Koalify

Koalify simplifies deduplication in HubSpot. Our HubSpot Marketplace app offers fast, accurate merges with CRM cards, automated and bulk deduplication through workflows, and custom rules to identify duplicates.

HubSpot RevOps & Co-Founder @ Koalify

Sprocketeer

★ Visma Yuki: Antwerp, September 2023 - Present
Revenue Operations functional analysis
HubSpot versus Salesforce evaluation
HubSpot implementation for Marketing, Sales & Customer Success

★ Q7Leader: Brussels, September 2023 - Present
Revenue Operations optimizations in HubSpot

★ Visma Bouwsoft: Bruges, January 2023 - Present
Migration from Bouwsoft to HubSpot for Sales & Customer Success.
Data Analytics setup: Looker Studio, BigQuery (Visma Data Lake), Fivetran, Census

★ Cheqroom: Ghent, January 2023 - August 2023
Data Analytics setup: Sigma Computing, Snowflake, Fivetran, Airbyte

★ GeoPostcodes: Brussels, July 2022 - January 2023
Migration from Freshsales to HubSpot for Sales & Customer Success.

Freelance HubSpot Admin

Teamleader

VP of Data & Operations

As Head of Operations I create strategies and implement tactics to translate raw data into valuable business impact.

Responsibilities

★ Build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics that support key business decisions.

★ Organize and drive data insight initiatives through effective management of analyst and data employees and effective collaboration with stakeholders.

★ Ensure accuracy of data and reporting with comprehensive policies and processes.

Head of Data & Operations

As part of a self-steering team that reports to the CCO we develop the Customer Success strategy for Teamleader. We support the local Customer Success teams to implement new tactics in our onboarding, training & renewal processes in order to improve the customer experience and retention.

Responsibilities
★ Implement a new Customer Success tool to support our onboarding & retention processes
★ Create dashboards for Customer Success & Sales

Customer Success Project Manager

As an account manager I helped existing Teamleader customers to discover the full potential of Teamleader. Together with the marketing team we managed to grow our Upsell MRR to 50 % of our New MRR.

I supported the creation of our Sales KPIs and implemented these in dashboards.

In my previous role as an Inside Sales Executive, I helped qualifying new leads who are looking for CRM, invoicing, project planning, time tracking or ticketing. Furthermore, I showed the relevant features to potential customers in face to face or online meetings.

Account Manager

TriFinance

TriFinance is an international growth company with more than 500 employees, a success based on a unique concept. TriFinance has built up an organisation focused on contemporary professionals (MeInc®). The concept is based on the conviction that motivated employees offer the best guarantee to create value for customers.

Project Consultant

Instadeal BVBA

Internet startup offering last minute restaurant & beauty deals
Key stats: received €25.000 in funding from iMinds, +1000 subscribers

Co-Founder

Royal Events - Free Poker Tournaments

Organization offering free poker events with sponsored prizes with over 200 enrollments each edition.

Simplifing HubSpot deduplication with Koalify 🐨

Honored to be part of the HubSpot Customer Advisory Board.

And very grateful for the thoughtful surprise that arrived today! 🎁

A big thank you to the HubSpot team, especially Chelsea Haas & Grainne O'Sullivan, for the tote bag and notebook. It’s always rewarding to collaborate with a team that genuinely values the input from its CAB members.

Our recent discussion on fixed pricing and credit models was a perfect example of that. I truly appreciate how openly the team listens to real-world challenges and incorporates them into their thinking.

#hubspotpartner #hubspotadmin

Jonas De Mets

HubSpot Deduplication Simplified - Co-Founder @ Koalify 🐨

Since when can you enroll companies in a workflow from a view? 😍

It’s been possible for contacts forever, but not being able to do it from the company page always drove me a little crazy.

Such a small change but such a big win for workflows like reviewing duplicates side-by-side and merging them through a Koalify 🐨 workflow!

#hubspottipsandtricks #hubspotpartner #hubspotadmin

🦷 True HubSpot story from the dental industry:

Five dentists.

One email address.
reception@dentalpractice.com

HubSpot says “email = unique contact,” so all five collapse into one record.
Now your sales team thinks they’re talking to Jane… but yesterday that same record switched to Robert. Confusing much?

👉 Fix: Use a custom “practice email” field for generic addresses + workflows to keep individuals separate while still allowing campaigns to reach the shared inbox.

This isn’t just “bad data hygiene”, it’s an industry reality in dentistry, healthcare, and beyond. 

Your turn:
Have you hit the “shared email” roadblock in HubSpot? 
How did you solve it?

Big thanks to Ed Frame for sharing this use case in the How I Fixed Your Data podcast. link to the full episode in the comments. 🎥

#hubspotpartner #hubspotadmin

Also experiencing franchise headaches in HubSpot? 🤯

Every location of a franchise (e.g., dental chains, pharmacies, restaurants, gyms, schools) uses the same domain name.

HubSpot says: “Cool, one company.”

But in reality? Each location often buys separately, runs separately, and could be tracked separately.

👉 Possible fix: Build company records using Name + Suburb/City and don't use the company domain name as unique identifier. That way each branch gets its own record, but still links back to the parent brand.

I’m curious:
If you sell into franchises, how do you track each location separately? 
Are you using companies, associations labels or custom objects?

#hubspottipsandtricks #hubspotpartner #hubspotadmin

Any other HubSpot App Partners seeing monday[.]com ads lately? 🤔

Wondering if it's just a coincidence or very targeted, as it's not the first ad I've seen, but I haven't been on their website recently.

Stuart Balcombe, Luuk de Jonge, James Elmer, Pieter Boon, James Fyfe, Anze Koprivec, Klemen Hrovat, Harry Bevan, Matt Bolian ⚡, John Maret, Daniel Zarick?

#hubspotpartners

Want better attribution data & reporting in HubSpot? 

Ryan Gunn just is launching his Attribution Mastery Course today! 🎉

If your team lives in HubSpot and you’re tired of guessing where revenue actually comes from, this is the kind of clarity you’ve been waiting for.

Clear attribution doesn’t just help Marketing, it aligns your entire commercial team around real revenue, not assumptions.

At Koalify 🐨, we see every day how data quality unlocks massively better reporting. Pair that with Ryan’s attribution expertise, and you’ve got the blueprint for truly accurate HubSpot insights.

Launch day perk: Grab 25% off via the link in the comments!

📊 Better data.
🔍 Better attribution.
💰 Better decisions.

Attribution Academy
#hubspotpartner #hubspotadmin

“Koalify was the easy part. 
The deduplication work itself was understanding the data”

Couldn't have said it better than Christopher Osantowski, MA from Pyxis Growth Partners | HubSpot Diamond Partner

In his recent walkthrough, Chris shared how setting up automated deduplication with Koalify took just a couple of hours, most of the effort went into understanding the client’s data, not configuring the tool.
✨ A couple of hours to:
- Review key fields with the client
- Decide what matters for merge logic
- Set up primary + duplicate rules in Koalify 🐨
- Let the Koalify workflow take it from there

Once the data strategy was clear, Koalify did the heavy lifting.
If you’re wrestling with duplicates in HubSpot, it doesn’t need to be complicated. A bit of planning upfront, and the rest becomes effortless.

🎥 Watch the full episode of How I Fixed Your Data to see the breakdown in action.

#hubspotpartner #hubspottipsandtricks #hubspotadmin

taplio

Jonas De Mets's Linkedin Analytics

Jonas De Mets

Performance ScoreJonas De Mets's LinkedIn Performance

Jonas De Mets's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Jonas De Mets's Linkedin Analytics

Jonas De Mets

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonas De Mets's LinkedIn Performance

Jonas De Mets's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Jonas De Mets's Linkedin Analytics

Performance ScoreJonas De Mets's LinkedIn Performance

Jonas De Mets's Best Posts (last 30 days)