Product Guru's

Colunista de Growth Product 

Dev Referências

Growth

Innovate Growth

Fundadora

Bancorbrás

* Responsabilidades - 

Liderar e desenvolver Product Growth, implementando estratégias baseadas em dados para impulsionar o crescimento nos segmentos de turismo, consórcio e seguro. Realizar experimentos, adotar novas tecnologias e capacitar squads do conglomerado para integrar iniciativas de crescimento. Promover uma cultura de experimentação, inovação e melhoria contínua, garantindo eficiência e consistência no processo de escala.

Desenvolvimento e execução de estratégias de crescimento para os novos negócios e negócios atuais da holding. Criação e implementação de estratégias de crescimento para o Go-to-market dos novos produtos: Trib Pass, Trib Corp e Trib. Alinhar iniciativas de growth com os objetivos da NSM, assegurando integração e colaboração entre diferentes áreas da empresa. Identificar novas oportunidades de mercado e canais de tração.

* Entregas - 

Experimentação: Implementar cultura de experimentação, desenvolver hipóteses de crescimento, adotar novas ferramentas e tecnologias para apoiar iniciativas de growth.

Colaboração Interfuncional: Alinhar e integrar estratégias de crescimento entre marketing, sales, relacionamento, retenção, produto e TI.

Liderança de Equipe: Mentoria e desenvolvimento do chapter de growth, fornecimento de feedback e orientação, promoção de uma cultura de crescimento e inovação.

Report: Preparar e apresentar relatórios de progresso, comunicar resultados e insights, estabelecer loops de feedback contínuo.

Cultura de Experimentação: Promover um ambiente colaborativo e inovador, incentivar a criatividade e a experimentação, fomentar novas ideias e abordagens.

Adaptação ao Mercado: Monitorar tendências de mercado e comportamento do cliente ideal, ajustar alavancas de crescimento conforme mudanças de mercado, analisar a concorrência para identificar oportunidades.

* Resultado esperado - Crescimento do conglomerado e da Holding

Growth Product Manager | GPM Specialist 

Chapter Lead | Growth 

Growth Specialist | Growth Hacker 

Bichinhos da TI

Em dezembro de 2023 o Pato e o Gato criaram a comunidade e chamaram a Sapinho (eu kkkk) para fazer parte do trio de fundadores da dev community focada em open-source para Junior desenvolverem experiência. 

Atualmente a comunidade é dedicada ao aprendizado prático e gratuito, onde indivíduos com diversas experiências, desde tech lead até iniciantes na área de tecnologia, estão prontos para oferecer auxílio. 

Estamos atualmente envolvidos no desenvolvimento de projetos abrangentes, que incluem análise e ciência de dados, backend, frontend, marketing, gestão, produção de frameworks, entre outros.

Se você busca participar de iniciativas estimulantes como estas, convidamos você a se juntar ao nosso servidor no Discord, que está repleto de oportunidades incríveis. Importante ressaltar que não há custos envolvidos em participar desta comunidade.

Fundadora | Embaixadora

Engineering Brasil

• Atuação na tribo cross de Governança de Produto, com foco nos projetos de Product Growth;
• Liderança e operacionalização da rotina de experimentação (crescimento de produto); 
• Análise da jornada do cliente desde a conscientização, aquisição, ativação em produto, receita e retenção;
• Gestão do time de OPS focado em precisão e crescimento do produto baseado em dados;
• Elaboração, análise e apresentação periódica de relatórios, indicadores de performance e insights, para auxílio em tomada de decisões; 
• Interface constante com outras frentes da empresa, de forma multidisciplinar, tais como marketing institucional, vendas enablement e customer success, visando a cocriação de solução para os produtos; 
• Análise de mercado, identificando oportunidades de diferenciação dos produtos;
• Gerenciamento da estratégia de indicadores, metas, processos, planos de ação, entre outros, além da condução de melhorias de processos de marketing;
• Criação e acompanhamento de cronograma e etapas dos projetos estratégicos;
• Gerenciamento de projetos iniciados na área de produto e inovação como Data Mesh, Product Led-Growth, Account Based Marketing.

Product Growth Specialist

- Work in the Product Marketing team, more precisely in the Growth & Data Squad. 
- Responsible for leading, evangelizing and operationalizing the product testing routine and Go To Market strategy;
- Identify opportunities by developing and setting up experiments to test hypotheses that impact the business;
- Analyse the customer journey from awareness, through and acquisition to retention and referral of products and services;
- Raise and constantly monitor key performance indicators;
- Present periodic reports, insights, and analysis in addition to proposing new actions;
- Work closely with other teams, such as the GTM Strategie squad, Sales Growth, in addition to the Product, Commercial and Institutional Marketing teams, in a multidisciplinary manner to co-construct to drive business results;
- Analyse data and report on the metrics and performance of product testing and product marketing in order to understand our results and how we can make decisions on top of data. Monitor metrics such as product testing, market, churn, MRR, CLTV, CTL, CAC, NPS? 
- Handle and structure databases so that we can unify all insights and generate strategic reports;
- Run A/B tests and optimize efforts and investments, growth in a smart way;
- Scale and automate growth processes and frequent (daily, weekly, monthly) tracking of realized x goal, generating insights to accelerate growth.
- Use Growth Hacking methodology for Product, Sales, Digital Marketing, Product Marketing and Business management;
- Knowledge of a variety of marketing and product metrics;
- Data analysis such as SQL, Power BI, Google Analytics, Ads, DataStudio and etc;
- Management of various stakeholders in the areas of Product, Technology, Marketing, Sales, Customer and etc);
- Proficient in Product Lead Growth (PLG);

Título Product Growth Specialist | PLG & Hacking

Convenia

- Responsible for the entire Growth strategy: deploy and evangelize the testing methodology and constant cycle of experimentation;

- MVP launches, fostering scalable growth and product usage focused on NSM;

- Stakeholder management;

- Conduct brainstorming and foster ideas with Marketing Pre-sales, Sales, CS, Product, OPS teams among others;

- Translate and transform ideas into applicable tests, actionable items that generate results for the business in a measurable way;

- Strategic analysis, recommend and lead the implementation of improvement initiatives across the AARRR funnel;

- Global interaction: Understand and share local and global market opportunities, trends and news;

- Tactical analysis, channel diversification and test-based and data-driven market opportunities;

- Tools: Google Analytics/Optimize/Tag Manager, Hotjar, Webflow, Zapier, Hubspot, etc...

- Test new tools, approaches to capture existing demand. Optimize demand generation flows into revenue activities;

- Leader of a multi-disciplinary User Acquisition squad; Responsible for modelling user growth and impact on budget;

- Guiding the data and technology team to ensure success metrics are being triggered correctly;

- Owner of the key KPIs that drive the Growth model;

- Propose new creative projects, from creating tools, apps that attract prospects and convert leads.

Growth Hacker | Senior

STV Security

Analytic
- Promote the brand image to consumers in digital media;
- Interaction with the creative team for development with an eye on Performance and Regional Branding;
- Develop the promotion of products and services in digital media;
- Manage the action of the digital pieces that are broadcast;
- Create and optimize sales processes aimed at the efficiency and conversion of the entire AARRR sales funnel;
- Manage the approval and execution of promotions with partners;
- Developing inbound and outbound strategies and customer experience;
- Monitor performance in Google Adwords and Analytics;
- Develop SEO strategies and email-marketing campaigns;
- Plan the content of Social Networks and choose the best channel;
- Copywriting and Storytelling in content production;

Strategic
- Manage and develop Digital Marketing plans and programs;
- Measure digital actions in order to generate qualified leads for conversion into sales and brand strengthening;
- Define KPIs and manage them on a daily basis;
- Evaluate key metrics that affect website traffic, evaluate website buying process performance and ability to reach target audience;
- Identify the latest trends and technologies affecting the industry;
- Discuss new and innovative strategies for brand exposure;
- Analysis and insights through internal and external reports;
- Preparation of CAC - Customer Acquisition Cost - report;
- Preparation of CPC, CPM, CPA, CLP, CTR, CLV reports;
- Elaboration of ROI report of products and campaigns;
- To build the structure of digital marketing, with the main objective the strategic and operational development seeking customer retention and growth;

Strategic Marketing Manager

Muffatão Wholesale Distributor

Client:
- Customer Service Coordinator;
- Prospecting for new business;
- Sales support;
- Quality of service and after-sales;
- Market research;
- Partnerships with suppliers/customers;

Team:
- Monthly, bimonthly, annual and seasonal campaigns;
- Client portfolio management;
- Division of regions by representative and segment;
- Leadership of internal sales team, external and counter;
- Selection and hiring of new representatives
- Training new representatives;
- Meetings for strategy alignment;
- Commercial comparisons and analysis;
- Control KPI's goals;
- Participate in events and fairs;

Board of Directors:
- Incorporation of new practices and market trends;
- Present performance optimization rates of all stages of the sales funnel;
- To guarantee the quality of the operational level team deliveries;
- Definition and follow-up of the corrective strategic action plan;
- Managing the AARRR conversion funnel;
- Conducting competitor analysis and diagnostics;
- Meetings with the board and business trips;
- Data analysis and indicators management;

Result: First place trophy as supervisor in the summer sales campaign in SC.

Sales supervisor

- Generate top of funnel leads for closers.
- Qualify leads MQLs and SQLs.
- Identifying opportunities and mapping targets.
- Update and manage all work through Agendor CRM.
- Contact prospects (Inbound and Outbound marketing);
- Schedule meetings for the sales team (Sales Reps);
- Email marketing.

In addition to these duties I was able to develop the following skills with the Senior manager:
- Managerial reports. (monthly, bimonthly, quarterly and yearly)
- Increase the company's turnover (projections)
- Reduce the rates of write-offs under default.
- Identify possible errors in the collections of taxes from customers. 
- Responsible for documentation: GPS, GRF, Analytical Report, Sefip/Gfip, RE, RET, REM, Headings, Negative/positive municipal, state and federal certificates among others.

Result: Increase of 115% in the invoicing through new prospections in SC.

Sales Development Representative

Growth Data Science Specialist | Product Led-Growth | Group Product Manager | Account Based Marketing | Product Marketing Manager |

Hello, my name is Jen! 

Welcome to my universe! Click see more 😉👇🏻

I have 10 years of experience with Growth Marketing and Growth Product.

💼 Growth Product Manager at Bijet Growht Marketing: I specialize in finding and scaling your ideal customer and bringing them to you so you can get what you do best: sell your product. 

📚 I study R and Python programming, statistics and improving myself with an MBA in Data Science and Analytics from USP. In languages, I have been studying English, Spanish, Italian and French.

📲 Wpp Commercial: (47) 99130-1205

📳Insta: @jenifferfrigo

📧 E-mail: jenifferfrigo@hotmail.com

👩🏻🎓 Education: 

- MBA in Data Science and Analytics; 
- Bachelor's degree in Marketing.

🎯 Business Models and Segments: 

- Startup, SaaS, E-commerce, Technology for Retail and Industry, Coworking Legal services, Accounting and Finance, Health and Sports, Education, NGOs and Public Institutions, Arts in general (Cinema, Geek, gamer);

🔮 Technical Knowledge: 

- Data: Excel, Power BI, Tableau, DataStudio, Google Analytics, Tag Manager (GTM), Dashboards, Business Intelligence, MySQL, R and Python;

- Methodologies: Growth Hacking, Agile Methodology (Scrum and Kanban);

- Ads and Business Manager: LinkedIn, Google Ads, Youtube, Facebook , Instagram and Tiktok.

📜 Certifications: 

- V4 Company: Marketing Scientist; 
- Google: Digital Marketing, ADS and Advanced Analytics;
- USP: Digital Marketing.

🌎📊 What I haven't done in marketing yet but is my big dream? 

- Helping a company in its expansion process in the international market through Growth strategies. ❣️

📝 Favorite quote:

- "In God we trust; all others bring data."
_W. Edwards Deming_

Call com a banca que vai avaliar os projetos da NASA International Space Apps Challenge, edição Comunidade Hackathon Brasil.

Os jurados serão responsáveis por escolher os projetos que seguirão para a etapa internacional, e que poderão representar o Brasil no maior hackathon do planeta 🌍

Banca avaliadora:: 

TIAGO FAUSTINO 
schaiana grade 
Mauro Cicero dos Santos 
Ana Clara Carvalho 
Fernando Adoka 
Rafael Sanchez Loureiro 
Husseyn Alaouieh Chaves 
Larissa Paiva 
🌱Richard Tordoya🚀 
e Eu kkkkk

Uma noite incrível com mentes brilhantes, trocas inspiradoras e aquele clima que só a comunidade de inovação sabe criar. ❤️🌱

Jeniffer  Frigo

NASA International Space Apps Challenge

Comunidade Hackathon Brasil

Data Scientist | Machine Learning | Data Mentor | Python | SQL | Looker Platform | Power BI

Gestão de Projetos | BI | Gestão de Inovação

Product Designer | Digital Accessibility Specialist | Mentor in Innovation and UX

Senior Product Designer | Fintech

Diretor / Evangelista de IA 🤖/ ESG ♻️

Sprint Master | Product Owner | Tech Manager | Gestão da Inovação

Forbes Under 30 | Citizen Scientist (NASA, IASC, MCTI, NAOJ, Zooniverse) | 1st Analogue Astronaut from Ceara, Brazil | Scientific Olympics | TEDx Speaker | Activist STEAM | Digital Influencer

Fundador da Hackathon Brasil, Organizador de Eventos na NASA Space Apps (Agência Espacial), parceiro estratégico do Pacto Global da ONU e semifinalista no reality Planeta Startup (1° temporada - Band TV).

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Ready to grow your LinkedIn presence?

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