Jennelle McGrath

Trusted Growth Partner to CMOs & CEOs | Driving Pipeline with GTM Strategy, Demand Generation & High-Impact Campaign Execution | CEO at Market Veep | PMA Board | Speaker | 2 x INC 5000 | HubSpot Diamond Partner

You’re a B2B company ready to grow. But not just for growth’s sake.
You want strategic, human centered marketing that drives results and reflects your values.

I started my first company at 18, and I’ve spent the last 25+ years building businesses with grit, vision, and heart. Today, I’m the CEO and founder of Market Veep, a full service digital agency I run alongside my husband and an incredible team.

We help B2B companies, especially in manufacturing, industrial, logistics, and robotics, align their marketing and sales efforts to generate qualified leads, accelerate revenue, and build long term momentum.

Here’s the reality:

📉 Only 28% of B2B marketers say their GTM strategy is effective. 
⏳ Companies with strong sales and marketing alignment achieve 208% higher marketing revenue.
⚠️ And most agencies deliver tactics, not strategy or results

✅ At Market Veep, we help you fix that:

✔ Launch high-performing GTM strategies that align teams and accelerate pipeline
✔ Bring executive-level strategy with Fractional CMO & RevOps support
✔ Clarify your buyers’ journey and build campaigns that convert at every stage
✔ Maximize your HubSpot investment with CRM automation & lifecycle workflows
✔ Fuel pipeline growth with SEO, paid ads, email, and high-converting content
✔ Empower sales teams with tools, alignment, and enablement that closes deals
✔ Turn your website into a lead engine with CRO and funnel optimization
✔ Track what matters with full-funnel analytics, attribution, and reporting

🏆 Why Work With Market Veep?

🔹 25+ years of entrepreneurial leadership
🔹 HubSpot Diamond Certified & Accredited Partner
🔹 SBA Certified Woman Owned Small Business
🔹 2 x INC 5000 Fastest Growing Company
🔹 INC Best Workplaces 
🔹 Certified Best Great Place to Work™
🔹 4 x Netty Award Winner; Boutique Agency of the Year and Most Innovative Web Design
🔹 Entrepreneur.com Contributor
🔹 Active Members of 9+ Manufacturing Associations
🔹 Host the Finding Business Happy Podcast

🌱 Our Mission Goes Beyond Business

Over the last 5 years, we’ve supported 300+ charitable organizations through our 100 x 52 Project. We give to a different nonprofit every single week, supporting causes across human services, veterans, environmental work, and animal welfare.

💡 If you're ready to scale without sacrificing your values, let's connect.

💬 DM me, let’s talk goals.
📅 15 min clarity call? No pitch. Just value.

CEO, Inbound Sales and Marketing Growth Agency Partner

Our philosophy: 
We believe in using our marketing efforts for good: Marketing Made Human. Not only do we want our clients to be successful and our team to love coming into work every day, we want our company to stand for something positive in the world.

About the CEO: 
Jennelle McGrath started her first company at the age of 18 when she was still studying business and marketing at Merrimack College. By the time she graduated, she was running an established business with a full client list and several employees. Jennelle spent the next 15 years becoming a serial entrepreneur, but her love of helping people eventually led her back to her roots. Her true love was and always has been marketing.

Jennelle started Market Veep out of a passion for helping businesses reach a broader market, get more leads, and improve their sales and marketing alignment. Since then, she’s helped tech companies, start-ups, franchises, non-profits, service companies, distributors, manufacturers, law firms, and many other types of businesses acquire new customers. Jennelle believes that people are the most important part of any business. The human factor is what influences her marketing method, her business philosophy, and her focus on company culture.

If Nike marketed like a B2B brand…
they’d be completely forgettable.

And that should scare every B2B marketer.

Because that’s exactly what most B2B brands sound like.
A sea of “extra 3cm sole”-level feature lists and “87% of users agree” slides.(See pages 2–3 of the deck… it’s painfully accurate.)

Here’s the uncomfortable truth:
The best product rarely wins.
The most memorable brand does.

Nike gets this.
They don’t talk about foam density, tread patterns, or midsole architecture.
They talk about you.
Your ambition.
Your identity.
Your story.
(Page 6 shows it perfectly: “Find Your Greatness.” Not “Now with 12% improved cushioning.”)

Meanwhile, B2B brands burn millions fighting battles that “aren’t worth fighting”, feature vs. feature, spec vs. spec, blending into a sea of sameness.(Page 7 visualizes it in one brutal image.)

So here’s the punchline:
Stop marketing like a category.
Start marketing like a conviction.

Because buyers don’t remember specs.
They remember stories.
They remember emotions.
They remember the brand that made them feel something,
even when products are nearly identical.

So if your marketing sounds like everyone else’s?
It’s not your product that’s the problem.
It’s the story you’re telling.

Curious:
Which B2B brand today actually makes you feel something?

_________
Shoutout to Martin Zarian for this awesome visual give him a follow
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What if Nike Advertised Like A B2B Brand?

Most people aren’t “inauthentic” on LinkedIn…


They’re just undiscoverable because they sound like everyone else.

And here’s the uncomfortable truth:
Your polished professional version is the least interesting version of you.

Behind every clean headline is the messy part that actually creates connection:
the layoffs you survived,
the pivots you didn’t plan,
the career left turns you never saw coming,
the wins you didn’t think you deserved,
the achievements you softened so you wouldn’t seem “too much,”
the moments that felt like failure but weren’t,
and the ones that were failure… but became your turning points.

Those are the parts that make people stop scrolling.
And it’s more than a headline,
it’s the stories, insights, wins, losses, and content you share in your feed that let people see who you actually are.

So if you want LinkedIn to actually work for you, opportunities, clients, partnerships, visibility, here are the 5 things people never tell you about showing up as yourself:

1️⃣ Your humanity is a magnet.
People don’t remember job titles; they remember emotions.
Share the moment that changed you, not the bullet point that polished you.

2️⃣ Vulnerability is a strategy (when done right).
You don’t have to overshare.
But you do need to show the human behind the decision, not just the decision.

3️⃣ Your “boring” experiences are someone else’s turning point.
You don’t need a dramatic backstory.
You just need to share the truth behind the lesson.

4️⃣ The more layers you hide, the fewer people you resonate with.
Trying to appeal to everyone means you’re remembered by no one.
Your small wins, proud moments, quiet progress, and hard-earned lessons?
They matter more than you think.

5️⃣ Your story is your filter.
When you share what shaped you, the highs and the lows, 
you attract the people who believe in how you work,
and quietly repel the ones who don’t.

And here’s the twist:
Authenticity isn’t about being real.
It’s about being recognizable.

When people can finally see who you are, the resilience, the growth, the humility, the “humble brags”, the mistakes, the progress, the perspective, it opens more doors than any job title ever will.

What part of your story have you been holding back,
and what would happen if you finally shared it?

_________
Shoutout to  Drew Downing for this hysterical graphic (please give him a follow)

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Our philosophy: 
We believe in using our marketing efforts for good: Marketing Made Human. Not only do we want our clients to be successful and our team to love coming into work every day, we want our company to stand for something positive in the world.

About the CEO: 
Jennelle McGrath started her first company at the age of 18 when she was still studying business and marketing at Merrimack College. By the time she graduated, she was running an established business with a full client list and several employees. Jennelle spent the next 15 years becoming a serial entrepreneur, but her love of helping people eventually led her back to her roots. Her true love was and always has been marketing.

Jennelle started Market Veep out of a passion for helping businesses reach a broader market, get more leads, and improve their sales and marketing alignment. Since then, she’s helped tech companies, start-ups, franchises, non-profits, service companies, distributors, manufacturers, law firms, and many other types of businesses acquire new customers. Jennelle believes that people are the most important part of any business. The human factor is what influences her marketing method, her business philosophy, and her focus on company culture. 

Health Disaster & National Security

Lavonne Cole

Stop guessing your audience.
Start understanding why they’re on the platform in the first place.

I get asked weekly:
“Which platforms should we be on?”

But that’s the wrong question.

Because platform ≠ intent.
Audience ≠ channel.

What matters more than where they are…
 is why they’re there.

Because here’s what the data shows:

Gen Z doesn’t just live on TikTok.
 They move by intent:
→ TikTok for rabbit holes
 → YouTube for deep dives
 → Discord for belonging
 → Reddit for curiosity
 → Instagram for nostalgia

Boomers?
They might not post Reels.
But they share them, on WhatsApp or Messenger, with a quiet “This made me think of you.”

That’s not about age.
That’s emotional design behavior.

And LinkedIn?

That’s not just a “professional” space.

It’s where people scroll for clarity, credibility, and proof they’re not alone.

🎯 So if you want to build content that actually lands, here, or anywhere:

1. Understand the why, not just the where.
Platforms are just venues.
What matters is the emotional job your audience is hiring them to do.
Not “we should be on LinkedIn.”
But:
“What are they trying to feel when they open this app, and does our content help with that?”

2. Stop building for demographics. Start listening for behaviors.
Who they are matters less than how they move.
 → What do they pause on?
 → What do they share?
 → What do they skip without thinking?
Those are your signals.

3. If it feels off, it is.
Audiences don’t ghost because your value’s weak.
They ghost because the vibe shifted.
Tone mismatch = trust fracture.

Always ask:
“Does this feel like it belongs here, to them?”

💡 Channels don’t build trust.
 Coherence does.

Make it feel like:
“Of course this belongs in my feed.”

Not:
 “Oh. Another brand trying to sound like us.”

What emotional job is your audience hiring you to do?

____________
Awesome visual by Ham Maghazeh (please give them a follow!)

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Know Your Marketing Audience

LEGO was losing $1 million a day.
And almost went bankrupt.

But the reason wasn’t competition.
It was confusion.

They forgot who they were.

🎯 In the early 2000s, LEGO expanded into everything; video games, theme parks, clothing, even watches.

They became everything but LEGO.
Then Jørgen Vig Knudstorp, a 35-year-old with no toy background, took over.

No flashy turnaround.
Just ruthless simplification.

He cut 30% of products.
Sold off Legoland.
Killed side projects.
And doubled down on one thing: The bricks.

But this time, with a twist,
partnerships with Star Wars and Harry Potter.

Sales skyrocketed.

By 2015, LEGO overtook Mattel as the world’s #1 toy brand.

The lesson?

Sometimes, growth doesn’t come from adding more.
It comes from remembering who you are.

Less is LEGO.

👉 What’s one thing your brand or business has done that felt like addition, but really was distraction?

______
Awesome carousel by Martin Zarian (give him a follow!)
#BrandStrategy #Leadership #Focus #BusinessTurnaround
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Lego

“All marketing is the same,” he told us confidently.


His team nodded, it sounded logical.
But when we looked at his pipeline, it told a different story.

Velocity had slowed.
Deals were stalling mid-funnel.
Top-of-funnel leads weren’t converting down the line.

It wasn’t that their marketing was failing, it was that they were using the wrong tools for the wrong jobs.

You wouldn’t use a wrench to do a hammer’s work.
Yet that’s exactly what was happening.

Here's 10 types of lead generation strategies 👇 

1️⃣ Inbound Marketing Strategy
Attracts customers through valuable content (SEO, blogs, social media).
🆘 Use it when: you want to build long-term credibility, authority, and organic traffic that compounds over time.

2️⃣ Outbound Marketing Strategy
 Uses proactive outreach (ads, LinkedIn DMs, cold email, trade shows).
 🆘 Use it when: you need quick pipeline velocity, are targeting specific segments, or validating offers fast.

3️⃣ Content Marketing Strategy
Builds trust and authority through consistent, high-quality content.
🆘 Use it when: you want to educate, nurture, and stay top of mind throughout the buyer journey.

4️⃣ Digital Marketing Strategy
Focuses on online channels (social, PPC, email, SEO, video).
🆘 Use it when: you’re ready to scale visibility and drive measurable conversions across multiple digital touchpoints.

5️⃣ Product Marketing Strategy
Positions and launches products effectively in the market.
🆘 Use it when: you’re bringing a new product to market or need to refine messaging for better fit and conversion.

6️⃣ Account-Based Marketing (ABM)
Targets key accounts with personalized campaigns.
🆘 Use it when: you’re selling high-ticket solutions and need a laser-focused approach to win specific clients.

7️⃣ Demand Generation Strategy
Creates awareness and interest that fills the sales funnel.
🆘 Use it when: you’re entering new markets or need to warm up audiences before your sales team engages.

8️⃣ Performance Marketing Strategy
Data-driven approach where spending ties directly to measurable outcomes (leads, conversions, sales).
🆘 Use it when: you have proven offers and need to scale quickly with a clear ROI.

9️⃣ Brand Awareness Strategy
Shapes perception and emotional connection with your brand.
🆘 Use it when: you want to increase recognition, trust, and affinity, especially before launching new campaigns or products.

🔟 Customer Referral Strategy
Uses loyalty programs, onboarding, and satisfaction initiatives.
🆘 Use it when: you have happy customers and want to turn them into advocates who organically bring in new business.

Marketing isn’t one engine, it’s an ecosystem.
And when one piece fails, the rest starves.

Do you have a favorite?

______
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Treat people well.


(Awesome image by Justin Wright please give him a follow!)

It’s not soft.
It’s not optional.
It’s not “nice to have.”

It’s strategy.

Because titles fade.
Projects end.
Skills evolve.

But the way you treat people stays with them, and it shapes the way they show up.

Teams don’t leave companies.
They leave leaders who make them feel small.

And teams don’t give their best because they’re pressured.
They give their best because they feel valued.

Respect is free.
Trust is priceless.
And kindness has the highest ROI on the planet.

Treat people well.
It compounds. Every time.

What’s something a great leader did that you still remember today?
_________
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Disney's holiday ad doesn’t sell magic.
They showed it.

In their Christmas short, “The Boy & The Octopus,” a young boy befriends a curious sea creature who dreams of seeing the world above the waves.

No product placement. No “buy now.”
Just a story about wonder, connection, and belonging.

And it works, because it reminds us what great holiday campaigns actually do:
They don’t push products.
They pull at hearts.

Here’s what Disney’s storytelling gets right, and what to consider as you plan your own end-of-year campaign:

🎬 1. Lead with emotion, not offers.
 Before anyone clicks “shop,” they need to feel.
 Ask: What emotion do I want my audience to carry into the new year?

🌍 2. Anchor your brand in a universal truth.
 For Disney, it’s curiosity and connection.
 What’s your brand’s timeless value, and how can your campaign embody it?

💡 3. Make it memorable through metaphor.
 A boy and an octopus?
 Unexpected. But unforgettable.
 Find your own creative symbol, something small that represents something big.

✨ 4. End with hope, not hype.
The best stories leave us inspired to believe, not to buy.
That belief is what brings customers back long after the holidays.

This season, don’t rush to post another “holiday sale.”
Tell a story your audience will remember in January.

Because marketing doesn’t just sell things,
it shapes how people feel about your brand when they’re not buying.

💭 What’s one emotion you want your audience to remember your brand for this holiday season?

________
#Disney #Marketing #HolidayAds
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You’re not stuck because you’re lazy.


You’re stuck because you’re scaling moves to match your ambition, instead of your capacity.

Everyone says “think big.”
But trust builds when the next move feels so small it’s safe.

That’s the physics:
Big steps = big risk = big flinch.

Tiny steps = trustable path = momentum loop.

You don’t need to “go all in.”
You need to go 6 inches forward, without triggering your nervous system.
And then again.
And then again.

Until the impossible becomes inevitable.

Smaller steps.
No resistance.
Just forward.

How do you stay focused on the next small step?

________
Visual credit: Bookthoughs
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“If speaking kindly to plants helps them grow, imagine what speaking kindly to humans can do.”

Great visual and reminder by Mike Leber! Give him a follow!

And honestly… it made me think about how many people are walking around carrying the weight of one careless comment from a boss, a client, or a coworker.

It’s wild how something as simple as the tone we use can either shut someone down...

 ...or make them feel capable again.

Most of the best people I’ve worked with weren’t motivated by pressure or fear.
They grew because someone believed in them, encouraged them, or gave them the space to figure things out.

Kindness isn’t complicated.
It’s not soft.
It’s not “extra.”
It’s just… the right thing to do.

A genuine “Hey, you did great on that,” or “I know you’re trying your best,” goes way further than we think.

If a plant can grow from kind words, imagine what the people we work with could do if we tried it more often.

What’s something someone once said to you at work that stuck?

__________
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Some people cheer for you from a distance.
Others quietly help you get there.


And honestly?
The older I get, the more I realize how lucky we are to have the second kind.

The people who:
🙌 Check in on you
🙌 Share your name when opportunities pop up
🙌 Listen when you’re unsure
🙌 Share a resource just because
🙌 Make an intro out of the blue
🙌 Remind you of your strengths on the days you forget

They don’t need the spotlight.
They don’t need credit.
They just want to see you win… and they’re willing to walk beside you while you do.

Those people make the journey lighter.
And a little less lonely.

Never forget that.
And never forget to appreciate them.

Here’s the marketing lesson in all of this:
Your brand grows the same way your relationships do, by genuinely supporting people, shining light on their work, and helping them move forward.

The more you help others win, the more your name naturally travels farther than any ad budget can push it.

5 quick things to do today (15 mins tops!) to help someone else win:

1. Share a resource someone in your network might find helpful 
2. Send a genuine voice note
3. Send someone a book recommendation tailored to their season
4. Give someone your template instead of your tips
5. Tell someone, “I believe in you,” and explain why

Who’s someone who’s helped you in a small but meaningful way lately?💕 

_________
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It’s easy to set goals.
It’s hard to stay true to them.


Especially when distractions look like opportunities. 
Especially when you’re working online, where comparison is constant.

 👉 Most people don’t lose focus because they stop caring.
 They lose focus because they start chasing things that look like progress… but aren’t.

Are you doing any of these?

⚡ Checking “just one” notification.
⚡.Starting your day without a clear priority. 
⚡ Saying yes because you don’t want to disappoint someone.
⚡  Meetings with no agenda or purpose.
⚡  Reacting to messages instead of planning your moves.
⚡ Trying to be available 24/7.
⚡  Multi-tasking (spoiler: it’s task-switching).
⚡ Overthinking small decisions.
⚡ Perfectionism disguised as “quality control.”
⚡ Comparing your progress to someone else’s highlight reel.
⚡ Scrolling for “inspiration” that turns into procrastination.
⚡ Doing work that looks productive but doesn’t move your main goal forward.
⚡ Constantly switching tools and systems.
⚡ Not delegating because “it’s faster if I do it myself.”
⚡ Checking analytics 10 times a day.
⚡ Working without breaks, and paying for it later with burnout.
⚡ Chasing too many goals at once.
⚡ Letting other people’s urgency replace your priorities.
⚡ Forgetting why you started in the first place.

I’ve been there.
I said yes to projects that didn’t align.
I chased “growth hacks” that had nothing to do with my actual vision.
And every time, I felt busy, but lost.

Then I made one shift that changed everything:
I started asking myself one question before saying yes to anything,
 “Does this bring me closer to my real goal?”

If the answer wasn’t a hell yes, it was a hell no.

That’s how I got my focus back.
That’s how the business started growing on purpose, not by accident.

💡 Staying true to your goals isn’t about discipline alone.
 It’s about hyper focus.

Know what you want.
Protect it.
And be brave enough to say no to everything that doesn’t serve it.

Because focus isn’t saying “yes” to your goals once,
It’s saying “no” to distractions every day after.

What’s one thing you’re saying no to right now to stay true to your goals?

___________
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💛 49 random acts of kindness to inspire your weekend


💛 Leave a kind note in a library book for the next reader.
💛 Compliment a stranger on something genuine.
💛 Text a friend just to say you appreciate them, no reason needed.
💛 Leave a positive review for a local business you love.
💛 Pay for the coffee of the person behind you in line.
💛 Write a LinkedIn recommendation, unprompted.
💛 Send a thank-you email to someone who helped your career.
💛 Let someone merge in front of you in traffic.
💛 Call a family member just to listen to how they’re doing.
💛 Donate clothes you no longer wear to a local shelter.
💛 Offer to mentor a junior colleague or student.
💛 Share someone else’s LinkedIn post and tag them with praise.
💛 Pick up litter in your neighborhood or park.
💛 Send a surprise Venmo or gift card to a friend going through a tough time.
💛 Hold the door open for someone.
💛 Offer to babysit so a parent friend can have a break.
💛 Volunteer at a food bank or animal shelter.
💛 Tip more generously than usual.
💛 Send flowers (or a plant!) to a friend
💛 Bake something for your neighbors.
💛 Pay a sincere compliment to a stranger’s child, parents remember that.
💛 Return your shopping cart (and one extra left behind).
💛 Leave quarters or tokens at a vending machine or laundromat.
💛 Thank a teacher, nurse, or service worker publicly on social media.
💛 Share a useful resource in a community Slack or LinkedIn group.
💛 Bring in your neighbor’s trash cans or mail.
💛 Encourage someone who’s trying something new 
💛 Donate old books to a library or school.
💛 Leave a thank-you card for your mail carrier or delivery driver.
💛 Share your umbrella with a stranger in the rain.
💛 Ask your barista or cashier how their day is going
💛 Tell your manager or teammate how they make work better.
💛 Send a voice note instead of a text; your tone matters.
💛 Check in on a friend who’s been quiet lately.
💛 Surprise someone with breakfast or coffee delivery.
💛 Leave a kind message on a colleague’s whiteboard or Slack.
💛 Donate to a GoFundMe or cause you believe in, even $5 helps.
💛 Share your professional learnings openly to help others grow.
💛 Make introductions between two people who could help each other.
💛 Leave encouraging sticky notes in public places (“You’ve got this”).
💛 Send a “just because” postcard to an old friend.
💛 Compliment someone’s work ethic or creativity.
💛 Share a job posting with a friend who’s searching.
💛 Give up your place in line to someone in a hurry.
💛 Lend a book that changed your perspective.
💛 Tell your parents (or mentors) one specific thing you’re grateful they taught you.
💛 Donate pet food or blankets to an animal rescue.

✨ Kindness doesn’t need a budget.
 It just needs intention.

Small gestures, big ripple effects. 🌊

What would you add to the list?

______
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Most brands overcomplicate Christmas ads.
Mercedes-Benz didn’t.

They dropped one image…
 …and it outperformed entire holiday campaigns.

Here’s why this simple Christmas creative works, and what every marketer can learn from it:

1. It’s simplicity at its absolute best
No clutter.
No copy.
No forced holiday clichés.
Just the star.
Lit like a Christmas ornament.
Instantly recognizable, even without saying a word.
In a season where every brand is screaming, Mercedes whispers… and wins attention.

2. Branding you feel, not read
Great brand assets work even when stripped to the bone.
This ad proves it:
No slogan
No car
No offer
No headline
Yet your brain goes: Mercedes.
That’s branding maturity.

3. Emotional resonance without trying too hard
It taps into something familiar:
The glow of a Christmas light.
It’s elegant, premium, iconic, everything the brand wants you to feel about their cars.
This is emotional design done intentionally.

4. It earns attention instead of begging for it
The best ads don’t interrupt you; they make you pause.
This one triggers:
“Wait… is that a Christmas ornament or the hood emblem?”
That tiny moment of curiosity?
That’s the magic most ads never achieve.

5. It’s the perfect reminder of a truth in marketing
Simplicity is not the lack of creativity.
Simplicity is the creativity.
When your brand is clear, consistent, and confident…
you don’t need 27 layers of messaging.
Sometimes, one star is enough.

Your turn:
What’s a holiday ad you think nailed it?

_________
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“Give it all away for free.”
 It sounds risky.

But for us, it’s a core company value, "give generously" and one of the most powerful decisions we ever made.

Because here’s what we’ve learned:
When you share knowledge freely, you don’t lose expertise.
When you give generously, you don’t reduce your value.
When you help others shine, your own light doesn’t dim, it grows.

We’ve seen it firsthand.
💡 We publish what we know.
💡 We teach openly.
💡 We help without keeping score.
💡 We add value long before anyone becomes a customer.

And the results?

Trust builds faster.
Relationships grow deeper.
Opportunities come because we give, not in spite of it.

Generosity is not a cost it's a culture.
A way of operating that turns teams into communities and customers into ambassadors.

So yes, we give it all away for free.
Not because we have to.

But because the world is better when we all raise the light level together.

Have a favorite give generous moment?

_____
Shoutout to Gareth Lloyd for this awesome visual give him a follow
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Most teams spend weeks “planning.” 
Few actually plan what matters.

Over the last 25 years, being an entrepreneur I've learned:
Annual planning isn’t about more spreadsheets.
It’s about alignment, focus, and doing fewer things really well.

So before you dive into your 2026 strategy deck, try this 👇

The 9-step business planning checklist every high-performing team uses:

1️⃣ Prep Phase: 
Review last year’s results and your learnings.

2️⃣ Strategic Planning: 
Define 3–5 true priorities (not 12).

3️⃣ Financial Planning: 
Align budgets with those priorities, not habits.

4️⃣ Operational Planning: 
Assign clear owners + milestones.

5️⃣ People & Culture: 
Forecast roles, set dev goals, and fix what’s broken.

6️⃣ Marketing & Growth: 
Focus on your ICPs and campaigns that convert.

7️⃣ Risk Planning:
Ask “what if revenue drops 20%?” before it happens.

8️⃣ Communication: 
Turn the plan into a one-page strategy map your team actually understands.

9️⃣ Review & Adapt: Monthly check-ins, quarterly pivots, yearly debriefs.

💡 This isn’t theory.
 Teams that follow a structure like this don’t just “plan”, they grow with intent.

What's your biggest 2026 annual goal?

______________
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Systems beat willpower every time.


Thanks to Justin Mecham for crushing this graphic. Give him a follow!

Here are 15 simple methods to help you stay focused and get more done.
Because when you rely on repeatable systems, you remove the daily guesswork.

No more “Where do I start?”
Just clear steps that keep you moving forward, day after day.

1. Pomodoro Technique
Set a timer for focused work (25 minutes), take short breaks, and reset after 4 cycles.

2. Eisenhower Matrix
Organize tasks by urgent/important to decide: Do, Delegate, Decide, or Delete.

3. ABCDE Method
Rate every task by importance: A (must do) → E (eliminate).

4. 3-3-3 Method
3 hours deep work, 3 shorter tasks, 3 maintenance tasks.

5. 2-Minute Rule
If a task takes less than 2 minutes, do it now.

6. 80/20 Method (Pareto Principle)
Identify the 20% of tasks that generate 80% of results.

7. Eat the Frog
Do your hardest, most important task first each day.

8. Getting Things Done (GTD)
Capture → Clarify → Organize → Reflect → Engage.

9. Kanban Board
Visual workflow: To Do → Working On → Completed.

10. Task Batching
Group similar tasks together and complete them in dedicated blocks.

11. Warren Buffett 5/25 Rule
List your top 25 goals, pick the top 5, avoid the other 20 at all costs.

12. MSCW Method
Must-Have → Should-Have → Could-Have → Won’t-Have.

13. Time Blocking
Block your calendar in advance for deep work, admin, breaks, and meetings.

14. 1-3-5 Method
Prioritize 1 big task, 3 medium tasks, and 5 small tasks daily.

15. Pickle Jar Method
Tackle big tasks first, “fill in” leftover time with small tasks, and continuously reassess.

Which of these systems are you using already, and which one will you try next?

___________
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AI heard what your customers said. Did you?


And with the right AI setup, those calls can become your #1 marketing weapon.
Here’s what most teams don’t realize 👇

Your calls already contain:
 • Buyer intent
 • Wasted ad spend
 • Content ideas
 • Sales coaching moments
 • Pipeline clarity

But almost no one mines it.

So here’s how to turn CallRail into an AI marketing powerhouse (yes, it’s possible, and wildly underused):

1. Let AI listen to every call for you
CallRail’s Conversation Intelligence transcribes, summarizes, and tags every call automatically. This means you instantly know what buyers actually ask for.

Example from the file: “Do you service legacy CNCs from 2005?” → Tag created: Legacy Upgrade Lead.

Marketing now knows exactly what content to create.

2. Capture leads even while you sleep
Voice Assist acts like a 24/7 AI receptionist.
Someone calls at 10 PM?
AI qualifies the lead, urgency, machine type, location, and books the next step.

You wake up to booked pipeline, not missed calls.

3. Stop guessing which campaigns work
AI Lead Scoring & Attribution shows which calls turn into qualified leads, not just noise.

 In the file example:
 • Google Ads: 50 calls → 25 qualified
 • Trade show follow-ups: 12 calls → 8 ready to buy
 
Now budget decisions become obvious.

4. Sync every call to HubSpot
Every PPC call can automatically create a contact + deal in HubSpot.
 Finally, marketing and sales see the same truth.

 No more “Which ad did this come from?” guesswork.

5. Automate follow-ups instantly
Caller asks for pricing → AI tags “Quote Request” → HubSpot sends an automated thank-you and assigns sales.

Your team focuses on strategy, not admin.

6. Use AI to coach your reps
Conversation Coaching analyzes top-performing calls and shows exactly what to repeat.

Example from the file: Top reps ask for install-date early → conversion rate improves 20%.

That’s real revenue.

Here’s the new reality:
Every call is a data point.
Every conversation is an insight.
Every missed call is a missed opportunity.

If you’re not using AI to mine your calls… you’re leaving money on the table.

How do you use call data?

Test out a free trial here: https://lnkd.in/esAsAGBC

___________
#partner #CallRail
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How to Turn CallRail Into an AI Marketing Powerhouse

8 quick win hidden revenue opportunities.


Last quarter, I audited 27 marketing teams.

All of them were chasing new leads.

Almost none were activating the goldmine already in front of them. 👇

Most businesses are chasing new leads…
But the fastest growth often comes from the audience you already have.

Here are 8 campaigns straight from the playbooks of high-performing teams, designed for quick activation and real ROI 👇

1️⃣ Lost Deal Reactivation
🎯 Audience: Prospects who didn’t close in the last 12 months
💡 Tactic: Send a personalized “We’ve improved” message, highlight new pricing, features, or results that remove old objections.

2️⃣ Referral Boost from Promoters
🎯 Audience: Clients with high satisfaction (NPS 8–10)
💡 Tactic: Launch a referral program with recognition or rewards. Encourage word-of-mouth by making sharing easy and rewarding.

3️⃣ Lead Intelligence Activation
🎯 Audience: High-scoring or recently engaged leads in your CRM
💡 Tactic: Use engagement scoring to trigger follow-ups, demo invites, or outreach within 48 hours. Strike while interest is hot.

4️⃣ Cross-Sell & Upsell Acceleration
🎯 Audience: Current customers not using all your offerings
💡 Tactic: Highlight complementary solutions that deepen value. Show how others are achieving more by expanding their usage.

5️⃣ Limited-Time Offer / Monthly Deal
🎯 Audience: All prospects & warm leads
💡 Tactic: Create urgency with time-bound offers, “VIP access,” “pilot program,” or “founder’s discount.” Short-term urgency drives action.

6️⃣ Dormant Lead Re-Engagement
🎯 Audience: Leads inactive for 6–18 months
💡 Tactic: Reignite with humor or humility, “We miss you!” or “Still relevant?” Share what’s new or how your solution has evolved.

7️⃣ Client Win Showcase
🎯 Audience: Partners, clients, and prospects
💡 Tactic: Share recent client success stories visually. Celebrate wins publicly to build credibility, referrals, and trust.

8️⃣ Industry Insights Reconnect
🎯 Audience: Past or cold leads in your database
💡 Tactic: Send a “Here’s what’s changed in your industry” note. Spark re-engagement through value, not sales.

I’d start with #1 (Lost Deal Reactivation), it consistently delivers instant ROI with minimal effort.

💬 Which of these would you implement first if you needed quick results this quarter?

_________
#Marketing #B2B #Growth #DemandGeneration #LeadGen

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More leads won’t fix a leaky funnel. 


Fix the leaks, fix the volume.

The client was spending thousands every week.
CTR looked good.
Lead volume was low.
And revenue?
Stuck.

It wasn’t the ads that were weak.
It was the legacy landing page.

We dug into the data…
Heatmaps, recordings, scroll depth, everything.

Data doesn't lie.

Turns out, most visitors never made it past the first fold.
They landed, scrolled once, and left.

Why?

Because the page was all features, no feeling.

It talked about what the product did, 
not why it mattered.

We rebuilt the story from the top down:

 ✅ Opened with the pain their audience actually felt.
 ✅ Added proof before pitching.
 ✅ Moved the CTA below the first emotional “yes.”

Within two weeks, conversions doubled.
Same traffic.
Same ad spend.
New message.
Because people don’t click to buy, 
they click to believe.

That was one fix.

Here are 8 more fast ones that can turn a leaky funnel into a lead magnet 👇

1️⃣ People don’t know you exist.
💡 Fix: Build awareness across multiple channels, social, SEO, PR, partnerships, and share educational content, not just promos.

2️⃣ Traffic isn’t converting into leads.
💡 Fix: Strengthen your lead magnet. Make it specific, quick to consume, and focused on solving one pain point.

3️⃣ Visitors bounce or don’t act.
💡 Fix: Simplify your landing page. One CTA. Clear headline. No distractions. A/B test everything.

4️⃣ Leads aren’t converting into sales.
💡 Fix: Tighten targeting. Align your offer to the right buyer stage, not every lead deserves a sales call.

5️⃣ Leads go cold after signup.
 💡 Fix: Nurture with storytelling, drip emails, and soft CTAs before the hard sell.

6️⃣ Weak sales enablement.
💡 Fix: Give your team case studies, battlecards, and scripts, not just quotas.

7️⃣ Demos or proposals don’t close.
💡 Fix: Audit your follow-up. Prompt, personalized, and objection-ready beats “just checking in.”

8️⃣ Customers buy once and disappear.
💡 Fix: Automate post-purchase engagement — onboarding, surveys, loyalty offers. Keep educating so they return.

Most funnels don’t fail from lack of traffic.
They fail from lack of connection.

The words on the page either build belief, or break it.

👉 Which part of the funnel are you most excited to optimize?

__________
#MarketingStrategy #LeadGeneration #ConversionOptimization #SalesFunnel

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Three seconds.
That’s all your DM gets before it’s labeled “pitch.”

And once that happens?
It’s over.

Not because your offer is bad.
Not because you’re unqualified.

But because your opener felt like every other copy-paste message on this platform.

The truth:
Most people don’t have a sales problem.

They have a first-line problem.

Because if your DM starts with…
“Hey, quick question…”
“Hope you’re well.”
“Can I pick your brain?”
or the classic
 “Thought you might be interested in our solution…”

You’ve already triggered the delete instinct.

The good news?
You can fix this fast.

Try these 9 conversation starters that actually open doors, the kind that feel human, warm, and impossible to ignore.

They’re simple, natural, and designed to spark real conversations… not defensiveness.

Use them to start:
💬 client chats
💬 partnerships
💬 podcast invites
💬 speaking opportunities
💬 or just better relationships on here

DMs aren’t the problem.
Bad openers are.

What’s the one DM line that’s gotten you the best response?
________
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