adidas

Global Product Manager Originals Apparel

Responsible for a part of kids footwear Originals range that is dedicated to assisting little feet in the best possible way in order to succeed adventures (360 concept), all the apparel connectivity sneakers and storytelling packs. 

      o   Generate consumer insights by market research and key markets & accounts feedback collection
      o   Assist in preparing the range direction, concept ideation and storytelling
      o   Manage and execute the product creation process according to calendar timelines
      o   Work within cross-functional team (design, development, CtC, sports marketing, materials, costing, planning) to drive a smooth product creation process
      o   Create range presentations and present own ranges to senior management and market management
      o   Analyze range performance
      o   Additional projects lead: legal reviews, milestones tracking and GCA market relationship management

Global Jr. Product Manager Originals Footwear

o The selection, pricing strategy, forecasting consolidation and phasing of a category within 
the Europe range. 
o Support in the wider range selection and alignment process within the parameters set by the 
Europe CTC Range Architecture team to meet the KPI’s 
o Support in all aspects of Category Management including segmentation to meet all KPIs incl. 
efficiency, productivity, overlap, top line, margin 
o Assist in the delivery of relevant data for price and margin decisions 
o Delivery to clusters relevant tech and marketing support materials for SS and AW 
o Coordination of AW and SS handover and kick-off meeting deliverables 
o Coordination for Commercial Input into Global, and creating and embedding a process with 
the Countries to ensure their input is made 
o Manage key concept sales trackers across Europe
o Understand the European consumer retail environment including distribution points, share 
of buy, competitor ranges and pricing strategies and act upon 
o Support major product launches and presentations providing necessary sales support to 
ensure an effective sell-in launch process

Jr. Category Manager Originals Europe

PUMA Group

o Supporting the execution of the European trade marketing strategy & assisting to implement international campaigns and strategic localization by consistently communicating with both international and local European offices
•	Identifying and gathering specific market needs for paid media and aligning them with global content production
•	Contributing to local activations planning
•	Helping with Sell-In presentations preparation

o Assist social media marketing roll out plans for major key accounts (Footlocker, Intersport, The Athletes Foot...)
•	Project management of signed products giveaways for Foot Locker FLX program
•	Providing relevant global content on time
•	Supporting, analyzing and reporting marketing Always On program in order to continuously support key initiatives 
•	Monitoring results and preparing reports of marketing activities on IG, Facebook, TikTok, e-mail, e-com and in-store (monthly reports, project marketing analysis)
•	Digital activation brainstorming, planning and executing (Intersport Football, Training and Running & The Athletes Foot)

o Photo shoots / content creation project management
•	briefing the concept to the agencies
•	defining and providing the outfits and props
•	aligning on the execution plans and budget
•	post-production feedback

o Contributing to influencer strategy and seeding marketing products to athletes, ambassadors and influencers 
•	communicating and aligning with external agencies
•	selection, seeding, monitoring

Europe Marketing Intern

o Project management of seasonal data collection: defining the deadlines, creating a timeline, maintaining the master data using advanced Excel, optimizing the process of collecting the data to PIM system, communicating with product line managers and other stakeholders to drive the process and creating project documentation for different stakeholders in JIRA & Confluence to achieve transparency.

o Providing research on webshop filters, product copy and search engine performance, and presenting the results to senior management.

o Managing user generated content for use on regional e-commerce websites.

o Supporting the expansion project of puma.com.

E-Commerce Intern

Maya Maya

o     Managing social media marketing team - working closely with content creators and copy writers.
o     Managing influencer marketing (research, contract, control, coordination).
o     Assist at marketing campaigns and guerrilla activations planning.
o     Social media audience targeting, editorial planning and execution. Using automation 
o     Organizing outdoor photoshoots for different products - preparing a job post for models, screening applications, choosing applicants and controlling the photoshoots.
o     Optimizing the website, SEO and writing articles.

Marketing Manager

Milleniko Consulting

o	Conducting a marketing analysis, developing a comprehensive marketing strategy and an editorial plan for several marketing campaigns.
o	Tracking the KPIs, reporting to the client and suggesting improvements.
o	Supporting the client at the pitch for European funds.

Marketing Consultant

Freelance

o	Private offline and on-line lessons for French speaking children.
o	Conversation training, grammar improvement and vocabulary building.

English Language Instructor

FUN4U animacijske in promocijske storitve / FUN4U animation and promotion services

o	Assisting in event organization
o	Promoting Agency for Traffic Safety, animating people to learn about safety in traffic.
o	Animator for the company BabyCenter.
o	Team-buildings for different companies (Insurance company Triglav, NKBM Bank…).
o	Promoting Rogla Ski Resort in Celje.
o	Photographing promotion events for Agency for Traffic Safety.

Animator, Promotor, Assistant and Event Photographer

Hello! Živjo! Guten Tag! Bonjour!☀️

I'm an ambitious marketer with experience in social media, digital, influencer/athlete marketing and key account and product management.👩🏼‍💻✨

I would define myself as open-minded, ambitious, determined, organized and creative team-player; qualities that have helped me to easily adapt myself to new situations and successfully face challenges.⚡️

I highly value experience, growth, balance and mental health.🌏📈⚖️🧠

When I'm not on the water 🌊 (either wakeboarding, windsurfing or kitesurfing), I ski, dance or play tennis. I enjoy traveling, drinking coffee, learning to meditate, painting, reading and ice-cream.🍦

LJUBLJANA - BORDEAUX - NÜRNBERG

E-mail: ✉️
julija.hz@gmail.com

taplio

Julija Horvat Zeilhofer's Linkedin Analytics

Julija Horvat Zeilhofer

Performance Score

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Julija Horvat Zeilhofer's Linkedin Analytics

Julija Horvat Zeilhofer

Performance Score

Ready to grow your LinkedIn presence?

Julija Horvat Zeilhofer's Linkedin Analytics