Microsoft

• Led product strategy and development, bridging user needs with functionality.
• Guided expansive prototyping initiatives for optimal user insights and brand alignment.
• Drove design standards and negotiations with engineering leaders for "pixel-perfect" results.
• Led visual design production from concept to delivery, ensuring alignment with strategic goals.
• Drove product strategy by leveraging user insights and data to create user-focused solutions.
• Directed cross-functional teams to integrate unspoken user needs into design strategies for complex product ecosystems.
• Led initiatives to ensure brand consistency and inclusivity in visual and user experience design at Studio42.
• Advocated for strategic design investments to senior leadership, driving innovation and product excellence.
• Oversaw a network of studios, integrating technology, business, and marketing perspectives to address complex product challenges.
• Aligned schedules and plans across solution areas, ensuring effective dependency tracking and coordination.

Principal Product Manager, Studio42

Azure Engineering, Strategic Missions & Technologies
• Program Management, Defined functional and technical requirements, test plans and criteria to develop a next-gen Critical Infrastructures monitoring platform using Planetary Computing, Edge Technologies, AI & Digital Twins and Metaverse ready. 
• Public Speaker in 5 worldwide events on Metaverse, Web3, Extended Realities, Sportainment Innovation and Critical Infrastructures.
• Designed the UX for 3D geolocated representation of complex infrastructures. 
• Drove an Early Access Program for alpha version technology with selected customers, partners.
• Mentored and supported 5 Junior Aspire Program employees worldwide to create strong workplace culture.

Principal Program Manager, Azure Engineering SMT

Microsoft Sports, https://inculture.microsoft.com/sports/
• Led +10 million dollar deals for disruptive Digital Transformations and new Business Models of Sportainment Industry.
• Envisioned & designed +30 innovative digital experiences for fans in Global Sports Events through the latest technologies such as Extended Reality, Conversational AI, ML, Blockchain, Digital Twins and IoT. 
• Led Solution Selling of Microsoft Sports Digital Platform, achieved 150% sales objective YoY.
• WW Sports Community Lead since 2018.
• Delivered sports solutions portfolio readiness for +1500 peers in +20 countries. 
• Defined and shape monetization scenarios and revenue streams for digital experiences.
• Supported Marketing activation initiatives and campaigns increasing 1000% reach.
• Public Speaker in +100 worldwide events on Digital Transformation, Design Thinking, Customer Experience, Sports, and Innovation for large audiences (from 1.000 to 10.000 attendees). 
• Completed Microsoft's Speaker Grand Slam, the 4 biggest global events from Microsoft for different audiences (//Build, Ready, Envision & Ignite).
• Awarded 4 times as Best Speaker at international events.
• Developed Partner ecosystem from 20 to 200 and strategic alliances to Global Sports Innovation Center.

Sportainment Biz Dev & Innovation Lead

• Direct involvement in presales with top 10 major enterprise accounts, approaching to customers through Conceptual Designs and Vision Demonstrators based on Lean UX principles.
• Delivered 30+ sessions and keynotes as public speaker at large audiences' international events.
• Led Customer Experience, User Experience design & User Interface development teams in 5 lighthouse projects, being an accelerator of the Designers-Developers workflow.
• Analyzed, designed and delivered high quality engagements around Microsoft's solution areas, technologies and products into diverse customer environments, using Windows 8, Windows Phone,  Silverlight, Windows Presentation Foundation, HTML5, Sharepoint & Office Client.
• Western Europe User eXperience Lead for 6 years, focused on Best Practices and knowledge transfer about User-Centered Design, Usability, Interaction and Visual Design adapted to Microsoft interface-oriented technologies.
• Conducted User eXperience design process, including +100 design thinking sessions, product design, interaction, storyboarding, user research & testing, wireframing, prototyping and visual design.
• Driven heuristics usability reviews and usability testing, data gathering and analysis, reporting testing results and design recommendations.

User eXperience Lead & WE UX Community Lead

IAB Spain

Curso Superior Inteligencia Artificial en Campañas Publicitarias

Associate Professor

University of Oxford

• AI Tutor on different AI-related courses.
• Course Generative AI for Creative Professionals
• Speaker at The Oxford Artificial Intelligence Summit: Towards AGI

AI Tutor

Founderz

Ittiglobalsport

• Professor for The SPORTS MBA on Blockchain, Web3, and Metaverse subjects

Professor

Codehouse Academy

• Associate Professor on different topics including Innovation, Sports Industry and Design Thinking

The Valley Digital Business School

• Associate Professor on Extended Realities, Metaverse and Web3

Opinno

• Associate Professor for Corporate Education on Extended Realities and Metaverse.

LaLiga Business School

• Lecturer at LaLiga Internation MBA in Sports and Entertainment Management on Innovation for Sportainment Industry.

Guest Lecturer

IMMUNE Technology Institute

• Associate Professor for Corporate Education on Extended Realities, Metaverse and Future Workplace for international customers.

Principal Program Manager @ Microsoft | Sportainment Innovation Lead & Research | International Speaker

I am passionate about creativity and innovation, and I'm proud that I never lost the imaginative spirit that comes with my 5-year-old's eyes.

As a Principal Product Manager at Microsoft, I lead AI User eXperiences and innovation for customer projects at Studio42. I have over 25 years of experience in the digital field, with 18+ years at Microsoft, where I became the first field member from Western Europe to hold a Microsoft-protected patent in 2014, out of Research or Product Groups.

My mission is to revolutionize the digital landscape across industries through AI, with a special focus on media and entertainment. I leverage cutting-edge technologies such as Artificial Intelligence, IoT, Extended Reality, Web3 and Digital Twins to create disruptive and engaging solutions for fans, consumers, and customers. I've led numerous successful consumer apps, including those with millions of downloads for Zara, Real Madrid, Santander Bank, IKEA, Sony Pictures, and 20th Century FOX.

I am also an awarded international speaker (200+ sessions and keynotes) researcher and professor, sharing my insights and experience at global events and prestigious universities and business schools on topics ranging from artificial intelligence, metaverse, and web3, to fan engagement and innovation.

Specialties: Innovation, Artificial Intelligence, Metaverse, Extended Realities, Sports Industry & Fan Engagement

🇪🇸 Hoy he tenido éxito!
He cumplido uno de mis sueños profesionales.

Hoy fui el telonero (aunque a él no le gusta que lo diga)
de uno de mis referentes absolutos.
Y para mí, eso es éxito!

Hoy me sentí como deben sentirse
los teloneros de los Rolling Stone!
Y para mí, eso es éxito!

Porque hoy compartí escenario con la persona
de la que aprendí cuál es el verdadero objetivo
de subirse a uno: 
Emocionar!

Y aunque hoy no fueran miles,
ver a personas que se emocionaron conmigo,
incluso hacerles soltar una lágrima...
Para mí, eso es éxito!

El éxito profesional no va de roles, ni de salario.
Va de propósito, de dejar algo en los demás.
Va de días como este.

De los días que te recuerdan por qué haces lo que haces.

Gracias a Bravent por regalarme la oportunidad de cumplir mi sueño.

Jesus Serrano

Human & Artificial Intelligence @ Microsoft | Keynote Speaker | LinkedIn Top Voice

Jesus Serrano and Emilio Duró stand together backstage. They shared with the audience their vision on Attitude, Purpose and Talent in the era of Artificial Intelligence. Jesus Serrano, Blending Human & Artificial Intelligence @ Microsoft | Keynote Speaker | LinkedIn Top Voice

🇪🇸 Subirse al escenario con Emilio Duró
es como apuntarse al gimnasio 
con Thor y Hércules como gym bros!

Porque tiene más energía que Pikachu hasta arriba de Red Bull. ⚡⚡

Así que sí, estoy nervioso...
Es como salir al escenario justo 
después de los Rolling Stones.
Ya no vas a mejorar nada!

Pero como decía el Maestro Yoda...
"Hazlo o no lo hagas...
pero no lo intentes!"

Creo que quedan pocas plazas,
peeeero si te inscribes
pon que somos familia del pueblo...
que yo te cuelo!!!

Y además de Emilio, es un evento lleno de ponentes que son referencia.
Hablaremos mucho de innovación, talento
y proyectos de los que se ponen en producción!

Y bueno, también estaré yo...
pero yo voy solo a poner los chistes.
Así que si no vienes,
LUEGO NO QUIERO LLOROS!!

Ah, y te llevas abrazo de regalo.
PD: mis abrazos son legendarios. 🫶

Generalists or Specialists...
Who will succeed in the AI era?

There’s a fierce debate out there.
Will generalists or specialists be the ones who truly succeed with AI?

Let’s say a generalist is a 100-level professional in four areas.
A specialist is a 400-level expert in one.

Before AI, the market had room for both.

But now, AI already does most things… decently.
Good enough for most people, including generalists, because it’s 100-level.

But not good enough for specialists.
Because they can spot what AI still gets wrong.

Soon, AI will raise the floor again... 
Maybe up to 200-level.

AI would literally become the new “average work”.

That would be the new starting point for everyone.
Generalists, Specialists or just Newbies!

But being 400-level specialist using AI becomes exponential,
faster, sharper, and suddenly capable of delivering 200-level results in every other field.

So the only real advantage then is depth.
Because Specialists raise the ceiling!

We should all use AI in two ways:
✅ To amplify what makes us unique,
✅ To reach the average standard in what we don’t master.

Why? Because the higher AI raises the floor,
the more important it is to stay above it.

Whether you agree or disagree, I’d love to hear your view.

Jesus Serrano reveals the quiet revolution behind the rise of generalists in the age of AI. This is not about skill distribution. It is a shift in how we define human contribution. Before AI, generalists connected dots across domains. Now, AI performs average work across all areas, turning generalists into conductors of intelligence. Specialists still reach the highest peaks, but the terrain is changing. This image shows how AI lifts the baseline to 200-level performance, while specialists push beyond with speed and depth. Jesus Serrano, Blending Human & Artificial Intelligence @ Microsoft | Keynote Speaker | LinkedIn Top Voice, explains that the future belongs to hybrid thinkers who combine empathy, strategy, and cross-domain fluency. This is not just a chart. It is a blueprint for the new cognitive elite.

⚡Everyone talks about using AI faster.
I use it slower! 

Running fast means nothing...
if you don’t know where you’re going.

People keep asking me for tools for faster results.
But my speed doesn’t come from shortcuts.
It comes from preparation.

When I start a new creative challenge,
I define my own brief.
Just like a client would.

What I want to achieve.
What success looks like.
And why it matters.

Then I move fast but with direction.

Speed only works when it follows purpose.

That’s the real secret behind consistency.
Not better tools.
Better clarity.

What about you?
Are you moving fast, with purpose or not moving? ⚡

Anyway I know you all want to go faster....
So the tools are in the comments! As usual!

Save it for later or repost if it's valuable!

When you order online... vs when it arrives!
And why you SHOULDN’T use the SAME prompts across AI tools.

Today my friend Aïda Figuerola tagged me in a viral post comparing the same prompt across different AI image generation models.
And that’s exactly the problem.

Each model is trained differently... 
with unique datasets, tokens, and architectures.

So using the same prompt everywhere
is like playing the same melody on a piano, a guitar, and a drum set...
and expecting the same sound.
It’s like expecting to get the same you ordered online!

Each AI tool speaks a different creative language
and that’s what makes them powerful.
- Grok creates incredible anime
- Midjourney is exceptional artistically
- Sora rules cinematic storytelling
- NanoBanana wins in consistency
- Flux Kontext defines hyperrealism
- Seedream mixes a bit of all of them
and I could go over dozens of models I've tested.

So before asking “Which model is better?”...
ask “What do I actually want to create?”

Prompts and workflow in comments.
Save it for later!

Everyone honored Diogo Jota with flowers.
But Alexander-Arnold brought his PlayStation controller!

It was the same one they used to play FIFA for hours.
Now it lies on the grass, next to the flowers…
a silent message that seems to say,
“I don’t want to play without you.”

No celebration, no trophy, 
no goal could mean more than that.

They built an incredible friendship on the pitch…
and also in front of a screen.

I don’t think there’s a stronger message about 
how gaming can build lifelong friendships.

Even beyond life itself.

Everything truly exceptional in my career
started when I stepped off the line.

We follow others because we’re told it’s safer.
Safer to end up where others have already been.

And it’s mostly true.

But the moment you step away from the path
is when you really start growing.

Don't get me wrong!
Choosing your own path always comes with a cost.

Some will hate you for it.
Others will try to pull you back in line.
A few might even envy you for daring to walk alone.

But wherever you end up…
none of them will ever get there...
unless they follow your trail!

Now you understand why my favorite quote is:
“Do not follow where the path may lead.
Go instead where there is no path and leave a trail.”
- Ralph Waldo Emerson

And that’s why this is NOT a follow-me post.
DON’T FOLLOW ME.
Follow your instinct.

taplio

Jesus Serrano's Linkedin Analytics

Jesus Serrano

Performance ScoreJesus Serrano's LinkedIn Performance

What is Jesus talking about?

Jesus Serrano's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Jesus Serrano's Linkedin Analytics

Jesus Serrano

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jesus Serrano's LinkedIn Performance

What is Jesus talking about?

Jesus Serrano's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Jesus Serrano's Linkedin Analytics

Performance ScoreJesus Serrano's LinkedIn Performance

Jesus Serrano's Best Posts (last 30 days)