I’m a data-loving nerd with an entrepreneurial spirit and engineering background.  

My Amazon journey started back in 2014 when I started selling molecular model kits. I quickly learned there was a lot of potential with Amazon Ads so I teamed up with Matt Wiklund - a colleague from my current employer at the time and who happens to be a automatizing whiz. We forged ahead with the idea that we could build the right tools to make sense of Amazon Ads.  

And we did! Since 2017, Ad Advance has grown and expanded our services, building all our software in-house with our clients in mind. Our team is made up of expert relationship managers who are savvy data divers. 

We currently offer ad management for Amazon Sponsored Ads, Amazon DSP, Walmart Connect, and Google. We work with established Amazon brands as well as ecommerce companies, service providers, and organizations who don’t sell on Amazon.  

Let’s connect!

Today marks an exciting new chapter for Ad Advance!

We’re joining PODEAN and moving forward as Ad Advance, powered by Podean.

Since day one, our focus has been simple: help brands grow through smarter retail media and strong technology. Partnering with Podean allows us to build on that foundation, combining Ad Advance’s retail media expertise and Streamline technology with Podean’s global scale, creative capabilities, and marketplace reach.

For our clients, the core experience won’t change. Your teams, relationships, and day-to-day support stay the same. What is changing is what we can now offer: expanded capabilities, stronger global support, and a more complete end-to-end approach to growth.

Fellow co-founder Matt Wiklund and I aren’t going anywhere. We’ll be joining Podean’s leadership team as EVPs of Product and Development, continuing to focus on the areas where we do our best work.

I’m proud of what the Ad Advance team has built and thankful to the partners and clients who helped us get here. Thanks to TRAVIS J., Mark Power, Ryan M Craver, and the Podean team for the warm welcome. Looking forward to getting to work!

Joe Shelerud

Digital Advertising | Data Enthusiast | CEO at Ad Advance

Cheers to having PODEAN in Duluth!

A little Northeast snow couldn’t slow us down. Travel hiccups aside, it was a powerful first day of meetings - aligning on who we are and where we’re headed.

Today, we’re putting Mark Power in the podcast hot seat and diving even deeper. Grateful for the time and energy from Maddie Wirthman, Danielle Waller, Sylvain Panzani, David Zuaiter, and Max Vincent.

The storm may have kept TRAVIS J. and Ryan M Craver in New York, but we’ll get them to Duluth soon. Maybe when it’s not peak winter.

Big things ahead!

I’m a data-loving nerd with an entrepreneurial spirit and engineering background.  

My Amazon journey started back in 2014 when I started selling molecular model kits. I quickly learned there was a lot of potential with Amazon Ads so I teamed up with Matt Wiklund - a colleague from my current employer at the time and who happens to be a automatizing whiz. We forged ahead with the idea that we could build the right tools to make sense of Amazon Ads.  

And we did! Since 2017, Ad Advance has grown and expanded our services, building all our software in-house with our clients in mind. Our team is made up of expert relationship managers who are savvy data divers. 

We currently offer ad management for Amazon Sponsored Ads, Amazon DSP, and Google. We work with medium-large Amazon sellers as well as ecommerce companies, service providers, and organizations who don’t sell on Amazon.  

Let’s connect!

PODEAN

Founder & Chief Growth Officer @ Podean - The Premiere Global Marketplace Marketing Agency // Founder @ LiveCraft - The Premiere Global Social Commerce Agency // Founder and Author of Pissfit

Chief Operating Officer at PODEAN

Chief Media Officer

Revenue and Client Executive | GTM Strategist | Client-first | Growth Operations | Technology, Data and Analytics | Global experience | B2B & B2C

Private Equity Senior Associate at Mountaingate Capital

CEO at Podean and LiveCraft | Winner 2023 Global Expansion Award by Amazon

Retail dealmaker & global commerce operator | Built and sold marketplace agencies | Driving billions in GMV for brands across Amazon, retail media, marketplaces & DTC

Richard II

We wrapped up Podean’s visit to Duluth the best way we know how - on snowmobiles. 

Thanks to Mark Power for hitting the trails and for the honor of receiving one of his legendary PODEAN medallions. Not sure how many have been handed out by sled, but I’m glad Duluth could add that chapter.

Appreciate the entire Podean team (Maddie, Sylvain, David Zuaite, Danielle, TRAVIS, Ryan) for the time, conversations, and momentum this week. Excited for what we’re building together.

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