Joseph D. Lee

Co-Founder & CEO

Had our first Y Combinator office hours of 2026 with Gustaf Alströmer 🇺🇦.

He has a way of constantly pulling the conversation back to the core of the business, and pushing us to think in directions where we can create truly outsized impact.

Conversations with Gustaf are always deeply motivating and a reminder of why we started Syncly in the first place.

First time in Vegas in the winter!

Syncly (YC W23) is sponsoring Creator Economy Live for the first time. Excited to showcase the future of video social listening & influencer discovery!

Syncly (YC W23)

Creator Economy Live

Co-Founder & CEO at Syncly (YC W23)

Sangwoo Kwon

Another key insight from marketing leaders at Creator Economy Live is a major shift in how creators are discovered.

- The Washington Post seeks "Lived Expertise” - only works with creators knowledgeable enough to be quoted in a newsroom. 

- Amazon looks for "Natural Integration" - creators who show authentic love for a brand, even when the cameras aren't officially on 

- The Gap: "Lived Expertise" and "Natural Integration" aren't disclosed through hashtags and vanity metrics. Legacy platforms miss these creators because they only search metadata like #B2BTech or #Skincare, completely missing the context.

This is why identifying the right context is the new priority, and Syncly (YC W23) Social is built for the shift to context. By analyzing what’s actually said and shown in every video, we identify hidden experts beyond hashtags and instantly verify true brand alignment at scale.

Thanks for sharing amazing insights, Dennis Quinn, Belicia Chung, Kara Salazar, and Brian Hatch!

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