Canadian Marketing Association

Career Coach and Mentor

OCX Cognition

Consultant

Smith School of Business at Queen's University

Led the student lifecycle from recruitment, to program direction and delivery, to degree conferral, for this award-winning Master of Management Analytics degree.

Director, Master of Management Analytics 

George Brown College Continuing Education

Introduction to Social Media Marketing course, as part of a post-graduate certificate in Digital Marketing.

Marketing Instructor

United Way Greater Toronto

Led the marketing transformation towards direct-to-donor, of the largest United Way in the world.
•	Led the creation of insights, to drive multi-channel marketing strategies and customer experience.
•	Developed and led the go-to-market plans for the SaaS philanthropic platform partnership with 
        Salesforce.org, as well as the launch of the online content destination, locallove.ca.

Marketing Strategy Leader

Canada Post

- Educated and inspired the marketing industry to encourage a Smartmail Marketing(TM) approach,   leveraging the power of physical direct mail in the marketing mix, to drive action and business results.
- Reinforced leadership position as the #1 parcels delivery company in Canada, and educated ecommerce companies on how Canada Post's solutions can help them grow their business.
- Created and led compelling customer events to facilitate learning across industries.
- Created the voice and messaging in the marketplace, at conferences and tradeshows. 
- Created programs for, and leverage the power and reach of, industry experts and advocates.

General Manager, Influencer Marketing

- Led all B2B multi-channel marketing initiatives for Direct Marketing and e-Commerce solutions.
- Created compelling stories to drive leads to, and open doors for, the Sales organization to influence growth supporting approximately $3B in annual revenue.
- Led key workstreams to reframe direct mail and take to market Smartmail Marketing, Led both internal initiatives, including Sales support material creation, and extensive training, and external-facing marketing to the industry.
- Led growth of our customer events, and significantly enhanced our presence at industry tradeshows

General Manager, Commercial Marketing

- Led team of Direct Marketing consultants to bring multi-channel expertise to mid and large companies and encourage Direct Mail as part of their marketing mix.  
- Provided direct marketing thought-leadership to make good marketers great.  
- Created a specialized team to bring education and inspiration to Advertising Agency teams.
- Created and grew customer events to bring together practitioners and thought-leaders across the marketing industry.

General Manager, Direct Marketing Strategy

Cossette Communication-Marketing

CRM Planning and Strategy

Senior Manager, Database Marketing

InfoWorks

CRM Strategist

American Express

Marketing Manager

A senior marketing executive who cuts through the details to leverage data insights to develop multi-channel, business-building marketing strategies and initiatives to maximize ROI and grow businesses,  while championing customer experience.

Significant experience with both B2C and B2B marketing.  Understands what makes Sales teams "tick" and how to provide them with the support and materials they need to succeed.  

Builds and leads exceptional teams who work with customers to make good marketers, great.  Possesses the full perspective, from experience gained as client, consultant and agency partner.

Passionate industry speaker, and post secondary teacher, bringing experience and examples to educate and inspire marketers.

Specialties: marketing strategy; CRM; direct marketing; database marketing and analytics; turning data findings into actionable marketing insights and strategies; customer experience; build and lead high-performing teams; multi-channel marketing; online and offline marketing integration; digital and social media marketing; innovation and thought-leadership; understanding ecommerce ecosystem; channel management; sales integration, tools and training; field marketing; event and tradeshow strategy; intrapreneurship



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Jennifer Campbell's Linkedin Analytics

Jennifer Campbell

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