John Morton

The Beacon Design Collective Inc.

- Developing and executing marketing strategies to align with company goals, driving brand awareness and customer engagement across digital and traditional platforms. Leading sales and business development, identifying new market opportunities, and establishing partnerships to enhance value and market presence.

- Overseeing the integration of sales and marketing for a unified approach to market penetration and client relationships. Using data analytics to track KPIs, adjust strategies, and optimize ROI.

- Fostering innovation and continuous improvement, encouraging cross-functional teams to explore new ideas and technologies for growth. Creating and managing content and social marketing plans, achieving goals within set budgets.

- Managing marketing calendars for newsletters, articles, and social posts. Collaborating with staff to produce articles, webinars, and content that elevate the company’s voice.

- Ensuring brand voice and tone across all platforms. Managing profiles on Google Business, Clutch.co, and social media and cultivating marketing partnerships for content publishing, podcasts, and events.

- Managing inbound and outbound leads, qualifying prospects, and writing proposals with team QA. Leading proactive sales efforts by building client lists, reviewing RFPs, and creating targeted proposals.

- Managing the sales pipeline from intake to pitch, collaborating with the Founder/CFO on forecasts. Conducting qualifying calls and new business pitches with team support.

- Preparing and delivering proposals using templates. Facilitating the handoff to account and project managers for smooth client transitions. Improving business development processes and tools to streamline efforts.

Director of Sales & Marketing

JoMo Kids

A fun project I took on over the course of a one-year sabbatical in 2021/2022. JoMo Kids is an ongoing production written, directed, filmed, edited, and performed by "JoMo" AKA John Morton. The series aims to help children ages 3-7 identify and express their feelings through nature, education and gaming. Visit jomokids.tv/about to learn more.

Content Creator

Pear Agency Inc.

- Guiding team of developers and designers to create high-performing websites that embody the creative vision and goals of clients. Ensuring projects are delivered on time, within budget, and above expectations.

- Employing cutting-edge technologies and frameworks to build responsive, accessible, and visually appealing websites. Staying up-to-date on industry trends to continually integrate the latest and most effective practices in web development.

- Overseeing the full web development lifecycle, from initial concept and wireframing to deployment and post-launch support. Managing multiple aspects simultaneously, prioritizing tasks and resources to meet deadlines and site performance benchmarks.

- Working closely with clients, designers, and marketing teams to ensure all web solutions perfectly align with branding, marketing strategies and goals. Serving as the main point of contact for technical discussions with stakeholders.

- Continuously proposing and implementing creative solutions to complex web development challenges. Addressing functionality with aesthetic appeal and user engagement.

Lead Web Developer

Thoughtluck

Associate Producer

As a Fractional CMO with 15+ years of experience, I specialize in accelerating revenue growth and achieving strategic business objectives across a diverse client portfolio. My approach combines data-driven insights and innovative marketing strategies tailored to resonate with target audiences. I lead and mentor marketing teams to excel in campaign execution and client service, emphasizing collaborative work environments.

Duties:
- Strategic Planning: Develop and implement marketing strategies aligned with corporate goals to drive substantial business growth.
- Budget Management: Allocate resources and manage budgets to optimize financial returns and marketing effectiveness.
- Team Leadership: Inspire marketing teams, integrating efforts across departments to enhance campaign execution.
- Data Analysis: Utilize advanced analytics to refine marketing initiatives.
Branding and Customer Engagement: Direct brand development and customer engagement strategies, strengthening brand loyalty and market presence.
- Digital Marketing: Manage and innovate digital channels like SEO, social media, and email marketing to boost engagement.
- Product Marketing and Market Research: Collaborate with product teams and conduct market analysis to adapt strategies to market needs.
- Vendor Management: Maintain productive relationships with vendors and agencies for high-quality support.

Roles:
- Advisor and Communicator: Guide top executives and represent the company at industry events, enhancing brand visibility.
- Innovator: Stay at the forefront of digital trends and AI technologies, delivering cutting-edge strategies.
Change Agent: Lead changes to improve marketing productivity and overall business growth.

Responsibilities:
- ROI Accountability: Demonstrate marketing ROI to stakeholders.
- Ethical Standards and Talent Development: Uphold ethics and enhance team capabilities.
- Crisis Management and Global Perspective: Manage marketing crises and oversee global strategies.

Fractional CMO

/Archive Digital

CEO (Acquired in 2019)

Innovation and Sales Initiatives:

- Conducting market research to determine potential innovation initiatives.
- Recruiting and selecting participants, resources, and stakeholders for innovation projects relative to budget, scope, capacity, risks, timelines, and desired outcomes.
- Liaison between sales department and implementation team.
- Preparation of new businesses pitches and proposals.
- Responsible for product positioning, packaging, and pricing strategy of new projects to produce the highest possible long-term market share.
- Monitoring competitor products, services, sales, and marketing activities.
- Establishing and maintaining relationships with industry influencers and key strategic partners.
- Representing company at trade association meetings to promote services.
- Creating partnerships with other digital marketing leaders to collaborate on new innovation studies and white papers.

Prototype Development:

- Determining necessary resources to create prototypes of identified initiatives.
- Prioritizing and managing workloads to aggressive deadlines. Ensure timelines, expectations, and deliverables and teams involved are held accountable to these expectations.
- Publicize projects, report ongoing progress, and publish final results to use in /Archive Digital inbound marketing.

Director of Sales and Marketing

- Strategic consultation: Advising clients and internal teams via marketing insights and drawing upon the full scope of /Archive Digital services. Using strategic insight, data and technology to solve core business challenges. 

- Leadership: Providing guidance and direction to junior members of the strategic consulting team engaged on assigned accounts. 

- Thought leadership and innovation: Helping clients and internal teams understand emerging digital marketing trends, applying best practices and pursuing innovations in digital marketing. 

- Business and practice development: Supporting account growth, pursuing new business opportunities, and the continued development of new digital strategy offerings within /Archive Digital. 

- Digital marketing strategy: Leading and/or contributing to the development of multichannel marketing strategies, integrated lifecycle marketing plans, CRM programs and other comprehensive marketing efforts for clients. 

- Campaign analysis and execution guidance: Working with clients to develop, measure and optimize the performance of customer marketing programs across email, mobile apps, websites, social media, search, and other digital marketing programs. 

- Customer and market insights: Using internal and external data, industry insights, 1st and 3rd party research and a variety of quantitative tools to advocate for the goals of /Archive's client’s. 

- Client interface: Presenting and selling ideas to clients in partnership with account management teams.

Director of Digital Strategy

BrainStation

Lead Educator for BrainStation YVR's Fall Digital Marketing 2015 Course

Lead Educator | Digital Marketing

Elevator Strategy, Advertising & Design

Client: Toyota

- Identifying / presenting / managing digital strategies and implementing tactics.
- Monitoring and archiving analytics + KPIs to optimize campaigns.
- Coordinating with media partners digital strategies for clients.
- Overseeing social media strategies and implementation.
- Developing community management initiatives and digital media strategies for new and existing clients.

Digital Media Manager

Winnie Cooper Music Blog

- Writing and archiving music reviews and various publications.
- Engaging readers and building communities online.
- Training new writers and staff on WordPress and community management.
- Coordinating posts, articles, and cataloguing appropriately.
- Music curating, talent buying.

Contributor

Tangible Interaction

- Managing all SEO updates on Tangible Interaction site.
- Developing market research initiatives and outreach programs.
- Handling online PR for emerging and existing products and services.
- Boosting community engagement across all social networks.
- Effectively connecting and reaching out to existing clients online.
- Assisting in subsidiary website launch.

PR/Marketing (Contract)

Over 15 years of digital marketing experience, with a focus on revenue operations and strategic innovation. Founded and led /Archive Digital to acquisition, growing long-term market share. /Archive has generated millions of dollars in ROI across a diverse and global roster of clients since 2013.

- Setting quarterly and annual marketing goals and objectives
- Planning, implementing and managing marketing strategies
- Contributing to the overall growth of companies
- Reviewing and managing content marketing strategies 
- Determining KPIs for all team members within marketing departments
- Managing and delegating implementation teams including (but not limited to) PPC, SEO, web development, brand, design, email, CRM, CMS, growth hacking and more.
- Keeping marketing budget in check and on track
- Tracking and presenting reports on company-wide marketing KPIs
- Working with sales and customer success teams
- Creating and presenting annual marketing plans and strategies
- Using industry/segment data and reports to make evidence-based business decisions
- Analyzing company marketing strategies and suggesting/implementing improvements
- Staying up to date with the latest technology and digital strategies
- Staying up to date with the latest best practices and marketing stacks
- Attending marketing conferences and events
- Designing, planning and executing effective marketing campaigns to generate quarterly and annual business growth

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