Jonas van de Poel 🖋️

Unmuted

Head of Content Marketing at B2B SaaS Marketing agency, Unmuted. Responsible for all content marketing strategy and campaigns, both client- and agency-side. Managing Unmuted's in-house content writing as well as a network of vetted freelance content writers.

Head of Content Marketing

ShopPop

Head of the Content and Community at ShopPop, looking to gradually expand the team so it scale with the company's growth.

Head of Content and Community

Responsibilities at ShopPop included content marketing, copywriting, and making sure customers successfully used our SaaS chat marketing platform to grow their businesses:

• Writing all educational B2B content for native company blog, The Message, and distributing this content across the relevant channels
• Using this content distribution to build a healthy link profile for our blog and rank better for strategic keywords 
• Writing copy for company webpages, in-product microcopy, email newsletter and other customer facing communications
• Onboarding and assisting customers with their chat marketing campaigns

Customer Success & Content Marketer

TravelBird

As a Sales Travel Advisor at online travel agency start-up TravelBird, I was the first point of contact for potential travellers who needed advice and assistance booking trips around the world.

Sales Travel Advisor NL/BE

Phoenix International School

As a teacher of English as a Second Language at Phoenix International School, I taught kindergarten, primary, secondary and (young) adults. This involved extensive lesson planning, tutoring, and helping out with field trips, as well as the organization of several local holiday celebrations (Tết Festival, Mid-Autumn Festival).

ESL Teacher

Docupodium

At Amsterdam's documentary night for up-and-coming, undiscovered documentarists, Docupodium, I hosted events and moderated a Q&A session after each showing. These lively discussions with the documentarists were meant to shed light on the creative process and contextual background of their productions.

Host/moderator

Poetry International Foundation 

As editorial intern at Poetry International, I mostly took care of editorial and content management tasks, in the run up to the 46e Poetry International Festival in Rotterdam. During the festival, I hosted the visiting poets, introduced them before readings, and took care of any necessary logistical tasks.

Editorial Intern

Head of Content Marketing @ Unmuted 🔊 B2B SaaS Marketing Agency - House of Demand Podcast

Let's face it: 2025 is fast approaching, and your B2B SaaS content marketing is STILL focused on the type of tactics that arose over a decade ago or don't contribute to commercial goals at all...

🔐  Gate some downloadable content with email capture forms
⚙️  Generate a bunch of useless MQLs that aren’t ready to buy
🤺  Throw these over the fence to sales
🛌  Think your content marketing work is done here

Or, even WORSE:

📚 Find a bunch of high-volume TOFU keywords in SEMRush/Ahrefs
🤖 Ask ChatGPT to write a blog post to rank for these keywords
😴 Publish something on your site that starts with "In the ever-evolving landscape"
⚰️ Top it off with a company page LinkedIn post + link to the blog
💀 Your entire team reposts that company page post to their personal profiles

This. Stuff. Is. Dead.

There's a NEW way to practice B2B SaaS content marketing. 

What does this have to do with me?

I’m Jonas 🙋🏻‍♂️

Went from literary theorist, linguist and English teacher to copywriting content marketer magician. I’m currently working as Head of Content Marketing at Unmuted.

Want to find out what the modern B2B SaaS content marketing playbook will ACTUALLY look like in 2025 and beyond? 

Shoot me a DM or get in touch at jonas@unmuted.com 📧

Head of Content Marketing at B2B Growth Marketing agency, Unmuted. Responsible for all content marketing strategy and campaigns, both client- and agency-side. Managing Unmuted's in-house content writing as well as a network of vetted freelance content writers.

Check out what I get up to on the daily as VP Content at Unmuted! 

→ Little run to get me started
→ Kick-off with a returning client (no pun intended)
→ Client website redo planning
→ Q4 creative department planning
→ Visual copywriting in Figma
→ Shooting some hoops and touching rim (Devin 👀)

Oh and Amsterdam is so pretty in the fall it makes my eyeballs bleed 😭🍂

VP Content @ Unmuted 🔊 B2B SaaS Marketing Agency - House of Demand Podcast

Throwback to the last edition of Unmuted Meets 👇

It was a BLAST, that's for sure. 

And we're doing it all over again, next week. 

Here's all you need to know:

This is the 4th (fourth) edition of our ‘Unmuted Meets’ event series, sponsored by Storylane.

This event series brings together the brightest minds in B2B SaaS marketing to share knowledge, exchange ideas, and build real connections.

Join us for an evening of:

- Inspiring talks from true experts
- Lively conversations with peers in the B2B community
- Plenty of networking (with pizza and drinks, of course 🍕🥂)

During this 4th edition we’ll have two sessions:

- ‘How to create winning B2B video ads’ by Connor Lewis 🎬
- ‘Why your paid landing page isn’t working and how to fix it’ by Tas Bober

Please keep in mind that this event is only for in-house marketers or leaders working at a B2B SaaS Company.

MUCHO IMPORTANTE:

(That's Spanish for 'listen up real carefully') 

We've only got a couple of tickets left, so act FAST if you don't want to miss this. 

And you don't. 

I'm telling you 😉

Me writing down all the names of people who HAVEN'T bought a ticket for Unmuted Meets yet ✍️ ✍️ ✍️

Last few tickets unclaimed 👀

Will I see you next Thursday? 

Link to the event:

https://lnkd.in/es5xXh4n

You wanna build a brand??? 

Guess what:

You'll need some faces to do so. 

An identity. Something human. A personality.

Your easiest bet?

Your employees. Get them out there, into the big, wide world. Let them be lovable. Smart. Eccentric. Quirky. Themselves.

Employee-generated content = easy brand growth

You started yet?

Taplio

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Taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Jonas van de Poel 🖋️'s Linkedin Analytics

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Performance ScoreJonas van de Poel 🖋️'s LinkedIn Performance

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