn't TRAP YOU!.


And in 2026, I'm already planning my next move.
Because that's what LinkedIn gave me. A career that moves when I do.



P.S. -  I'm opening ONE slot for a 1:1 consultation this December.
If you want to build your LinkedIn the right way so it actually works for you (whether you're in an office or on a beach), ping me.

Link's in my Featured section. Only one spot. Move fast.

Here's the exact post structure that gets me paid.
And gets my clients paid too.


I've written over 695+ posts in 2 years.
Tested every hook style, every format, every "viral framework" the gurus sell.

Most of them - USELESS! aghh!!

But this one structure, It's brought me clients every single week for the past 18 months.


THE FORMULA

1. Hook (1-2 lines) Bold statement or a stat that stops the scroll.
Not "Here's what I learned about LinkedIn."
More like "I made $50K from one LinkedIn post."


2. The Setup (3-4 lines) Paint the problem or the "before" state.
Make them feel seen. Make them think, "Wait, that's literally me."


3. The Story (5-8 lines) Your experience or a client's transformation.
This is where you build trust. Show them you've been there or you've solved this exact problem before.
Keep it real. Skip the corporate speak.


4. The Lesson (4-6 lines) What you learned. What changed. 
The shift that made everything click.
This is the "aha moment" you're giving them for free.


5. The Proof (2-3 lines) Numbers. Results. Specifics.
"Client went from 15 likes to 120+ and closed a $10K deal in Week 2."
This is what turns skeptics into believers.


6. The CTA (2-3 lines) Not "link in bio." Not "DM me for more info."
Ask a question that gets them thinking. 
Or give them one clear next step.


"What's stopping you from posting consistently?"
Or 
"If you're ready to fix this, link's in my Featured section."


THAT'S IT


I've used this exact formula to

→ Close $5K retainers from people who read one post
→ Book 3-4 calls every week without cold outreach
→ Help a client land a $30K speaking deal from his LinkedIn presence

And my clients are doing the same.

And when your post follows this flow? People don't just engage.
They DM. They book. They buy.


📌 P.S. - If you're done posting ANYTHING and ready to turn your LinkedIn into a revenue machine, let's have a real conversation.
15-min intro call. Link in Featured.

I haven't worked a 'normal' job in 7 years.
And honestly?I don't miss the stability.
I miss the free coffee though. That was nice.



My last job was as a digital marketing manager in Dubai. Good company. Great culture. 
Stable paycheck hitting my account on the 1st of every month like clockwork.


But I felt like I was living someone else's life.
Not because the job sucked. It didn't.

But I grew up watching my father and uncles build businesses. 
Real ones. Messy ones. 

The kind where you're solving problems at 2 AM because no one else will.

And somewhere in my bones, I knew I had to do that too.
So I left.


When I was 16, I had an app idea, zero funding, and literally two figures in my bank account.
(Yes, two. Not even three. Let that sink in.)

I didn't ask my father for money because this wasn't about the app.
so yeah, from childhood I knew I wanted to build something of my own!! 


And while building my marketing business was also to prove myself I could build something without a safety net.

Plot twist: I've had months where I made $0.

Months where my friends were buying cars and I was refreshing my bank app hoping a payment would clear.

There were nights I thought, "Maybe I should just get a job again."
But I couldn't.

Not because I can't. I absolutely can.
But because the idea of going back felt like giving up on myself.


Fast forward to now.
I work with lending businesses. Real estate firms. Recruitment companies. Investors. Fitness experts. CEOs building empires.

I help them turn their LinkedIn profiles into revenue machines.

And I do it from wherever I want. Dubai. Bali. Oman. 
My parents' house in India.
Because LinkedIn gave me what a job never could.

CONTROL.


You trade certainty for possibility.
You trade weekends off for working at 11 PM because inspiration hit.
You trade "safe" for "I built this myself."
And some days it's terrifying.
But most days? It's worth it.

Because I'm not building someone else's dream anymore.
I'm building mine.


And if you're sitting in a job right now thinking, "There has to be more than this"…
You're probably right.


But don't quit tomorrow. That's not what I'm saying.
Build first. Then leave.


Use LinkedIn to build your name, your network, your options.
So when you're ready to walk, you're not walking into uncertainty.

You're walking into something you already started building.
That's the move.


P.S. If you're ready to use LinkedIn as your safety net while you figure out your next move, book the call.
It's sitting in my Featured section. One spot. Don't sleep on it. 😏

I hit 45K impressions on a comment.
Didn't write a single post that day.


Just one comment that brought me 100+ likes, 15+ connection requests, and 3 DMs from people I'd never spoken to before.


Most people are grinding out posts daily while completely ignoring the goldmine sitting in other people's comment sections.


Yesterday, I saw a post from a founder talking about LinkedIn strategy.
I didn't drop a "great post 👍" or "thanks for sharing."


I ADDED a perspective.


Something I've tested with clients.

Something that disagreed (respectfully) with part of what they said.


45 seconds to write.
45K impressions by end of day.


That ONE comment did more for my visibility than my last 3 posts combined.😂


Comments aren't just engagement.

They're free real estate on someone else's audience.



When you drop a valuable comment on a post with momentum, you're putting your name in front of thousands of people who've ALREADY shown interest in that topic.


That's warm traffic.
That's YOUR ideal client scrolling and seeing your name attached to smart insights.

And if your comment hits?
They'll click your profile.
They'll connect.
They'll DM.


→ I turn on bell notifications for 10-15 high-value accounts in my niche

→ I comment within the first 30 minutes of their post going live (visibility is everything)

→ I don't agree blindly, I add a fresh angle or a counterpoint

→ I keep it under 4 lines (short, punchy, memorable)

→ I treat every comment like micro-content that positions me as the expert



That's the power of showing up in the RIGHT comment sections with the RIGHT energy.



📌 If you want to build a personal brand that attracts leads without burning out on content, let's talk.

Here's a 15-min intro call link 
https://lnkd.in/dHWCyNUm

And yeah, that's where all the good stuff happens. 😏

The LinkedIn algorithm changed AGAIN.
But I don’t care, and neither should you.


You know what's hilarious?
Every time LinkedIn sneezes, the whole platform panics like their reach just got repossessed.


“OMG the algorithm changed!! My content is doomed!!”
 Relax.

 Your content wasn’t doing great before either.

The algorithm didn’t kill your content.
Your content killed your content.


Let me explain before you throw your tea!

Reason #1: You’re Optimizing for Views, Not Value
People keep asking me:
 “Jyoti, how do I get more impressions?”
Wrong question.

 Try:
 “How do I get people to stop scrolling and actually care?”
The algorithm follows humans. Not the other way around.


Reason #2: Your Post Has No Spine
Most posts on here read like
A diary entry
A school essay
 Pick a lane. 
And preferably one that doesn't bore people into another tab.


If your content doesn’t make someone think, laugh, react, DM you, save it, or stalk your profile…
Congratulations.
You just fed the algorithm a salad with no dressing.


Reason #3: Your Profile Is the Real Algorithm
I’ll say this again slowly
Your profile decides whether you get clients.
Your content just gets you seen.


So if your views dropped by 30%, but the right 10 people clicked your profile?
You still WON.


And if 10,000 people saw your post but none of them knew what you did?
You still LOST!!



SO, I don’t care.
 I don't adjust.
 I don't “crack the system.”

 I just do three things consistently
// Say something worth stopping for
// Back it with proof
// Make it stupidly easy for people to work with me

The algorithm can shape-shift every week.
Your results don’t.


P.S. It's time to say HIII to Dubai again this DECEMBER!!! 🔥🤍

We onboarded a client on 20th October
On 29th October, she texted something that made me feel super PROUD!🫠


“We got leads from LinkedIn,” 
I smiled because I knew it would happen. 😌



When she first reached out in October,

She’d been posting for 6 months straight with some ChatGPT LinkedIn framework 🥱


Good content. Great consistency.

Zero leads.


She’d completely bought into the myth that LinkedIn = followers.

That became his NORMAL on LinkedIn!


3 weeks into our system, he booked his first 2 calls.

By month 2, his calendar started filling up faster than he expected!!

And his words still make me laugh,

“Wait… people actually book calls from this?” 😭


Another founder went from crickets to 
“Can we slow down lead flow till we hire?”


That’s when it clicks, 
LinkedIn is just NOT about posting.

It’s about positioning, perception, and proof.



The reason most founders don’t get results,
They POST for reach, not for readiness.

And readiness is what turns visibility into demand.


That’s the shift we build for every client.
→ From visibility to credibility.
→ From “nice post” to “can we talk?”.
→ From followers to inbound pipeline.


No ADS!


When your message is sharp, your proof is visible,
and your voice feels real,
you don’t chase attention.


You attract trust.
That’s the real FLEX!!


But watching a founder realize that their content now sells WITHOUT selling.

And that’s when I smile again,
like a proud marketer. 🫶🥺


If you’re done posting for reach,
Go to my Featured section and book a strategy call.

📌Let’s make your LinkedIn presence your strongest sales engine. 💫

taplio

Jyoti Motwani's Linkedin Analytics

Jyoti Motwani

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taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Jyoti Motwani's Linkedin Analytics

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Jyoti Motwani's Linkedin Analytics

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