We Are Marketing

Partner

Making sure my colleagues are happy and constantly expanding their taste horizons

Head of Entertainment

For clients, that have ambitious B2B goals, I help with:
- positioning strategies (getting clear what value you create for what clients and how to prove & communicate it well)
- lead generation strategies (focusing on target segments, their decision making journeys and developing a smooth, consistent funnels for generating leads of high quality)
- go-to-market strategies (for those, who are launching new products or entering new markets and want to support it with marketing)
- communication strategies (because sometimes the challenge is finding the right messaging and channels)
- other strategic challenges.

This means that I do a lot of listening, analysis, talking with your clients, thinking about your challenges and turning it all into strategies that help see your business and marketing from a refreshed perspective. 

My team at We are Marketing often takes over the implementation of strategies that I develop, so this keeps me responsible not only in front of you but in front of my colleagues as well. Until now, both clients and colleagues are happy with my work, which is the best KPI.

Strategic Project Manager

BVRG Burson-Marsteller

- Main client: GSK. I was a Pan-Baltic project manager for their HIV campaign. With our Public Affairs and PR actions in Lithuania, we managed to create a momentum which led to the acceptance of main regulatory changes needed for increasing the well being of HIV positive people. We also worked on lowering the stigma's in Lithuanian society, and this project was recognised by the National Equality and Diversity Awards
- Developed and implemented content for Samsung's "School for the future" project in the school year 2018/19 where teachers from 12 Lithuanian schools were learning to apply technologies for improved teaching/learning process. Though I left Headline in October, 2018, I've continued to be in a project team for a full school year.
- Developing some other great strategies and winning a number of amazing clients

Senior Account Manager

BAIP

BAIP is a Lithuanian company providing B2B IT infrastructure services for clients in the Baltics, Nordics and East Africa.

In 1,5 year developed a marketing function from almost non-existing to clearly delivering business value. Focused on content marketing strategy, developed structural approach to working with partners’ co-marketing budgets, developed KPIs and leads generation measurements.

Marketing Director

Marketing Manager

European Region, WOSM - World Organization of the Scout Movement

Volunteer, Youth Empowerment Strategic Priority Group

Not Perfect | Y&R

Worked on a number of TVC, Print, Radio advertising campaigns and some packaging projects.

Account Manager

Responsible for developing analytical insights, communication strategies and projects in one of the leading Lithuanian Public Relations consultancies.
Acquired an in-depth understanding of Lithuanian business environment by working with a variety of market leaders (including Omnitel, DNB, MAXIMA, Švyturys-Utenos alus) and observing agency's management.
Was a account lead for Colgate-Palmolive, Ministry of Foreign Affairs (pre-Presidency media training) and other clients. 
Used analytical, critical and creative thinking both for traditional client work and in developing new tools and products. Latest result - a toolkit for building interactive corporate leadership in LinkedIn.
Ideas, insights and great presentations' design skills resulted in many successful pitches for new and existing clients.

Communication Planner

Assistant

Intern

Euro RSCG PR (Idea Public)

Lithuanian scouting

Public Relations Commissioner

KISC - Kandersteg International Scout Centre

Short term staff

For clients that have ambitious B2B goals, I help with:
- positioning strategies (getting clear what value you create for what clients and how to prove & communicate it well)
- lead generation strategies (focusing on target segments, their decision-making journeys and developing smooth, consistent funnels for generating leads of high quality)
- go-to-market strategies (for those, who are launching new products or entering new markets and want to support it with marketing)
- communication strategies (because sometimes the challenge is finding the right messaging and channels)
- other strategic challenges.

This means that I do a lot of listening, analysis, talking with your clients, thinking about your challenges and turning it all into strategies that help see your business and marketing from a refreshed perspective. 

My team at We are Marketing often takes over the implementation of strategies that I develop, so this keeps me responsible not only in front of you but in front of my colleagues as well. Until now, both clients and colleagues are happy with my work, which is the best KPI.

B2B pirkėjų elgsenoje nieko naujo. Peržiūrėjau tyrimus, yra vienas įdomesnis SAP apie lojalumą. Dauguma verslų didina savo lojalumą ir jei gali nesidairyti naujo tiekėjo to ir nedaro. Išimtis – 67% keičia tiekėją, jei dabartiniam trūksta inovatyvumo. Čia technologijų dalis, bet bangomis tas ateina į visus sektorius. Jei klientai savo požiūriu, supratimu ir norais pralenkia tiekėjus, tai nieko gero nebus. Nebėra vertės.

Šią savaitę apie vertę galvoju dar daugiau ir gana kitaip, nei visada. Tarp visų DI-utopijų gal puse akies ir pastebėdavau kitas, bet nesigilinau. Keisti žodžiai kaip simpoiesis ar anthropocene, kurių nemoku nei išversti, nei parašyti be klaidų atrodė kaip pokalbis, į kurį nesu pakviesta ir dėl to net nelabai įdomu nugirsti, apie ką čia. O dabar pradėjau skaityti apie "more than human world" ir atsivėrė nauji pasauliai su kerpėmis, vorais ir kompostu.

Prie ko čia B2B marketingas? Iš esmės, visos kalbos apie tvarumą ir vertės kūrimą negriaunant pasaulio labiau, negu jį jau sugriovėme, yra susijusios su antropologų, filosofų ir kitų mąstytojų bandymu sugalvoti scenarijų, kuriame pasaulis nėra pasmerktas ekologinei ir visai kitai pražūčiai. Kokią mes kuriame vertę ir kaip tampa labia įdomia tema žiūrint per jų scenarijų prizmę.

Man LinkedIn’as, kaip ir visas rašymas yra tiesiog būdas mąstyti ir susidėlioti mintis. Tai kartais ketvirtadienius išnaudosiu bandymui suformuluoti pasiūlymą, kaip atrodytų B2B marketingas pasaulyje, kuriame ne tik CSR ataskaitose svarbu, kokį poveikį turime visai aplinkai, kuriame galbūt progresas ir pelnas nėra vieninteliai varomieji varikliai, ir jei taip, tai apie ką tada bus verslas?

Kol kas, nes skaitau Donna Harraway knygą „Staying with the Trouble“, man atrodo, kad daugiausiai potencialo kuriant vertę ir yra / bus pasaulio problemų sprendime. Tokiame modelyje sėkmingiausi verslai turėtų būti tie, kurie geriausiai sprendžia svarbiausias problemas. 

Pati sau skambu kaip basakojė hipė-filosofė, bet šiuo metu ši tema įdomi, kitos nelabai.

Šis juodraštis gavosi beveik kaip manifestas:
 
It’s an octopus that marketing should learn shape shifting from.
It’s the ants that should make a keynote on community building.
It‘s the elephants and turtles who ‘d explain the power of long-term thinking and going slow.
It‘s the eagle who‘d teach to see the big picture.
And the wind – what it means to be really flexible.
Are you taking the market like a storm? Or, like a small mountain stream, turning into a big, vast river?
Is it this blue ocean that you want to compete in?
And this tip of iceberg, is it all what‘s left due to your increased energy consumption?
 
You might forget us and
focus only on the Lions from the Cannes.
But we see you. We notice.
Your not so humble ways.
The green activities that end up hurting us only more.
The disregard of microbes that are working hard to give you those gut feelings.

You are us.
You exist because of us.
 
And we are not happy with the results of your existence.

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taplio

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