Microsoft

Empower clients with the focus on Manufacturing, Transport and Mobility to achieve more with lowcode nocode solutions

Senior Solution Sales Executive - Business Applications & Microsoft Power Platform

Helping clients with the focus on manufacturing to achieve more with Microsoft technology on their transformative journey.

Senior Solution Area Specialist - Microsoft Dynamics 365 & Power Platform

DIA Digital Consulting

Conusulting focus on Martech topics around CDP, DXP, CMS and CRM. Responsible for sales & pipeline  management within the verticals hospitality & events, public and retail. Client Account Lead for major accounts in these industries including account expansion and the generation of new business.

Head of Customer Experience Consulting - Client Account & Sales Lead Salesforce

Responsible for all Customer Experience related topics, across all business units. Sales Lead for digital consulting services, web technologies and software sales regarding Salesforce with focus on CRM, CDP & Marketing Cloud. Leadership of the business unit „Experience“ with full P&L responsibility.

Head of Customer Experience Unit | Sales & Digital Consulting Lead Salesforce

McCann Worldgroup

Leadership of Account Team/ Digital Consulting
Foundation of strategic alliances with software and business partners to generate new business, passion for driving innovative projects incl. state of the art innovation
Focus topics: CRM, Content Marketing, Campaigning, UX, Platform incl. roll out
Focus industries: Automotive, Banking & Insurances, Pharma, FMCG, Technlogy etc
Business Development: developed Mastercard to a core client

Client Service Director

SinnerSchrader

Leadership of Account Management Team 
Client Partner for "Deutsche Bank"
Relaunch of the maxblue.de finance portal, steering of 20+ people in an agile environment (SCRUM)
Focus topics: Digital strategy, agile project management and User Experience
Focus industries: Banking & Insurance, Pharma and Luxury Goods
Pitches: Pitch win of the Leica Camera AG business; campaigning and digital consulting 
Pitch win of Roche Pharma for the realization of a content marketing platform

Account Director & Client Partner

Samsung Electronics

Leadership of Partner Management & Hardware Sales team 
Romancing hardware with content partners 
Selling the Samsung Product Ecosystem to publishers & partners 
Management of horizontal partners such as Microsoft, Intel, Google, AMD, Nvidia

Head of Content | Software & Partner Business Sales

Leadership of Product Management & Product Marketing team B2C & B2B 
Marketing Budget responsibility  (media planning incl. social channels)
Product line-up synchronization with the Korean headquarter 
Key Account Management of Etail clients & Media Markt/ Saturn
Media & campaign planning with digital focus B2B & B2C marketing campaigns 
■	POS concept development for retailers incl. rollout

Head of Product Marketing & Communications

Toshiba Electronics Europe GmbH

Forecasting & product business planning for Central Europe
Notebook LineUp planning across all sales channels
P&L responsibility for DACH
Business Intelligence reporting & setup of voice of customer studies 
Sales Management for key clients such as Media Markt, Saturn, plus etailers incl. Amazon
Coordination of Software & Affiliate Business for Central Europe
Direction of Technical Product Managers 
Contact person for Public Relations incl. TV interviews, Trade fairs

Manager Product Marketing & Sales | Central Europe

Ford Motor Company

Dispensation of Chromium 6 from production parts
Development and modification of production parts
Identification of cost saving potentials & negotiation with suppliers to lower costs

Quality Engineer

I am experienced in Sales, Marketing & Business Development with a strong digital focus and a profound background through versatile roles in multinational companies and agencies/ consultancies. 

My passion is to work together with people, to build effective and motivated teams, who are capable to deliver outstanding results by adding customer centric value. 

Personal competencies:
Communicative, Creative, open-minded, Passionate, Emphatic, Pragmatic, process optimisation and marketing automation on the Salesforce platform

Functional competencies: 
Passion for Sales, Marketing, Partnerships and Innovation; Business Development, User & Customer Experience, Software, CRM, Campaigning, Marketing Communications, Digital Strategy, Digital Transformation, CDP & DXP

Choosing Between M365 Copilot, Copilot Studio Lite and Copilot Studio – My Experience ⚡ 

Over the past year, I’ve spent a lot of time helping customers harness Microsoft’s AI tools. One of the most common questions I get is: When should we use M365 Copilot versus Copilot Studio? And what’s the difference between the “Lite” and full experiences? Here’s what I’ve learned:

✅ For everyday productivity, use M365 Copilot.
 It’s integrated into Word, Excel, PowerPoint, Outlook and Teams. I use it daily to draft emails, summarise meetings and accelerate my work. There’s nothing to build – just ask in natural language and let the AI do the heavy lifting.

✅ For simple, focused agents, try Copilot Studio Lite.
 It’s embedded directly in the M365 Copilot app, so you can extend Copilot’s knowledge with your own company content. I’ve seen HR teams build assistants to answer benefits questions or comms teams create agents that help colleagues draft internal announcements. Perfect for quick prototypes or solutions that stay within the Microsoft 365 ecosystem.

✅ For complex, enterprise-grade virtual assistants, move to Copilot Studio (full).
 Here you get the full low-code canvas, advanced conversation design, access to Power Automate for multi-step workflows, and hundreds of connectors. I’ve used it to build internal IT helpdesk bots and customer service agents that integrate with Dynamics 365, SAP and other systems. Governance and analytics make it robust enough for production workloads.

Bottom line: There’s a Copilot for every scenario. If you’re unsure where to start, begin with M365 Copilot and its Lite extension to test ideas quickly. When you’re ready to scale or need deeper integration, Copilot Studio’s full experience is the way to go.


👉 Let’s embrace these tools to reimagine how we work and deliver value to our customers.
 https://lnkd.in/e3BsD5Gp

🚨 Enjoy the video from Lisa Crosbie: https://lnkd.in/etvay4kP

#CopilotStudio #M365Copilot #Full #Light #AI #ConversationalAI

Jens Böcking

Empower customers with value added AI Automation Engineering to be meaningful in people’s lives

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