Horizontal Talent

I am working as a contractor at Bounteous, consulting with 4 clients across different industries on CRO strategy. On a day to day basis, I will analyze my client's sites, identify areas for opportunity, develop hypotheses and present 1-4 A/B test ideas to the client. 

I am enjoying the shift to consulting, working with several different clients, the unique challenge each of them are facing and being able to rely on my research and UX background to bring well thought out hypotheses for testing.

CRO Manager

Kforce Inc

I worked with Kforce to work on short term contracting projects to provide analytics and optimization support. 

My client was Royal Caribbean, where I supported the pre-cruise website and app optimization projects.

In my first week, I conducted heuristic reviews of common user journeys, and identified 11 potential A/B test ideas to present to the team. I have also taken over some of the day to day aspects of managing a CRO program, such as setting up tests in Adobe Target, QA-ing test experiences, analyzing test results. One of the projects I was especially excited about working on was finding a way to document what we have learned from the last several years of running tests, categorizing the tests we've run and the insights we've gained with each. Setting up the framework for this documentation will allow the team to get a quick overview of the impact the testing program has had, and more easily identify trends in learnings across tests.

Digital Experimentation/Optimization professional

American Society of Clinical Oncology (ASCO)

I was brought on at ASCO to develop the experimentation program. Within the first few months, I set up processes and procedures, wrote an FAQ on optimization & research methods, built out the inbound request forms and developed templates for A/B test plans and results. 
Over the next few years, I worked with teams across the organization, working with EdTech, fundraising, publishing, event planning and patient facing sites. With each of these teams, I worked to develop and test new concepts and improve the user experience on our existing sites- always focusing on user research and data analysis to inform decisions at every step of the way.
I also took ownership of our website experience surveys, gathering and analyzing qualitative feedback to further inform our optimization efforts. I integrated our survey tool with our data layer to enhance our reporting and segmentation capabilities, and led the charge to consolidate our usage of multiple survey tools into a single tool, saving the company money and simplifying our tool stack. 
I was also able to work closely with our digital analytics manager - helping to think through the appropriate KPIs we would need to measure and how to best set up our Adobe Analytics implementation - and our user experience designer - providing requirements and ongoing feedback as we worked together to design new concepts or improve our current experiences. 
However my favorite part about my time at ASCO was going to our conferences several times a year, and being able to talk directly with our users, hear directly from them about how they wanted to use our products.

Optimization & Usability Research

SiriusXM

Provided analytics support for all lead gen and acquisition AB tests and Optimization campaigns on the website, from test sizing and impact analysis to reporting.
- Developed and disseminated organization-wide dashboards for enhanced data visibility and insights into user experience and purchasing behavior. 
- Improved onsite reporting capabilities by providing strategic direction for Adobe Analytics implementation on newly redesigned sites.
- Fostered a culture of continuous learning by advocating for user research, digital experimentation and providing data to guide decision making.

Senior Manager, Digital Optimization and Analytics

Rosetta Stone

Managed all eCommerce website requests (lead gen and acquisition), from backlog through prioritization to release.
- Acted as a liaison between IT, legal, finance and marketing department for all website update requests.
- Led web and mobile app A/B testing for the company.
- Managed a team, whose responsibilities were to lead prioritization and grooming meetings, and website analysis
- Worked with leadership to implement agile methodology for design and development teams
- Led website efforts to ensure site compliance with ADA  and GDPR, partnering closely with Legal and IT teams.

Senior Manager, Web Strategy

Led ongoing web, mobile app, eCommerce cart, and email A / B testing, through conception, design, development, implementation, and analysis
- Served as point of contact for global web, mobile app, cart, and email testing efforts in the company.
- Won Adobe’s Excellence in Business Impact through Optimization Award in 2018.
- Launched the company’s first A / B test within the mobile application, focused on increasing lead capture.
- Shifted to a full SaaS product offering, with no negative impact on revenue based on a series of A / B tests.

Digital Optimization Manager

Owned global customer retention efforts through segmented customer lifecycle email campaigns, from onboarding through renewal events.
- Created an onboarding and retention email strategy for new product launches.
- Optimized lifecycle emails, resulting in a 12% lift in click-through rate.
- Supervised a team of 5 offshore analysts and maintained strong vendor relationships.
- Tracked and analyzed global feedback from 4-8 sources to identify opportunities for product, policy, and service improvement.
- Implemented strategies that increased consumer renewals by 50% through lifecycle email communications..
- Led the Global Voice of the Customer reporting, distributing a monthly executive-level Customer Insights dashboard to measure customer sentiment and customer retention.

Retention Marketing Analyst / Customer Insights Lead

Customer Success Associate

Peak View Internal Medicine

Bilingual medical receptionist

Eastern Mennonite University

French Language Conversation Partner

Nairobi Peace Initiative NPI-Africa

Research Intern

Digital Optimization | A/B testing | Personalization | Research | Analysis

As a multicultural and multilingual individual with educational and a professional experience spanning three continents (Africa, Europe, and North America), I bring a unique perspective to the table.
Through my 10+ years of experience in conversion rate optimization and website strategy spanning multiple industries, I've developed a user centric and results-driven mindset that's focused on digital optimization, and I'm looking forward to using my skills and experience to help others grow.

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