Ad Advance

CEO & Co-founder

Enbridge

• In charge of all construction activities in the western Minnesota area for the mainline digs program.
• Created business analytics dashboard and completed data flow optimization project to streamline reporting from the field.

Construction Specialist

• Led project managing diving operations to inspect assets and install support anchors up to 270 feet underwater.

Senior Project Engineer

• Managed the cost, schedule, forecast and coordination of the $15MM+ Tamarac Reroute project, completing the project on time and under budget.

Project Manager, US Special Projects

Flint Hills Resources

• Led large capital project groups in defining the scope for new projects, analyzing alternatives to achieve the scope and developing the business case for the selected alternatives to present to upper management.    
• Created forecasts on North American petroleum production and demand used to develop the corporate strategy on future projects and acquisitions in the refining and petrochemical industry.

Business Development Associate

•  Managed Operations Engineers over refinery utilities systems including water reuse, cooling towers, steam systems, boilers, nitrogen systems, plant air, clean water systems and the waste water treatment plant.
•  Headed a safe work practice initiative for the process organization which established training improvements through gap analysis, lead course development and created a sustainable management system for the training.

Senior Operations Engineer

•  Successfully led the first hydrocracker turnaround as execution lead in charge of shutdown, startup and all process inspections of the production unit.
•  Managed daily operations, equipment capabilities and troubleshooting efforts of the hydrocracker and distillate hydrotreater with no unplanned shutdowns or downtime while setting production records on both units.   
•  Increased hydrocracker capacity by 14% and set distillate hydrotreater production rate record.

Operations Engineer - Distillate Hydrotreater and Hydrocracker

•  Developed and led test run to successfully decrease chemical costs by $2.5 million/yr. 
•  Created dynamic limit system which reliably increased tower capability by $1.5 million/yr.    
•  Increased vacuum unit production by $1.5 million/yr by automating key control variables and revising operating strategy.

Operations Engineer - Crude Units

•  Designed a $300,000 environmental system and presented to upper management which was approved and installed in the purified isophthalic acid unit.  
•  Created a new test to increase reactor yield and profits on the maleic anhydride unit by controlling reactor pressure.

Design and Optimization Intern

UPM-Kymmene

•  Modified paper composition using statistical analysis which increased throughput on the highest profit paper grade.

Paper Mill Production Intern

I’m a data-loving nerd with an entrepreneurial spirit and engineering background.  

My Amazon journey started back in 2014 when I started selling molecular model kits. I quickly learned there was a lot of potential with Amazon Ads so I teamed up with Matt Wiklund - a colleague from my current employer at the time and who happens to be a automatizing whiz. We forged ahead with the idea that we could build the right tools to make sense of Amazon Ads.  

And we did! Since 2017, Ad Advance has grown and expanded our services, building all our software in-house with our clients in mind. Our team is made up of expert relationship managers who are savvy data divers. 

We currently offer ad management for Amazon Sponsored Ads, Amazon DSP, Walmart Connect, and Google. We work with established Amazon brands as well as ecommerce companies, service providers, and organizations who don’t sell on Amazon.  

Let’s connect!

Keynote for Amazon Ads unBoxed just wrapped up and AI is now embedded in nearly every workflow.

A few key announcements:

- Campaign Manager, which unifies Sponsored Ads and DSP into one central workspace
- Full-Funnel Campaigns, powered by AI
- Ads Agent, simplifying how we generate insights and audiences through natural-language prompts - including helping with AMC skills
- Sponsored Products Video, a new ad type

For a deeper dive into everything announced, check out Maarja Hewitt's more detailed round-up. 

Enjoyed catching up with Ritu Java ahead of the keynote and now into a full day of meetings, sessions, and podcast recordings!

Joe Shelerud

I’m a data-loving nerd with an entrepreneurial spirit and engineering background.  

My Amazon journey started back in 2014 when I started selling molecular model kits. I quickly learned there was a lot of potential with Amazon Ads so I teamed up with Matt Wiklund - a colleague from my current employer at the time and who happens to be a automatizing whiz. We forged ahead with the idea that we could build the right tools to make sense of Amazon Ads.  

And we did! Since 2017, Ad Advance has grown and expanded our services, building all our software in-house with our clients in mind. Our team is made up of expert relationship managers who are savvy data divers. 

We currently offer ad management for Amazon Sponsored Ads, Amazon DSP, and Google. We work with medium-large Amazon sellers as well as ecommerce companies, service providers, and organizations who don’t sell on Amazon.  

Let’s connect!

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