Jessica Walrack

Jessica Walrack Copy and Content

I am a professional freelance finance writer and journalist with 11+ years of experience writing and have a background in retail and B2B sales. I specialize in SEO-optimized personal finance articles and write for some of the leading media sites in the U.S. including CNN Underscored, U.S. News and World, Fox Money, and CBS News Moneywatch. 

I am very experienced with all parts of the content development process from SEO research to publishing. I love jumping onto teams and working with editors to create awesome content that drives results.

I am currently only providing freelance writing services for blogs and articles in the finance niche.

Check out my work and the results I drive on my website: https://jessicawalrack.com/

Want to chat about an upcoming project? Send me a DM!

Freelance Finance Writer and Journalist

CBS MoneyWatch

CBS MoneyWatch, a division of CBS News and a property of Paramount Global, is a personal finance website that provides advice on retirement, investing, money, work, and real estate. I provide them with blogs on various personal finance topics.

Freelance Personal Finance Writer

U.S. News & World Report

I’ll be contributing stories on a freelance basis to the money column.

Freelance Contributor

USA TODAY

I review personal finance articles and add insights to them.

Advisory Board Member

Investopedia

Investopedia has been helping readers through its financial news; original studies, research, data analysis; and best-in-class educational content for 21 years. I'm happy to be one of 840 contributors helping more than 44 million monthly readers find answers to empower them to take control and improve their financial lives.

Contributing Personal Finance Writer

All Things Freelance Writing

We are on a mission to create a lively, fun, and empowering freelance writing community that helps solopreneurs build thriving writing businesses they truly enjoy.

We envision a future community of millions of freelance writers helping one another run successful businesses they enjoy that also set them free to achieve other ambitions in life.

Find us on LinkedIn, Instagram, our Blog, our Shop, our FB group, and our podcast!

Founder

Performex Media Inc.

Performex Media is a creative content marketing agency that provides stunning media and engaging written content to drive results for our clients. I run all aspects of the written content side of the agency.

Co-Founder and COO

Forbes

Freelance Writer

Money

I write SEO-optimized personal finance content for the company which are published in newspapers across the U.S.

Personal finance freelance writer

The Balance

The Balance is among the top-10 largest finance properties as measured by comScore, a leading Internet measurement company, and helps over 100 million readers each year. We share in our mission to make personal finance easy to understand so it was a perfect place for me to jump on board and regularly contribute high-quality, search-optimized articles.

Personal Finance Writer

Freelance Finance Writer and Journalist 👩🏻‍💻🧲 | Business and Personal Finance Blogs | On-page SEO is my second language | U.S. News and World, Investopedia, & More | Founder of All Things Freelance Writing

Hi! I’m Jessica, a full-time freelance finance writer and marketing strategist with 10+ years of experience.

If you're looking for blogs, stories, or long-form content on finance-related topics, let's chat!

I cover mortgages, loans, credit cards, investment accounts, insurance, budgeting, and more.

My promise? Great content, no headaches!

You can find my work featured on many authority sites including CBS News MoneyWatch, US News, NewsWeek, USA Today, MSN Money, The Balance, Biz2Credit, The Simple Dollar, Interest, Investopedia, Commonbond, Supermoney, Bankrate, NextAdvisor, Guardian, Personalloans, as well as on hundreds of business websites.

I’ve helped my clients to rank at the top of the SERPs while engaging their human audience to drive specific results.

You can hire me to:

1️⃣ Write content and copy. ✍️

2️⃣ Edit/revamp existing content. ✅

I often work remotely with Founders, CEOs, Agency Owners, and Creative Directors. I love partnering with tight-knit teams!

What my clients are saying...

"Jessica is one of the best writers that we have ever worked with - she is very organized, structured and has great attention to detail. I've been in finance for over two decades and am super particular about what I'm looking for in our articles and writers - she is one of the very few that I've ever worked with where NO rewrites or edits were needed. We highly recommend Jessica!" -Jennifer Lammer, CEO, Founder & Chief Chef @ Diamond NestEgg

“I worked as Jessica's editor on a number of projects at ClearVoice. She is an amazing writer! She has incredible attention to detail, especially with complex subject manner and intricate style guides/briefs. Her copy is easy-to-read, error-free, engaging, and always nails the client's intended tone. She really excelled in the personal finance niche and was always one of my go-to writers for new assignments. I am always happy to send work her way because she makes my job so easy. I hope to keep collaborating in the future!” -Kristy Snyder, Editor at Clearvoice

Want to work together? DM me to see if we're a good fit!

I’m also the founder of All Things Freelance Writing. A community that helps freelance writers build profitable businesses they enjoy. Join 6.7K+ freelance writers who get our free jobs email every Friday!
https://allthingsfreelancewriting.beehiiv.com/

Calling freelance writers! 5️⃣ 6️⃣ new calls for writers from this week are live, including:

🗞️ DUTCH (the magazine) in Canada is looking for freelance writers to write articles and features related to the Netherlands and Dutch culture in North America https://lnkd.in/gY3aGaqK

🗞️ Men’s Health in the UK is looking for pitches on the Six Nations,  supplements, as well as the magazine’s usual content https://lnkd.in/gyw5A9x4

🗞️ Globe and Mail in Canada is looking for business opinion pieces https://lnkd.in/gpQyuYfx

🐬 WWF Protecting Whales & Dolphins Initiative in Australia is looking for a writer/copyeditor for a six-month contract—AUD $40,000 https://lnkd.in/ge3vHpWG

🗞️ Esquire in the US is looking for narrative feature and personal essay pitches https://lnkd.in/gZwSdJgb

+ find 51 more potential freelance writing clients here: https://lnkd.in/gykwkrem

✏️ Happy Friday and good luck!

#AllThingsFreelanceWriting
#WritingJobs #FreelanceWriters

Freelance Finance Writer and Journalist 👩🏻‍💻🧲 | Business and Personal Finance Content | U.S. News and World, CBS MoneyWatch, & More | Founder of the ATFW Community

Calling freelance writers! 5️⃣3️⃣ new calls for writers from this week are up, including:

🗞️ The Land, Food, and Freedom Journal in the US is accepting pitches and submissions for its next issue centered on land (deadline 11/14 today!) —$350 to $750 https://lnkd.in/gWwtep5X

🗞️ Gizmodo in the US is looking for a freelance science editor to help out with 1-3 assignments per month https://lnkd.in/grrQ_2ic

🗞️ Kraken Sales Funnels in the US is looking for a US-based freelance copywriter who can write and edit copy for blogs, social media posts, websites, marketing emails, and more https://lnkd.in/gtEqMbK4

+ find 50 more potential freelance writing clients here: https://lnkd.in/gi2QXdUV

✏️ Happy Friday and good luck!

#AllThingsFreelanceWriting #WritingJobs #FreelanceWriters

Calling freelance writers! It's that time again. 5️⃣ 4️⃣  new calls for writers from this week are up, including:

🗞️ MIT Technology Review is seeking pitches on nature (deadline 12/5)—$1 to $2 per word https://lnkd.in/geEtEzDK

🗞️ Late Checkout in the US is looking for pitches on food and drink stories through a cultural lens with a fun, fresh Gen-Z-approved voice—$150 for 200 words https://lnkd.in/gqbZeXPi

🗞️The Economic Hardship Project is looking for stories —$750-$1,500 https://lnkd.in/g6c_jeUi

🗞️Cycling News in the UK is looking for freelance feature writers with ideas about cycling and racing for long-form commissions https://lnkd.in/gqbQQFjX

+ find 50 more potential freelance writing clients here: https://lnkd.in/g7P4t6EC

✏️ Happy Friday and good luck!

#AllThingsFreelanceWriting 
#WritingJobs 
#FreelanceWriters

P.S. These kinds of calls go out to Early Bird members every weekday via Slack and email ➡️🐦 https://lnkd.in/eGXF9ZP9

✏ How to ask for freelance writers on LinkedIn, get great-fit applicants, and save time:

1️⃣: Share the type of freelance writer you are looking for in terms of experience, industry specialization, and writing type specialization. 

For example:
-I’m looking for B2B SaaS freelance copywriters with at least 2 years of experience.
-I’m looking for generalist freelance blog writers of all experience levels who can cover topics in various industries. 

2️⃣: Share location requirements. 🌍 
Are you open to writers worldwide, or do they need to be in a specific country, region, city, etc.?

3️⃣: Share the type of writing you need. 💻 
Describe the work you need in more detail. For example, is it long-form blogs, web copy, branding guidelines, ads, news stories, all of the above? 

Bonus points for sharing details like desired word counts and how many pieces of content you need per month.

4️⃣: Share your company. 
What company are you hiring writers for?

5️⃣: Share the requirements for the role. 
Is there a deadline to apply? Do writers need to have specific experience? Are you looking for them to start right away and be available for a certain amount of work? 

6️⃣: Share an idea of the compensation.💰 
What is the ballpark budget for the role?
If it varies, provide a range or a starting figure. 

7️⃣: How to apply 📩 
How should writers apply? Provide a contact method and what they should send you (e.g., 3 samples, a portfolio link, etc.). Application forms are ideal! DMs on the platform can be difficult/restricted and limit your responses. 

As with most things, a bit of upfront prep will save LOTS of time on the back end!

#FreelanceWriting 
#FreelanceWriters 
#Hiring

A little tip for freelance writers using Authory for your portfolio.

Authory’s great because you can set it up to find all your articles (past and future) from a publication/website.

It also backs up the article so you have a copy if the live version gets taken down, which has been super helpful lately. 

But I recently learned that the backup won’t automatically show if an article goes down.

To avoid dead links, you need to change the settings in Authory to show the back up rather than the live link. You can set it by website or pub that you write for. 

Small change but makes a big difference!

That’s all, carry on.😁

#FreelanceWriting #PortfolioTalk

✏️ Calling freelance writers! 4️⃣  4️⃣ new calls for writers from this week are up, including:

🗞️ Balls and Strikes is looking for 1000-word stories on courts, the judges who preside over them, and the legal system—$500 https://lnkd.in/gcez5BsK

🗞️China Books Review in the US is looking for reviews, essays, profiles, and excerpts—$400 to $1,000 https://lnkd.in/g5RtVuTy

🗞️The Stylist Group in the UK is in need of fresh first-person stories for a series for women called “Learn from my mistake" https://lnkd.in/gnTkvrmt

🗞️The Assembly in the US is looking for stories related to power in North Carolina—Rates start at $1,000 https://lnkd.in/g5rMPyrz

+ find 40 more potential freelance writing clients here: https://lnkd.in/gh2ig2e5

✏️ Happy Friday and good luck!

#AllThingsFreelanceWriting #WritingJobs #FreelanceWriters

PS If you want earlier access to these gigs, ask me about Early Bird.

✏️Do you apply for freelance writing gigs outside of your specialty?

Why or why not?

Here’s my take…

I sometimes take gigs that are adjacent to my niche, or even outside of it, if they seem like a good fit and come via inbound.

But I rarely pursue gigs outside my niche that I find out in the wild (and share in my newsletter). 

Why?

It's not because I couldn't do the job well. A writer’s skills are often very adaptable to different projects.

It’s more about the current market, my positioning, and the best use of my time. 

I have applied to many gigs in the past outside of my niche, and I found the conversion rates were MUCH lower. 

It’s actually pretty interesting to see a USP at work. 

When I’m talking to my ideal client, they are excited to hear from me and often respond with enthusiasm.😃

When I’m talking to other clients, it’s hard to even get a response.🫠

It might be different if there were a shortage of freelance writers with specializations out there, but that’s just not the case currently. 

In my experience, clients seem to generally be most likely to hire SME writers with relevant samples, testimonials about that specific work, and aligned LI profiles and websites. 

So, that’s my current stance…

Apply for great-fit gigs and invest my time in other demand gen activities.

What’s yours? 

#FreelanceWriting #Targeting #WritingJobNewsletters

Times are tough in the media industry.

How can you drum up business as a freelance writer or editor?

Here are 4 of my go-tos:

🤝 Tap into your network. Reach out to past clients and industry peers to see if they have or know of any opportunities. Offer new relevant packages to current clients.

📱 Launch a concentrated content marketing push. Use your copywriting skills for your own business. Plan a month's worth of content to attract new clients into your funnel and increase referrals. Track the results, analyze them, optimize, and repeat as needed.

📩 Launch an outbound strategy. Build a list of your ideal clients, research their needs, and send a set number of pitches every workday (FullEnrich can help you find the email addresses you need).

👀 Monitor opportunities. Stay in the loop with calls for freelance writers and apply to good fits. Jobs newsletters for freelance writers are great for this.

Bonus: Consider doubling down on a specific offering you know is in high demand. 

What would you add? Has a particular strategy worked well for you lately?

#BusinessBuilding #MarketingAndSales #FullEnrichPartner

FullEnrich

✏️ How fast do calls for freelance writers on LinkedIn get filled?

What’s been your experience? 

This week, I responded to a post within 2 hours of it getting published. 

By hour 4, we’d already talked through the details and booked a meeting.

And I’ve heard similar stories from fellow writers. 

Just last week, an Early Bird member got assigned a set of blogs after applying the same day to a gig shared in the Slack channel. 

In the past, I'd landed opportunities days after they were posted, but that seems to be getting less common. 

On the flip side, when I posted a pitch call for ATFW, I reviewed all 300+ pitches looking for the best-fit stories. 

Timing didn’t really matter because I had a form that made it easy to evaluate all the pitches at once. I also picked from the same pool for months. 

So I think it can depend on the project type and the client’s workflow. 

Anyhoo, would love to hear from others—clients or writers. 

What’s been your experience? 

How fast do calls for freelance writers on LinkedIn get filled?

Let's gooooo!

I absolutely LOVE to see this.

Early Bird by ATFW went live 3 weeks ago, and the wins are already starting to roll in for members! 🎉🎉🎉 

A huge congrats to Bianca. We shared the lead within hours of being posted, she jumped on it right away, and she won the business! 🔥

That’s what this is all about. 

Now let’s do it again. 

I'm looking forward to celebrating many more wins!

Can’t wait to see who will be next👀

#EarlyBird🐦 #LetsBuildThatRoster #FreelanceWriting #DailyLeads

Happy Thanksgiving to all those in my network celebrating!

I hope you have a wonderful day away from the keyboard—eating delicious food with loved ones, taking a glorious post-turkey nap, and stuff like that. 

I'm very thankful for all the awesome people I've met on this platform, from clients and collaborators to industry peers and mentees/mentors. 

🦃🧡🥧

Here’s a common question I get asked:

Most of the freelance writing and editing gigs in my newsletter come from companies in the US and UK. Does that mean they are only for writers from those countries?

It does not. 

Many clients are open to writers from around the world, as long as they’re good fits.

When a call does have a location requirement for applicants, it will be included in the hyperlinked part of the job listing. 

Happy Tuesday all!

#FreelanceWritingJobs #ATFW

Out of about 8 billion people on the planet🌎, you need around 5 who are a good match for you and want your freelance writing services on a monthly basis.

Today, I'm sharing advice on how to find your five and structure a freelance writing business for stability and sustainability. 

When? 11 am EST / 12 pm MST / 2 pm EST

Where? Zoom live!

This is the first event for freelance writers in the Early Bird membership! 🐦 

If you're not a member but want to come, you can sign up for the free 7-day trial and join us.  https://lnkd.in/eGXF9ZP9

The Zoom link will go out 5 minutes before the session starts. 

See ya soon!

#FreelanceWriting #FindYourFive

It was my first day in B2B sales.

My manager plopped a stack of papers in front of me.

On each of those papers was a list of 50 contacts.

"Good luck!” she said.

My new job was to call business owners one by one to see if they’d be interested in our product.

It was very different than selling in a retail store to consumers, which I was used to.

I got no after no and started to think maybe I wasn’t cut out for this.

But the truth was … I just didn’t know the rules of the game.

No one told me that typical conversion rates for cold outreach are 3-5%.

I learned the hard way that rejection is just part of the process...it doesn’t mean you suck at your job.

The wins did eventually come…Around 3-5 people out of 100 thought my call came at the perfect time!

Flash forward to building a freelance writing business...

As a new writer with no experience or testimonials, I put out 40 applications/pitches before I got my first shot. 

I probably would've quit sooner if I didn't have that previous experience tbh. 

It can be a big mountain to climb.

And we’re not given lead lists as business owners. 

We have to make our own. (Tip: FullEnrich can help with that)

But it does get easier as you make connections, gain experience, build a body of work, and build your personal brand.

Word spreads, and the tide can eventually turn if you keep at it, do good work, and deliver a solid service experience. 

In the meantime, if you're in the heart of the building phase:
• Plan a set number of outreach activities each day.
• Make them non-negotiable.
• Don’t sprint, burn out, and then go silent. Regular output leads to regular input.
•Network authentically and build your personal brand, too. These will eventually help drive business to you, amongst many other benefits. 

Did any of your previous roles prepare you for becoming a freelance writer? What was it?

#FreelanceWriting #FullEnrichPartner

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