Subset AB

“We develop innovative solutions for security and defence”

We deliver secure solutions through our development and as advisory partners when reviewing critical systems or individual applications. Over the past sixteen years, our assignments have helped government agencies and businesses elevate their Cyber security. We have achieved this by consistently earning trust to contribute our unique expertise in areas such as cryptography and mathematics, combined with secure system development, in projects where high demands for trust in systems and applications are a necessity."

Through our unique methodology - the Cybersecurity Integration Model (CIM) - we apply a strategic assessment that focuses on the capabilities our clients wish to achieve, whether it's strengthening protection against specific threats, improving efficiency, or expediting security-enhancing processes.

Today we are recognized as the leading experts, consultants, and developers in cybersecurity, information security, and IT security and with our assistance, organizations can navigate through the complexity of the cybersecurity landscape and make decisions that enhance their ability to meet today's and tomorrow's challenges. 

As an independent actor, we always base our approach on facts and what is best for the customer.

Head of Sales

SHAARPEC by Hallandia V AB

SHAARPEC, a development project for data-driven healthcare system management and personalized precision health.

Skills: Value Propositions · Startups ·Storytelling · Customer-Focused Selling · Customer Relationship Management (CRM) · Leadership · New Business Development · Skill Development · Presentation Skills · People Management · P&L Management · Negotiation · Demand Generation · Marketing Strategy · Sales Processes · Direct Sales · Sales Enablement · International Sales · Sales Management · Executive Management · Business Strategy · Cross-functional Team Leadership

Sr Sales Executive

InterSystems

Responsible for all our activities in Scandinavia 
Change management/ Split and restart of the region
Reconnect/recruited channel partner
Won back several lost accounts
Wrote a new regional market strategy
Established Intersystems as a thought leader
Upsell to existing accounts and partners
Full P&l
Overachieved annual budget (109%)

Built and promoted Intersystems brand in Scandinavia
Early adopter of inter systems social selling program
P&l

Skills: Value Propositions · Storytelling · Customer-Focused Selling · Customer Relationship Management (CRM) · Leadership · New Business Development · Skill Development · Presentation Skills · People Management · P&L Management · Negotiation · Demand Generation · Marketing Strategy · Sales Processes · Direct Sales · Sales Enablement · International Sales · Sales Management · Executive Management · Business Strategy · Cross-functional Team Leadership

Sales Executive

Nordstrom Business Consulting AB

Company Owner

Wallarm Inc.

AI Powered Application security
Two Year project to help the founders build the team and get the series A funding
Owner of GMT and Channel acquisition
Created a global channel strategy
Changed and implemented pricing strategy and legal steering documents
Signed GTM partnership agreement with Google, AWS, Docker
Critical account management, reenabled and won back 3 largest accounts. 
Recruited and coached 10 channel partners
Presented at several international events
Company growth 100+ percent year over year in Q3/18
Company closed the full A-series investment round in Nov 2018

Skills: Value Propositions · Startups ·Storytelling · Customer-Focused Selling · Customer Relationship Management (CRM) · Leadership · New Business Development · Skill Development · Presentation Skills · People Management · P&L Management · Negotiation · Demand Generation · Marketing Strategy · Sales Processes · Direct Sales · Sales Enablement · International Sales · Sales Management · Executive Management · Business Strategy · Cross-functional Team Leadership

Chief Business Development Officer (Interim)

Positive Technologies

One Year contract
Project lead to list the company in the GMQ
Lead and developed international sales 
Recruited 10 channel partners
Full ownership of GTM strategies and alliances, GCP, Checkpoint, AWS
Sr Advisor to HQ and CEO

Skills: Value Propositions · Startups ·Storytelling · Customer-Focused Selling · Customer Relationship Management (CRM) · Leadership · New Business Development · Skill Development · Presentation Skills · People Management · P&L Management · Negotiation · Demand Generation · Marketing Strategy · Sales Processes · Direct Sales · Sales Enablement · International Sales · Sales Management · Executive Management · Business Strategy · Cross-functional Team Leadership

VP Global Business Developement (Interim)

Tufin

Won back critical accounts, Telia, Telenor, H&m
Business/Territory reengineering
Developed Tufin business in the Nordic, Russian Federation and CiS.
Built and lead a virtual sales and consulting team cross the region
Signed 14 new resellers
Direct relations and carrying quota on Key accounts
Acquired 15 new accounts

Skills: Value Propositions · Startups ·Storytelling · Customer-Focused Selling · Customer Relationship Management (CRM) · Leadership · New Business Development · Skill Development · Presentation Skills · People Management · P&L Management · Negotiation · Demand Generation · Marketing Strategy · Sales Processes · Direct Sales · Sales Enablement · International Sales · Sales Management · Executive Management · Business Strategy · Cross-functional Team Leadership

Sr Director of Sales Nordics, Russian Federation, Eurasia & CiS

EgoSecure

Six-month contract with one-month extension
Independent contractor at vendor in Endpoint security 
Scope: Change project and business reconstruction.

BDM (Interim)

Imperva

Data and Application security (WAF, DAM, DBF)
Established Imperva as the leading Data security vendor in the Region
Recruited 40+ partners in the Nordics, Russia and CiS
Direct relations with Key accounts
Acquired 50+ new accounts
Successfully established Imperva as the No 1 WAF/Data security vendor in the region
Overachieved annual quota in 4 out of 5 years
Chairman’s club 2013

Regional Sales Director Russian Federation & CIS

Arbor Networks, the security division of NETSCOUT

A leader in identify and mitigating Ddos attacks
Established a channel strategy.
Negotiated and signed several resellers in Sweden, Norway, Finland, Iceland and the 	Baltic's
Negotiated and signed frame agreements with the largest carriers and enterprise 	business in the region, Telia Sonera, Telenor, TDC, Comhem and Nokia 
KEY account management, closed on and above targets
Overachieved annual quota 112%

Territorial Manager Nordic & Baltics


📌 ABOUT ME
Experienced business developer. Sales, new business and Interim manager. 
Father, and more important Grandfather, loves to travel and to meet new people and cultures.

📌 My ”Why”, in life and profession:

I have a strong ethical drive in everything I do, both private as well as professional and I have a strong belief that we can solve the most challenging problems or situations with human interactions and dialogue.

I also believe that Data, no matter where it resides, traverse or being used, needs to be healthy, clean, protected and usable, and I want to be a part to drive better decisions, actions, and outcomes for people and organisations.

📌 EXPERTISE & TRACK RECORD
- over 25 years experience in different B2B sales roles
- over 14 years experience as Interim C-Roles and Business development
- over 12 years of international business development
- Introduced and established new solutions and companies in foreign regions
- Experienced in social selling 


✉ 
📞 

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